Health Club Management magazine
2018 issue 9
Health Club Management 2018 issue 9
On the cover: Dr Fiona Bull
Driving The World Health Organization’s
new physical activity strategy
13. Letters: Write to reply
Collaborations with athletes, sporting bodies and local clubs is the way to engage kids
14. People profile: Frank Reed
The CEO of fitness operator Sweat! tells
us about partnering with Debenhams to
create a chain of in-store gyms
16. People profile: Simon Devane
Pure Sports Medicine’s CEO discusses the
challenges and opportunities involved in
setting up sports medicine clinics that offer
elite-level treatment to the general public
18. News:
Xponential Fitness adds a sixth brand to its
portfolio, F45 opens a London office and a
Google AI fitness coach is rumoured
26. Interview: Mark Verstegen
The EXOS founder and CEO explains
how his business improves the
performance of athletes and employees
in 30 countries and plans for expansion
34. Sweating the details: Crossing the chasm
In his first column for HCM, Jak Phillips
looks at how close the fitness industry is
getting to mainstream adoption
38. Ask an expert: Aggregators
The health and fitness industry has been
slow to adopt aggregators, compared to
other industries. Are operators right to
be cautious, or are they missing out?
46. Trend watch: Calisthenics
A mix of gymnastics, parkour and
bodyweight training, calisthenics is an
eye-catching way to build strength.
Kath Hudson looks at how gyms can
incorporate this discipline
52. Promotional feature: Legend
With the right partner, changing your software systems should be a smooth
process that can energise the business and lead to unexpected benefits
54. Ask an expert: Stress resilience
Research shows that millennials are now
more stressed than those who lived
through the world wars. We look at
whether gyms can help their members to
develop their resilience
Health Club Management 2018 issue 9
On the cover: Dr Fiona Bull
Driving The World Health Organization’s
new physical activity strategy
59. Supplier showcase: A lasting partnership
GoCardless helps Fitness Space with a
new direct debit solution, and Speedflex
studios are installed in Bannatyne gyms
62. Wellness: Wellness rooms
A trend is emerging for hotels and
resorts to support the health and
wellbeing of guests with in-room fitness
offerings. We take a closer look
68. Promotional feature: Premier Global
With such a huge proportion of the UK population not meeting recommended activity levels,
fitness professionals who expand their range of services will find unlimited opportunities
70. Interview: Dr Fiona Bull
The World Health Organization’s
physical activity expert explains why the
body has created a Global Action Plan
to combat physical inactivity
76. Promotional feature: Myzone
Voted IHRSA Associate Member of the Year
2018, Myzone is the brainchild of Antipodean
entrepreneur Dave Wright, who set out to find a
way of making everyone feel good about exercise
80. Gym Floor: Strength training
Strength training is a key part of any
gym. But how can you differentiate your
offering? We talk to four operators who
are getting creative with equipment
88. Talking point: How can clubs get the most out of virtual?
We ask the experts to give us their tips
on how operators can use virtual classes
to their maximum potential
94. IHRSA update: European Congress
The IHRSA European Congress 2018
takes place next month in Lisbon,
Portugal. IHRSA explains what delegates
can expect at the event
96. Fitness-kit.net: Product innovation
The latest products in health and fitness
Job search
Current vacancies
Duty Manager Westminster School
£23,000 - £25,000 per annum
Westminster, London, UK
Current vacancies
Personal Trainer Luxe Fitness
Competitive
Bristol, UK
Featured supplier news
Holiday complex Whalesborough Cottages and Spa in Bude, North Cornwall, has enhanced
its visitor experience by
expanding its leisure facilities.
Featured supplier news
Organiser of SPATEX 2020, Michele Bridle cordially invites you to attend the industry’s event of the year.
Opinion
promotion
“Gyms need to look at ways to deploy technology that helps them engage with customers on a human level. This can be done by encouraging customers to leave as much real-time feedback as possible”
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