Gold company profile

Balanced Body
Founded nearly 50 years ago, Balanced Body works with the highest quality materials, and pride ourselves on premium craftsmanship and delivering unparalleled customer service.
Find out more about Balanced Body here...
Find out more about Balanced Body here...
Balanced Body: News and press releases
PRESS RELEASE: From racquetball to reformer: The Nelson Golf & Sports Club transforms underused space into a thriving pilates studio
06 Jul 2026
The Nelson Golf & Sports Club has repurposed an underutilised racquetball court into a
dedicated Reformer Pilates studio, The Studio at The Nelson, investing in premium Balanced
Body equipment and instructor education to enhance member wellbeing and m
PRESS RELEASE: Balanced Body celebrates successful Pilates On Tour event uniting global instructors and industry leaders
14 Apr 2026
Balanced Body® has successfully concluded its highly anticipated Pilates On Tour London
event, bringing together a vibrant community of Pilates professionals, educators and studio
owners for a dynamic weekend of education, innovation and connection in the
PRESS RELEASE: Balanced Body partners with Westover Hills Rehabilitation and Healthcare Center to transform patient outcomes
23 Feb 2026
Powered by world-class Balanced Body equipment, Westover Hills Rehabilitation & Healthcare
Center is a skilled nursing facility (SNF) providing inpatient, outpatient and long-term
care services in San Antonio, and is uniquely distinguished by its on-s
03 Feb 2026
Balanced Body UK has strengthened its team with the appointment of two new sales
professionals, Shyam Lakhani and Steven James, as the brand continues to build its presence
and support the growing Pilates community across the UK.
PRESS RELEASE: University of Nottingham pioneers dedicated Reformer Pilates studio with Balanced Body
14 Jan 2026
The University of Nottingham has strengthened its reputation as a leader in University
sport and wellbeing with the addition of a dedicated Reformer Pilates studio at the David
Ross Sports Village.
24 Nov 2025
After 25 years of global service, Balanced Body’s most popular reformer, the Allegro, has
been given an upgrade, a new design and a new name – the Nextgen Reformer.
11 Nov 2025
Padel Studios Coventry, the new destination for sport and Reformer, is driven by local
entrepreneurs, partnered with Ramsay Fitness and powered by world-class Balanced Body
equipment.
PRESS RELEASE: Balanced Body celebrates the power of movement in healing through Charlene Abdul's Pilateso Studio and Foundation
30 Oct 2025
Balanced Body, a global leader in mindful movement education and equipment, shines a
spotlight on Pilates instructor and community leader Charlene Abdul, whose journey from
personal tragedy to purposeful action has inspired many.
PRESS RELEASE: Balanced Body celebrates 25 years of innovation with launch of Allegro Nextgen Reformer
23 Sep 2025
Balanced Body, the world’s leading resource for Pilates, mind and body movement equipment
and
professional training, has announced the launch of the Allegro Nextgen Reformer, marking the
25th anniversary of the original Allegro Reformer.
01 Jul 2025
For over 29 years, Jane Paris has led the Pilates studio at the Royal Ballet, housed within
the prestigious Royal Opera House in Covent Garden, London.
PRESS RELEASE: Hogarth Club launches Solstice Reformer Pilates Studio
04 Jun 2025
One of the UK’s most established Health Clubs, The Hogarth Club in Chiswick, works with
Balanced Body to design and deliver a beautiful Reformer Pilates studio
PRESS RELEASE: Balanced Body welcomes 'Women In Fitness' to enjoy 'Pilates and Prosecco' at The Thames Club
15 May 2025
Balanced Body partnered with Independent Gyms to welcome inspiring women from across the
fitness industry for an energising afternoon of movement, connection, and inspiration.
Balanced Body: featured in our publications
Specifier: Getting flexible
Health Club Management 2026 issue 3
With Pilates offerings constantly
evolving, what can suppliers offer
health clubs wanting to leverage this
popular segment of the wellness
market? Julie Cramer reports
Pilates: Innovating pilates
Health Club Management 2025 issue 4
Consumer demand is making Pilates an exciting
business opportunity for health clubs. Julie Cramer
talks to leading suppliers about what’s coming next
Talking point: Pelvic health
Health Club Management 2024 issue 5
It’s time to start the conversation
about pelvic health. It’s not
just menopausal women who
have challenges: young women
and men can also experience
issues they’re too embarrassed
to discuss or seek help for,
as Kath Hudson reports
Insight: Boomtime for pilates
Health Club Management 2024 issue 4
Pilates is having a
moment. Steph Eaves
asks suppliers how
they’re responding
to the demand
Studio: Pilates for all
Health Club Management 2023 issue 7
Although Pilates is starting to attract more diverse audiences,
many operators find their core demographic is still young women.
How can we broaden the reach? Experts share their advice
Talking point: Gentle exercise
Health Club Management 2023 issue 6
An uptick in the takeup of gentle exercise modalities suggests
people are looking for more than just cardio and HIIT workouts.
Kath Hudson asks the experts if this trend is here to stay
About Balanced Body
Product innovation / Balanced Body
Balanced Body is the global leader in Pilates equipment and education. Founded 50 years ago, we work with the highest quality materials, and pride ourselves on premium craftsmanship and delivering unparalleled customer service.
Our Pilates education consists of 400 educators with over 35,000 certified teachers worldwide. With in-depth experience and expertise in Pilates, Balanced Body is uniquely positioned to partner with clubs, gyms and wellness facilities worldwide.
Balanced Body was founded in 1976 by Ken Endelman who continues as Owner & CEO today. Ken was the first to substantially update Joseph Pilates’ original equipment, engineering new features. He now holds 300+ patents worldwide for Pilates-related inventions and employs 400+ people.
Product range and services
Balanced Body’s acclaimed Reformers, including the Allegro, Allegro 2, Rialto and Studio Reformer, feature our patented Signature Springs, SoftTouch rope + loop system, specially engineered wheels, and hallmark smooth carriage ride.
Our Pilates apparatus includes Reformers, Towers, Chairs, Barrels, Cadillacs, and training tools.
Balanced Body Education delivers Group Reformer training specifically designed to upskill qualified fitness instructors to design and deliver Group Reformer classes using Pilates principles.
This bespoke training leverages instructors’ experience teaching group exercise classes. Building on this, Balanced Body launched its ‘Business of Pilates’ Playbook, a comprehensive resource designed for fitness facility operators considering or expanding Group Reformer Pilates offerings.
Shows attending
■ FIBO
■ HFA (IHRSA)
■ Elevate,
■ Independent Gyms
■ PerformX
■ PFA, ■ active-net, and
■ our own Pilates On Tour global event series
Balanced Body®, Allegro®, Allegro® 2, Rialto®, Studio Reformer®, Balanced Body Education® and Pilates On Tour® are registered trademarks of Balanced Body
Signature Springs™ and SoftTouch™ are patented trademarks of Balanced Body
case study: BELGRAVIA'S BOUTIQUE PILATES STUDIO PAIRS PREMIUM SERVICE WITH BALANCED BODY EQUIPMENT
Nestled in the heart of Belgravia, London, Sentire Pilates offers a truly bespoke Pilates experience, combining personalised attention, world-class instruction and state-of-the-art Balanced Body equipment.
The studio is the realisation of a lifelong dream for Iza Recelj, Sentire’s owner and founder. With a background in Kinesiotherapy, and over a decade of clinical Pilates experience, Iza’s vision was to create a beautiful, calming space where clients could explore their physical potential and transform their health through movement.
“Movement has always been a cornerstone of my life,” explains Iza. “Whether it was windsurfing, skiing or working with elite athletes like the Slovenian women’s ski jumping team ahead of their Olympic medal success in 2022, movement has shaped my journey. Pilates is the method that connects everything for me and Sentire is the result of that passion.”
Sentire opened its doors in October 2024, quickly building a reputation for unparalleled attention to detail. From its immaculate, spa-like space with heated floors and natural light to the carefully curated client experience that values individual progress over one-size-fits-all fitness trends. The studio offers private, one-to-one sessions, tailored to each individual’s goals, as well as semi-private classes with no more than four clients per session, ensuring every movement is supervised and perfected.
“We don’t use misleading packages or gimmicks,” Iza explains. “It’s pay-as-you-train, and we reward loyalty with better rates. Quality and transparency are non-negotiable at Sentire.” When it came to selecting equipment, Balanced Body was the clear choice for Sentire. “The craftsmanship, versatility and aesthetic appeal of Balanced Body equipment is unmatched,” says Iza. “We wanted equipment that supports our clinical approach while aligning with the studio’s sophisticated design — Balanced Body delivered both.”
Sentire is equipped with a Balanced Body Clinical Reformer and Cadillac Combo for private sessions, alongside Allegro 2 Reformers for semi-private classes. Clients also experience the studio’s signature Circuit method, which makes use of the Balanced Body Cadillac, Spine Corrector, Chair and Allegro 2 Reformer, offering variety and progression.
With Pilates skyrocketing in popularity, Iza believes the growing focus on sustainable movement, longevity and holistic health is driving demand. “People are waking up to the fact that correct movement is a lifelong skill, not just a workout trend,” she says. “Pilates builds strength, mobility, and body awareness, while also calming the mind and clients are craving that combination.” With its unique blend of highly qualified instructors, world-class Balanced Body equipment, and an unwavering commitment to personalised care, Sentire has quickly established itself as one of London’s leading boutique Pilates studios.
“We want every client to leave not only feeling better, but understanding their body better,” Iza adds. “Pilates is more than exercise, it’s an investment in your future.”
Katya Ryzhova, UK Business Development Manager at Balanced Body, adds: “Sentire Pilates is a beautiful embodiment of what modern Pilates can be — luxurious, personal and deeply effective. Iza’s attention to detail, her clinical expertise and her focus on quality over quantity align perfectly with Balanced Body’s values. We are excited to see Sentire flourish.”
To find out more about Balanced Body equipment and education, visit www.pilates.com or learn more about Sentire Pilates at www.sentirepilates.com
The studio is the realisation of a lifelong dream for Iza Recelj, Sentire’s owner and founder. With a background in Kinesiotherapy, and over a decade of clinical Pilates experience, Iza’s vision was to create a beautiful, calming space where clients could explore their physical potential and transform their health through movement.
“Movement has always been a cornerstone of my life,” explains Iza. “Whether it was windsurfing, skiing or working with elite athletes like the Slovenian women’s ski jumping team ahead of their Olympic medal success in 2022, movement has shaped my journey. Pilates is the method that connects everything for me and Sentire is the result of that passion.”
Sentire opened its doors in October 2024, quickly building a reputation for unparalleled attention to detail. From its immaculate, spa-like space with heated floors and natural light to the carefully curated client experience that values individual progress over one-size-fits-all fitness trends. The studio offers private, one-to-one sessions, tailored to each individual’s goals, as well as semi-private classes with no more than four clients per session, ensuring every movement is supervised and perfected.
“We don’t use misleading packages or gimmicks,” Iza explains. “It’s pay-as-you-train, and we reward loyalty with better rates. Quality and transparency are non-negotiable at Sentire.” When it came to selecting equipment, Balanced Body was the clear choice for Sentire. “The craftsmanship, versatility and aesthetic appeal of Balanced Body equipment is unmatched,” says Iza. “We wanted equipment that supports our clinical approach while aligning with the studio’s sophisticated design — Balanced Body delivered both.”
Sentire is equipped with a Balanced Body Clinical Reformer and Cadillac Combo for private sessions, alongside Allegro 2 Reformers for semi-private classes. Clients also experience the studio’s signature Circuit method, which makes use of the Balanced Body Cadillac, Spine Corrector, Chair and Allegro 2 Reformer, offering variety and progression.
With Pilates skyrocketing in popularity, Iza believes the growing focus on sustainable movement, longevity and holistic health is driving demand. “People are waking up to the fact that correct movement is a lifelong skill, not just a workout trend,” she says. “Pilates builds strength, mobility, and body awareness, while also calming the mind and clients are craving that combination.” With its unique blend of highly qualified instructors, world-class Balanced Body equipment, and an unwavering commitment to personalised care, Sentire has quickly established itself as one of London’s leading boutique Pilates studios.
“We want every client to leave not only feeling better, but understanding their body better,” Iza adds. “Pilates is more than exercise, it’s an investment in your future.”
Katya Ryzhova, UK Business Development Manager at Balanced Body, adds: “Sentire Pilates is a beautiful embodiment of what modern Pilates can be — luxurious, personal and deeply effective. Iza’s attention to detail, her clinical expertise and her focus on quality over quantity align perfectly with Balanced Body’s values. We are excited to see Sentire flourish.”
To find out more about Balanced Body equipment and education, visit www.pilates.com or learn more about Sentire Pilates at www.sentirepilates.com
Balanced Body
Tel: 0800 014 8207
Email: [email protected]
Web:
www.pilates.com
Address:
5909 88th Street,
Sacramento,
CA 95828,
United States

Ken Endelman, CEO & founder
Balanced Body video gallery:
Key personnel
Ken Endelman, CEO & founder
Bill Auvil, director of sales
Joy Puleo, director of education
Chanin Cook, director of marketing
Katherine Ryzhova, UK & Ireland sales account manager
Shyam Lakhani, UK commercial sales manager
Steven James, UK account sales manager
Bill Auvil, director of sales
Joy Puleo, director of education
Chanin Cook, director of marketing
Katherine Ryzhova, UK & Ireland sales account manager
Shyam Lakhani, UK commercial sales manager
Steven James, UK account sales manager
Key customers
■ Third Space,
■ Ten Health & Fitness,
■ Thames Club,
■ YMCA (UK & US),
■ Club Pilates,
■ Lifetime,
■ Equinox,
■ LA Fitness, and
■ BLOK
■ South Downs Padel & Pilates
■ Everlast
■ David Lloyd
■ Ten Health & Fitness,
■ Thames Club,
■ YMCA (UK & US),
■ Club Pilates,
■ Lifetime,
■ Equinox,
■ LA Fitness, and
■ BLOK
■ South Downs Padel & Pilates
■ Everlast
■ David Lloyd
Plans for the next 12 months
For 2026, we have strengthened our UK
presence by adding dedicated account
management staff to support customer
needs in real time.
,br> We have also partnered with a specialist warehouse to optimise delivery and installation services, and with expert kit outfitter InSpace to ensure our commercial clients receive best-in-class support.
Balanced Body remains focused on building strong relationships across both the public and private sectors as we prepare to launch new products in the coming months.
,br> We have also partnered with a specialist warehouse to optimise delivery and installation services, and with expert kit outfitter InSpace to ensure our commercial clients receive best-in-class support.
Balanced Body remains focused on building strong relationships across both the public and private sectors as we prepare to launch new products in the coming months.
Testimonial
" Every Studio we’ve opened since 2007, we’ve equipped with Balanced Body Reformers - including our new Kings Cross flagship studio. There are good reasons why they remain our brand of choice. One, the relationship we have with Ken, and the Balanced Body team. And two, the equipment you use says a lot about you as a brand. They’re not cheap but you absolutely get what you pay for. Their reformers are rock solid, easy to adjust and practically indestructible - despite some of our clients’ best efforts!"
– Justin Rogers, Creative Director, Ten Health & Fitness
– Justin Rogers, Creative Director, Ten Health & Fitness
Testimonial
Balanced Body equipment was essential in providing LifeTime customers with premium Pilates experiences. They are exceptional in terms of quality, timeliness, and customer service. Our account manager provided on-time consultation, equipment, and parts delivery for our 200+ locations.
Balanced Body even customized a reformer to meet the needs of our discerning Pilates instructors! I highly recommend Balanced Body as the best Pilates partner.
– Eduardo Perez, consultant, Pilates club industry and former Director of Pilates, LifeTime Inc
– Eduardo Perez, consultant, Pilates club industry and former Director of Pilates, LifeTime Inc
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