press release: Balanced Body
Gold company profile | Balanced Body
PRESS RELEASE
Padel and Pilates under one roof: Coventry's new destination for sport and Reformer
11 Nov 2025
Padel Studios, Coventry / Balanced Body
Padel Studios Coventry was born from a simple idea: to bring the fastest-growing sport in the world indoors to the Midlands. Founded by childhood friends and former EY auditors, Preet Bains and Aman Choudhury, the site launched with three indoor courts and a vision that extended well beyond sport.
“When we looked at the space, we realised that building three courts instead of four gave us an opportunity to do something different,” says Bains. “Reformer Pilates was already booming in Coventry and worldwide, and there was clear synergy between the two disciplines. We wanted to create a place that wasn’t just about playing Padel but about wellness, community and recovery.”
The 14,000 sq ft centre, located at Bayton Road Industrial Estate, was designed with growth in mind. Drawing on their business backgrounds, Bains and Choudhury wanted to create a commercially sustainable model by diversifying beyond Padel. “We knew Padel would be hugely popular,” adds Bains, “but adding a dedicated Pilates studio allowed us to broaden our audience, drive daytime use of the site and turn the space into a true wellness hub.”
Inspired by a growing trend in Dubai, where Padel clubs are integrating Pilates into their facilities, they approached local fitness operators to collaborate. Ramsay Fitness, an established Coventry-based fitness brand with a loyal member base, was quick to see the potential.
“We loved the concept immediately,” says Jack Ramsay, Director at Ramsay Fitness. “We already had a thriving gym and Pilates business, but the chance to create a dedicated Reformer Pilates studio inside a Padel facility was completely unique. Balanced Body equipment was the obvious choice for us, their Allegro 2 Reformers are beautifully engineered and incredibly versatile, which means we can deliver a premium experience for every client.”
The studio now features eight Balanced Body Allegro 2 Reformers, with Ramsay Fitness managing the Pilates business independently from Padel through its own booking system. The collaboration has created a fitness hub that serves a diverse demographic, from Padel players looking to improve flexibility and strength, to Pilates enthusiasts curious about the dynamic sport next door.
Balanced Body worked closely with Bains, Choudhury and the Ramsay Fitness team to support the installation and deliver an optimal layout.
“Padel and Pilates might look very different, but they complement one another beautifully,” explains Bains. “Pilates develops the mobility, strength and injury prevention that Padel players need, while Padel brings a social and competitive element that excites people and keeps them coming back. The crossover has been fantastic.”
Feedback from members has been overwhelmingly positive, with players and Pilates clients alike enjoying the convenience and atmosphere of the combined facility. Beyond this, Padel Studios Coventry also offers a Recovery Room providing physiotherapy, sports massage and nutritional support as well as a thriving Bistro Café designed to encourage visitors to stay, connect and join the growing community around movement.
Looking ahead, Padel Studios Coventry is already exploring expansion, and the Padel and Pilates combination concept could be part of every future site.
“We see this as the future of fitness,” adds Bains. “People don’t just want a court or a studio, they want a place where they can train, recover, socialise and feel part of something bigger.” For Balanced Body, the project has been an opportunity to support two fast-growing fitness sectors in one location.
“Working with Preet, Aman and Ramsay Fitness on this installation has been inspiring,” says Katherine Ryzhova, Business Development Manager, Balanced Body UK at Balanced Body. “By bringing Pilates and Padel together, they’re not only maximising their space but creating a true destination for health and wellbeing. We’re proud that our equipment is at the heart of this new model.”
For more information on Balanced Body visit pilates.com , and to learn more about Padel Studios Coventry visit padelstudios.co.uk
Balanced Body® and Allegro® 2 Reformers are registered trademarks
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Balanced Body: featured in HCM and Fit Tech magazines
Specifier: Getting flexible
With Pilates offerings constantly
evolving, what can suppliers offer
health clubs wanting to leverage this
popular segment of the wellness
market? Julie Cramer reports
Pilates: Innovating pilates
Consumer demand is making Pilates an exciting
business opportunity for health clubs. Julie Cramer
talks to leading suppliers about what’s coming next
Talking point: Pelvic health
It’s time to start the conversation
about pelvic health. It’s not
just menopausal women who
have challenges: young women
and men can also experience
issues they’re too embarrassed
to discuss or seek help for,
as Kath Hudson reports
Insight: Boomtime for pilates
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moment. Steph Eaves
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Balanced Body
Tel: 0800 014 8207
Email: [email protected]
Web:
www.pilates.com
Address:
5909 88th Street,
Sacramento,
CA 95828,
United States

Ken Endelman, CEO & founder

Balanced Body video gallery:
Key personnel
Ken Endelman, CEO & founder
Bill Auvil, director of sales
Joy Puleo, director of education
Chanin Cook, director of marketing
Katherine Ryzhova, UK & Ireland sales account manager
Shyam Lakhani, UK commercial sales manager
Steven James, UK account sales manager
Bill Auvil, director of sales
Joy Puleo, director of education
Chanin Cook, director of marketing
Katherine Ryzhova, UK & Ireland sales account manager
Shyam Lakhani, UK commercial sales manager
Steven James, UK account sales manager
Key customers
■ Third Space,
■ Ten Health & Fitness,
■ Thames Club,
■ YMCA (UK & US),
■ Club Pilates,
■ Lifetime,
■ Equinox,
■ LA Fitness, and
■ BLOK
■ South Downs Padel & Pilates
■ Everlast
■ David Lloyd
■ Ten Health & Fitness,
■ Thames Club,
■ YMCA (UK & US),
■ Club Pilates,
■ Lifetime,
■ Equinox,
■ LA Fitness, and
■ BLOK
■ South Downs Padel & Pilates
■ Everlast
■ David Lloyd
Plans for the next 12 months
For 2026, we have strengthened our UK
presence by adding dedicated account
management staff to support customer
needs in real time.
,br> We have also partnered with a specialist warehouse to optimise delivery and installation services, and with expert kit outfitter InSpace to ensure our commercial clients receive best-in-class support.
Balanced Body remains focused on building strong relationships across both the public and private sectors as we prepare to launch new products in the coming months.
,br> We have also partnered with a specialist warehouse to optimise delivery and installation services, and with expert kit outfitter InSpace to ensure our commercial clients receive best-in-class support.
Balanced Body remains focused on building strong relationships across both the public and private sectors as we prepare to launch new products in the coming months.
Testimonial
" Every Studio we’ve opened since 2007, we’ve equipped with Balanced Body Reformers - including our new Kings Cross flagship studio. There are good reasons why they remain our brand of choice. One, the relationship we have with Ken, and the Balanced Body team. And two, the equipment you use says a lot about you as a brand. They’re not cheap but you absolutely get what you pay for. Their reformers are rock solid, easy to adjust and practically indestructible - despite some of our clients’ best efforts!"
– Justin Rogers, Creative Director, Ten Health & Fitness
– Justin Rogers, Creative Director, Ten Health & Fitness
Testimonial
Balanced Body equipment was essential in providing LifeTime customers with premium Pilates experiences. They are exceptional in terms of quality, timeliness, and customer service. Our account manager provided on-time consultation, equipment, and parts delivery for our 200+ locations.
Balanced Body even customized a reformer to meet the needs of our discerning Pilates instructors! I highly recommend Balanced Body as the best Pilates partner.
– Eduardo Perez, consultant, Pilates club industry and former Director of Pilates, LifeTime Inc
– Eduardo Perez, consultant, Pilates club industry and former Director of Pilates, LifeTime Inc
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