press release: Balanced Body
Gold company profile | Balanced Body
PRESS RELEASE
Hogarth Club launches Solstice Reformer Pilates Studio
04 Jun 2025
Solstice Reformer Pilates Studio / Hogarth Club
Created within the footprint of the existing club, the 7-Reformer, Solstice Reformer Pilates Studio has been designed to encourage individuals to connect with their natural rhythm through meaningful and mindful movement in a setting that invites the beauty of changing seasons to merge with the precision of Reformer Pilates.
Tim Slater, Sales and Marketing Director, Hogarth Club, comments: “Mat Pilates has been a part of our programme for many years and has consistently been one of our most popular classes. We have been contemplating adding a Reformer Pilates offer for a while, it was just a case of working out how a dedicated studio could be incorporated into our floorplan. The office space offered the perfect solution.”
The studio design has been inspired by a visit to Balanced Body’s UK Authorised Training Centre, run by Pete Pallai, in Putney, London. Slater says: ”We knew we wanted the studio to marry functionality with beautiful aesthetics and when our consultant and instructor, Shanti, visited the Putney studio she knew immediately that she wanted to recreate the same ambience at The Hogarth.
“The lighting, the colour palette and the amazing natural light that flooded the room through the huge windows was exactly the look and feel she was imagining our members enjoying. I am pleased to say, her instinct was spot on and the design has translated perfectly into our space. Our stunning oval windows create a seamless connection with the outdoors, complemented by the cooling colour palette and beautifully engineered Balanced Body Allegro 2 Reformers.”
The Hogarth Club has launched the new studio with 38 classes per week, all of which need to be pre-booked to help manage demand. “Safety and quality are paramount” explains Slater. “Keeping class sizes small allows us to provide a highly personalised experience. Even if we could find the space, we would prefer to keep these classes intimate.”
“If the demand is there, we will increase the number of classes we offer each week and should a need arrive for more Reformers, we would prefer to open a second studio rather than increase the class size. Our focus is always on delivering an exemplary member experience and in the case of Reformer Pilates we feel this is best achieved where there is close contact with the instructor, a feat we feel would be difficult to achieve in larger classes.”
Classes are delivered by a carefully curated team of top-tier instructors, blending existing Reformer Pilates certified trainers with newly recruited instructors sourced through referrals and social media outreach. Looking ahead, The Hogarth Club is planning to establish a Reformer Pilates Academy to train and accredit instructors, ensuring the highest teaching standards. Classes on offer cater for all abilities from beginners to experienced practitioners, with layering teaching techniques to ensure sessions are accessible and effective for everyone.
Balanced Body, one of the world’s leading providers of Pilates equipment and education, has provided consultancy to Tim and the team, helping to create the perfect environment. Katherine Ryzhova, Business Development Manager, Balanced Body UK, adds: “It has been an absolute pleasure working with Tim and the team. Established almost 45 years ago, The Hogarth Club has long been a stable of the Chiswick fitness scene, fostering a loyal membership that spans decades. Being able to now offer Reformer Pilates, arguably the fastest growing fitness modality in the world, will keep the club at the forefront of trends and innovation, helping to secure its place as a valuable contributor to the local community for many years to come.”
For more information about Balanced Body please visit: pilates.com or to learn more about The Hogarth Club visit: thehogarth.co.uk
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Balanced Body
Tel: 0800 014 8207
Email: [email protected]
Web:
www.pilates.com
Address:
5909 88th Street,
Sacramento,
CA 95828,
United States

Ken Endelman, CEO & founder

Balanced Body video gallery:
Key personnel
Ken Endelman, CEO & founder
Bill Auvil, director of sales
Joy Puleo, director of education
Chanin Cook, director of marketing
Katherine Ryzhova, UK & Ireland sales account manager
Shyam Lakhani, UK commercial sales manager
Steven James, UK account sales manager
Bill Auvil, director of sales
Joy Puleo, director of education
Chanin Cook, director of marketing
Katherine Ryzhova, UK & Ireland sales account manager
Shyam Lakhani, UK commercial sales manager
Steven James, UK account sales manager
Key customers
■ Third Space,
■ Ten Health & Fitness,
■ Thames Club,
■ YMCA (UK & US),
■ Club Pilates,
■ Lifetime,
■ Equinox,
■ LA Fitness, and
■ BLOK
■ South Downs Padel & Pilates
■ Everlast
■ David Lloyd
■ Ten Health & Fitness,
■ Thames Club,
■ YMCA (UK & US),
■ Club Pilates,
■ Lifetime,
■ Equinox,
■ LA Fitness, and
■ BLOK
■ South Downs Padel & Pilates
■ Everlast
■ David Lloyd
Plans for the next 12 months
For 2026, we have strengthened our UK
presence by adding dedicated account
management staff to support customer
needs in real time.
,br> We have also partnered with a specialist warehouse to optimise delivery and installation services, and with expert kit outfitter InSpace to ensure our commercial clients receive best-in-class support.
Balanced Body remains focused on building strong relationships across both the public and private sectors as we prepare to launch new products in the coming months.
,br> We have also partnered with a specialist warehouse to optimise delivery and installation services, and with expert kit outfitter InSpace to ensure our commercial clients receive best-in-class support.
Balanced Body remains focused on building strong relationships across both the public and private sectors as we prepare to launch new products in the coming months.
Testimonial
" Every Studio we’ve opened since 2007, we’ve equipped with Balanced Body Reformers - including our new Kings Cross flagship studio. There are good reasons why they remain our brand of choice. One, the relationship we have with Ken, and the Balanced Body team. And two, the equipment you use says a lot about you as a brand. They’re not cheap but you absolutely get what you pay for. Their reformers are rock solid, easy to adjust and practically indestructible - despite some of our clients’ best efforts!"
– Justin Rogers, Creative Director, Ten Health & Fitness
– Justin Rogers, Creative Director, Ten Health & Fitness
Testimonial
Balanced Body equipment was essential in providing LifeTime customers with premium Pilates experiences. They are exceptional in terms of quality, timeliness, and customer service. Our account manager provided on-time consultation, equipment, and parts delivery for our 200+ locations.
Balanced Body even customized a reformer to meet the needs of our discerning Pilates instructors! I highly recommend Balanced Body as the best Pilates partner.
– Eduardo Perez, consultant, Pilates club industry and former Director of Pilates, LifeTime Inc
– Eduardo Perez, consultant, Pilates club industry and former Director of Pilates, LifeTime Inc
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