Health Club Management magazine
2021 issue 10
Health Club Management 2021 issue 10
On the cover: Sophie Lawler
"I feel really punchy about the future of the fitness industry"
5. Editor's letter: Creative action
Property deals, licencing and IP collaborations are opening up new opportunities across the sector and demanding our attention, says Liz Terry
12. HCM People: Alan Leach
The CEO of West Wood Clubs and chair of a resurgent IHRSA discusses the organisation’s plans and priorities
18. HCM People: Harry Jameson and Oli Patrick
The co-founders of PT consultancy and training company, Future Practice, see an opportunity for fitness professionals to become stress management experts
22. HCM People: Vishal Amin and Alex Pellew
The CEO and chief experience officer of Until explain their plans to develop the first chain of members' clubs with workspace for fitness professionals
28. HCM News:
This month’s key news stories, including: Les Mills Boutique launches, the latest numbers from The Leisure Database Company and Xponential’s ‘club-in-club’ deal with LA Fitness
36. Interview: Sophie Lawler
The CEO of Total Fitness talks about a tenure filled with dramatic growth, pandemic impact and a CVA
46. Sponsored: Technogym Biocircuit
Technogym’s Biocircuit offers a range of time-controlled
and time-free circuits using the Biostrength line, with its
Biodrive AI technology, delivering customised workouts
50. Everyone’s talking about: Sustainability
Climate change is causing devastation. HCM talks to innovators across the sector about inspiring solutions
56. Research: New insights
A US study by ClubIntel for IHRSA and ABC Software highlights opportunities for operators to grow their businesses by engaging with key consumer groups
62. Sponsored: Life Fitness: Hammer Strength just got stronger
Life Fitness is introducing a new range of Hammer Strength anaerobic equipment to complement its legendary strength training range
Health Club Management 2021 issue 10
On the cover: Sophie Lawler
"I feel really punchy about the future of the fitness industry"
64. New opening: Smart club: B-fit
Armah Sports has opened the first of the B_fit chain of health clubs. Utilising AI, VR and the Internet of Things, it’s the first club in the world
to be Amazon Alexa-enabled
70. Insight: Fear of death
Researchers in Canada have found that fear of death is the greatest motivator to exercise
72. Debate: Fast food tie-ups
Are collaborations with fast food brands, such as McDonald's, a smart marketing opportunity for operators and sector businesses, or are they a risk to reputation? Industry thought leaders give their views
78. Interview: Jordy Kool & Marjolijn Meijer
The Amsterdam-based duo explain their plans for growing the Urban Gym Group using a counter-cyclical investment strategy and multiple brands, while also holding the Benelux master franchise agreement for TRIB3
90. Operations: Get pedalling: indoor cycling
Indoor cycling classes can be intimidating to the uninitiated. Suppliers share their tips on how to encourage beginners into the cycling studio
96. fitness-kit.net: Product innovation
HCM reveals new launches from Accessercise, Codelocks, Ecore and Blazepod
97. Promotion: Trakk: Pulse Fitness
A new app called Trakk, from Pulse Fitness, promises
triple benefits to operators, says Chris Johnson
100. Research: Chronic fatigue
In the UK, NICE no longer recommends graded exercise therapy for Chronic Fatigue Syndrome and ME
Opinion
promotion
“Strength training has moved from the margins to the mainstream.”
Featured supplier news
Elevate is set to celebrate its 10th anniversary in style this June, with organisers
confirming the event’s largest-ever drinks reception as registrations continue to run more
than 10% ahead of last year.
Featured supplier news
One of the biggest mistakes the fitness industry still makes is advertising almost
exclusively to people who already look and live like gym members.
Company profiles
Innerva are a UK manufacturer of ‘Power Assisted Exercise’ equipment for older adults, those with ...
Company profiles
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, ...
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Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
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