Health Club Management magazine
2015 issue 8
Health Club Management 2015 issue 8
On the cover: Rebecca Adlington
Olympic gold medallist Rebecca Adlington brings her influence into the health club sector
3. Editor’s letter: Demographics are dead
Fitness operators must be heretical towards their brand heritage, asking challenging questions about what they do – and, crucially, who for – says Kate Cracknell
8. Letters: Write to reply
A US report further shows the key role doctors should play in advising obese and overweight children and their families, says Doug Werner of Core Health and Fitness
10. News round-up:
Les Mills launches new On Demand service, Fitness First rumoured to be gearing up for a sale, Osborne’s ‘Living Wage’ set to impact the sector, and Fitbit floats on the NYSE
19. People news:
Sir Chris Hoy joins Pure Gym as an advisor, and Dame Carol Black to take a place on the ukactive board
20. International news:
Vivafit set to launch in Kazakhstan, and Komune Bali embraces wellness travel with extended fitness offering
22. IHRSA update: European Union
Kristen Walsh looks forward to the IHRSA European Congress being held in Marseille, France, in October
24. ukactive update: Quality assurance
ukactive chair Baroness Tanni-Grey Thompson on the move towards a new workforce development structure for the activity sector
25. Diary dates:
Get ready for LIW and the second FIBO China event in September
26. Promotional feature: Technogym
The Wellness Lifestyle CRM platform allows members to track all their activity, and operators to base programmes on real-time data
28. Everyone’s talking about...: Is healthy offensive?
A recent Protein World ad caused a huge furore over its body image message. What do our experts think?
30. Interview: Total transformation
Kate Cracknell speaks to the team responsible for the turnaround and future growth of the Total Fitness health club chain
38. Promotional feature: Intenza UK
Intenza’s sleek new energy-saving product range is unveiled for the UK market
42. Consumer trends: Breaking the mould
Is your business ready for post-demographic consumerism? Trendwatching.com explains why the old consumer models must go
46. Retention series: Rebranding exercise
Michelle Segar PhD explores how health clubs can retain members by helping them find joy in exercise, both inside and outside the gym
Health Club Management 2015 issue 8
On the cover: Rebecca Adlington
Olympic gold medallist Rebecca Adlington brings her influence into the health club sector
48. Promotional feature: miha bodytec
miha bodytec has created a fast-track to superior fitness, using EMS (electrical muscle stimulation)
50. Architecture & design: Design spotlight
In the second part of our series showcasing best practice in health club design and architecture, we take a look around the world and spotlight four of our favourites
54. Promotional feature: Matrix Fitness
The InTrinity incline training platform brings new opportunities to traditional practices like yoga and martial arts
56. Gymtopia series: Movement, community and service
Rochester Midtown Athletic Club in the US believes there’s no charity too big or too small to support
58. Activity tracking: The global network
Under Armour – the sportswear giant and owner of MapMyFitness – on why it bought the MyFitnessPal and Endomondo apps for US$560m
62. Strength equipment: Fitness-kit.net special
We round up the latest launches and innovations in the world of strength training
64. Mind-body: In sickness and in health
Conceived by fashion designer Donna Karan, the Urban Zen Integrative Therapy programme is bringing the medical and complementary worlds together
70. European forum review: Thought leaders
Competitive advantage through data was one of the topics on the agenda at the European Leaders Forum, reports ukactive’s Steven Ward
72. Promotional feature: Wattbike
England Rugby’s Tom Youngs looks ahead to the Rugby World Cup
74. Indoor cycling: Expanding the circle
How can health clubs broaden the appeal of indoor cycling? Kath Hudson asks the experts involved in this ever-growing sector
80. Heat experiences: Less is more
Operators with limited space can still create viable thermal areas that generate a healthy revenue
84. Branding: Music maestro
Chris Wilcox looks at the importance of sound in creating brand consistency in your club
90. Research round-up: Heart warming
Saunas can aid cardiovascular health, a Finnish study shows
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Featured supplier news
MoveGB is a collaboration-based platform, but being a platform, one of the common worries we
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FunXtion has introduced its new Online Coaching Tool, an advanced platform with quality content
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Opinion
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“As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.”
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