Health Club Management magazine
2015 issue 8
Health Club Management 2015 issue 8
On the cover: Rebecca Adlington
Olympic gold medallist Rebecca Adlington brings her influence into the health club sector
3. Editor’s letter: Demographics are dead
Fitness operators must be heretical towards their brand heritage, asking challenging questions about what they do – and, crucially, who for – says Kate Cracknell
8. Letters: Write to reply
A US report further shows the key role doctors should play in advising obese and overweight children and their families, says Doug Werner of Core Health and Fitness
10. News round-up:
Les Mills launches new On Demand service, Fitness First rumoured to be gearing up for a sale, Osborne’s ‘Living Wage’ set to impact the sector, and Fitbit floats on the NYSE
19. People news:
Sir Chris Hoy joins Pure Gym as an advisor, and Dame Carol Black to take a place on the ukactive board
20. International news:
Vivafit set to launch in Kazakhstan, and Komune Bali embraces wellness travel with extended fitness offering
22. IHRSA update: European Union
Kristen Walsh looks forward to the IHRSA European Congress being held in Marseille, France, in October
24. ukactive update: Quality assurance
ukactive chair Baroness Tanni-Grey Thompson on the move towards a new workforce development structure for the activity sector
25. Diary dates:
Get ready for LIW and the second FIBO China event in September
26. Promotional feature: Technogym
The Wellness Lifestyle CRM platform allows members to track all their activity, and operators to base programmes on real-time data
28. Everyone’s talking about...: Is healthy offensive?
A recent Protein World ad caused a huge furore over its body image message. What do our experts think?
30. Interview: Total transformation
Kate Cracknell speaks to the team responsible for the turnaround and future growth of the Total Fitness health club chain
38. Promotional feature: Intenza UK
Intenza’s sleek new energy-saving product range is unveiled for the UK market
42. Consumer trends: Breaking the mould
Is your business ready for post-demographic consumerism? Trendwatching.com explains why the old consumer models must go
46. Retention series: Rebranding exercise
Michelle Segar PhD explores how health clubs can retain members by helping them find joy in exercise, both inside and outside the gym
Health Club Management 2015 issue 8
On the cover: Rebecca Adlington
Olympic gold medallist Rebecca Adlington brings her influence into the health club sector
48. Promotional feature: miha bodytec
miha bodytec has created a fast-track to superior fitness, using EMS (electrical muscle stimulation)
50. Architecture & design: Design spotlight
In the second part of our series showcasing best practice in health club design and architecture, we take a look around the world and spotlight four of our favourites
54. Promotional feature: Matrix Fitness
The InTrinity incline training platform brings new opportunities to traditional practices like yoga and martial arts
56. Gymtopia series: Movement, community and service
Rochester Midtown Athletic Club in the US believes there’s no charity too big or too small to support
58. Activity tracking: The global network
Under Armour – the sportswear giant and owner of MapMyFitness – on why it bought the MyFitnessPal and Endomondo apps for US$560m
62. Strength equipment: Fitness-kit.net special
We round up the latest launches and innovations in the world of strength training
64. Mind-body: In sickness and in health
Conceived by fashion designer Donna Karan, the Urban Zen Integrative Therapy programme is bringing the medical and complementary worlds together
70. European forum review: Thought leaders
Competitive advantage through data was one of the topics on the agenda at the European Leaders Forum, reports ukactive’s Steven Ward
72. Promotional feature: Wattbike
England Rugby’s Tom Youngs looks ahead to the Rugby World Cup
74. Indoor cycling: Expanding the circle
How can health clubs broaden the appeal of indoor cycling? Kath Hudson asks the experts involved in this ever-growing sector
80. Heat experiences: Less is more
Operators with limited space can still create viable thermal areas that generate a healthy revenue
84. Branding: Music maestro
Chris Wilcox looks at the importance of sound in creating brand consistency in your club
90. Research round-up: Heart warming
Saunas can aid cardiovascular health, a Finnish study shows
Current vacancies
Regional Sales Manager London and South East Core Health & Fitness
Competitive salary plus commission
South East, UK
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Membership Experience Team Member Xercise4Less
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Rugby, UK
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Duty Manager - outdoor sports Colchester Borough Council
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Opinion
promotion
“The pandemic has thrown a new focus on health, with sales of body composition analysis
equipment at an all-time high, as InBody’s Francesca Cooper explains.”
Featured supplier news
Dormy House, a luxurious boutique hotel and spa in the heart of the Cotswolds, has expanded
its premium offer with the refurbishment of its two fitness suites, incorporating the
latest, fully connected gym equipment from Matrix Fitness.
Featured supplier news
As the government announced its new obesity strategy to limit the impact of a potential
second wave of COVID-19, HIIT specialists, Speedflex are also doing their bit to help
tackle the issue.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training.
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