Health Club Management magazine
2012 issue 5
3. Editor's letter: 'Premium value'
Non-budget operators must find ways to justify charging a premium, says Kate Cracknell
6. Letters:
Mental health has always tended to be the poor relation of physical health but, says Debbie Lawrence, it's time to change that perspective
8. News round-up:
The Plymouth Life Centre opens its doors to the public, SportHouse opens in east London, and Icon Training receives 'outstanding' rating
16. International news:
The Conrad hotel chain opens a new resort in Macao, while Orangetheory Fitness looks set for international expansion into Canada
18. People news:
Former Olympic silver medallist Gail Emms on fitness as part of life, and the Olympic opportunity for gyms
20. IHRSA update:
Kristen A Walsh reports on the highlights from this year's Convention and Trade Show in Los Angeles
24. FIA update:
A new partnership between the FIA and Asda aims to bring sport and physical activity into the heart of hard-to-reach communities
26. Competitive edge:
A world swim against malaria, and a 15-peaks challenge in Wales
28. Everyone's talking about...: Premium pricing
In a market that appears to be sliding towards low-cost models, how are some operators managing to buck the trend and charge top prices?
30. Interview: Dave Courteen
The MD of Mosaic Spas and Health Clubs talks to Kate Cracknell about challenging the norms, and the company's latest venture into standalone, owned sites
36. New opening: Hip to be square
Birmingham's stylish new multi-use development, The Cube, features a top-end health club and spa. Kirstyn MacRandal takes a look inside
40. Pricing strategy: Price un-fixing
Offering flexible pricing need not undermine a club's bottom line - it may actually enhance it. Kate Cracknell reports
44. Combat sports: Fight club
Boxing and martial arts programming is enjoying growing popularity in mainstream gyms. Kate Cracknell looks at ways operators can extend the appeal of these disciplines
53. Olympic legacy: Olympic conditioning
With London 2012 just a few months away, are operators doing enough to latch onto the event? David Thompson reports
58. Spa software:
Specialist spa management software can help optimise yield, offer online booking and even integrate with club management systems, says Liz Terry
66. Future trends:
Experts from The Futures Company share their thoughts on the hottest new trends impacting the sector
70. Suspension training: Suspend disbelief
Steve Harrison takes a look at new developments and future opportunities in suspension training
77. In-club AV: That's entertainment
We review a selection of recent in-club audiovisual installations
81. Changing rooms: Changing places
Quality changing rooms are key to creating a good first impression and maintaining member satisfaction. Kath Hudson reports
84. Flooring: fitness-kit.net special
The latest products from Jordan, The Physical Company, EXF and Altro
86. Product round-up: fitness-kit.net special
New treadmill technology from Precor, and Spirit Fitness' e-Glide trainer is showcased at IHRSA
87. Research round-up: Happy talk
Being happy is the key to older people living longer, a study shows
98. Lightweights:
Yoga with dolphins, Honesty Scales that tell it like it is, and a boom in waxing services for men
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