Health Club Management magazine
2015 issue 11
Health Club Management 2015 issue 11
On the cover: Bear Grylls
The survival expert on the launch of
his BG Epic workouts and franchises
3. Editor’s letter: Earning loyalty in 2015
Your customers aren’t being disloyal if they don’t only use your gym, says Kate Cracknell. It’s time to recognise a growing desire for flexibility
8. Letters: Write to reply
The sector has already made great strides in spreading the message of ‘Everybody active, every day’ says Tiffeny Gould of Everyone Active
10. News round-up:
Sports Direct Fitness’ £250m ‘war chest’ for expansion, Serco Leisure sale facing delays, WHO unveils 10-year physical activity strategy, and Impuls launches its low-cost Lemon Gym brand in Latvia
22. ukactive update: Blueprint for an Active Britain
Steven Ward offers an overview of ukactive’s new vision document
25. Diary dates:
SIBEC Europe takes place in Spain in November, while January 2016 sees the inaugural London Health Show
26. Interview: Joey Gonzalez
The new CEO of Barry’s Bootcamp talks to Kate Cracknell about growing its boutique club empire and building a global Barry’s community
32. Everyone’s talking about… : Resolutions
January is boom time for fitness clubs, but how can operators ensure that all those keen New Year joiners haven’t faded away by the spring?
36. Consumer trends: Enlightened brands
Brands today must challenge their customers to do and be better – but how? Global trend agency trendwatching.com offers insights into how this might be achieved
44. Market analysis: A new way of buying
In the first of a two-part series, Stephen Tharrett and Mark Williamson of ClubIntel investigate the influence of the internet middlemen in the fitness market
52. Interview: Bear Grylls
The survival expert and TV presenter talks to Magali Robathan about the launch of his new BG Epic workouts and studio franchise model
56. Promotional feature: Technogym
Technogym’s Pure Strength range allows regular members to train like elite sportspeople
58. Gymtopia: A place in our hearts
The My Sportlady club has forged an invaluable place in the lives of women in Munich and beyond
Health Club Management 2015 issue 11
On the cover: Bear Grylls
The survival expert on the launch of
his BG Epic workouts and franchises
62. Architecture & design: Design spotlight
Does your club have the ‘wow’ factor? We continue our series, looking at some of the world’s most architecturally impressive clubs
66. Promotional feature : Precor
Precor is expanding its offering through new partnerships with Spinning and Queenax
68. Secondary spend: Business booster
How can operators best broaden their revenue base by developing secondary income streams?
72. Retention: It all adds up
Is it worth trying to get your members to visit more frequently? Dr Melvyn Hillsdon considers the likely impact on retention rates based on the TRP 10,000 survey
76. Promotional feature: Les Mills
Les Mills outlines five steps to creating the best cycle experience
78. LIW review: Taking the stage
This year’s new-look Leisure Industry Week had a strong focus on education. If you missed the keynotes, we have the low-down
84. IHRSA update: Ready for IHRSA 2016?
Kristen Walsh looks ahead to the 35th IHRSA Annual International Convention and Trade Show, being held in Florida for the very first time
86. Flooring: fitness-kit.net special
We showcase the latest flooring launches from Escape, TVS Sports Surfaces and Gerflor, including a portable running track
88. Supplier showcase:
An overview of recent projects by Life Fitness, Cybex and Precor
98. Research: Breathe easy
Year-round exercise could be the key to fighting asthma, with the frequency of physical activity being more important than intensity, according to new research
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