Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Health Club Management magazine

2015 issue 11
Health Club Management 2015 issue 11
On the cover: Bear Grylls
The survival expert on the launch of his BG Epic workouts and franchises
3. Editor’s letter: Earning loyalty in 2015
Your customers aren’t being disloyal if they don’t only use your gym, says Kate Cracknell. It’s time to recognise a growing desire for flexibility
8. Letters: Write to reply
The sector has already made great strides in spreading the message of ‘Everybody active, every day’ says Tiffeny Gould of Everyone Active
10. News round-up:
Sports Direct Fitness’ £250m ‘war chest’ for expansion, Serco Leisure sale facing delays, WHO unveils 10-year physical activity strategy, and Impuls launches its low-cost Lemon Gym brand in Latvia
22. ukactive update: Blueprint for an Active Britain
Steven Ward offers an overview of ukactive’s new vision document
25. Diary dates:
SIBEC Europe takes place in Spain in November, while January 2016 sees the inaugural London Health Show
26. Interview – Joey Gonzalez:
The new CEO of Barry’s Bootcamp talks to Kate Cracknell about growing its boutique club empire and building a global Barry’s community
32. Everyone’s talking about… : Resolutions
January is boom time for fitness clubs, but how can operators ensure that all those keen New Year joiners haven’t faded away by the spring?
36. Consumer trends: Enlightened brands
Brands today must challenge their customers to do and be better – but how? Global trend agency trendwatching.com offers insights into how this might be achieved
44. Market analysis: A new way of buying
In the first of a two-part series, Stephen Tharrett and Mark Williamson of ClubIntel investigate the influence of the internet middlemen in the fitness market
52. Interview – Bear Grylls:
The survival expert and TV presenter talks to Magali Robathan about the launch of his new BG Epic workouts and studio franchise model
56. Promotional feature: Technogym
Technogym’s Pure Strength range allows regular members to train like elite sportspeople
58. Gymtopia: A place in our hearts
The My Sportlady club has forged an invaluable place in the lives of women in Munich and beyond
Health Club Management 2015 issue 11
On the cover: Bear Grylls
The survival expert on the launch of his BG Epic workouts and franchises
62. Architecture & design: Design spotlight
Does your club have the ‘wow’ factor? We continue our series, looking at some of the world’s most architecturally impressive clubs
66. Promotional feature : Precor
Precor is expanding its offering through new partnerships with Spinning and Queenax
68. Secondary spend: Business booster
How can operators best broaden their revenue base by developing secondary income streams?
72. Retention: It all adds up
Is it worth trying to get your members to visit more frequently? Dr Melvyn Hillsdon considers the likely impact on retention rates based on the TRP 10,000 survey
76. Promotional feature: Les Mills
Les Mills outlines five steps to creating the best cycle experience
78. LIW review: Taking the stage
This year’s new-look Leisure Industry Week had a strong focus on education. If you missed the keynotes, we have the low-down
84. IHRSA update: Ready for IHRSA 2016?
Kristen Walsh looks ahead to the 35th IHRSA Annual International Convention and Trade Show, being held in Florida for the very first time
86. Flooring: fitness-kit.net special
We showcase the latest flooring launches from Escape, TVS Sports Surfaces and Gerflor, including a portable running track
88. Supplier showcase:
An overview of recent projects by Life Fitness, Cybex and Precor
98. Research: Breathe easy
Year-round exercise could be the key to fighting asthma, with the frequency of physical activity being more important than intensity, according to new research
Health Club Management magazine
Health Club Management magazine 2014 issue 11
Health Club Management magazine
2014 issue 11
Health Club Management magazine
Health Club Management magazine 2014 issue 10
Health Club Management magazine
2014 issue 10
Health Club Management magazine
Health Club Management magazine 2013 issue 11
Health Club Management magazine
2013 issue 11
Health Club Management magazine
Health Club Management magazine 2013 issue 10
Health Club Management magazine
2013 issue 10
Health Club Management magazine
Health Club Management magazine 2012 issue 11
Health Club Management magazine
2012 issue 11
Health Club Management magazine
Health Club Management magazine 2012 issue 10
Health Club Management magazine
2012 issue 10
Health Club Management magazine
Health Club Management magazine 2011 issue 11
Health Club Management magazine
2011 issue 11
Health Club Management magazine
Health Club Management magazine 2011 issue 10
Health Club Management magazine
2011 issue 10
Health Club Management magazine
Health Club Management magazine 2010 issue 11
Health Club Management magazine
2010 issue 11
Health Club Management magazine
Health Club Management magazine 2010 issue 10
Health Club Management magazine
2010 issue 10
Health Club Management magazine
Health Club Management magazine 2009 issue 11
Health Club Management magazine
2009 issue 11
Health Club Management magazine
Health Club Management magazine 2009 issue 10
Health Club Management magazine
2009 issue 10
1 - 40 of 148
Latest News
Ness, a US startup that is developing a range of wellness-driven credit cards, has launched ...
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Active Nottingham, part of Nottingham City Council, has released a children’s book called Can We ...
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The new £42m Moorways Sports Village will open its doors to the public on Saturday ...
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Fitness industry veteran Harm Tegelaars has returned to the fitness industry by joining the board ...
HCM Magazine
Q&A
As health and fitness providers we have a responsibility to support people’s wellbeing
HCM Magazine
Everyone's talking about
In the wake of the pandemic, is the time ripe to change the language around the role of exercise professionals, and gain greater trust from the healthcare sector?
HCM Magazine
Interview
The fitness sector has an unprecedented opportunity to become a credible partner in ensuring the health and wellbeing of the nation, says Mosaic Group MD and new chair of the UK Active Membership Council. He talks to Kate Cracknell
HCM Magazine
Insight
The Global Wellness Summit brought together public health and wellness experts in Boston recently. Jane Kitchen was there for HCM to see first-hand what this ‘New new era in health and wellness’ will look like for the sector
HCM Magazine
Research
Being physically active can heal damage caused by diabetes, enabling the activation of a natural system that grows new blood vessels, according to research in the US
HCM Magazine
Annual report
In April, Deloitte and Europe Active published the ninth edition of their yearly European Health and Fitness Market Report, as Karsten Hollasch explains
HCM Magazine
Write to reply
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
HCM magazine
Bryce Hastings, head of research at Les Mills, explains the latest research into exercise motivation, giving tips on how to engage hard-to-reach members
HCM magazine
Pulse Fitness and Bolsover District Council have been collaborating for many years to deliver dedicated community activity spaces
HCM magazine
Having a portfolio of more than 1,000 health club locations is the aim of ambitious operators, with this elite category growing fast, creating new dynamics in the market
Featured supplier news
Featured supplier news: ACTIV partners with Fisikal to deliver custom branded member experience
ACTIV, a gym chain in Riyadh, Saudi Arabia, which operates separate gyms for men and women, has partnered with digital management solution expert Fisikal to create a custom branded experience for its members.
Featured supplier news
Featured supplier news: UK health clubs hit by rising cost of energy
Health clubs across the UK are facing huge rises in business energy bills which are forcing difficult decisions.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Sport Alliance GmbH
Mindbody, Inc
Company profiles
Company profile: Indigofitness Ltd
We Create Training Spaces! We've been designing and delivering high quality training spaces for almost ...
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering an exceptional service ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
On demand
Fitness On Demand: On demand
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Salt therapy products
Saltability: Salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Management software
Premier Software Solutions: Management software
Skincare
Sothys: Skincare
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
trade associations
International SPA Association - iSPA: trade associations
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

Health Club Management magazine

2015 issue 11
Health Club Management 2015 issue 11
On the cover: Bear Grylls
The survival expert on the launch of his BG Epic workouts and franchises
3. Editor’s letter: Earning loyalty in 2015
Your customers aren’t being disloyal if they don’t only use your gym, says Kate Cracknell. It’s time to recognise a growing desire for flexibility
8. Letters: Write to reply
The sector has already made great strides in spreading the message of ‘Everybody active, every day’ says Tiffeny Gould of Everyone Active
10. News round-up:
Sports Direct Fitness’ £250m ‘war chest’ for expansion, Serco Leisure sale facing delays, WHO unveils 10-year physical activity strategy, and Impuls launches its low-cost Lemon Gym brand in Latvia
22. ukactive update: Blueprint for an Active Britain
Steven Ward offers an overview of ukactive’s new vision document
25. Diary dates:
SIBEC Europe takes place in Spain in November, while January 2016 sees the inaugural London Health Show
26. Interview – Joey Gonzalez:
The new CEO of Barry’s Bootcamp talks to Kate Cracknell about growing its boutique club empire and building a global Barry’s community
32. Everyone’s talking about… : Resolutions
January is boom time for fitness clubs, but how can operators ensure that all those keen New Year joiners haven’t faded away by the spring?
36. Consumer trends: Enlightened brands
Brands today must challenge their customers to do and be better – but how? Global trend agency trendwatching.com offers insights into how this might be achieved
44. Market analysis: A new way of buying
In the first of a two-part series, Stephen Tharrett and Mark Williamson of ClubIntel investigate the influence of the internet middlemen in the fitness market
52. Interview – Bear Grylls:
The survival expert and TV presenter talks to Magali Robathan about the launch of his new BG Epic workouts and studio franchise model
56. Promotional feature: Technogym
Technogym’s Pure Strength range allows regular members to train like elite sportspeople
58. Gymtopia: A place in our hearts
The My Sportlady club has forged an invaluable place in the lives of women in Munich and beyond
Health Club Management 2015 issue 11
On the cover: Bear Grylls
The survival expert on the launch of his BG Epic workouts and franchises
62. Architecture & design: Design spotlight
Does your club have the ‘wow’ factor? We continue our series, looking at some of the world’s most architecturally impressive clubs
66. Promotional feature : Precor
Precor is expanding its offering through new partnerships with Spinning and Queenax
68. Secondary spend: Business booster
How can operators best broaden their revenue base by developing secondary income streams?
72. Retention: It all adds up
Is it worth trying to get your members to visit more frequently? Dr Melvyn Hillsdon considers the likely impact on retention rates based on the TRP 10,000 survey
76. Promotional feature: Les Mills
Les Mills outlines five steps to creating the best cycle experience
78. LIW review: Taking the stage
This year’s new-look Leisure Industry Week had a strong focus on education. If you missed the keynotes, we have the low-down
84. IHRSA update: Ready for IHRSA 2016?
Kristen Walsh looks ahead to the 35th IHRSA Annual International Convention and Trade Show, being held in Florida for the very first time
86. Flooring: fitness-kit.net special
We showcase the latest flooring launches from Escape, TVS Sports Surfaces and Gerflor, including a portable running track
88. Supplier showcase:
An overview of recent projects by Life Fitness, Cybex and Precor
98. Research: Breathe easy
Year-round exercise could be the key to fighting asthma, with the frequency of physical activity being more important than intensity, according to new research
Health Club Management magazine
Health Club Management magazine 2014 issue 11
Health Club Management magazine
2014 issue 11
Health Club Management magazine
Health Club Management magazine 2014 issue 10
Health Club Management magazine
2014 issue 10
Health Club Management magazine
Health Club Management magazine 2013 issue 11
Health Club Management magazine
2013 issue 11
Health Club Management magazine
Health Club Management magazine 2013 issue 10
Health Club Management magazine
2013 issue 10
Health Club Management magazine
Health Club Management magazine 2012 issue 11
Health Club Management magazine
2012 issue 11
Health Club Management magazine
Health Club Management magazine 2012 issue 10
Health Club Management magazine
2012 issue 10
Health Club Management magazine
Health Club Management magazine 2011 issue 11
Health Club Management magazine
2011 issue 11
Health Club Management magazine
Health Club Management magazine 2011 issue 10
Health Club Management magazine
2011 issue 10
Health Club Management magazine
Health Club Management magazine 2010 issue 11
Health Club Management magazine
2010 issue 11
Health Club Management magazine
Health Club Management magazine 2010 issue 10
Health Club Management magazine
2010 issue 10
Health Club Management magazine
Health Club Management magazine 2009 issue 11
Health Club Management magazine
2009 issue 11
Health Club Management magazine
Health Club Management magazine 2009 issue 10
Health Club Management magazine
2009 issue 10
1 - 40 of 148
Featured supplier news
Featured supplier news: ACTIV partners with Fisikal to deliver custom branded member experience
ACTIV, a gym chain in Riyadh, Saudi Arabia, which operates separate gyms for men and women, has partnered with digital management solution expert Fisikal to create a custom branded experience for its members.
Featured supplier news
Featured supplier news: UK health clubs hit by rising cost of energy
Health clubs across the UK are facing huge rises in business energy bills which are forcing difficult decisions.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Sport Alliance GmbH
Mindbody, Inc
Company profiles
Company profile: Indigofitness Ltd
We Create Training Spaces! We've been designing and delivering high quality training spaces for almost ...
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering an exceptional service ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
On demand
Fitness On Demand: On demand
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Salt therapy products
Saltability: Salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Management software
Premier Software Solutions: Management software
Skincare
Sothys: Skincare
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
trade associations
International SPA Association - iSPA: trade associations
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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