Health Club Management magazine
2025 issue 9
Health Club Management 2025 issue 9
On the cover: Greg Oliver
Creating a new model at FLG with ‘Premium Value’
5. Editor's letter: Demand and supply
The sector has flipped from being supply-to demand-led, with this being a major focus of the HCM Summit, says Liz Terry
12. HCM Zeitgeist: Top trends and fresh ideas
The benefits of brain headsets and vagus nerve stimulation, new PureGym classes and Peloton’s expansion into cross training
16. HCM News: Deals, developments, insights and appointments
Xponential Fitness sells Lindora and hints at BFT plans. The Gym Group celebrates its 250th UK site
24. HCM Buzz: Exciting launches and innovation
Everlast Gyms and Myprotein announce a new partnership
30. HCM Collabs: Partnerships transforming the sector
Aion becomes Life Time’s official vest supplier, while Fitness First becomes Germany’s official Hyrox partner
32. HCM people: Natalie Davies-Lane
The leisure business and commercial manager of Move Southwark talks to HCM about the experience of bringing leisure services back in-house
38. HCM people: Lafina Diamandis
The founder of Deia Health talks about lifestyle medicine and the increased appetite for wellness spaces that overlap with healthcare
44. Interview: Greg Oliver
Growth is on the cards for Fitness and Lifestyle Group as it adopts a premium value market positioning. Its CEO and MD talks to Kate Cracknell
58. Promotion: EGYM – Fitness like never before
EGYM presents its latest groundbreaking innovations, including a new Smart Strength machine, advanced onboarding and EGYM Genius
62. Opinion: Everyone's talking about ... Talent
The challenge of attracting and retaining talent is greater than ever before, as Vicky Kiernander reports
72. Promotion: Technogym – True Value
Crow Wood Health Club is elevating the member experience with Technogym
74. Life lessons: Elaine Jobson
When the Jetts CEO received a shock cancer diagnosis, she found her own way to share the news with stakeholders
78. Promotion: BLK BOX – Inner space
Chris Hull explains how well-designed storage not only frees up valuable gym
space, but also creates a premium feel and can become part of a club’s functional kit
Health Club Management 2025 issue 9
On the cover: Greg Oliver
Creating a new model at FLG with ‘Premium Value’
80. Insight: World of fitness
Huge opportunities exist in emerging markets, while Millennials and Gen Z are driving growth across the whole industry, says the HFA Global Report
88. Wellness: Working well
Workplace wellness schemes now go well beyond gym memberships, with increasingly-aware employees looking for wider wellbeing services
98. Promotion: Matrix - Upskilling for the future of fitness
Matrix Fitness examines how progressive programming, empowered instructors and a pivot toward prevention are driving deeper member engagement
100. Insight: A second Renaissance
We’re in the middle of a 21st century Renaissance, driven by Gen Alpha, who are more focused on health and community, says analyst and founder of Leisure DB, David Minton
104. Promotion: Ziva - Strength in the vertical
Ziva has been quietly growing its presence in the European
market, delivering reliable, cost-effective kit that’s made in-house
106. Supplier showcase: Brawn – Stronger together
Brawn is making strength training accessible for all,
with a pilot with The Gym Group proving the concept
108. Supplier showcase: Safe Space – Elevating gym design
Everlast Gyms – which is part of Frasers Group – continues to prioritise member
experience by partnering with Safe Space Lockers on quality-built solutions
110. fitness-kit.net: Product innovation
We take a look at the latest health, fitness and wellness equipment from leading suppliers in the market
111. Promotion: Starpool – Recovery class
Starpool’s Recovery Class heralds a new era of science-based wellness in fitness
113. Promotion: DHZ equipment from PSLT is a game-changer for every gym
PSLT, the exclusive UK distributor of DHZ, is helping gyms upgrade with high-performing, stylish and reliable strength and functional equipment
114. Reader services: HCM directory
If you’re in procurement, the HCM Directory is part of an extensive network of resources designed for you that includes www.HCMmag.com/CompanyProfiles
116. Research: Healing hearts
Broken hearts are real and exercise, such as swimming and cycling, can help heal them, says a research team from the University of Aberdeen
Current vacancies
Operations Manager - Brentwood School Enterprises Brentwood School Sports Centre
£32,000 - £34,000pa + pension + benefits
Brentwood, Essex, United Kingdom
Opinion
promotion
“Strength training has moved from the margins to the mainstream.”
Featured supplier news
Panatta brought together four of the most influential figures in bodybuilding history on the
stage of RiminiWellness 2026: Phil Heath, Lee Haney, Ronnie Coleman and Hany Rambod.
Featured supplier news
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing
disparate information from multiple systems to be aggregated into one dataset, to support
its focus on reducing health inequalities and improving healthy life expectancy.
Company profiles
Spirit Fitness is a premier brand within the Dyaco International Inc. portfolio, a global leader ...
Company profiles
Leisure Energy is an award-winning renewable technology company, energy consultancy, and principal contractor. We specialise ...
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Directory
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Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
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