New juices added to Folkington’s range

Metro Drinks has added two new varieties to its Folkington’s fruit juice range: Mango Juice, pressed from Magdalena River variety mangos grown in the Colombian Andes, and English Elderflower Drink with Timperley early rhubarb juice and Femminello lemon juice. The range is available now in packs of 12 x single-serve 250ml glass bottles for gym cafés and bars.
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Folkington’s range

X-Treme sports a new cap for easy drinking

Inkospor, part of Nutrichem, has developed a new edition of its X-TREME protein drink, now with a sports cap. With less carbohydrate and low in fat, the drink comes in a brand new bottle designed to attract consumers. The bottle is rounder with a convenient tapered middle, designed to make it easier to hold. The protein drink also has a new wide sports cap added for convenience and is available from April.

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MiTonics launches two nutrition drinks

MiTonics (previously BioSauce) offers two new personalised sports nutrition products: Body Tone and Meal Replacement for Weight Loss. Its post-workout personalised drinks are dispensed based on weight, training goal (Muscle Gain, Body Tone or Weight Management) and body fat percentage, which the user enters into a MiTonics machine. MiTonics’ Meal Replacement contains slow release carbs and protein, vitamins, minerals, chromium, conjugated linoleic acid and dark chocolate.

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MiTonics

Lucozade Sport rugby heroes sales campaign

GlaxoSmithKline Consumer Healthcare (GSK) is featuring rugby ambassadors from England, Scotland and Wales as part of a Lucozade Sport campaign. The makers of the isotonic carbohydrate-electrolyte drink have also been named a partner of the Rugby Football Union. Players Chris Robshaw (England), Richie Gray (Scotland) and Leigh Halfpenny (Wales) appear on Lucozade Sport posters and point of sale material for gyms and clubs as part of the £1m investment, timed to coincide with the RBS 6 Nations. The bold in-store material is designed to create more consumer interest.

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Lucozade Sport

The G Series Pro Range

The G Series Pro Range by Gatorade consists of nutritional support at the three stages of physical activity – before, during and after – with a product for each of the three stages. Prime, with B vitamins and isomaltulose, is for 15 minutes before training and comes in orange and berry flavours. Perform, with carbohydrates and electrolytes, is to be drunk during exercise and comes in blackcurrant, lemon and orange flavours. Recover is a protein, carbohydrate and electrolyte recovery drink for post-workout and comes in berry flavour.

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Pro Range

New Smooth Vanilla Protein Fuel 50 drink

Ultimate Sports Nutrition has added a new Smooth Vanilla flavour to its ready to drink Protein Fuel 50 range. Available to order from 19 March 2013 in six-packs, this high protein drink contains 10.6g BCAAs, 50g protein and 20g carbohydrates. It also comes in chocolate and strawberry flavours. Ingredients include skimmed milk, milk protein, water, cocoa powder (1.8 per cent), sucralose and the stabiliser carrageenan. As with other products from USN, the ready to drink Protein Fuel 50 is available
in a 500ml bottle and is designed to be taken to and from the gym, as an ‘on the go’ product.

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Ultimate Sports Nutrition