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Technogym
Technogym
Technogym
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

The way I see it: Francesco Arlotti

As Technogym launches its new virtual and on-demand services, Francesco Arlotti, head of digital solutions, shares his thoughts with HCM

Published in Health Club Management 2020 issue 6
Clubs have a real possibility to become wellness hubs and completely
innovate their business models
Clubs have a real possibility to become wellness hubs and completely innovate their business models
Francesco Arlotti: The way I see it

• Consumers are already digitally addicted. They’re there, waiting for us to catch up

• The digitisation of the sector was going to happen anyway. COVID-19 has simply accelerated the digital transformation

• This crisis is an opportunity – it’s thrown a spotlight on why our penetration rates were stagnating and forced us to be more creative in meeting customers’ needs

• An exclusively offline model is not a good option. Neither is exclusively online. There needs to be a blend

• We must understand what consumers want – focus on their needs rather than ours – and steer away from commoditising our product

• Clubs have a real possibility to become wellness hubs and completely innovate their business models – for example, by interacting with insurance companies, medical organisations and the corporate world

• A digital proposition can only be effectively monetised if it’s seamless

• The pandemic has given consumers a greater appreciation of good physical and mental health and handed us a more receptive audience

• We need to move members away from free fitness content on Facebook and Instagram. Operators need to re-establish a more regular relationship with members

• Our goal is to leverage the huge ecosystem we’ve created to offer people training experiences in line with their goals, personality and passions

• Home is a safe space for people with safety concerns around COVID-19, as well as those who haven’t used a gym before. Don’t fight the safe space, be in alliance with it

• 15 million people across 15,000 clubs globally are registered on Technogym’s Mywellness system. It’s about helping operators stay connected to their members 24/7

• Just because you’re market leader for phase one in the development of a market, that doesn’t mean you’ll still be market leader through the second, third and subsequent phases. Technogym didn’t fall into this trap. We continually evolve and develop. With digital, nothing ever stands still

• We’re launching a library of virtual on demand classes created by Technogym; if operators want to upload their own classes, they can do that too. Also launching is Coach Live video chat: live streaming where instructors can see people training at home and feed back on technique

Read the full interview with Francesco Arlotti in the Q2 edition of Fit Tech magazine.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
We must understand what consumers want
– focus on their needs rather than ours
We must understand what consumers want – focus on their needs rather than ours
Our goal is to offer people training experiences in
line with their goals, personality and passions
Our goal is to offer people training experiences in line with their goals, personality and passions
Gyms and home fitness are not competitors, says Arlotti. People are getting accustomed to training in both
Gyms and home fitness are not competitors, says Arlotti. People are getting accustomed to training in both
https://www.leisureopportunities.co.uk/images/2020/881717_186599.jpg
'Consumers are already digitally addicted. They're there, waiting for us to catch up' – Francesco Arlotti, Technogym
Francesco Arlotti, Technogym,virtual fitness, on-demand fitness, digital fitness
People
It felt as though we were building a new business
People
HCM people

Dr Darshan Shah

Next Health: co-founder
Our vision is that health is not the absence of disease but the abundance of vitality
People
If I look forward five years, I’d want us to be somewhere around the 1,000-site mark – the ‘premier league’ benchmark
Features
feature
A like or a share on Instagram has never paid the rent. MZ-Remote has allowed me to continue revenue streams during Covid-19 that covered my operating expenses and effectively kept my business open
Features
feature
Hussle is offering operators the opportunity to take part in a pilot for its new MAP service to enable them to secure new members without upfront costs. Hussle’s Jamie Owens tells us more about the insights that drove this initiative
Features
Rehab
Simon Harling explains how exercise professionals can ensure a safe return to exercise for post-COVID patients
Features
Editor's letter
Our sector is still misunderstood by those in power. It’s time to accelerate the fight to change this by creating a new vocabulary to define what we do, why it matters and how we can contribute
Features
Research
A new study has found that exercise can reduce the symptoms of depression in young adults by amplifying reward processing, as Tom Walker reports
Features
feature
HIIT Without the Hurt. It’s one of the most memorable straplines in the fitness industry and it’s been at the core of every Speedflex session for almost ten years
Features
Supplier showcase
Volution worked with Anytime Fitness Asia to enable the company to minimise the impact of the pandemic
Features
Latest News
The UK government has provided a lengthy response to a petition which demanded that gyms ...
Latest News
Gym and health club operators in Germany are believed to be considering joint legal action ...
Latest News
The latest study into the infection rates recorded at gyms has shown that the average ...
Latest News
A new mobile fitness platform delivers personal training sessions to people at home by combining ...
Latest News
Europe's largest gym chain, Basic-Fit, has published its trading update for the first nine months ...
Latest News
Boutique operator, The Refinery E9, has launched a personal trainer (PT) service with a twist, ...
Latest News
Gains made getting people more physically active over the last few years were all but ...
Latest News
Mid Ulster District Council (MUDC) in Northern Ireland has won a landmark VAT case, which ...
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Featured supplier news
Featured supplier: Annual Fitness & Active Brands Summit offering invaluable insight from over 40 leading industry speakers
Join the second Annual Fitness & Active Brands Summit and walk away with the expertise you need to transform your business model and maximise the US$59.23bn virtual fitness market opportunity.
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: FunXtion International BV
Unlock your club’s digital potential with the FunXtion Platform. Deliver engaging and immersive digital fitness ...
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Supplier Showcases
Supplier showcase - Bouncing back
Catalogue Gallery
Click on a catalogue to view it online
Directory
Member feedback software
AskNicely: Member feedback software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Red Light Therapy
 Red Light Rising: Red Light Therapy
Software
Volution.fit: Software
Management software
fibodo Limited: Management software
Skincare
Sothys: Skincare
Trade associations
International SPA Association - iSPA: Trade associations
Fitness equipment
TRX Training: Fitness equipment
Lockers/interior design
Fitlockers: Lockers/interior design
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

The way I see it: Francesco Arlotti

As Technogym launches its new virtual and on-demand services, Francesco Arlotti, head of digital solutions, shares his thoughts with HCM

Published in Health Club Management 2020 issue 6
Clubs have a real possibility to become wellness hubs and completely
innovate their business models
Clubs have a real possibility to become wellness hubs and completely innovate their business models
Francesco Arlotti: The way I see it

• Consumers are already digitally addicted. They’re there, waiting for us to catch up

• The digitisation of the sector was going to happen anyway. COVID-19 has simply accelerated the digital transformation

• This crisis is an opportunity – it’s thrown a spotlight on why our penetration rates were stagnating and forced us to be more creative in meeting customers’ needs

• An exclusively offline model is not a good option. Neither is exclusively online. There needs to be a blend

• We must understand what consumers want – focus on their needs rather than ours – and steer away from commoditising our product

• Clubs have a real possibility to become wellness hubs and completely innovate their business models – for example, by interacting with insurance companies, medical organisations and the corporate world

• A digital proposition can only be effectively monetised if it’s seamless

• The pandemic has given consumers a greater appreciation of good physical and mental health and handed us a more receptive audience

• We need to move members away from free fitness content on Facebook and Instagram. Operators need to re-establish a more regular relationship with members

• Our goal is to leverage the huge ecosystem we’ve created to offer people training experiences in line with their goals, personality and passions

• Home is a safe space for people with safety concerns around COVID-19, as well as those who haven’t used a gym before. Don’t fight the safe space, be in alliance with it

• 15 million people across 15,000 clubs globally are registered on Technogym’s Mywellness system. It’s about helping operators stay connected to their members 24/7

• Just because you’re market leader for phase one in the development of a market, that doesn’t mean you’ll still be market leader through the second, third and subsequent phases. Technogym didn’t fall into this trap. We continually evolve and develop. With digital, nothing ever stands still

• We’re launching a library of virtual on demand classes created by Technogym; if operators want to upload their own classes, they can do that too. Also launching is Coach Live video chat: live streaming where instructors can see people training at home and feed back on technique

Read the full interview with Francesco Arlotti in the Q2 edition of Fit Tech magazine.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
We must understand what consumers want
– focus on their needs rather than ours
We must understand what consumers want – focus on their needs rather than ours
Our goal is to offer people training experiences in
line with their goals, personality and passions
Our goal is to offer people training experiences in line with their goals, personality and passions
Gyms and home fitness are not competitors, says Arlotti. People are getting accustomed to training in both
Gyms and home fitness are not competitors, says Arlotti. People are getting accustomed to training in both
https://www.leisureopportunities.co.uk/images/2020/881717_186599.jpg
'Consumers are already digitally addicted. They're there, waiting for us to catch up' – Francesco Arlotti, Technogym
Francesco Arlotti, Technogym,virtual fitness, on-demand fitness, digital fitness
Latest News
The UK government has provided a lengthy response to a petition which demanded that gyms ...
Latest News
Gym and health club operators in Germany are believed to be considering joint legal action ...
Latest News
The latest study into the infection rates recorded at gyms has shown that the average ...
Latest News
A new mobile fitness platform delivers personal training sessions to people at home by combining ...
Latest News
Europe's largest gym chain, Basic-Fit, has published its trading update for the first nine months ...
Latest News
Boutique operator, The Refinery E9, has launched a personal trainer (PT) service with a twist, ...
Latest News
Gains made getting people more physically active over the last few years were all but ...
Latest News
Mid Ulster District Council (MUDC) in Northern Ireland has won a landmark VAT case, which ...
Latest News
The government has pledged to invest £100m in supporting public leisure centres this winter, as ...
Latest News
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of ...
Latest News
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Featured supplier news
Featured supplier: Annual Fitness & Active Brands Summit offering invaluable insight from over 40 leading industry speakers
Join the second Annual Fitness & Active Brands Summit and walk away with the expertise you need to transform your business model and maximise the US$59.23bn virtual fitness market opportunity.
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: FunXtion International BV
Unlock your club’s digital potential with the FunXtion Platform. Deliver engaging and immersive digital fitness ...
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Supplier Showcases
Supplier showcase - Bouncing back
Catalogue Gallery
Click on a catalogue to view it online
Directory
Member feedback software
AskNicely: Member feedback software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Red Light Therapy
 Red Light Rising: Red Light Therapy
Software
Volution.fit: Software
Management software
fibodo Limited: Management software
Skincare
Sothys: Skincare
Trade associations
International SPA Association - iSPA: Trade associations
Fitness equipment
TRX Training: Fitness equipment
Lockers/interior design
Fitlockers: Lockers/interior design
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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