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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Supplier showcase: Matrix Fitness: Elite partnership

University College Birmingham has invested in elite performance facilities for students and staff, in partnership with Matrix Fitness

Published in Health Club Management 2020 issue 6
The new gym has a diverse range of equipment from Matrix
The new gym has a diverse range of equipment from Matrix

Functionality for both the student gym and the human performance centre was key, but the visual impact was also a driving factor,” explains Elaine Limond, assistant dean of sport. “We chose to work with Matrix Fitness because their tender demonstrated their experience working with universities, their understanding of our vision and the added value they bring to their clients.”

The new commercial gym has a mix of Matrix Fitness cardio equipment with 7xi entertainment consoles, the Matrix Versa Dual Strength series of resistance equipment and – due to student demand – an increased free weights area and functional training space, including a Matrix Double Mega Rack.

Human performance lab
The teaching space comprises a 550sq m Human Performance Centre with a 70sq m human performance lab that includes a multitude of elite performance equipment and incorporates two 84 inch computer screens for teaching purposes, to show live data from the force plate under the 35m sprint track.

“Both facilities are on the top floor of a stunning new building,” Limond continues. “The power racks run down the full length of a glass wall and are the first things visitors see, creating an impressive visual effect.

“Our staff and students love the new offering and, having opened before lockdown began, our members had a chance to enjoy the new facilities.

“Within the first week of opening, gym memberships had increased by 50 per cent. Now we’re looking forward to welcoming our community back.”

Delivering on a vision
“The Matrix Fitness team was supportive and responded quickly to all our needs,” explains Limond. “They brought our vision to life and offered valuable insights throughout, making suggestions for many things we hadn’t considered.

“With their support, we’ve futureproofed the facility, while still offering flexibility, which is important, as sport is a growth area within the University.

“The equipment fitted the bill in terms of functionality and visuals.

Student support
The facilities give students insights into elite performance training methods in preparation for careers after graduating. They also attract athletes in a wide range of disciplines who are excited to train within the centre, further supporting student development.

Stephen Nutt, head of sales for the education market at Matrix Fitness added: “This wasn’t just about supplying gym equipment, but about supporting a team from start to finish during an incredibly visual install.

“The team involved academic staff – a refreshing approach that enabled us to design and create these elite performance facilities in record time.”

Find out more: www.matrixfitness.co.uk

Elaine Limond, UCB
“The Matrix team brought our vision to life and offered valuable insights throughout, to enable us to futureproof the facility”
Stephen Nutt, Matrix
“This wasn’t just about supplying gym equipment, but about supporting a team from start to finish during an incredibly visual install”
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/392166_632813.jpg
University College Birmingham has invested in elite performance facilities for students and staff, in partnership with Matrix Fitness
Matrix fitness, University College Birmingham,university gyms, gym redevelopment
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features

Supplier showcase: Matrix Fitness: Elite partnership

University College Birmingham has invested in elite performance facilities for students and staff, in partnership with Matrix Fitness

Published in Health Club Management 2020 issue 6
The new gym has a diverse range of equipment from Matrix
The new gym has a diverse range of equipment from Matrix

Functionality for both the student gym and the human performance centre was key, but the visual impact was also a driving factor,” explains Elaine Limond, assistant dean of sport. “We chose to work with Matrix Fitness because their tender demonstrated their experience working with universities, their understanding of our vision and the added value they bring to their clients.”

The new commercial gym has a mix of Matrix Fitness cardio equipment with 7xi entertainment consoles, the Matrix Versa Dual Strength series of resistance equipment and – due to student demand – an increased free weights area and functional training space, including a Matrix Double Mega Rack.

Human performance lab
The teaching space comprises a 550sq m Human Performance Centre with a 70sq m human performance lab that includes a multitude of elite performance equipment and incorporates two 84 inch computer screens for teaching purposes, to show live data from the force plate under the 35m sprint track.

“Both facilities are on the top floor of a stunning new building,” Limond continues. “The power racks run down the full length of a glass wall and are the first things visitors see, creating an impressive visual effect.

“Our staff and students love the new offering and, having opened before lockdown began, our members had a chance to enjoy the new facilities.

“Within the first week of opening, gym memberships had increased by 50 per cent. Now we’re looking forward to welcoming our community back.”

Delivering on a vision
“The Matrix Fitness team was supportive and responded quickly to all our needs,” explains Limond. “They brought our vision to life and offered valuable insights throughout, making suggestions for many things we hadn’t considered.

“With their support, we’ve futureproofed the facility, while still offering flexibility, which is important, as sport is a growth area within the University.

“The equipment fitted the bill in terms of functionality and visuals.

Student support
The facilities give students insights into elite performance training methods in preparation for careers after graduating. They also attract athletes in a wide range of disciplines who are excited to train within the centre, further supporting student development.

Stephen Nutt, head of sales for the education market at Matrix Fitness added: “This wasn’t just about supplying gym equipment, but about supporting a team from start to finish during an incredibly visual install.

“The team involved academic staff – a refreshing approach that enabled us to design and create these elite performance facilities in record time.”

Find out more: www.matrixfitness.co.uk

Elaine Limond, UCB
“The Matrix team brought our vision to life and offered valuable insights throughout, to enable us to futureproof the facility”
Stephen Nutt, Matrix
“This wasn’t just about supplying gym equipment, but about supporting a team from start to finish during an incredibly visual install”
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/392166_632813.jpg
University College Birmingham has invested in elite performance facilities for students and staff, in partnership with Matrix Fitness
Matrix fitness, University College Birmingham,university gyms, gym redevelopment
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Gym and health club operators in Germany are believed to be considering joint legal action ...
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The latest study into the infection rates recorded at gyms has shown that the average ...
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A new mobile fitness platform delivers personal training sessions to people at home by combining ...
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promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Featured supplier news
Featured supplier: Matrix takes its partnership with Renault Sport racing team up a gear
Matrix Fitness, the commercial brand of Johnson Health Tech, has announced the renewal of its long term partnership with the Renault F1 Team.
Featured supplier news
Featured supplier: Premier Software Solutions offers scalable software for single or multi-site businesses
Premier Software Solutions' flagship business management system, Core by Premier Software, is the leading single and multi-site solution designed specifically for the spa, wellness and leisure industries.
Video Gallery
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
More videos:
Company profiles
Company profile: MiE FitQuest
FitQuest (MiE Medical Research) are specialists in the field of human performance measurement. We have ...
Company profiles
Company profile: Safe Space Lockers
Safe Space have over 25 years of experience in the UK leisure and fitness industry, ...
Supplier Showcases
Supplier showcase - Bouncing back
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Management software
fibodo Limited: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Red Light Therapy
 Red Light Rising: Red Light Therapy
Fitness equipment
TRX Training: Fitness equipment
Exercise equipment
Power Plate: Exercise equipment
Software
Volution.fit: Software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Skincare
Sothys: Skincare
Fitness Software
FunXtion International BV: Fitness Software
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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