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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Sponsored briefing: Connect, engage, coach with Technogym Mywellness

Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness

Published in Health Club Management 2020 issue 4
“Within hours of our facility closure we were able to offer a professional online service to cater not just for our members but for the whole community.”
“Within hours of our facility closure we were able to offer a professional online service to cater not just for our members but for the whole community.”

In an industry such as fitness and wellness, member engagement and connectivity are fundamental. Today, more than ever, it is important for clubs to continue to be close to members.

Staying connected
Technogym Mywellness is the ideal solution to enable you to stay in touch with your members. Launched in 2012, this complete digital platform allows you to connect and engage with users and deliver “wellness on the go.”

With a variety of different functions available which can be configured to meet the requirements of the business, it allows fitness clubs to manage their members' training at home.

Engage members
Keeping in touch with members and offering them a range of content and engagement to enable them to train at home, means they prove to be more loyal to the club in the medium to long term.

Even if, for a while, they’re unable to attend the facility, they’re more likely to return if they use Mywellness, because they haven't lost their training habit.

Remote coaching
Today, the key for clubs is to be able to offer training programmes and services to members at home and thanks to the Mywellness platform, clubs can offer training and coaching programs to their customers remotely and make the best use of this technology.

TRAIN YOUR CUSTOMERS AT HOME
Thanks to Mywellness app, fitness clubs can provide training services to customers to keep them active and motivated.

Workout of the Day
The app provides a choice of three new workouts every day for the users, to keep them active and engaged

Training Contents
Clubs can deliver personalised programmes to individuals, to keep members engaged and on track with their fitness routine

Remote Coaching
The Mywellness app includes 'chat to coach' option to keep in touch with users, anytime anywhere, keeping them motivated and active


Case study 1: Village Gyms
Operator, Village Gyms, has been proactively promoting a Train at Home option to all its members across 31 different sites.

The operator was quick to engage with all members using social media to increase attention by positively promoting the offering, Village Gyms tailored three daily workouts to suit different fitness levels and all three are available on the Mywellness app, labelled easy, medium and pro.

“The Train at Home concept has been a massive support to both our members and our brand," says Ben Edwards, national fitness manager at Village Gyms.

“Mywellness has enabled us to keep engaged via social media and still offer members a much-demanded fitness service. The workouts are progressive and easy to follow, aligned with the great professional touch which Technogym always brings. They have been a sure-fire success,” he said.
Case study 2: Freedom Leisure
New to Mywellness, Freedom Leisure promoted Train at Home to members across its 104 centres following the shutdown.

Providing three weekly home workouts targeting a range of fitness levels, Freedom has gone a step further and encourages members to compete with six different challenges, including Daily 1,000, which challenges members to get 1,000 Technogym MOVEs [a unit of effort] every day for seven days.

Freedom activated Mywellness on 24 March and achieved an impressive 4,225 Mywellness accounts created in a week.

“We knew we had to act fast – the timeline between initial discussion to the launch of the app was 48 hours, which proves what can be achieved when everyone has an aligned goal and focus,” said Barry Thomson, regional commercial manager.

“This app is an important part of our retention plan and will support members in maintaining a healthy body and mind during these unprecedented times.”
Case study 3: PLM
Being a community gym and new to Train at Home, PLM was keen to keep the momentum going.

Taking advantage of Mywellness, PLM is providing three daily workouts made available anytime allowing members to maintain their training routines remotely.

PLM further enhanced the offering by adding additional home workouts designed and provided by the team of PLM trainers.

To maintain the personal touch, personalised programmes and regular trainer contact, using the coach function of the app, keeps members on track with their goals.

“Utilising Mywellness we continue to provide tailored guidance for our clients, a variety of home workout options for all our members and more importantly, the opportunity of growth during challenging times.

“It could not have been any easier to personalise the system to match the business and thanks to Mywellness we are more connected than ever to all of our customers,” said MD, Phil Moss.
Ready to launch Mywellness in your facility?
Technogym provides full support and consultancy, so you can maximise the implementation and success.

To find out more about the many ways you can deliver ‘Train at Home’ experiences for your members, contact Technogym today on 01344 300236 or www.technogym.com/connect
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Mywellness gives members access to varied workouts and coaching
Mywellness gives members access to varied workouts and coaching
http://www.leisureopportunities.com/images/2020/538025_401293.jpg
Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness
Connect, engage, coach, Technogym Mywellness
People
HCM people

Dave Courteen

MD and co-founder of Mosaic Spa and Health Clubs
I set myself the goal that if I found someone famous to write the foreword and a publisher, then I would write the book
People
If you don’t have a hybrid digital/ physical model, you won’t survive
People
Catch-up is already happening. We’re up to 80% of the visits compared to the same day in 2019 and membership sales are up 150-200%
Features
Accessibility
We want it to become the norm that someone with a health condition automatically receives support to become active
Features
Sponsored briefing
Active IQ has partnered with leading experts at Nuffield Health who, alongside its chief medical advisor, Dr Dane Vishnubala, have created a new Level 3 Diploma in Working with People with Long-term Conditions
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Insight
As some of the UK’s top gym operators unveil their reopening videos, insight specialists, Paul Roberts and Mike Evans, analyse members’ reactions on social media
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Supplier showcase
University College Birmingham has invested in elite performance facilities for students and staff, in partnership with Matrix Fitness
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Finding the best ways to boost immunity using exercise has never been more important. Two fitness equipment developers have taken up the challenge, with protocols that assist in strengthening the body’s defences
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The way I see it
As Technogym launches its new virtual and on-demand services, Francesco Arlotti, head of digital solutions, shares his thoughts with HCM
Features
Strength
Fitness enthusiasts are on the hunt for new ways to elevate their workouts. Fusion fitness is fitting the bill by making strength training more accessible
Features
Latest News
Industry body, ukactive, has questioned the decision to close gyms and health clubs as part ...
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Prime Minister Boris Johnson has paid a surprise visit to a branch of The Gym ...
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Two of the largest health club operators in the US have announced that members and ...
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If you're a personal trainer working in the UK, you can now get online PT ...
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Opinion
promotion
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Opinion
promotion
Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE on-demand webinar
Featured supplier news
Featured supplier: Digital education: TRX trains more than 14,000 professionals for free using live virtual training
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Catalogue Gallery
Click on a catalogue to view it online
Directory
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Harlands Group: Direct debit solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Independent service & maintenance
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Fitness software
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Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Trade associations
International SPA Association - iSPA: Trade associations
Wearable technology solutions
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Locking solutions
Monster Padlocks: Locking solutions
Design consultants
Zynk Design Consultants: Design consultants
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

Sponsored briefing: Connect, engage, coach with Technogym Mywellness

Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness

Published in Health Club Management 2020 issue 4
“Within hours of our facility closure we were able to offer a professional online service to cater not just for our members but for the whole community.”
“Within hours of our facility closure we were able to offer a professional online service to cater not just for our members but for the whole community.”

In an industry such as fitness and wellness, member engagement and connectivity are fundamental. Today, more than ever, it is important for clubs to continue to be close to members.

Staying connected
Technogym Mywellness is the ideal solution to enable you to stay in touch with your members. Launched in 2012, this complete digital platform allows you to connect and engage with users and deliver “wellness on the go.”

With a variety of different functions available which can be configured to meet the requirements of the business, it allows fitness clubs to manage their members' training at home.

Engage members
Keeping in touch with members and offering them a range of content and engagement to enable them to train at home, means they prove to be more loyal to the club in the medium to long term.

Even if, for a while, they’re unable to attend the facility, they’re more likely to return if they use Mywellness, because they haven't lost their training habit.

Remote coaching
Today, the key for clubs is to be able to offer training programmes and services to members at home and thanks to the Mywellness platform, clubs can offer training and coaching programs to their customers remotely and make the best use of this technology.

TRAIN YOUR CUSTOMERS AT HOME
Thanks to Mywellness app, fitness clubs can provide training services to customers to keep them active and motivated.

Workout of the Day
The app provides a choice of three new workouts every day for the users, to keep them active and engaged

Training Contents
Clubs can deliver personalised programmes to individuals, to keep members engaged and on track with their fitness routine

Remote Coaching
The Mywellness app includes 'chat to coach' option to keep in touch with users, anytime anywhere, keeping them motivated and active


Case study 1: Village Gyms
Operator, Village Gyms, has been proactively promoting a Train at Home option to all its members across 31 different sites.

The operator was quick to engage with all members using social media to increase attention by positively promoting the offering, Village Gyms tailored three daily workouts to suit different fitness levels and all three are available on the Mywellness app, labelled easy, medium and pro.

“The Train at Home concept has been a massive support to both our members and our brand," says Ben Edwards, national fitness manager at Village Gyms.

“Mywellness has enabled us to keep engaged via social media and still offer members a much-demanded fitness service. The workouts are progressive and easy to follow, aligned with the great professional touch which Technogym always brings. They have been a sure-fire success,” he said.
Case study 2: Freedom Leisure
New to Mywellness, Freedom Leisure promoted Train at Home to members across its 104 centres following the shutdown.

Providing three weekly home workouts targeting a range of fitness levels, Freedom has gone a step further and encourages members to compete with six different challenges, including Daily 1,000, which challenges members to get 1,000 Technogym MOVEs [a unit of effort] every day for seven days.

Freedom activated Mywellness on 24 March and achieved an impressive 4,225 Mywellness accounts created in a week.

“We knew we had to act fast – the timeline between initial discussion to the launch of the app was 48 hours, which proves what can be achieved when everyone has an aligned goal and focus,” said Barry Thomson, regional commercial manager.

“This app is an important part of our retention plan and will support members in maintaining a healthy body and mind during these unprecedented times.”
Case study 3: PLM
Being a community gym and new to Train at Home, PLM was keen to keep the momentum going.

Taking advantage of Mywellness, PLM is providing three daily workouts made available anytime allowing members to maintain their training routines remotely.

PLM further enhanced the offering by adding additional home workouts designed and provided by the team of PLM trainers.

To maintain the personal touch, personalised programmes and regular trainer contact, using the coach function of the app, keeps members on track with their goals.

“Utilising Mywellness we continue to provide tailored guidance for our clients, a variety of home workout options for all our members and more importantly, the opportunity of growth during challenging times.

“It could not have been any easier to personalise the system to match the business and thanks to Mywellness we are more connected than ever to all of our customers,” said MD, Phil Moss.
Ready to launch Mywellness in your facility?
Technogym provides full support and consultancy, so you can maximise the implementation and success.

To find out more about the many ways you can deliver ‘Train at Home’ experiences for your members, contact Technogym today on 01344 300236 or www.technogym.com/connect
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Mywellness gives members access to varied workouts and coaching
Mywellness gives members access to varied workouts and coaching
http://www.leisureopportunities.com/images/2020/538025_401293.jpg
Reaching members anywhere and anytime to connect, engage and coach is more important than ever and can easily be activated through Technogym Mywellness
Connect, engage, coach, Technogym Mywellness
Latest News
Industry body, ukactive, has questioned the decision to close gyms and health clubs as part ...
Latest News
Prime Minister Boris Johnson has paid a surprise visit to a branch of The Gym ...
Latest News
Planet Fitness' share price on the New York Stock Exchange has remained steady at between ...
Latest News
Two of the largest health club operators in the US have announced that members and ...
Latest News
If you're a personal trainer working in the UK, you can now get online PT ...
Latest News
A member of SAGE, the government’s independent group of scientific advisers, has said gyms, pubs ...
Latest News
Following approval to build a £250mn wellbeing resort in Manchester, Therme Group has revealed plans ...
Latest News
Europe's largest gym chain, Basic-Fit, has provided the European fitness sector with some optimism, after ...
Latest News
DW Sports is going into administration saying it's working to save its 73-strong gym portfolio. ...
Latest News
The American Council on Exercise (ACE) is urging US Congress to pass a new law ...
Latest News
Equipment giant Technogym has introduced its new Excite line of fully-connected cardio kit that has ...
Opinion
promotion
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Opinion
promotion
Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE on-demand webinar
Featured supplier news
Featured supplier: Digital education: TRX trains more than 14,000 professionals for free using live virtual training
In response to the pandemic, TRX, the global leader in functional training equipment, world- class training content, and app-based training technology, transformed its TRX Suspension Training Course into a free, live virtual edition via Zoom.
Featured supplier news
Featured supplier: The rise of the training pod
Belfast based gym equipment manufacturer BLK BOX designs, engineers and fabricates a range of rigs for the most elite, performance-driven organisations globally.
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Supplier Showcases
Supplier showcase - Speedflex
Catalogue Gallery
Click on a catalogue to view it online
Directory
Direct debit solutions
Harlands Group: Direct debit solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Fitness software
Go Do.Fitness: Fitness software
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Trade associations
International SPA Association - iSPA: Trade associations
Wearable technology solutions
MyZone: Wearable technology solutions
Locking solutions
Monster Padlocks: Locking solutions
Design consultants
Zynk Design Consultants: Design consultants
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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