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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Supplier showcase: PureGym scales up Funxtion’s digital integration

With the spread of COVID-19 forcing more people into isolation, PureGym worked with FunXtion to rapidly include a digital on-demand workout offering to support members at home

Published in Health Club Management 2020 issue 4

COVID-19 is causing incredible disruption across the globe, forcing people out of daily routines and advising that they stay home. A digital solution such as FunXtion can future-proof your business and allow 24/7 connection to members, extending brand presence outside the four walls of a facility in order to support, engage and motivate members, even at a time when they can’t be physically present.

In 2019, as part of its strategy to create an unrivalled digital member experience, PureGym teamed up with FunXtion – experts in interactive digital fitness – to deliver an extensive library of exercises, workouts and personalised training plans direct to members, via the PureGym app.

With the spread of COVID-19 forcing more people into isolation, PureGym worked with FunXtion to rapidly include a digital on-demand workout offering to support members at home.

Personalised training
Ranked second in early January under ‘health and fitness’ in the iOS App Store, the PureGym app enables its member base of over a million people to tailor their fitness experience based on personal preferences, goals and schedule.

In addition to tracking gym activity, the app offers instant access to hundreds of exercise tutorials, personalised training plans and digital support.

“This new integration is an important step in our digital development,” explains Lucian Weston, head of business development at PureGym. “The exercise tutorials, created by FunXtion, are a fantastic feature, which provide our members with specialist support 24/7, helping ensure they train effectively and safely, even when they’re not under the supervision of our gym floor trainers.

“FunXtion has been a great choice of digital partner based on the quality of provision, ease of integration, and shared vision on future innovation. I’m confident that working together will enable us to continue to deliver an industry-leading product that enhances the experience of all our members,” he said.

Ernst De Neef, FunXtion CEO, adds: “At FunXtion, we’re working around the clock to create a suite of digital products that will enable our partners to keep their members engaged and training during such unprecedented times.

“We’re delighted and excited to announce our partnership with PureGym. Our integration enriches the PureGym digital member experience creating an environment that encourages loyalty.”

FunXtion is working with operators around the world, helping to enhance and enrich their digital offerings. With a range of custom-branded, pre-recorded workout content, virtual classes and a streaming platform, FunXtion has a solution for every need.

In most cases, FunXtion can get operators up and running with a quality, custom-branded fitness content streaming service within a matter of days.

“We’re working around the clock to create products that enable our partners to keep members training during these unprecedented times” – Ernst De Neef, FunXtion

Find out more:
Visit www.FunXtion.com
[email protected]
Tel: + 31655851651
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/HCM_4_2020_P97.jpg
With people forced into isolation, PureGym worked with FunXtion to rapidly include a digital on-demand workout
PureGym, Funxtion,on-demand workout
People
If I look forward five years, I’d want us to be somewhere around the 1,000-site mark – the ‘premier league’ benchmark
People
HCM people

Keith Burnet

CEO global markets, Les Mills
I wanted to do something to inspire others and encourage them to believe that no matter what age you are, anything is possible
People
Our facility isn’t for everyone. In daring to be different, we’re attracting people willing to commit to a fresh way of approaching health and fitness
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Confidence in the future of the fitness market is reflected in the number of M&A and financing activities taking place
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Hussle is offering operators the opportunity to take part in a pilot for its new MAP service to enable them to secure new members without upfront costs. Hussle’s Jamie Owens tells us more about the insights that drove this initiative
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Active IQ optimised lockdown to create new opportunities for students and stakeholders
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Simon Harling explains how exercise professionals can ensure a safe return to exercise for post-COVID patients
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features

Supplier showcase: PureGym scales up Funxtion’s digital integration

With the spread of COVID-19 forcing more people into isolation, PureGym worked with FunXtion to rapidly include a digital on-demand workout offering to support members at home

Published in Health Club Management 2020 issue 4

COVID-19 is causing incredible disruption across the globe, forcing people out of daily routines and advising that they stay home. A digital solution such as FunXtion can future-proof your business and allow 24/7 connection to members, extending brand presence outside the four walls of a facility in order to support, engage and motivate members, even at a time when they can’t be physically present.

In 2019, as part of its strategy to create an unrivalled digital member experience, PureGym teamed up with FunXtion – experts in interactive digital fitness – to deliver an extensive library of exercises, workouts and personalised training plans direct to members, via the PureGym app.

With the spread of COVID-19 forcing more people into isolation, PureGym worked with FunXtion to rapidly include a digital on-demand workout offering to support members at home.

Personalised training
Ranked second in early January under ‘health and fitness’ in the iOS App Store, the PureGym app enables its member base of over a million people to tailor their fitness experience based on personal preferences, goals and schedule.

In addition to tracking gym activity, the app offers instant access to hundreds of exercise tutorials, personalised training plans and digital support.

“This new integration is an important step in our digital development,” explains Lucian Weston, head of business development at PureGym. “The exercise tutorials, created by FunXtion, are a fantastic feature, which provide our members with specialist support 24/7, helping ensure they train effectively and safely, even when they’re not under the supervision of our gym floor trainers.

“FunXtion has been a great choice of digital partner based on the quality of provision, ease of integration, and shared vision on future innovation. I’m confident that working together will enable us to continue to deliver an industry-leading product that enhances the experience of all our members,” he said.

Ernst De Neef, FunXtion CEO, adds: “At FunXtion, we’re working around the clock to create a suite of digital products that will enable our partners to keep their members engaged and training during such unprecedented times.

“We’re delighted and excited to announce our partnership with PureGym. Our integration enriches the PureGym digital member experience creating an environment that encourages loyalty.”

FunXtion is working with operators around the world, helping to enhance and enrich their digital offerings. With a range of custom-branded, pre-recorded workout content, virtual classes and a streaming platform, FunXtion has a solution for every need.

In most cases, FunXtion can get operators up and running with a quality, custom-branded fitness content streaming service within a matter of days.

“We’re working around the clock to create products that enable our partners to keep members training during these unprecedented times” – Ernst De Neef, FunXtion

Find out more:
Visit www.FunXtion.com
[email protected]
Tel: + 31655851651
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/HCM_4_2020_P97.jpg
With people forced into isolation, PureGym worked with FunXtion to rapidly include a digital on-demand workout
PureGym, Funxtion,on-demand workout
Latest News
Boutique operator, The Refinery E9, has launched a personal trainer (PT) service with a twist, ...
Latest News
Gains made getting people more physically active over the last few years were all but ...
Latest News
Mid Ulster District Council (MUDC) in Northern Ireland has won a landmark VAT case, which ...
Latest News
The government has pledged to invest £100m in supporting public leisure centres this winter, as ...
Latest News
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of ...
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Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
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Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Featured supplier news
Featured supplier: Power Plate kicks off campaign to support fitness industry deliver health and wellness in one solution
Power Plate, the global leader in whole-body vibration training equipment, is encouraging its community to stay fighting fit this winter with a campaign intended to encourage comfort and confidence, as well as boosting health and wellness.
Featured supplier news
Featured supplier: Matrix takes its partnership with Renault Sport racing team up a gear
Matrix Fitness, the commercial brand of Johnson Health Tech, has announced the renewal of its long term partnership with the Renault F1 Team.
Video Gallery
Freemotion CoachBike™
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Give your members the immersive cycling experience that keeps your members engaged – today and tomorrow. Read more
More videos:
Company profiles
Company profile: TRX Training UK
TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
Company profiles
Company profile: Focus Training
Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer ...
Supplier Showcases
Supplier showcase - Digital gym floor
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Design consultants
Zynk Design Consultants: Design consultants
Management software
fibodo Limited: Management software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Trade associations
International SPA Association - iSPA: Trade associations
Fitness equipment
TRX Training: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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