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Hedgehog Concept Ltd
Hedgehog Concept Ltd
Hedgehog Concept Ltd
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Insight: Big numbers

Industry analyst David Minton launched his new fitNdata global monitor just in time to catch the headline numbers for the impact of the coronavirus on the sector. He tells us how it’s looking

Published in Health Club Management 2020 issue 4
David Minton
launched his new fitNdata global
monitor just in time to see the impact
of the coronavirus on the sector
David Minton launched his new fitNdata global monitor just in time to see the impact of the coronavirus on the sector
The pandemic gives the health and fitness industries a chance to work together to improve the health of the world

Just a few weeks ago I was writing and talking about the ‘golden age’ of fitness. The prelapsarian innocence of fitness, when all sectors across the industry were growing.

Then two decades of growth disappeared in just two weeks when all fitness sites closed.

Trend data, built up over many years of auditing the industry, shows fitness to have been recession-proof, but the immediate impact from the coronavirus is far worse than any recession.

Now is the moment of all moments for the fitness community to outfox the lockdown with innovative ideas, since measures to prevent the spread of COVID-19 closed down society as we know it.

A new service
In December 1999 I contributed to an article in Health Club Management about artificial intelligence. My column – Aye AI Captain – pointed out that data remained the industry’s most underutilised asset.

I used the analogy of the industry looking through the rear-view mirror at where it’s been, rather than looking ahead to where it’s going, when it came to using data.

In Dublin last October, at the IHRSA European Conference, the concept of intelligent crawlers cataloguing fitness sites worldwide had been proposed for the first time and as the contagion of fitness closures began to sweep across the world, a new startup – based in London – was using this technology to monitor the impact of the closures.

Launched by the team here at The Leisure Database Company, which has been auditing the UK fitness industry for the past 20 years, the new platform – called fitNdata – monitors the industry worldwide.

fitNdata is the fitness industry’s first global platform and will change the way we look at data in 2020. For the first time, fitness trends will be monitored and reported in real-time.

fitNdata is being backed by Theo Hendricks in Holland, Barry Walsh in Ireland and Bryan O’Rourke and his partners at Vedere Ventures in the USA.

With the imposition of lockdowns, limitations of movement and the closure of borders and fitness sites, the intelligent crawlers were – irony of ironies – monitoring the closures and not, as we had planned, the continued expansion of the sector.

Impact of COVID
By the end of March 2020 the World Health Organization, a specialised agency of the United Nations responsible for international public health, estimated that 2.6 billion people, or roughly 30 per cent of the world’s population, was living under some form of lockdown.

Now, for the first time, the wider fitness family can see the impact of the first pandemic on the industry and its community. The fitNdata platform has reached over 100 of the most populated countries and identified, validated and collected information on 239,101 fitness sites. The shocking reality is that 64 per cent of these are currently closed. The conservative estimate is that 230 million fitness members are in lockdown and unable to use these fitness sites.

The fitNdata platform, by default, has become the de facto source of global fitness data. The platform has also gathered more data, more often, more quickly than ever expected. Once the intelligent crawler has been trained further, it can be put to work in the cloud to deepen the analytics.

One billion data points will be reached this year, with a new ‘time-series’ database to cope with the daily influx of changes on sites, facilities, classes, internet of (fitness) things and social media activity.

A second golden age
The world’s new buzz words: social distancing, self-isolation, flattening the curve and lockdown are part of the new vocabulary, along with the distressing reports on the number of cases and deaths, coming from health researchers.

These researchers, along with the health workers who receive our applause each Thursday, share the platform with politicians and give public information broadcasts.

In many countries, daily exercise is now part of the government guidelines and fitness researchers, academics, personal trainers and instructors could become the new heroes and help change behaviour and attitude towards personal fitness levels.

The pandemic gives the health and fitness industries a chance to work together to improve the health of the world and fitness has a new force, real time data monitoring, ready to track outcomes as we work toward the next golden age of fitness.

"The conservative estimate is that 230 million fitness members are in lockdown and unable to use their gym"
fitNdata has reached over 100 countries and collected information on 239,101 fitness sites The shocking reality is that 64% are closed
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
230 million people are currently locked out of their gym
230 million people are currently locked out of their gym
Those in the fitness industry can become the new heroes by helping people to adopt healthy habits
Those in the fitness industry can become the new heroes by helping people to adopt healthy habits
http://www.leisureopportunities.com/images/2020/311151_222017.jpg
David Minton launched fitNdata just in time to catch the headline numbers for the impact of the coronavirus on the fitness sector.
fitNdata, David Minton,David Minton, Leisure Database Company, fitNdata, coronavirus
People
HCM people

Debra Wein

founder and CEO, Wellness Workdays
I’ve always felt that if individuals had more education and understanding of nutrition and healthy lifestyle principles, we could literally change lives
People
HCM people

Dave Courteen

MD and co-founder of Mosaic Spa and Health Clubs
I set myself the goal that if I found someone famous to write the foreword and a publisher, then I would write the book
People
We did some research comparing monthly turnstile swipes with online classes during lockdown, and found the correlation was 96 % – people were maintaining their usual routines
Features
Immunity
Finding the best ways to boost immunity using exercise has never been more important. Two fitness equipment developers have taken up the challenge, with protocols that assist in strengthening the body’s defences
Features
Finance
Change is coming, with consolidation likely in the market – especially in the boutique sector. Nadim Meer advises operators how to position themselves for investment
Features
The way I see it
As Technogym launches its new virtual and on-demand services, Francesco Arlotti, head of digital solutions, shares his thoughts with HCM
Features
Accessibility
Sport England has teamed up with 15 health and social care charities to find ways to support people living with 10 different health conditions to be physically active. Kath Hudson finds out more
Features
US stats
New research from the US shows Millennials and Gen Z may be slow to return to gyms, while women are more hesitant than men. Club Intel’s Steve Tharrett reports
Features
Supplier showcase
Speedflex has created a synergistic partnership with Everyone Active to deliver a new boutique concept – FORTIS Powered by Speedflex
Features
Statistics
IHRSA’s Kristen Walsh gets a briefing from Blair McHaney on how operators can use gym member insight to inform reopening decisions and practices
Features
Latest News
Two of the largest health club operators in the US have announced that members and ...
Latest News
If you're a personal trainer working in the UK, you can now get online PT ...
Latest News
A member of SAGE, the government’s independent group of scientific advisers, has said gyms, pubs ...
Latest News
Following approval to build a £250mn wellbeing resort in Manchester, Therme Group has revealed plans ...
Latest News
Europe's largest gym chain, Basic-Fit, has provided the European fitness sector with some optimism, after ...
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DW Sports is going into administration saying it's working to save its 73-strong gym portfolio. ...
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The American Council on Exercise (ACE) is urging US Congress to pass a new law ...
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Equipment giant Technogym has introduced its new Excite line of fully-connected cardio kit that has ...
Opinion
promotion
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Opinion
promotion
Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE webinar Thursday 6 August
Featured supplier news
Featured supplier: The rise of the training pod
Belfast based gym equipment manufacturer BLK BOX designs, engineers and fabricates a range of rigs for the most elite, performance-driven organisations globally.
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Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Video Gallery
BMF with Bear Grylls - Mission to reboot the fitness industry
British Military Fitness
BMF with Bear Grylls has put up a £1m fund to get personal trainers, fitness instructors and class instructors back to work and earning money. Read more
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Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Company profiles
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Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Supplier Showcases
Supplier showcase - Speedflex
Catalogue Gallery
Click on a catalogue to view it online
Directory
Locking solutions
Monster Padlocks: Locking solutions
Fitness software
Go Do.Fitness: Fitness software
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Fitness equipment
TRX Training: Fitness equipment
Direct debit solutions
Harlands Group: Direct debit solutions
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
Fisikal: Management software
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

Insight: Big numbers

Industry analyst David Minton launched his new fitNdata global monitor just in time to catch the headline numbers for the impact of the coronavirus on the sector. He tells us how it’s looking

Published in Health Club Management 2020 issue 4
David Minton
launched his new fitNdata global
monitor just in time to see the impact
of the coronavirus on the sector
David Minton launched his new fitNdata global monitor just in time to see the impact of the coronavirus on the sector
The pandemic gives the health and fitness industries a chance to work together to improve the health of the world

Just a few weeks ago I was writing and talking about the ‘golden age’ of fitness. The prelapsarian innocence of fitness, when all sectors across the industry were growing.

Then two decades of growth disappeared in just two weeks when all fitness sites closed.

Trend data, built up over many years of auditing the industry, shows fitness to have been recession-proof, but the immediate impact from the coronavirus is far worse than any recession.

Now is the moment of all moments for the fitness community to outfox the lockdown with innovative ideas, since measures to prevent the spread of COVID-19 closed down society as we know it.

A new service
In December 1999 I contributed to an article in Health Club Management about artificial intelligence. My column – Aye AI Captain – pointed out that data remained the industry’s most underutilised asset.

I used the analogy of the industry looking through the rear-view mirror at where it’s been, rather than looking ahead to where it’s going, when it came to using data.

In Dublin last October, at the IHRSA European Conference, the concept of intelligent crawlers cataloguing fitness sites worldwide had been proposed for the first time and as the contagion of fitness closures began to sweep across the world, a new startup – based in London – was using this technology to monitor the impact of the closures.

Launched by the team here at The Leisure Database Company, which has been auditing the UK fitness industry for the past 20 years, the new platform – called fitNdata – monitors the industry worldwide.

fitNdata is the fitness industry’s first global platform and will change the way we look at data in 2020. For the first time, fitness trends will be monitored and reported in real-time.

fitNdata is being backed by Theo Hendricks in Holland, Barry Walsh in Ireland and Bryan O’Rourke and his partners at Vedere Ventures in the USA.

With the imposition of lockdowns, limitations of movement and the closure of borders and fitness sites, the intelligent crawlers were – irony of ironies – monitoring the closures and not, as we had planned, the continued expansion of the sector.

Impact of COVID
By the end of March 2020 the World Health Organization, a specialised agency of the United Nations responsible for international public health, estimated that 2.6 billion people, or roughly 30 per cent of the world’s population, was living under some form of lockdown.

Now, for the first time, the wider fitness family can see the impact of the first pandemic on the industry and its community. The fitNdata platform has reached over 100 of the most populated countries and identified, validated and collected information on 239,101 fitness sites. The shocking reality is that 64 per cent of these are currently closed. The conservative estimate is that 230 million fitness members are in lockdown and unable to use these fitness sites.

The fitNdata platform, by default, has become the de facto source of global fitness data. The platform has also gathered more data, more often, more quickly than ever expected. Once the intelligent crawler has been trained further, it can be put to work in the cloud to deepen the analytics.

One billion data points will be reached this year, with a new ‘time-series’ database to cope with the daily influx of changes on sites, facilities, classes, internet of (fitness) things and social media activity.

A second golden age
The world’s new buzz words: social distancing, self-isolation, flattening the curve and lockdown are part of the new vocabulary, along with the distressing reports on the number of cases and deaths, coming from health researchers.

These researchers, along with the health workers who receive our applause each Thursday, share the platform with politicians and give public information broadcasts.

In many countries, daily exercise is now part of the government guidelines and fitness researchers, academics, personal trainers and instructors could become the new heroes and help change behaviour and attitude towards personal fitness levels.

The pandemic gives the health and fitness industries a chance to work together to improve the health of the world and fitness has a new force, real time data monitoring, ready to track outcomes as we work toward the next golden age of fitness.

"The conservative estimate is that 230 million fitness members are in lockdown and unable to use their gym"
fitNdata has reached over 100 countries and collected information on 239,101 fitness sites The shocking reality is that 64% are closed
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
230 million people are currently locked out of their gym
230 million people are currently locked out of their gym
Those in the fitness industry can become the new heroes by helping people to adopt healthy habits
Those in the fitness industry can become the new heroes by helping people to adopt healthy habits
http://www.leisureopportunities.com/images/2020/311151_222017.jpg
David Minton launched fitNdata just in time to catch the headline numbers for the impact of the coronavirus on the fitness sector.
fitNdata, David Minton,David Minton, Leisure Database Company, fitNdata, coronavirus
Latest News
Two of the largest health club operators in the US have announced that members and ...
Latest News
If you're a personal trainer working in the UK, you can now get online PT ...
Latest News
A member of SAGE, the government’s independent group of scientific advisers, has said gyms, pubs ...
Latest News
Following approval to build a £250mn wellbeing resort in Manchester, Therme Group has revealed plans ...
Latest News
Europe's largest gym chain, Basic-Fit, has provided the European fitness sector with some optimism, after ...
Latest News
DW Sports is going into administration saying it's working to save its 73-strong gym portfolio. ...
Latest News
The American Council on Exercise (ACE) is urging US Congress to pass a new law ...
Latest News
Equipment giant Technogym has introduced its new Excite line of fully-connected cardio kit that has ...
Latest News
Global spa consultancy and contract management company, Resense, is set to unveil Asia’s first boutique ...
Latest News
Gyms, health clubs and swimming pools in Scotland have finally been given an "indicative" time ...
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Gyms will be free to open on high streets across England from September 1, following ...
Opinion
promotion
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Opinion
promotion
Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE webinar Thursday 6 August
Featured supplier news
Featured supplier: The rise of the training pod
Belfast based gym equipment manufacturer BLK BOX designs, engineers and fabricates a range of rigs for the most elite, performance-driven organisations globally.
Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Video Gallery
BMF with Bear Grylls - Mission to reboot the fitness industry
British Military Fitness
BMF with Bear Grylls has put up a £1m fund to get personal trainers, fitness instructors and class instructors back to work and earning money. Read more
More videos:
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Supplier Showcases
Supplier showcase - Speedflex
Catalogue Gallery
Click on a catalogue to view it online
Directory
Locking solutions
Monster Padlocks: Locking solutions
Fitness software
Go Do.Fitness: Fitness software
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Fitness equipment
TRX Training: Fitness equipment
Direct debit solutions
Harlands Group: Direct debit solutions
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
Fisikal: Management software
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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