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JP Lennard
JP Lennard
JP Lennard
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

IHRSA update: Consumer insight

IHRSA’s new 2014 IHRSA Health Club Consumer Report offers valuable insight into consumers’ usage patterns

Published in Health Club Management 2014 issue 10

Last month, IHRSA released The IHRSA Health Club Consumer Report: 2014 Health Club Activity, Usage, Trends and Analysis. While the demographics and participation data are specific to the US, club operators from around the globe can benefit from its content and the resulting improved understanding of their guests, members and prospective members.

The 2014 report also examines topics including membership growth, attrition and opportunities for club operators.

The report highlights a positive correlation between membership tenure and attendance, as members who stay on-board for at least 10 years say they use their club on average 139 days a year. Identifying member engagement strategies and implementing relevant ancillary programmes will help operators facilitate regular attendance and long-term tenure. The report delves into specific applications operators can employ, including loyalty programmes and customised personal and small group training offerings.

The 2014 report also covers:
Macro health club membership trends: An examination of club and membership growth, diversity and differentiation, supply and demand.

How members use clubs: Analysis of the activities and usage practices of club members, both present and future.

The cost of membership – the value equation: Insight into the relationship of fees to the consumer price index, the member and club value equation, and where the industry is heading from a price value perspective.

Member demographics and the impact on the industry: An exploration of gender, household, ethnicity and educational demographics, as well as how national demographics are influencing the health club industry.

Overarching insights for operators: A summary of the opportunities for the health club industry, as well as the marketing and programming options for club operators.

New to this year’s report are analyses of economic indicators, studio consumers, ‘core’ and ‘super’ personal training users, and insights for the future.

The 2014 IHRSA Health Club Consumer Report was compiled in partnership with ClubIntel, led by industry veterans Stephen Tharrett and Mark Williamson. This publication is available in PDF format at www.ihrsa.org/consumer-report for US$99.95, or US$199.95 for non-members.

Industry unites against ALS

Hot on the heels of this summer’s global internet phenomenon, the Ice Bucket Challenge,
IHRSA highlights its own ongoing support for those looking to find a cure for ALS

This summer, it was impossible to turn on a computer without witnessing an Ice Bucket Challenge: someone dumping a bucket of iced water over their head to promote awareness of amyotrophic lateral sclerosis (ALS) – a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. When the ALS Ice Bucket Challenge was issued to IHRSA by Life Fitness, we gladly accepted. Led by president and CEO Joe Moore, the IHRSA staff completed the challenge on 22 August.

IHRSA is no stranger to supporting ALS research: in July, ASAE – the association of associations – awarded IHRSA a 2014 ASAE Power of A Gold Award for its support of Augie’s Quest. Named after Augie Nieto, the co-founder of Life Fitness who was diagnosed with ALS in 2005, the quest has raised over US$41m in a bid to find treatments, making it the largest individual ALS fundraising programme.

“I heartily congratulate IHRSA for benefiting not just its own industry, but society at large,” said Paul Pomerantz, chair of the Power of A Judging Committee. “It’s heartening to see an organisation like IHRSA excel at bringing the fitness industry together, harnessing the power of the association for inspiring results.”

The ‘harnessed power’ to which Pomerantz refers consists of the more than 35 members of IHRSA’s leadership and membership who actively organise and promote the annual BASH for Augie’s Quest; the roughly 1,000 annual BASH attendees; and the hundreds of clubs that have run individual fundraising events for Clubs for the Quest. The BASH, which raised more than US$1.7m in 2014 and has averaged more than US$1.5m per year over the past nine years, brings the entire industry together to show its support for Nieto and its determination to find a cure for ALS.

Led by president and CEO Joe Moore, the staff of IHRSA readily accepted and completed their ALS Ice Bucket Challenge in August
Led by president and CEO Joe Moore, the staff of IHRSA readily accepted and completed their ALS Ice Bucket Challenge in August
Led by president and CEO Joe Moore, the staff of IHRSA readily accepted and completed their ALS Ice Bucket Challenge in August
Led by president and CEO Joe Moore, the staff of IHRSA readily accepted and completed their ALS Ice Bucket Challenge in August

Community award: apply now

IHRSA is now accepting applications for its annual Outstanding Community Service Award, which will be presented during IHRSA 2015 in Los Angeles, California. This award is presented to an IHRSA member who has made a longstanding commitment to making a difference in, and beyond, their community. The 2014 winner was Kim Austin Kenyon of Gold’s Gym Dutchess County (pictured above accepting the award from Brent Darden at IHRSA 2014). Log on to www.ihrsa.org/awards to apply by the 14 November deadline.

The 2014 winner was Kim Austin Kenyon of Gold’s Gym Dutchess County
The 2014 winner was Kim Austin Kenyon of Gold’s Gym Dutchess County

Lindkvist lined up for IHRSA 2015

Trendspotter and futurologist Magnus Lindkvist, who spoke at the 2013 IHRSA European Congress, will present ‘Thinking About the Future in an Uncertain World’ at IHRSA 2015. The following Q&A is excerpted from IHRSA’s 2013 interview with him.

What are the key trends affecting the fitness industry? In no particular order, I see the blurring of ageing and age groups, the fading of industry boundaries, and the start-up revolution. Millions of young people are growing up with no job security and an abundance of cheap technology at their fingertips: there’s a tsunami of competitors, imitators and frenemies on the horizon.

How can operators put these trends to good use? One word: experimentation. Try, fail, remix and recycle failure. Learn and relaunch. But make sure your failures are cheap, and constantly find new metrics to identify your organisation’s shortcomings.

About IHRSA

Founded in 1981, the International Health, Racquet & Sportsclub Association is the only global trade association, representing more than 10,000 health and fitness facilities and suppliers worldwide.
To learn how IHRSA can help your business thrive, visit www.ihrsa.org
Locate a quality IHRSA club at
www.healthclubs.com

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/HCM2014_10IHRSA.jpg
Findings from the 2014 IHRSA Health Club Consumer Report
IHRSA,Health Club Consumer Report, ALS, Ice Bucket Challenge, Magnus Lindkvist
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Write to reply
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
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Click on a catalogue to view it online
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30-30 Jun 2022
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Diary dates

features

IHRSA update: Consumer insight

IHRSA’s new 2014 IHRSA Health Club Consumer Report offers valuable insight into consumers’ usage patterns

Published in Health Club Management 2014 issue 10

Last month, IHRSA released The IHRSA Health Club Consumer Report: 2014 Health Club Activity, Usage, Trends and Analysis. While the demographics and participation data are specific to the US, club operators from around the globe can benefit from its content and the resulting improved understanding of their guests, members and prospective members.

The 2014 report also examines topics including membership growth, attrition and opportunities for club operators.

The report highlights a positive correlation between membership tenure and attendance, as members who stay on-board for at least 10 years say they use their club on average 139 days a year. Identifying member engagement strategies and implementing relevant ancillary programmes will help operators facilitate regular attendance and long-term tenure. The report delves into specific applications operators can employ, including loyalty programmes and customised personal and small group training offerings.

The 2014 report also covers:
Macro health club membership trends: An examination of club and membership growth, diversity and differentiation, supply and demand.

How members use clubs: Analysis of the activities and usage practices of club members, both present and future.

The cost of membership – the value equation: Insight into the relationship of fees to the consumer price index, the member and club value equation, and where the industry is heading from a price value perspective.

Member demographics and the impact on the industry: An exploration of gender, household, ethnicity and educational demographics, as well as how national demographics are influencing the health club industry.

Overarching insights for operators: A summary of the opportunities for the health club industry, as well as the marketing and programming options for club operators.

New to this year’s report are analyses of economic indicators, studio consumers, ‘core’ and ‘super’ personal training users, and insights for the future.

The 2014 IHRSA Health Club Consumer Report was compiled in partnership with ClubIntel, led by industry veterans Stephen Tharrett and Mark Williamson. This publication is available in PDF format at www.ihrsa.org/consumer-report for US$99.95, or US$199.95 for non-members.

Industry unites against ALS

Hot on the heels of this summer’s global internet phenomenon, the Ice Bucket Challenge,
IHRSA highlights its own ongoing support for those looking to find a cure for ALS

This summer, it was impossible to turn on a computer without witnessing an Ice Bucket Challenge: someone dumping a bucket of iced water over their head to promote awareness of amyotrophic lateral sclerosis (ALS) – a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. When the ALS Ice Bucket Challenge was issued to IHRSA by Life Fitness, we gladly accepted. Led by president and CEO Joe Moore, the IHRSA staff completed the challenge on 22 August.

IHRSA is no stranger to supporting ALS research: in July, ASAE – the association of associations – awarded IHRSA a 2014 ASAE Power of A Gold Award for its support of Augie’s Quest. Named after Augie Nieto, the co-founder of Life Fitness who was diagnosed with ALS in 2005, the quest has raised over US$41m in a bid to find treatments, making it the largest individual ALS fundraising programme.

“I heartily congratulate IHRSA for benefiting not just its own industry, but society at large,” said Paul Pomerantz, chair of the Power of A Judging Committee. “It’s heartening to see an organisation like IHRSA excel at bringing the fitness industry together, harnessing the power of the association for inspiring results.”

The ‘harnessed power’ to which Pomerantz refers consists of the more than 35 members of IHRSA’s leadership and membership who actively organise and promote the annual BASH for Augie’s Quest; the roughly 1,000 annual BASH attendees; and the hundreds of clubs that have run individual fundraising events for Clubs for the Quest. The BASH, which raised more than US$1.7m in 2014 and has averaged more than US$1.5m per year over the past nine years, brings the entire industry together to show its support for Nieto and its determination to find a cure for ALS.

Led by president and CEO Joe Moore, the staff of IHRSA readily accepted and completed their ALS Ice Bucket Challenge in August
Led by president and CEO Joe Moore, the staff of IHRSA readily accepted and completed their ALS Ice Bucket Challenge in August
Led by president and CEO Joe Moore, the staff of IHRSA readily accepted and completed their ALS Ice Bucket Challenge in August
Led by president and CEO Joe Moore, the staff of IHRSA readily accepted and completed their ALS Ice Bucket Challenge in August

Community award: apply now

IHRSA is now accepting applications for its annual Outstanding Community Service Award, which will be presented during IHRSA 2015 in Los Angeles, California. This award is presented to an IHRSA member who has made a longstanding commitment to making a difference in, and beyond, their community. The 2014 winner was Kim Austin Kenyon of Gold’s Gym Dutchess County (pictured above accepting the award from Brent Darden at IHRSA 2014). Log on to www.ihrsa.org/awards to apply by the 14 November deadline.

The 2014 winner was Kim Austin Kenyon of Gold’s Gym Dutchess County
The 2014 winner was Kim Austin Kenyon of Gold’s Gym Dutchess County

Lindkvist lined up for IHRSA 2015

Trendspotter and futurologist Magnus Lindkvist, who spoke at the 2013 IHRSA European Congress, will present ‘Thinking About the Future in an Uncertain World’ at IHRSA 2015. The following Q&A is excerpted from IHRSA’s 2013 interview with him.

What are the key trends affecting the fitness industry? In no particular order, I see the blurring of ageing and age groups, the fading of industry boundaries, and the start-up revolution. Millions of young people are growing up with no job security and an abundance of cheap technology at their fingertips: there’s a tsunami of competitors, imitators and frenemies on the horizon.

How can operators put these trends to good use? One word: experimentation. Try, fail, remix and recycle failure. Learn and relaunch. But make sure your failures are cheap, and constantly find new metrics to identify your organisation’s shortcomings.

About IHRSA

Founded in 1981, the International Health, Racquet & Sportsclub Association is the only global trade association, representing more than 10,000 health and fitness facilities and suppliers worldwide.
To learn how IHRSA can help your business thrive, visit www.ihrsa.org
Locate a quality IHRSA club at
www.healthclubs.com

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/HCM2014_10IHRSA.jpg
Findings from the 2014 IHRSA Health Club Consumer Report
IHRSA,Health Club Consumer Report, ALS, Ice Bucket Challenge, Magnus Lindkvist
Latest News
A young girl has died following an incident at the David Lloyd gym at Capability ...
Latest News
New fitness franchise, Circuit Society, has signed its first London location in Bayswater. The 3,000sq ...
Latest News
Active Nottingham, part of Nottingham City Council, has released a children’s book called Can We ...
Latest News
The new £42m Moorways Sports Village will open its doors to the public on Saturday ...
Latest News
Fitness industry veteran Harm Tegelaars has returned to the fitness industry by joining the board ...
Latest News
Planet Fitness saw its Q1 2022 revenue increase by 66.9 per cent (to US$186.7m) on ...
Latest News
Sport England and UK Active have signed a five-year partnership agreement which will see the ...
Latest News
Planet Fitness is offering high-school students free access to any of its 2,200 locations in ...
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Altis, an artificial intelligence-based personal trainer solution, has secured more than US$3m worth of financing, ...
Featured supplier news
Featured supplier news: UK health clubs hit by rising cost of energy
Health clubs across the UK are facing huge rises in business energy bills which are forcing difficult decisions.
Featured supplier news
Featured supplier news: ACTIV partners with Fisikal to deliver custom branded member experience
ACTIV, a gym chain in Riyadh, Saudi Arabia, which operates separate gyms for men and women, has partnered with digital management solution expert Fisikal to create a custom branded experience for its members.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Featured operator news
Featured operator news: New partnership delivers swimming support to children with disabilities
A new partnership has been launched to provide inclusive swimming for children with mobility, visual and hearing disabilities.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Mindbody, Inc
Company profiles
Company profile: REGUPOL BSW GmbH
REGUPOL is one of the leading suppliers of sports and safety flooring, anti-slip mats for ...
Company profiles
Company profile: Technogym UK Ltd
Technogym offers a complete ecosystem of connected smart equipment, digital services, on-demand training experiences and ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
On demand
Fitness On Demand: On demand
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Spa software
SpaBooker: Spa software
trade associations
International SPA Association - iSPA: trade associations
Skincare
Sothys: Skincare
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
Premier Software Solutions: Management software
Salt therapy products
Saltability: Salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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