Gold company profile
GymNation
Ranging from 25,000 to 60,000 square feet, GymNation is open 24/7, 365 days a year each offering State-of-the-Art Equipment, Dynamic Group Fitness Classes, On-Demand Flexibility, Women’s Wellness Spaces, Expert Personal Training, Instagram-Worthy Interiors, BLITZ HIIT Studio, Recovery Zones and Nutrition On-Site.
Find out more about GymNation here...
Find out more about GymNation here...
GymNation: News and press releases
PRESS RELEASE: Massive ‘Good Luck’ message appears in Saudi Desert as Green Falcons head to World Cup
05 Jun 2026
Passengers flying out of Riyadh this week have been treated to an extraordinary sight from
the skies after GymNation unveiled a giant desert sand mural supporting the Saudi Arabia
National Football Team ahead of the FIFA World Cup in the United States.
11 May 2026
From Riyadh to Saar to Dubai - GymNation is making sure the Middle East has somewhere to
train, compete and progress in Hyrox, despite no confirmed Hyrox races on the calendar.
06 May 2026
GymNation, the region’s fastest-growing fitness brand, has announced the launch of a bold
new global creative competition, inviting agencies, freelancers, studios, and its own member
community to design the brand’s next national billboard campaign.
PRESS RELEASE: GymNation takes to the streets: UAE's leading affordable gym launches its own delivery fleet - but there's no food in sight
13 Apr 2026
In a city where delivery bikes are as common as sunshine, GymNation has done something nobody
saw coming.
PRESS RELEASE: GymNation reveals Protein Shisha was an April Fools' stunt - but the conversation it started was very real
01 Apr 2026
Last week, GymNation announced what it called the world's first protein shisha bar - a
tobacco-free, nicotine-free vapor concept delivering up to 25g of 'aroma-activated protein'
per session.
PRESS RELEASE: GymNation launches the world’s first protein Shisha Bar
26 Mar 2026
GymNation has today announced the launch of the world’s first protein shisha bar, a global-
first concept designed to deliver a performance-inspired, tobacco-free vapor experience
within a gym environment.
PRESS RELEASE: GymNation takes NapTime to the streets “Sleeping Billboard”
16 Mar 2026
After the launch of NapTime - the Middle East’s first gym class designed to help people fall
asleep - GymNation is taking the concept to new heights with a sleeping billboard, featuring
a real bed and a real person taking a nap.
PRESS RELEASE: On World Sleep Day, GymNation launches NapTime, the Middle East’s first gym class that helps you fall asleep
13 Mar 2026
To mark World Sleep Day on Friday 13 April 2026, in a city that never slows down, GymNation
is doing the unthinkable: launching NapTime the first gym class in the Middle East designed
not to make you sweat, but to make you sleep.
NapTime responds to a growing sleep deficit, with only around one in five adults in the
region achieving the recommended eight hours of sleep, and roughly one in five UAE adults
sleeping five hours
05 Jan 2026
GymNation, the Middle East’s fastest-growing gym brand, has announced another record-
breaking new country debut, selling 3,000 memberships in just 24 hours ahead of the opening
of its first location in Bahrain, in Atrium Mall.
PRESS RELEASE: GymNation launches London billboard offering self defence retreats in Dubai to protect Londoners from soaring phone thefts
14 Nov 2025
UAE based fitness chain, GymNation, is dividing opinion on social media and the streets of
London - after unveiling an extensive advertising campaign across the capital, offering
Londoners the chance to “escape” to Dubai for a Self-Defence retreat.
PRESS RELEASE: GymNation pulls off hilarious 'Jim Nathan' cameo prank on world's strongest men to launch new class
06 Nov 2025
It takes a lot of courage to prank the strongest men in the world, but GymNation has pulled
it off with a hilarious “Jim Nathan” shoutout on celeb video platform, Cameo to help launch
their new Strongman class, every Saturday at their Mirdif club
PRESS RELEASE: The world’s heaviest billboard has been unveiled in the UAE - with a team of strongmen and strongwomen needed to install it
29 Oct 2025
GymNation, the biggest gym chain in the Middle East, has turned heads this week, after
claiming its new billboard in Dubai has broken all known weight records for an Out of Home
advert.
GymNation: featured in our publications
Research: Gulf growth
HCM Handbook 2026 issue 1
Gymnation’s 2026 report found a strong appetite to improve physical and mental health in the Gulf region, and a call for beginner programmes and offerings targeted at women
Sponsored: Orbit4
Health Club Management 2025 issue 6
Orbit4 and GymNation have partnered to drive tech innovation
into the heart of the businesses, transforming operations
Sponsored: Gymnation – Active Nations
Health Club Management 2025 issue 2
The fitness market in the Middle East is thriving, with the low-cost sector set to gain greater traction over the next few years. GymNation’s recent report uncovers the changing consumer factors fuelling this growth
Sponsored: Perfect Gym – strong foundations
Health Club Management 2024 issue 3
GymNation is pioneering the future of
fitness with software specialist Perfect
Gym providing a scalable tech platform
to power and sustain its growth
About GymNation
In 2017, GymNation burst onto the UAE fitness scene, with a mission to become The People’s Gym and an ambition to make improving health and wellbeing by going to the gym less intimidating, more affordable, accessible, and fun for everyone in the region.
Product range and services
Ranging from 25,000 to 60,000 square feet, GymNation is open 24/7, 365 days a year offering:
■ Women’s Wellness Spaces: Ladies only gym areas and group classes, designed for comfort and inclusivity.
■ State-of-the-Art Equipment: Access to more than 500 Matrix cardio machines, free weights, and assisted gym equipment tailored for all fitness levels.
■ Dynamic Group Fitness Classes: Hundreds of complimentary, live, instructor-led group exercise classes including LES MILLS, Zumba and yoga, as well as exclusive signature classes including JumpNation, Sound Healing and BollyNation.
■ On-Demand Flexibility: Thousands of GymNation On Demand virtual classes available 24/7.
Women’s Wellness Spaces: Benefit from ladies only gym areas and group classes, designed for comfort and inclusivity.
■ Expert Personal Training: Our team of certified, experienced personal trainers are on hand to inspire and support every workout.
■ Instagram-Worthy Interiors: Our gyms are filled with photogenic spots, featuring neon lights, motivational quotes, and stylish changing rooms.
■ BLITZ HIIT Studio: Our dedicated boutique HIIT studio is designed for high-intensity, calorie killing workouts.
■ Recovery Zones: : Ice and Sauna Recovery Zones for post-workout relaxation.
■ The official home of Hyrox in the Middle East: GymNation & Hyrox have teamed up to bring the Hyrox race experience to life in GymNation’s world-class Hyrox Performance and Hyrox Training Centres.
■ Nutrition On-Site : Refresh and refuel at our Smoothie and Salad Cafés and Refuel Zones, offering healthy options to complement your fitness journey.
Loren Holland: founder and CEO
GymNation video gallery:
Key personnel
Loren Holland: founder and CEO
Frank Afeaki: founder and COO
Ant Martland, founder and CCO
William Rasmussen-Dean, country director
Ishan Patil, head of finance
Ian Mullane, board member
Frank Afeaki: founder and COO
Ant Martland, founder and CCO
William Rasmussen-Dean, country director
Ishan Patil, head of finance
Ian Mullane, board member
Key customers
GymNation is a community to support
everyone, to celebrate and inspire
each other to become better versions
of themselves, by living happier,
healthier and more active lives.
Plans for the next 12 months
Today, GymNation stands at 36 locations across the United Arab Emirates and Saudi Arabia, with over 150,000 members.
In 2026, GymNation plans to open another 20-30 locations across the GCC, and with many more in the pipeline our aim is to become the largest gym chain across the GCC.
Behind the scenes, we’re diligently advancing our position as a world leading operator in the integration of technology, artificial intelligence, and data analytics.
Our commitment extends beyond mere application, aiming to spearhead discussions and set benchmarks within the fitness industry and beyond, ensuring GymNation remains at the cutting edge of innovation.
We’re not just building gyms; our vision is to play a lead role as the region’s movement partner, championing healthy and active lifestyles alongside the importance of mental health and well-being.
In 2026, GymNation plans to open another 20-30 locations across the GCC, and with many more in the pipeline our aim is to become the largest gym chain across the GCC.
Behind the scenes, we’re diligently advancing our position as a world leading operator in the integration of technology, artificial intelligence, and data analytics.
Our commitment extends beyond mere application, aiming to spearhead discussions and set benchmarks within the fitness industry and beyond, ensuring GymNation remains at the cutting edge of innovation.
We’re not just building gyms; our vision is to play a lead role as the region’s movement partner, championing healthy and active lifestyles alongside the importance of mental health and well-being.
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