press release: GymNation
GymNation takes to the streets: UAE's leading affordable gym launches its own delivery fleet - but there's no food in sight
In a city where delivery bikes are as common as sunshine, GymNation has done something nobody saw coming. The UAE's most affordable gym brand has launched its own fleet of branded delivery bikes - but instead of shawarma, groceries or your midnight snack, they're delivering something far more valuable: free gym memberships, straight to the streets.
In a city dominated by the likes of Careem, Noon, Talabat and Deliveroo, GymNation's riders have been spotted weaving through Dubai's busiest commuter hotspots, pulling up alongside unsuspecting members of the public and handing them a one-month free membership on the spot. No app. No promo code. Just a genuine, no-strings-attached gift - delivered with a smile.
The campaign is the latest expression of GymNation's identity as the People's Gym - the most affordable and accessible gym brand in the Middle East - and follows a wave of community generosity from brands stepping up during a period of regional uncertainty. Brands such as The Entertainer and Parkin have led the way in giving back to communities across the UAE, and GymNation is proud to join that spirit of solidarity.
Rory McEntee, Chief Marketing Officer at GymNation, said: "While gyms continue to operate normally and remain busy, we wanted to do something a bit different - surprise people and give back. Going to the gym and making it a routine has been proven to help both physical and mental health, and we know some people may need a little extra support right now.
"We're known as the People's Gym, so anything we can do to help people across the Middle East seems only right," McEntee added. "The reaction so far has been a wonderful mix of surprise and delight - and we genuinely hope this is the start of new fitness journeys for people who've been thinking about getting into the gym."
The GymNation bikes will be out on the streets of Dubai at select times and locations until Friday 17th April. Keep your eyes peeled - your free membership could be just around the corner.
About GymNation
GymNation is the UAE's most accessible gym brand, with state-of-the-art facilities across Dubai and the wider UAE. Known as the People's Gym, GymNation's ambition is to make improving health and wellbeing less intimidating, more affordable, accessible and fun for everyone in the region. With a vision to be the Region's Movement Partner, GymNation champions healthy and active lifestyles alongside the importance of mental health and physical wellbeing — because the gym isn't just for some people. It's for the people.
Frank Afeaki: founder and COO
Ant Martland, founder and CCO
William Rasmussen-Dean, country director
Ishan Patil, head of finance
Ian Mullane, board member
In 2026, GymNation plans to open another 20-30 locations across the GCC, and with many more in the pipeline our aim is to become the largest gym chain across the GCC.
Behind the scenes, we’re diligently advancing our position as a world leading operator in the integration of technology, artificial intelligence, and data analytics.
Our commitment extends beyond mere application, aiming to spearhead discussions and set benchmarks within the fitness industry and beyond, ensuring GymNation remains at the cutting edge of innovation.
We’re not just building gyms; our vision is to play a lead role as the region’s movement partner, championing healthy and active lifestyles alongside the importance of mental health and well-being.
