press release: GymNation
GymNation launches global creative competition to design next national billboard
GymNation, the region’s fastest-growing fitness brand, has announced the launch of a bold new global creative competition, inviting agencies, freelancers, studios, and its own member community to design the brand’s next national billboard campaign.
Under the campaign theme “Your Ad. Our Billboard.”, GymNation is opening up one of its most visible marketing platforms to the public - putting creativity directly into the hands of the community it serves.
Unlike traditional top-down campaigns, GymNation is flipping the script. The brand is calling on the people who live and breathe its culture - from personal trainers and members to designers and creative agencies - to submit original billboard concepts that reflect the energy, inclusivity, and attitude of the GymNation movement.
“The best ideas don’t come from boardrooms - they come from the community,” said Rory McEntee, chief marketing officer at GymNation. “We have agencies and creatives reaching out to work with us all the time, so this is a chance to cut through and show us what you can really do. It’s not just about getting your work on a national billboard - it’s an opportunity to get in front of our senior marketing team and open the door to future collaborations.”
How It Works
Participants are invited to submit their billboard designs by 18th May. GymNation’s internal team will shortlist the most compelling entries, which will then be opened to a public vote, ensuring the final decision reflects the voice of the community.
The winning design will be unveiled on National Billboard Day on 1st June, going live across a prominent national placement, supported by a full PR and media rollout.
What’s in it for the winner
The selected creative will receive:
- 🏆 A national billboard feature
- 📣 PR recognition across GymNation’s media channels
- 💪 Complimentary GymNation membership
- 👕 Exclusive GymNation merchandise bundle
- 🎁 Creative session with GymNation’s marketing team
How to Enter
Entrants can mock up their billboard designs using GymNation-provided templates and submit their work to [email protected] before the deadline.
With no entry fees, no barriers, and no insider advantage, GymNation’s latest initiative reinforces its commitment to community-first thinking - giving creatives everywhere the opportunity to make their mark on one of the region’s biggest stages.
For more information, visit https://events.gymnation.com/billboard/ or contact [email protected]
Frank Afeaki: founder and COO
Ant Martland, founder and CCO
William Rasmussen-Dean, country director
Ishan Patil, head of finance
Ian Mullane, board member
In 2026, GymNation plans to open another 20-30 locations across the GCC, and with many more in the pipeline our aim is to become the largest gym chain across the GCC.
Behind the scenes, we’re diligently advancing our position as a world leading operator in the integration of technology, artificial intelligence, and data analytics.
Our commitment extends beyond mere application, aiming to spearhead discussions and set benchmarks within the fitness industry and beyond, ensuring GymNation remains at the cutting edge of innovation.
We’re not just building gyms; our vision is to play a lead role as the region’s movement partner, championing healthy and active lifestyles alongside the importance of mental health and well-being.
