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press release: GymNation

Gold company profile | GymNation
PRESS RELEASE

On World Sleep Day, GymNation launches NapTime, the Middle East’s first gym class that helps you fall asleep

13 Mar 2026
GymNation Launches NapTime / GymNation
  • Launched to mark World Sleep Day on Friday 13 April 2026, NapTime responds to a growing sleep deficit, with only around one in five adults in the region achieving the recommended eight hours of sleep, and roughly one in five UAE adults sleeping five hours or less per night.
  • NapTime will be a phone-free experience with members required to place their phones into a secure box before the class begins to help reset overstimulated nervous systems and reinforce healthier sleep habits beyond the studio.
  • Classes run weekly at GymNation Downtown from Saturday 14th March at 10.45am.

In a city that never slows down, GymNation is doing the unthinkable: launching NapTime the first gym class in the Middle East designed not to make you sweat, but to make you sleep.

The launch comes at a time when sleep deprivation is a growing concern across the UAE and wider GCC. Regional research shows that while around half of the adult population report sleeping six to eight hours a night, only one in five achieve the recommended eight hours or more. In the UAE, around one in five adults sleep five hours or less, reflecting the impact of fast paced lifestyles and stress. Global data also places the UAE among the highest late night sleeper populations worldwide, with many residents going to bed after midnight and averaging just 6.85 hours of sleep, below the recommended seven to nine hours.

Against this backdrop, recovery is no longer optional. It is becoming essential for physical performance, mental clarity and long-term health. As recovery becomes one of the fastest-growing trends in global fitness, GymNation is flipping the script on high-intensity training. NapTime is all about rest, relaxation and performance-enhancing recovery because as GymNation puts it, “recovery is the new cardio.”

Unlike traditional workouts, NapTime is structured in four calming stages. The class begins with gentle yoga stretching to release physical tension, followed by guided breathwork and meditation to calm the mind and lower stress levels. Next is NapTime itself, which is a carefully curated sleep environment complete with beds, duvets, pillows and even eye masks designed to help participants drift off. All of this takes place to the soothing sounds of a live handpan. Handpan sound healing uses resonant, metallic and harmonic tones to promote deep relaxation, reduce stress and facilitate meditation to help participants transition naturally into restorative rest.

In a further move designed to help members truly switch off, NapTime will be a phone-free experience. Members will be required to place their phones into a secure box before the class begins. The aim is simple: remove digital distraction and create a space where participants can be fully present. Research shows that up to 90% of people use their phones in the hour before bed, and exposure to blue light from screens can suppress melatonin production and delay sleep onset. By encouraging members to disconnect for 45 minutes, GymNation hopes to help reset overstimulated nervous systems and reinforce healthier sleep habits beyond the studio.

Desmond Wong, GymNation coach, explains: “Sleep is one of the most powerful recovery tools we have, yet it’s the one most people neglect. When you combine light movement, breathwork and meditation, you help the nervous system shift into a calmer state which lowers stress hormones and prepares the body for deep rest. NapTime is designed to help people truly unwind, reset mentally, and give their body the recovery it needs to perform at its best.”

GymNation says the class is designed to complement, not replace, traditional training. NapTime can be incorporated into a wider fitness regime to enhance muscle repair, improve focus and boost overall performance with a focus on recovery.

Supporting the concept is Dr Gurveen Ranger, consultant clinical psychologist at Sage Clinics, who worked alongside GymNation on the initiative. She commented, “Sleep isn’t just rest, it’s one of the most important foundations of health and fitness. Studies show that extending sleep can improve physical performance by around 9%, while consistently losing sleep can reduce performance by a similar amount. Think of sleep as your body’s free recovery tool because that’s where the real progress happens.” He continued, “Sleep is not a luxury. It’s a biological necessity that interacts with every major system in your body. Whether your goal is to build strength, improve endurance, manage weight, or protect your long-term physical and mental health, quality sleep is the ‘secret training session’.”

Rory McEntee, chief marketing officer at GymNation added: “We are used to telling people to push harder, lift heavier and train longer. The science is clear: without recovery, progress stalls. Recovery is the new cardio. Globally, there is growing focus on sleep optimisation, breathwork and nervous system regulation, and we wanted to bring that conversation into the gym in a meaningful way. NapTime shows that sometimes the most powerful thing you can do for your fitness is absolutely nothing. That’s also why NapTime is completely phone-free. We live in a constant state of stimulation — notifications, scrolling, late-night emails — and it’s impacting how well we switch off. By asking members to put their phones away before class, we’re creating a rare environment where you can properly disconnect, calm your nervous system and be present.”

With World Sleep Day shining a spotlight on the importance of rest, GymNation’s NapTime positions recovery as an essential pillar of performance, not an afterthought. In a world obsessed with doing more, GymNation is inviting members to do less, and feel better for it.

NapTime schedule:

  • Venue: GymNation Downtown
  • Date: Sessions run every Saturday at 10:45 am, starting Saturday 14th March 2026
  • Terms and Conditions: Limited free slots are available, subject to early registration.

For more information or to book NapTime, https://events.gymnation.com/naptime

 

NapTime™ is a trademark



More press releases and updates from GymNation:
Passengers flying out of Riyadh this week have been treated to an extraordinary sight from the skies after GymNation unveiled a giant desert sand mural supporting the Saudi Arabia National Football Team ahead of the FIFA World Cup in the United States.
From Riyadh to Saar to Dubai - GymNation is making sure the Middle East has somewhere to train, compete and progress in Hyrox, despite no confirmed Hyrox races on the calendar.
GymNation, the region’s fastest-growing fitness brand, has announced the launch of a bold new global creative competition, inviting agencies, freelancers, studios, and its own member community to design the brand’s next national billboard campaign.
In a city where delivery bikes are as common as sunshine, GymNation has done something nobody saw coming.
Last week, GymNation announced what it called the world's first protein shisha bar - a tobacco-free, nicotine-free vapor concept delivering up to 25g of 'aroma-activated protein' per session.
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Address: Control Tower, Motor City, Dubai, United Arab Emirates
Loren Holland: founder and CEO
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GymNation press release: On World Sleep Day, GymNation launches NapTime, the Middle East’s first gym class that helps you fall asleep
To mark World Sleep Day on Friday 13 April 2026, in a city that never slows down, GymNation is doing the unthinkable: launching NapTime the first gym class in the Middle East designed not to make you sweat, but to make you sleep. NapTime responds to a growing sleep deficit, with only around one in five adults in the region achieving the recommended eight hours of sleep, and roughly one in five UAE adults sleeping five hours
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press release: GymNation

Gold company profile | GymNation
PRESS RELEASE

On World Sleep Day, GymNation launches NapTime, the Middle East’s first gym class that helps you fall asleep

13 Mar 2026
GymNation Launches NapTime / GymNation
  • Launched to mark World Sleep Day on Friday 13 April 2026, NapTime responds to a growing sleep deficit, with only around one in five adults in the region achieving the recommended eight hours of sleep, and roughly one in five UAE adults sleeping five hours or less per night.
  • NapTime will be a phone-free experience with members required to place their phones into a secure box before the class begins to help reset overstimulated nervous systems and reinforce healthier sleep habits beyond the studio.
  • Classes run weekly at GymNation Downtown from Saturday 14th March at 10.45am.

In a city that never slows down, GymNation is doing the unthinkable: launching NapTime the first gym class in the Middle East designed not to make you sweat, but to make you sleep.

The launch comes at a time when sleep deprivation is a growing concern across the UAE and wider GCC. Regional research shows that while around half of the adult population report sleeping six to eight hours a night, only one in five achieve the recommended eight hours or more. In the UAE, around one in five adults sleep five hours or less, reflecting the impact of fast paced lifestyles and stress. Global data also places the UAE among the highest late night sleeper populations worldwide, with many residents going to bed after midnight and averaging just 6.85 hours of sleep, below the recommended seven to nine hours.

Against this backdrop, recovery is no longer optional. It is becoming essential for physical performance, mental clarity and long-term health. As recovery becomes one of the fastest-growing trends in global fitness, GymNation is flipping the script on high-intensity training. NapTime is all about rest, relaxation and performance-enhancing recovery because as GymNation puts it, “recovery is the new cardio.”

Unlike traditional workouts, NapTime is structured in four calming stages. The class begins with gentle yoga stretching to release physical tension, followed by guided breathwork and meditation to calm the mind and lower stress levels. Next is NapTime itself, which is a carefully curated sleep environment complete with beds, duvets, pillows and even eye masks designed to help participants drift off. All of this takes place to the soothing sounds of a live handpan. Handpan sound healing uses resonant, metallic and harmonic tones to promote deep relaxation, reduce stress and facilitate meditation to help participants transition naturally into restorative rest.

In a further move designed to help members truly switch off, NapTime will be a phone-free experience. Members will be required to place their phones into a secure box before the class begins. The aim is simple: remove digital distraction and create a space where participants can be fully present. Research shows that up to 90% of people use their phones in the hour before bed, and exposure to blue light from screens can suppress melatonin production and delay sleep onset. By encouraging members to disconnect for 45 minutes, GymNation hopes to help reset overstimulated nervous systems and reinforce healthier sleep habits beyond the studio.

Desmond Wong, GymNation coach, explains: “Sleep is one of the most powerful recovery tools we have, yet it’s the one most people neglect. When you combine light movement, breathwork and meditation, you help the nervous system shift into a calmer state which lowers stress hormones and prepares the body for deep rest. NapTime is designed to help people truly unwind, reset mentally, and give their body the recovery it needs to perform at its best.”

GymNation says the class is designed to complement, not replace, traditional training. NapTime can be incorporated into a wider fitness regime to enhance muscle repair, improve focus and boost overall performance with a focus on recovery.

Supporting the concept is Dr Gurveen Ranger, consultant clinical psychologist at Sage Clinics, who worked alongside GymNation on the initiative. She commented, “Sleep isn’t just rest, it’s one of the most important foundations of health and fitness. Studies show that extending sleep can improve physical performance by around 9%, while consistently losing sleep can reduce performance by a similar amount. Think of sleep as your body’s free recovery tool because that’s where the real progress happens.” He continued, “Sleep is not a luxury. It’s a biological necessity that interacts with every major system in your body. Whether your goal is to build strength, improve endurance, manage weight, or protect your long-term physical and mental health, quality sleep is the ‘secret training session’.”

Rory McEntee, chief marketing officer at GymNation added: “We are used to telling people to push harder, lift heavier and train longer. The science is clear: without recovery, progress stalls. Recovery is the new cardio. Globally, there is growing focus on sleep optimisation, breathwork and nervous system regulation, and we wanted to bring that conversation into the gym in a meaningful way. NapTime shows that sometimes the most powerful thing you can do for your fitness is absolutely nothing. That’s also why NapTime is completely phone-free. We live in a constant state of stimulation — notifications, scrolling, late-night emails — and it’s impacting how well we switch off. By asking members to put their phones away before class, we’re creating a rare environment where you can properly disconnect, calm your nervous system and be present.”

With World Sleep Day shining a spotlight on the importance of rest, GymNation’s NapTime positions recovery as an essential pillar of performance, not an afterthought. In a world obsessed with doing more, GymNation is inviting members to do less, and feel better for it.

NapTime schedule:

  • Venue: GymNation Downtown
  • Date: Sessions run every Saturday at 10:45 am, starting Saturday 14th March 2026
  • Terms and Conditions: Limited free slots are available, subject to early registration.

For more information or to book NapTime, https://events.gymnation.com/naptime

 

NapTime™ is a trademark



More press releases and updates from GymNation:
Passengers flying out of Riyadh this week have been treated to an extraordinary sight from the skies after GymNation unveiled a giant desert sand mural supporting the Saudi Arabia National Football Team ahead of the FIFA World Cup in the United States.
From Riyadh to Saar to Dubai - GymNation is making sure the Middle East has somewhere to train, compete and progress in Hyrox, despite no confirmed Hyrox races on the calendar.
GymNation, the region’s fastest-growing fitness brand, has announced the launch of a bold new global creative competition, inviting agencies, freelancers, studios, and its own member community to design the brand’s next national billboard campaign.
In a city where delivery bikes are as common as sunshine, GymNation has done something nobody saw coming.
Last week, GymNation announced what it called the world's first protein shisha bar - a tobacco-free, nicotine-free vapor concept delivering up to 25g of 'aroma-activated protein' per session.
GymNation: news from HCMmag.com and FitTechGlobal.com
In celebration of World Mental Health Day 2025 today (10 October) Gymnation is removing its weights from the gym floor across the UAE and KSA.
Fitness participation rates in the United Arab Emirates and Kingdom Saudi Arabia are growing faster than anywhere else in the world, but the key barriers of cost and gymtimidation persist, according to the UAE & KSA Health & Fitness Report 2025, undertaken by operator, GymNation.
GymNation: featured in HCM and Fit Tech magazines
Research: Gulf growth
Gymnation’s 2026 report found a strong appetite to improve physical and mental health in the Gulf region, and a call for beginner programmes and offerings targeted at women
Sponsored: Orbit4
Orbit4 and GymNation have partnered to drive tech innovation into the heart of the businesses, transforming operations
The fitness market in the Middle East is thriving, with the low-cost sector set to gain greater traction over the next few years. GymNation’s recent report uncovers the changing consumer factors fuelling this growth
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
GymNation
Address: Control Tower, Motor City, Dubai, United Arab Emirates
Loren Holland: founder and CEO
GymNation video gallery:
Key personnel
Loren Holland: founder and CEO
Frank Afeaki: founder and COO
Ant Martland, founder and CCO
William Rasmussen-Dean, country director
Ishan Patil, head of finance
Ian Mullane, board member
Key customers
GymNation is a community to support everyone, to celebrate and inspire each other to become better versions of themselves, by living happier, healthier and more active lives.
Plans for the next 12 months
Today, GymNation stands at 36 locations across the United Arab Emirates and Saudi Arabia, with over 150,000 members.

In 2026, GymNation plans to open another 20-30 locations across the GCC, and with many more in the pipeline our aim is to become the largest gym chain across the GCC.

Behind the scenes, we’re diligently advancing our position as a world leading operator in the integration of technology, artificial intelligence, and data analytics.

Our commitment extends beyond mere application, aiming to spearhead discussions and set benchmarks within the fitness industry and beyond, ensuring GymNation remains at the cutting edge of innovation.

We’re not just building gyms; our vision is to play a lead role as the region’s movement partner, championing healthy and active lifestyles alongside the importance of mental health and well-being.
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