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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Editor’s letter: Real health insurance

As the industry broadens its remit and increasingly focuses on both prevention and integrating with health services, private health insurers are drawing us into their world and finding innovative ways to contribute

By Liz Terry, Leisure Media | Published in Health Club Management 2018 issue 10
Finnish health insurer Pihlajalinna has bought a health club chain
Finnish health insurer Pihlajalinna has bought a health club chain
The company has entered into a partnership with the Finnish government which sees it being paid to keep people healthy

Health insurance companies are quietly reshaping the health and fitness industry, developing services which complement and enhance what we do.

In this issue, we look at two powerful examples of ways in which these organisations are integrating with the industry and bringing new dimensions to the services on offer for consumers, operating partners and governments.

On page 56 we talk to Andrew Snelling, CEO at SIV in Sheffield, about a new gym membership being offered at sites across the city which includes mental health support.

The scheme is being delivered in partnership with private health insurer Westfi eld Health and is the result of a very symbiotic arrangement between the two organisations. It includes free telephone counselling, 24/7 phone access to a GP and membership of something called Big White Wall – an “online mental health and wellbeing service, that offers self-help programmes, creative outlets and online therapy.”

It’s a wonderful sign of the times that the importance of looking after mental health is recognised to the point it can be offered widely. Congratulations to SIV for making this important move.

Snelling’s advice to other operators considering introducing this kind of service? Take it seriously. “If you want to launch a scheme,” he says, “The advice is quite simply – get it right. Mental health is too important a subject to fudge the provision of services in any way, or to treat as a marketing tool.”

Looking further afield, on page 34 we talk to the team at Pihlajalinna, one of Finland’s biggest health insurance providers.

The company has entered into a partnership with the government for the delivery of healthcare, which sees it being paid €3,800 a year per person to cover all medical needs.

The radical aspect of the deal is that if people don’t get sick, Pihlajalinna gets to keep all the money, so it’s effectively being financially rewarded for keeping people away from the doctor’s surgery and out of hospital.

This clearly incentivises the insurer to invest in prevention and it’s great to see one of the first decisions it made was to buy a health club business as a base for its programme, rather than finding the cheapest drug-based solution.

This is one of the most exciting developments I’ve seen for years and we’ll be watching with interest to see which interventions are proven to be most effective at keeping people well and healthy. If this turns out to be a win:win: win for consumers, government and organisation, then perhaps we’ll see this structure replicated in other places, as insurers continue to help us put the ‘health’ into health club management.

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https://www.leisureopportunities.co.uk/images/490145_702819.png
Liz Terry shares her thoughts
Liz Terry, Leisure media,health services, private health insurers, Westfi eld Health, Andrew Snelling,
People
HCM people

Keith Burnet

CEO global markets, Les Mills
I wanted to do something to inspire others and encourage them to believe that no matter what age you are, anything is possible
People
As a society, we all need to make a conscious effort to be more active and our industry is in the best position to help people do that
People
We believe affordable fitness will be a very substantial part of all significant gym and fitness markets in the future
Features
feature
We’re identifying and upselling customers who would benefit from a direct gym membership, so we can help the sector grow again
Features
feature
Bristol University has commited to embracing body positivity, creating more inclusive physical activity environments, rejecting diet culture and raising awareness of eating disorders across its sports and fitness provision. Should the rest of the fitness sector follow suit? Kath Hudson reports
Features
feature
The owner of Nisus Fitness in County Kerry, Joe O'Connor explains how MZ-Remote helped grow memberships during the pandemic and transform Nisus into a hybrid boutique
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Insight
As the physical activity and sports sector unites to fight its corner in making a case for government investment, Sport England has commissioned a research study to prove the economic value of activity, giving weight to the argument. Tom Walker reports
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Talking point
Gym operators in the UK can now open on the high street, without planning permission, thanks to changes in legislation. What impact will this have on the industry? Kath Hudson reports
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Supplier showcase
Sporteve has enhanced its in-club digital experience by working with Funxtion to install multiscreens to power the member experience
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SIX3NINE opened its second London studio in August, and will continue to partner with Physical Company as it aims to open up to five studios across the city
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In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Featured supplier news
Featured supplier: Gympass sees success after pivoting to digital
As the COVID-19 lockdown forced the temporary closure of businesses across the country, the outlook for companies supplying services to corporate partners looked precarious.
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Featured supplier: Volution explains how to drive the lifetime value of members through virtual engagement
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.
Video Gallery
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Give your members the immersive cycling experience that keeps your members engaged – today and tomorrow. Read more
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Company profile: Freemotion Fitness
Freemotion Fitness is the global pioneer in fitness equipment and technology, introducing the world to ...
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Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Catalogue Gallery
Click on a catalogue to view it online
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Whole body cryotherapy
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 Red Light Rising: Red Light Therapy
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Trade associations
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TRX Training: Fitness equipment
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
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Property & Tenders
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
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17 Nov 2020
Loughborough University, Loughborough, United Kingdom
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27-28 Nov 2020
Athena, Leicester, United Kingdom
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03-03 Dec 2020
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08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
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02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
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23-26 Feb 2021
IFEMA, Madrid, Spain
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03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
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16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Editor’s letter: Real health insurance

As the industry broadens its remit and increasingly focuses on both prevention and integrating with health services, private health insurers are drawing us into their world and finding innovative ways to contribute

By Liz Terry, Leisure Media | Published in Health Club Management 2018 issue 10
Finnish health insurer Pihlajalinna has bought a health club chain
Finnish health insurer Pihlajalinna has bought a health club chain
The company has entered into a partnership with the Finnish government which sees it being paid to keep people healthy

Health insurance companies are quietly reshaping the health and fitness industry, developing services which complement and enhance what we do.

In this issue, we look at two powerful examples of ways in which these organisations are integrating with the industry and bringing new dimensions to the services on offer for consumers, operating partners and governments.

On page 56 we talk to Andrew Snelling, CEO at SIV in Sheffield, about a new gym membership being offered at sites across the city which includes mental health support.

The scheme is being delivered in partnership with private health insurer Westfi eld Health and is the result of a very symbiotic arrangement between the two organisations. It includes free telephone counselling, 24/7 phone access to a GP and membership of something called Big White Wall – an “online mental health and wellbeing service, that offers self-help programmes, creative outlets and online therapy.”

It’s a wonderful sign of the times that the importance of looking after mental health is recognised to the point it can be offered widely. Congratulations to SIV for making this important move.

Snelling’s advice to other operators considering introducing this kind of service? Take it seriously. “If you want to launch a scheme,” he says, “The advice is quite simply – get it right. Mental health is too important a subject to fudge the provision of services in any way, or to treat as a marketing tool.”

Looking further afield, on page 34 we talk to the team at Pihlajalinna, one of Finland’s biggest health insurance providers.

The company has entered into a partnership with the government for the delivery of healthcare, which sees it being paid €3,800 a year per person to cover all medical needs.

The radical aspect of the deal is that if people don’t get sick, Pihlajalinna gets to keep all the money, so it’s effectively being financially rewarded for keeping people away from the doctor’s surgery and out of hospital.

This clearly incentivises the insurer to invest in prevention and it’s great to see one of the first decisions it made was to buy a health club business as a base for its programme, rather than finding the cheapest drug-based solution.

This is one of the most exciting developments I’ve seen for years and we’ll be watching with interest to see which interventions are proven to be most effective at keeping people well and healthy. If this turns out to be a win:win: win for consumers, government and organisation, then perhaps we’ll see this structure replicated in other places, as insurers continue to help us put the ‘health’ into health club management.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/490145_702819.png
Liz Terry shares her thoughts
Liz Terry, Leisure media,health services, private health insurers, Westfi eld Health, Andrew Snelling,
Latest News
Mid Ulster District Council (MUDC) in Northern Ireland has won a landmark VAT case, which ...
Latest News
The government has pledged to invest £100m in supporting public leisure centres this winter, as ...
Latest News
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of ...
Latest News
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
Latest News
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
Latest News
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
Latest News
Customer experience software provider, AskNicely, has announced it will host a new virtual event called ...
Latest News
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
Latest News
Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return ...
Latest News
A UK government U-turn – just announced – will see gyms and leisure centres staying open ...
Latest News
"Dozens" of gyms in Liverpool, UK, have defied the government and stayed open for business ...
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Featured supplier news
Featured supplier: Gympass sees success after pivoting to digital
As the COVID-19 lockdown forced the temporary closure of businesses across the country, the outlook for companies supplying services to corporate partners looked precarious.
Featured supplier news
Featured supplier: Volution explains how to drive the lifetime value of members through virtual engagement
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.
Video Gallery
Freemotion CoachBike™
FreeMotion Fitness
Give your members the immersive cycling experience that keeps your members engaged – today and tomorrow. Read more
More videos:
Company profiles
Company profile: Freemotion Fitness
Freemotion Fitness is the global pioneer in fitness equipment and technology, introducing the world to ...
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Member feedback software
AskNicely: Member feedback software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Design consultants
Zynk Design Consultants: Design consultants
Red Light Therapy
 Red Light Rising: Red Light Therapy
Locking solutions
Monster Padlocks: Locking solutions
Skincare
Sothys: Skincare
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Direct debit solutions
Harlands Group: Direct debit solutions
Trade associations
International SPA Association - iSPA: Trade associations
Fitness equipment
TRX Training: Fitness equipment
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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