Core Health & Fitness
Core Health & Fitness
Core Health & Fitness
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Gold company profile

Core Health & Fitness

Contact  |  Updates
Core Health & Fitness brands include Star Trac, StairMaster, Nautilus, Schwinn and Throwdown
What we can do for you
Founded in 2010, Core Health & Fitness is more than gym equipment. We are a vertically integrated company offering innovative solutions for all your facility needs. Whether working with us directly or through our partners and distributors world-wide, we provide the highest quality equipment backed by a service and support team that will always go the extra mile to get you what you need, when you need it. Partner with us and see how our Core Values motivate our every decision.

Our manufacturing facility in Xiamen, Fujian, China produces our high-end commercial fitness products. With a focus on financial consolidation, quality control and supply chain integration, we are continually improving operations with the future of the fitness industry at the focal point of our planning. In addition to manufacturing our own products, Core Health & Fitness is the OEM provider for many top tier brands in the fitness industry. This diverse portfolio has allowed us to expand on manufacturing capabilities while also mitigating risk.

We offer the commercial fitness and health and fitness industry club marketplace an unmatched portfolio of brands including Star Trac® fitness equipment solutions, StairMaster® HIIT products, Nautilus® commercial strength products, Schwinn® indoor cycling bikes and Throwdown® for functional fitness.

Key products and services
At Core Health & Fitness we have 5 brands under our product portfolio:

StairMaster
StairMaster® knows what it takes to make the toughest workouts, pioneering the stepmill and taking HIIT to the next level. We’re a trend forward brand that will continue to lead the way in fitness training with innovative products and our unique style of encouragement that dares you to challenge yourself and push through the pain.

Schwinn
With historic roots in outdoor cycling, Schwinn’s ®focus has always been on authenticity and quality. We brought the feel of the road to indoor cycling with the same expertise and education that drives the industry forward. Schwinn is an informational and educational source for all things Indoor Cycling.

Nautilus
Nautilus® invented the entire modern strength training category 50 years ago, and we have been reinventing it ever since. We never innovate for the sake of fads, bells or whistles but to provide a fitness experience that naturally fits human movements. We wouldn’t settle for anything less.

Star Trac
Star Trac® is with you and your members for every step. We go beyond providing cardio products by developing innovative user-oriented solutions that help mould lifelong health and fitness habits.

Throwdown
Throwdown® creates opportunities to push boundaries, enabling everyone to reach their peak performance by creating flexible and challenging exercise environments. Our diverse offerings make it easy for trainers and members to mix it up.
case study: Bodyworld
Bodyworld opened its first gym in Taunton in 2016. Its aim was to deliver a modern and well equipped training environment that brings together multi-disciplined training methods under the same roof. Its focus being on a positive, disciplined and community based training environment. A place where people come to train with like minded people and be treated with respect irrelevant of training discipline or goals – we are the home of the Dedicated and Determined.

“Expanding to a second gym in Plymouth was built on the success of Taunton, giving us a blank canvas to take the lessons we have learned so far and build the best training facility that we can. We believe that our approach to training, quality and range of equipment, engaging staff and excellent membership community is the key to our success so far and the foundation for our future plans.”

BodyWorld showcases all of the 5 Core Health & Fitness brands. This includes Star Trac FreeRunners, Stair Master 10G’s, Schwinn ACPower bikes a wide variety of Nautilus Strength products and not one but two Throwdown rigs.

They chose core for several reasons, the main one being that they were able to get the majority of the equipment they wanted from one place at a competitive price. The Star Trac and Stairmaster brands have been big favourites of their members in the Taunton gym so they were keen to make them a central part of the new gym in Plymouth.

Schwinn was a natural choice for indoor bikes and they have been really pleased with the AC Power bikes in their classes. Throwdown became available in the UK as they were looking to equip the functional areas. Throwdown rigs are a central focus of their functional areas providing multiple options for workouts during HIIT classes.

As a gym they have a strength and resistance focus so choosing the right plate loaded equipment was really important, they were really impressed by the focus that Nautilus places on the smooth and intuitive way each piece of equipment functions so consequently bought most of the range! They are proud to be a Nautilus Trusted Strength Centre and their members are really enjoying the kit.
Plans for the next 12 months
We have been working hard over the past two years to continue to bring new products to market from all five of our brands, here’s some highlights of what you can expect to see. We are excited to be back at live events this year post Covid!

Our new Schwinn Bikes are hitting the market - the configurable console on the Zone Bike gives the instructor a wide range of coaching options to design the class around FTP, Heart Rate, or Cadence for an experience that is never the same twice. Riders can enjoy the group experience together, configured according to their individual performance data and led by intensity level. Plus, it’s is the only indoor cycle bike in the industry to pair with Apple GymKit on Apple Watch!

The X Bike invites gym members on the cardio floor, hotel guests, and multi-unit housing residents to bring your own experience to support the rapid growth of fitness apps and virtual content. Without a console, it also allows cycling class members to make personal connections distraction-free, but can be upgraded with a 4iiii powermeter for measuring performance.

Plus don’t miss a first look at the brand new StairMaster 8Gx, an evolution of the original StairMaster 8G. Its new design, handrail comfort features, and ultra-quiet drive chain make this stepmill an absolute must-have.

Mixed modality training continues to trend with members taking equipment from the free weights area to use in the functional training/HIIT or stretching area. The boundaries between these traditional training types are increasingly being broken down. At Throwdown, we’re able to demonstrate the design possibilities of combining rigs with HIIT/functional products to create training areas that are fun for members and deliver results.
Key personnel
Peter Rigg, Director of UK Sales
Steve Jones, Director of Distributor Sales Europe
Key customers
Everlast, Energie Fitness, Energie Fitness, Iberia Coach Gym Ltd, Life Leisure, TRIB3, UFC, Holmes Place, Fitness First, Crunch Fitness, Fitness 24 Seven, Fit20.
Testimonial
“We chose Core Health & Fitness for several reasons, the main one was that we were able to get the majority of the equipment we wanted from one place at a competitive price. The Star Trac and Stairmaster brands have been big favourites of our members in our Taunton gym so we were keen to make them a central part of our new gym in Plymouth. Schwinn was a natural choice for our indoor bikes and we’ve been really pleased with the AC Power in our classes. Throwdown became available as we were looking to equip our functional areas, we took a gamble on the rigs and it paid off. Our HIIT classes and functional areas have the rigs as a central focus providing multiple options for each workout. As a gym we have a strength and resistance focus so choosing the right plate loaded equipment was really important, we were really impressed by the focus that Nautilus places on the smooth and intuitive way each piece of equipment functions so we bought most of the range! We are proud to be a Nautilus Trusted Strength Centre and our members are really enjoying the kit.”
– Chris Dadd, Co-director, Bodyworld Holdings
updates & press releases
25 May 2022
Core Health & Fitness launches Schwinn X and Z Bikes
Capitalising on Schwinn’s decades of experience and iconic leadership in commercial indoor cycling, Core Health & Fitness announces the arrival of its next generation of indoor cycling bikes – Schwinn X and Z.

Schwinn continues to evolve and set the standard for group cycling experiences. Its inclusive approach to creating a community for beginners and experienced riders alike invites everyone to join the pack and ‘Ride as One’.

The Schwinn X and Z bikes take this perspective to the next level by simplifying the user experience while simultaneously expanding instructor possibilities.

The bikes were designed with authenticity and inspiration in mind and give instructors the freedom to create tailored classes that make their vision come to life while delivering the authenticity riders demand.

The Schwinn Z Bike uses colour and light to celebrate the diverse styles and strengths of instructors and is the first commercial indoor cycle bike enabled with GymKit to pair with Apple Watch, which can sync data with compatible cardio equipment including indoor bikes and more, providing you with more accurate information about your workout.

The Z Bike makes the science of intensity-based personal Zone training more accessible for broad-based appeal, allowing all fitness levels to ‘Ride As One’ by personalising their zones.

“This bike is a gamechanger,” says Lou Atkinson, Schwinn's lead master instructor. “It brings so many new opportunities to connect with your members - every club, every coach and every rider will be blown away by what it can do for them.”

The Schwinn X Bike invites gym members on the cardio floor, hotel guests, and multi-unit housing residents to bring their own experience to support the rapid growth of fitness apps and virtual content.

Without a console, it also invites cycling class members to make personal connections distraction-free.

For more information on these new bikes or other Schwinn products and instructor educational opportunities, visit Core Health & Fitness online at the official website.
26 Nov 2021
Revamped Fitline Maassluis health club equipped by Core Health & Fitness
An iconic Dutch fitness centre that first opened 32 years ago has received an extensive overhaul following a vicious fire.

Fitline, located in the heart of Maassluis, Netherlands, is now a stunning, modern club that offers members a gym, top of the range fitness equipment, a yoga studio, wellness spa and café and lounge.

Located on the historic site of an old herring building, the property suffered extensive fire damage in 2018 and has been under construction for the last three years.

The gym itself is home to top of the range fitness equipment from Core Health & Fitness’ iconic brands Star Trac cardio equipment including eight series embedded screens, StairMaster HIIT circuit, Nautilus Impact, Instinct, Leverage, Plate loaded and HumanSport, as well as the Throwdown Rig for functional fitness.

Cees Van Toor, owner of Fitline comments: “Our vision was to create a club that offers total body and mind wellness. Fitline has something for everyone – we offer our members top of the range cardio where our runners can choose to run the streets of New York (virtually) or catch up on their favorite Netflix show.

“As well as take part in interval training or running with a virtual coach to help improve running technique, we have HIIT specific equipment for a hardcore HIIT workout such as our StairMaster Gauntlet, HIIT UBE or our HIIT bike.

‘“In our strength area we have a number of different fixed resistance machines including our Nautilus Impact and Instinct lines chosen for it’s biomechanics – it gets really efficient results with little effort, plus we have our HumanSport line which offers total body training and is wheelchair user friendly.

“For our yoga fans we have a new yoga studio offering a number of different classes, our wellness spa has a sauna and steamroom for both sexes and we have a lounge for members to get together and grab a bite.

“We wanted Fitline to appeal and to welcome everyone of all ages and we have absolutely achieved that”.

The club’s class schedule consists of group classes for members including ClubJoy Power & Fit & Shape, Booty, Spinning, Zumba and HumanSport – a group ex class based around functional strength. Memberships start from €8.99 a week with three different options available.

Simon Overing, Core Health & Fitness European account manager comments: “Congratulations to Cees and the team for a brilliant new club.

“A lot of time and effort has gone into designing Fitline and it’s really paid off. The club has a relaxing but professional feel that’s both warm and welcoming while offering a wide variety of equipment making workouts fun and enjoyable.

“Fitline is also a great show site for Core Health & Fitness as it showcases all our brands under one roof, really showing off our ability to offer full fit-out solutions for any club/Facility when partnering with Core”.
16 Nov 2021
First énergie site opens in Barcelona fully equipped by Core Health & Fitness
The first énergie Fitness club in Spain has opened in partnership with Core Health & Fitness in Sant Cugat, Barcelona, as part of a seven-year exclusive supplier agreement.

Peter Rigg, director of UK sales for Core Health & Fitness says: “This club is a great example of the Energie Iberia club concept. We look forward to assisting énergie and its franchisees with their growth over the coming years.”

The club has all five of Core’s brands; Star Trac cardio equipment, StairMaster HIIT products, Nautilus commercial strength products, Schwinn indoor cycling bikes and Throwdown for functional fitness solutions.

The equipment makes up a large gym area, plus three boutique group studios;
• A group cycling studio featuring Schwinn AC Power bikes.
• The YARD - which is a boot camp concept combining boxing, functional strength and HIIT principles.
• A multi-purpose/holistic studio – ‘Zenergie’ with a variety of programmes to suit every members’ needs.

Rod Hill, president of Energie Fitness Spain and international managing director, says: “We’ve established a very strong working relationship with all the team at Core, both internationally and locally in Spain which has made our installation in Barcelona a major success.

“Both we and our members are thrilled with the range of equipment we can offer under the Core umbrella. Being able to offer great brands like Star Trac, Nautilus, StairMaster, Schwinn and Throwdown gives us a unique range for both our members and franchise partners to choose from.

“We’d like to thank the Core team for its support in Spain and for helping to make the first club such a success.”

The club was opened by the mayor of San Cugat and was well attended for its opening day – and with more than 900 pre-sold memberships before opening, the club looks to be busy right from the outset.

Jason Hill, senior key account manager EMEA, says: “It’s been great working with Rod Hill, George Houtenbos and the énergie team to create new concepts for the Spanish market. Seeing the club come together shows what can be achieved when veterans in fitness operations and experts in the best fitness solutions come together in such a strong partnership.”

The club has been awarded as an official Nautilus Trusted Centre, featuring products from the Nautilus Impact, Inspiration and Leverage ranges. Nautilus invented the entire modern strength category over 50 years ago and is the number one brand for high-quality products, reputability and trustworthiness.

Eve Rodwell-Davies, EMEA marketing manager, adds: “We’re proud to endorse this facility as an official Nautilus Trusted Strength Centre and look forward to using this flagship site for énergie in Spain to show future customers.”

This location is the first of many énergie clubs to come to Spain and marks the start of a rapid expansion plan, with more sites already being negotiated in other parts of Barcelona for the near future.
03 Nov 2021
Greenvale Leisure Centre reveals brand new gym equipped with Core Health & Fitness products
Greenvale Leisure Centre in Northern Ireland last month revealed its brand new 800sq m gym completely transformed with Core Health & Fitness products, including the creation of a Star Trac CV Zone, Nautilus Strength Zone and StairMaster HIIT areas throughout the gym space.

The flagship site for Mid Ulster Council also boasts a 50m pool, Main Hall, Soft Play and Virtual Indoor Cycling Studio.

Balance Leisure has worked with Mid Ulster Council on several projects over the past three years, including the design and installation of gym fit-outs in Cookstown LC and Dungannon LC, followed by the installation of Schwinn AC Performance Indoor Cycling bikes across the Council.

Mark Smyth, managing director of Balance Leisure, shared his excitement for the most recent install at Mid Ulster, “We’ve worked with Mid Ulster in recent years to design, develop and deliver world-class gyms and products.

“We’ve positioned products that are best in class in Greenvale including the embedded Star Trac range and Nautilus Leverage range. We worked with the site to ensure that we created fitness spaces to meet its needs, demographics and ensure a return on investment.”

Balance Leisure is established in Ireland as a specialist in sales and service of high-performing fitness equipment for government organisations, leisure centres, hotels, sports clubs, private clubs as well as home gym fit-outs.

The gym has four of Core Health & Fitness iconic brands, Star Trac® cardio equipment including eight series embedded screens, StairMaster® HIIT circuit, Nautilus® Leverage, Inspiration & Impact lines and Schwinn AC Performance bikes.

The gym was designed to be accessible for all users, including the installation of the Nautilus Freedom Trainer which is the perfect piece for wheelchair users looking to undertake a series of strength exercises. The members have embraced the technology and membership numbers are already increasing with great feedback so far.

Chair of Mid Ulster District Council, councillor Paul McLean, officially opened the new gym and commended its new look and new equipment: "As a Council, we’re committed to offering the best facilities to our customers, so these refurbishment works have been absolutely essential to providing the best customer experience as modern fitness trends and expectations evolve."

Zee Ullah, dealer manager for Core Health & Fitness, comments: “We’re proud of the work Balance Leisure has put in on this project and the outcome is fantastic. The local community is very pleased and we hope to help the members smash their fitness goals.

“We’ve positioned Balance Leisure to be our Partner in Ireland and the relationship continues to grow thanks to its strong customer service.

“With its experience and reputation, we’re delighted to share innovative products to the market. We’re excited for what the future holds with Balance.”
26 May 2021
Core Health & Fitness welcomes back Simon Overing as European Account Manager
Core Health & Fitness, an industry leader in commercial fitness products, is excited to announce the new hire of Simon Overing as European Sales Manager to work closely with its distributors across Europe and Africa.

Simon will strengthen Core Health & Fitness presence across Europe with his superior customer service and a consultative approach to fitness to improve sales reach, enhance customer satisfaction, and deliver valuable guidance on fitness equipment selection.

Simon has over 30 years experience in the fitness industry, and is no stranger to the company, having started as a service technician for Star Trac back in 2000. In 2005 Simon moved from service into sales and quickly became the top selling Regional Manager for the North. Since leaving Star Trac in 2015, Simon has since worked at Octane, Watt Bike and most recently Matrix as Head of UK Sales.

Steve Jones, Director of Distributor Sales – Europe commented, "I am truly delighted to have Simon joining the distributor sales team to focus on growing our presence in Eastern and Central Europe. Simon brings Industry experience, Core tribal knowledge, a passion for our brands, and a high level of customer focus, all of which combined, will undoubtedly be good for our business!"

In addition to experience in the fitness and leisure industry, Simon brings a passion for fitness as a triathlete, having completed several triathlons, cycling events and Ironman distance races as well as having a passion for strength biomechanics.

Simon says of his role “I’m delighted to rejoin the team at Core Health and Fitness where my sales career started in 2000, we have best in class legacy brands in Star Trac, Nautilus, Stairmaster, Schwinn and an amazing story to tell and I’m looking forward to getting back out to the customers to tell it. I firmly believe we can gain a market advantage by leveraging our network of partners across the region”.
Core Health & Fitness: news from HCMmag.com and FitTechGlobal.com
Core Health & Fitness, a portfolio company of US-based private equity firm Gainline Capital Partners LP, has acquired Jacobs Ladder, the leader in ladder climbing fitness offerings.
Oss Fitness has won a public tender to provide new fitness equipment from Core Health & Fitness to three sports centres in the City of Burgos in Spain.
Core Health & Fitness, has acquired Digital fitness content provider Wexer Holding, for an undisclosed sum.
Core Health & Fitness announces the arrival of its next generation of indoor cycling bikes – Schwinn X & Z.
The second Coach club has opened just outside the town of Harrogate as part of a multi-site deal over the next 2 years with Core Health & Fitness.
Core Health & Fitness, an innovative fitness company known for five of the most recognizable brands in the industry, announces its partnership with Sony Europe B.V. (hereinafter 'Sony') to offer the Advagym digital platform to their customers.
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Core Health & Fitness
Address: Unit 4, The Gateway Centre, Coronation Road, Cressex Business Park, High Wycombe, Buckinghamshire, HP12 3SU, UK
Peter Rigg, Director of UK Sales
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Gold company profile

Core Health & Fitness

Contact  |  Updates
Core Health & Fitness brands include Star Trac, StairMaster, Nautilus, Schwinn and Throwdown
What we can do for you
Founded in 2010, Core Health & Fitness is more than gym equipment. We are a vertically integrated company offering innovative solutions for all your facility needs. Whether working with us directly or through our partners and distributors world-wide, we provide the highest quality equipment backed by a service and support team that will always go the extra mile to get you what you need, when you need it. Partner with us and see how our Core Values motivate our every decision.

Our manufacturing facility in Xiamen, Fujian, China produces our high-end commercial fitness products. With a focus on financial consolidation, quality control and supply chain integration, we are continually improving operations with the future of the fitness industry at the focal point of our planning. In addition to manufacturing our own products, Core Health & Fitness is the OEM provider for many top tier brands in the fitness industry. This diverse portfolio has allowed us to expand on manufacturing capabilities while also mitigating risk.

We offer the commercial fitness and health and fitness industry club marketplace an unmatched portfolio of brands including Star Trac® fitness equipment solutions, StairMaster® HIIT products, Nautilus® commercial strength products, Schwinn® indoor cycling bikes and Throwdown® for functional fitness.

Key products and services
At Core Health & Fitness we have 5 brands under our product portfolio:

StairMaster
StairMaster® knows what it takes to make the toughest workouts, pioneering the stepmill and taking HIIT to the next level. We’re a trend forward brand that will continue to lead the way in fitness training with innovative products and our unique style of encouragement that dares you to challenge yourself and push through the pain.

Schwinn
With historic roots in outdoor cycling, Schwinn’s ®focus has always been on authenticity and quality. We brought the feel of the road to indoor cycling with the same expertise and education that drives the industry forward. Schwinn is an informational and educational source for all things Indoor Cycling.

Nautilus
Nautilus® invented the entire modern strength training category 50 years ago, and we have been reinventing it ever since. We never innovate for the sake of fads, bells or whistles but to provide a fitness experience that naturally fits human movements. We wouldn’t settle for anything less.

Star Trac
Star Trac® is with you and your members for every step. We go beyond providing cardio products by developing innovative user-oriented solutions that help mould lifelong health and fitness habits.

Throwdown
Throwdown® creates opportunities to push boundaries, enabling everyone to reach their peak performance by creating flexible and challenging exercise environments. Our diverse offerings make it easy for trainers and members to mix it up.
case study: Bodyworld
Bodyworld opened its first gym in Taunton in 2016. Its aim was to deliver a modern and well equipped training environment that brings together multi-disciplined training methods under the same roof. Its focus being on a positive, disciplined and community based training environment. A place where people come to train with like minded people and be treated with respect irrelevant of training discipline or goals – we are the home of the Dedicated and Determined.

“Expanding to a second gym in Plymouth was built on the success of Taunton, giving us a blank canvas to take the lessons we have learned so far and build the best training facility that we can. We believe that our approach to training, quality and range of equipment, engaging staff and excellent membership community is the key to our success so far and the foundation for our future plans.”

BodyWorld showcases all of the 5 Core Health & Fitness brands. This includes Star Trac FreeRunners, Stair Master 10G’s, Schwinn ACPower bikes a wide variety of Nautilus Strength products and not one but two Throwdown rigs.

They chose core for several reasons, the main one being that they were able to get the majority of the equipment they wanted from one place at a competitive price. The Star Trac and Stairmaster brands have been big favourites of their members in the Taunton gym so they were keen to make them a central part of the new gym in Plymouth.

Schwinn was a natural choice for indoor bikes and they have been really pleased with the AC Power bikes in their classes. Throwdown became available in the UK as they were looking to equip the functional areas. Throwdown rigs are a central focus of their functional areas providing multiple options for workouts during HIIT classes.

As a gym they have a strength and resistance focus so choosing the right plate loaded equipment was really important, they were really impressed by the focus that Nautilus places on the smooth and intuitive way each piece of equipment functions so consequently bought most of the range! They are proud to be a Nautilus Trusted Strength Centre and their members are really enjoying the kit.
Plans for the next 12 months
We have been working hard over the past two years to continue to bring new products to market from all five of our brands, here’s some highlights of what you can expect to see. We are excited to be back at live events this year post Covid!

Our new Schwinn Bikes are hitting the market - the configurable console on the Zone Bike gives the instructor a wide range of coaching options to design the class around FTP, Heart Rate, or Cadence for an experience that is never the same twice. Riders can enjoy the group experience together, configured according to their individual performance data and led by intensity level. Plus, it’s is the only indoor cycle bike in the industry to pair with Apple GymKit on Apple Watch!

The X Bike invites gym members on the cardio floor, hotel guests, and multi-unit housing residents to bring your own experience to support the rapid growth of fitness apps and virtual content. Without a console, it also allows cycling class members to make personal connections distraction-free, but can be upgraded with a 4iiii powermeter for measuring performance.

Plus don’t miss a first look at the brand new StairMaster 8Gx, an evolution of the original StairMaster 8G. Its new design, handrail comfort features, and ultra-quiet drive chain make this stepmill an absolute must-have.

Mixed modality training continues to trend with members taking equipment from the free weights area to use in the functional training/HIIT or stretching area. The boundaries between these traditional training types are increasingly being broken down. At Throwdown, we’re able to demonstrate the design possibilities of combining rigs with HIIT/functional products to create training areas that are fun for members and deliver results.
Testimonial
“We chose Core Health & Fitness for several reasons, the main one was that we were able to get the majority of the equipment we wanted from one place at a competitive price. The Star Trac and Stairmaster brands have been big favourites of our members in our Taunton gym so we were keen to make them a central part of our new gym in Plymouth. Schwinn was a natural choice for our indoor bikes and we’ve been really pleased with the AC Power in our classes. Throwdown became available as we were looking to equip our functional areas, we took a gamble on the rigs and it paid off. Our HIIT classes and functional areas have the rigs as a central focus providing multiple options for each workout. As a gym we have a strength and resistance focus so choosing the right plate loaded equipment was really important, we were really impressed by the focus that Nautilus places on the smooth and intuitive way each piece of equipment functions so we bought most of the range! We are proud to be a Nautilus Trusted Strength Centre and our members are really enjoying the kit.”
– Chris Dadd, Co-director, Bodyworld Holdings
updates & press releases
25 May 2022
Core Health & Fitness launches Schwinn X and Z Bikes
Capitalising on Schwinn’s decades of experience and iconic leadership in commercial indoor cycling, Core Health & Fitness announces the arrival of its next generation of indoor cycling bikes – Schwinn X and Z.

Schwinn continues to evolve and set the standard for group cycling experiences. Its inclusive approach to creating a community for beginners and experienced riders alike invites everyone to join the pack and ‘Ride as One’.

The Schwinn X and Z bikes take this perspective to the next level by simplifying the user experience while simultaneously expanding instructor possibilities.

The bikes were designed with authenticity and inspiration in mind and give instructors the freedom to create tailored classes that make their vision come to life while delivering the authenticity riders demand.

The Schwinn Z Bike uses colour and light to celebrate the diverse styles and strengths of instructors and is the first commercial indoor cycle bike enabled with GymKit to pair with Apple Watch, which can sync data with compatible cardio equipment including indoor bikes and more, providing you with more accurate information about your workout.

The Z Bike makes the science of intensity-based personal Zone training more accessible for broad-based appeal, allowing all fitness levels to ‘Ride As One’ by personalising their zones.

“This bike is a gamechanger,” says Lou Atkinson, Schwinn's lead master instructor. “It brings so many new opportunities to connect with your members - every club, every coach and every rider will be blown away by what it can do for them.”

The Schwinn X Bike invites gym members on the cardio floor, hotel guests, and multi-unit housing residents to bring their own experience to support the rapid growth of fitness apps and virtual content.

Without a console, it also invites cycling class members to make personal connections distraction-free.

For more information on these new bikes or other Schwinn products and instructor educational opportunities, visit Core Health & Fitness online at the official website.
26 Nov 2021
Revamped Fitline Maassluis health club equipped by Core Health & Fitness
An iconic Dutch fitness centre that first opened 32 years ago has received an extensive overhaul following a vicious fire.

Fitline, located in the heart of Maassluis, Netherlands, is now a stunning, modern club that offers members a gym, top of the range fitness equipment, a yoga studio, wellness spa and café and lounge.

Located on the historic site of an old herring building, the property suffered extensive fire damage in 2018 and has been under construction for the last three years.

The gym itself is home to top of the range fitness equipment from Core Health & Fitness’ iconic brands Star Trac cardio equipment including eight series embedded screens, StairMaster HIIT circuit, Nautilus Impact, Instinct, Leverage, Plate loaded and HumanSport, as well as the Throwdown Rig for functional fitness.

Cees Van Toor, owner of Fitline comments: “Our vision was to create a club that offers total body and mind wellness. Fitline has something for everyone – we offer our members top of the range cardio where our runners can choose to run the streets of New York (virtually) or catch up on their favorite Netflix show.

“As well as take part in interval training or running with a virtual coach to help improve running technique, we have HIIT specific equipment for a hardcore HIIT workout such as our StairMaster Gauntlet, HIIT UBE or our HIIT bike.

‘“In our strength area we have a number of different fixed resistance machines including our Nautilus Impact and Instinct lines chosen for it’s biomechanics – it gets really efficient results with little effort, plus we have our HumanSport line which offers total body training and is wheelchair user friendly.

“For our yoga fans we have a new yoga studio offering a number of different classes, our wellness spa has a sauna and steamroom for both sexes and we have a lounge for members to get together and grab a bite.

“We wanted Fitline to appeal and to welcome everyone of all ages and we have absolutely achieved that”.

The club’s class schedule consists of group classes for members including ClubJoy Power & Fit & Shape, Booty, Spinning, Zumba and HumanSport – a group ex class based around functional strength. Memberships start from €8.99 a week with three different options available.

Simon Overing, Core Health & Fitness European account manager comments: “Congratulations to Cees and the team for a brilliant new club.

“A lot of time and effort has gone into designing Fitline and it’s really paid off. The club has a relaxing but professional feel that’s both warm and welcoming while offering a wide variety of equipment making workouts fun and enjoyable.

“Fitline is also a great show site for Core Health & Fitness as it showcases all our brands under one roof, really showing off our ability to offer full fit-out solutions for any club/Facility when partnering with Core”.
16 Nov 2021
First énergie site opens in Barcelona fully equipped by Core Health & Fitness
The first énergie Fitness club in Spain has opened in partnership with Core Health & Fitness in Sant Cugat, Barcelona, as part of a seven-year exclusive supplier agreement.

Peter Rigg, director of UK sales for Core Health & Fitness says: “This club is a great example of the Energie Iberia club concept. We look forward to assisting énergie and its franchisees with their growth over the coming years.”

The club has all five of Core’s brands; Star Trac cardio equipment, StairMaster HIIT products, Nautilus commercial strength products, Schwinn indoor cycling bikes and Throwdown for functional fitness solutions.

The equipment makes up a large gym area, plus three boutique group studios;
• A group cycling studio featuring Schwinn AC Power bikes.
• The YARD - which is a boot camp concept combining boxing, functional strength and HIIT principles.
• A multi-purpose/holistic studio – ‘Zenergie’ with a variety of programmes to suit every members’ needs.

Rod Hill, president of Energie Fitness Spain and international managing director, says: “We’ve established a very strong working relationship with all the team at Core, both internationally and locally in Spain which has made our installation in Barcelona a major success.

“Both we and our members are thrilled with the range of equipment we can offer under the Core umbrella. Being able to offer great brands like Star Trac, Nautilus, StairMaster, Schwinn and Throwdown gives us a unique range for both our members and franchise partners to choose from.

“We’d like to thank the Core team for its support in Spain and for helping to make the first club such a success.”

The club was opened by the mayor of San Cugat and was well attended for its opening day – and with more than 900 pre-sold memberships before opening, the club looks to be busy right from the outset.

Jason Hill, senior key account manager EMEA, says: “It’s been great working with Rod Hill, George Houtenbos and the énergie team to create new concepts for the Spanish market. Seeing the club come together shows what can be achieved when veterans in fitness operations and experts in the best fitness solutions come together in such a strong partnership.”

The club has been awarded as an official Nautilus Trusted Centre, featuring products from the Nautilus Impact, Inspiration and Leverage ranges. Nautilus invented the entire modern strength category over 50 years ago and is the number one brand for high-quality products, reputability and trustworthiness.

Eve Rodwell-Davies, EMEA marketing manager, adds: “We’re proud to endorse this facility as an official Nautilus Trusted Strength Centre and look forward to using this flagship site for énergie in Spain to show future customers.”

This location is the first of many énergie clubs to come to Spain and marks the start of a rapid expansion plan, with more sites already being negotiated in other parts of Barcelona for the near future.
03 Nov 2021
Greenvale Leisure Centre reveals brand new gym equipped with Core Health & Fitness products
Greenvale Leisure Centre in Northern Ireland last month revealed its brand new 800sq m gym completely transformed with Core Health & Fitness products, including the creation of a Star Trac CV Zone, Nautilus Strength Zone and StairMaster HIIT areas throughout the gym space.

The flagship site for Mid Ulster Council also boasts a 50m pool, Main Hall, Soft Play and Virtual Indoor Cycling Studio.

Balance Leisure has worked with Mid Ulster Council on several projects over the past three years, including the design and installation of gym fit-outs in Cookstown LC and Dungannon LC, followed by the installation of Schwinn AC Performance Indoor Cycling bikes across the Council.

Mark Smyth, managing director of Balance Leisure, shared his excitement for the most recent install at Mid Ulster, “We’ve worked with Mid Ulster in recent years to design, develop and deliver world-class gyms and products.

“We’ve positioned products that are best in class in Greenvale including the embedded Star Trac range and Nautilus Leverage range. We worked with the site to ensure that we created fitness spaces to meet its needs, demographics and ensure a return on investment.”

Balance Leisure is established in Ireland as a specialist in sales and service of high-performing fitness equipment for government organisations, leisure centres, hotels, sports clubs, private clubs as well as home gym fit-outs.

The gym has four of Core Health & Fitness iconic brands, Star Trac® cardio equipment including eight series embedded screens, StairMaster® HIIT circuit, Nautilus® Leverage, Inspiration & Impact lines and Schwinn AC Performance bikes.

The gym was designed to be accessible for all users, including the installation of the Nautilus Freedom Trainer which is the perfect piece for wheelchair users looking to undertake a series of strength exercises. The members have embraced the technology and membership numbers are already increasing with great feedback so far.

Chair of Mid Ulster District Council, councillor Paul McLean, officially opened the new gym and commended its new look and new equipment: "As a Council, we’re committed to offering the best facilities to our customers, so these refurbishment works have been absolutely essential to providing the best customer experience as modern fitness trends and expectations evolve."

Zee Ullah, dealer manager for Core Health & Fitness, comments: “We’re proud of the work Balance Leisure has put in on this project and the outcome is fantastic. The local community is very pleased and we hope to help the members smash their fitness goals.

“We’ve positioned Balance Leisure to be our Partner in Ireland and the relationship continues to grow thanks to its strong customer service.

“With its experience and reputation, we’re delighted to share innovative products to the market. We’re excited for what the future holds with Balance.”
26 May 2021
Core Health & Fitness welcomes back Simon Overing as European Account Manager
Core Health & Fitness, an industry leader in commercial fitness products, is excited to announce the new hire of Simon Overing as European Sales Manager to work closely with its distributors across Europe and Africa.

Simon will strengthen Core Health & Fitness presence across Europe with his superior customer service and a consultative approach to fitness to improve sales reach, enhance customer satisfaction, and deliver valuable guidance on fitness equipment selection.

Simon has over 30 years experience in the fitness industry, and is no stranger to the company, having started as a service technician for Star Trac back in 2000. In 2005 Simon moved from service into sales and quickly became the top selling Regional Manager for the North. Since leaving Star Trac in 2015, Simon has since worked at Octane, Watt Bike and most recently Matrix as Head of UK Sales.

Steve Jones, Director of Distributor Sales – Europe commented, "I am truly delighted to have Simon joining the distributor sales team to focus on growing our presence in Eastern and Central Europe. Simon brings Industry experience, Core tribal knowledge, a passion for our brands, and a high level of customer focus, all of which combined, will undoubtedly be good for our business!"

In addition to experience in the fitness and leisure industry, Simon brings a passion for fitness as a triathlete, having completed several triathlons, cycling events and Ironman distance races as well as having a passion for strength biomechanics.

Simon says of his role “I’m delighted to rejoin the team at Core Health and Fitness where my sales career started in 2000, we have best in class legacy brands in Star Trac, Nautilus, Stairmaster, Schwinn and an amazing story to tell and I’m looking forward to getting back out to the customers to tell it. I firmly believe we can gain a market advantage by leveraging our network of partners across the region”.
Core Health & Fitness: news from HCMmag.com and FitTechGlobal.com
Core Health & Fitness, a portfolio company of US-based private equity firm Gainline Capital Partners LP, has acquired Jacobs Ladder, the leader in ladder climbing fitness offerings.
Oss Fitness has won a public tender to provide new fitness equipment from Core Health & Fitness to three sports centres in the City of Burgos in Spain.
Core Health & Fitness, has acquired Digital fitness content provider Wexer Holding, for an undisclosed sum.
Core Health & Fitness announces the arrival of its next generation of indoor cycling bikes – Schwinn X & Z.
The second Coach club has opened just outside the town of Harrogate as part of a multi-site deal over the next 2 years with Core Health & Fitness.
Core Health & Fitness, an innovative fitness company known for five of the most recognizable brands in the industry, announces its partnership with Sony Europe B.V. (hereinafter 'Sony') to offer the Advagym digital platform to their customers.
Core Health & Fitness: featured in HCM and Fit Tech magazines
Creating fitness spaces that keep members coming back requires more than just functionality. Designers and suppliers share their latest triumphs with Steph Eaves
Innovation: Digital gym floor
Digitalisation is now at the heart of fitness and the gym floor can no longer afford to remain disconnected. Top equipment suppliers tell us about the innovations that will help operators meet consumer expectations
With their dark vibe, pumping music and kit that needs adjusting, indoor cycling classes can be intimidating to the uninitiated. Steph Eaves asks suppliers for their tips on how to encourage beginners into the cycling studio – and keep them coming back
Rigs have been central to gyms for years. Now suppliers tell us how they’re evolving to meet the changing needs of clubs and clients
Functional: Rig rejig
Suppliers are offering programming for rigs to enable operators to tackle social distancing challenges, create a boutique feel and reduce the intimidation factor. HCM gets the lowdown from key suppliers
Strength: Fusion fitness
Fitness enthusiasts are on the hunt for new ways to elevate their workouts. Fusion fitness is fitting the bill by making strength training more accessible
Core Health & Fitness
Address: Unit 4, The Gateway Centre, Coronation Road, Cressex Business Park, High Wycombe, Buckinghamshire, HP12 3SU, UK
Peter Rigg, Director of UK Sales
Key personnel
Peter Rigg, Director of UK Sales
Steve Jones, Director of Distributor Sales Europe
Key customers
Everlast, Energie Fitness, Energie Fitness, Iberia Coach Gym Ltd, Life Leisure, TRIB3, UFC, Holmes Place, Fitness First, Crunch Fitness, Fitness 24 Seven, Fit20.
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