Core Health & Fitness
Core Health & Fitness
Core Health & Fitness
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

Gold company profile

Core Health & Fitness

Core Health & Fitness brands include Star Trac, StairMaster, Nautilus, Schwinn and Throwdown
What we can do for you
Founded in 2010, Core Health & Fitness is more than gym equipment. We are a vertically integrated company offering innovative solutions for all your facility needs. Whether working with us directly or through our partners and distributors world-wide, we provide the highest quality equipment backed by a service and support team that will always go the extra mile to get you what you need, when you need it. Partner with us and see how our Core Values motivate our every decision.

Our manufacturing facility in Xiamen, Fujian, China produces our high-end commercial fitness products. With a focus on financial consolidation, quality control and supply chain integration, we are continually improving operations with the future of the fitness industry at the focal point of our planning. In addition to manufacturing our own products, Core Health & Fitness is the OEM provider for many top tier brands in the fitness industry. This diverse portfolio has allowed us to expand on manufacturing capabilities while also mitigating risk.

We offer the commercial fitness and health and fitness industry club marketplace an unmatched portfolio of brands including Star Trac® fitness equipment solutions, StairMaster® HIIT products, Nautilus® commercial strength products, Schwinn® indoor cycling bikes and Throwdown® for functional fitness.

Key products and services
At Core Health & Fitness we have 5 brands under our product portfolio:

StairMaster
StairMaster® knows what it takes to make the toughest workouts, pioneering the stepmill and taking HIIT to the next level. We’re a trend forward brand that will continue to lead the way in fitness training with innovative products and our unique style of encouragement that dares you to challenge yourself and push through the pain.

Schwinn
With historic roots in outdoor cycling, Schwinn’s ®focus has always been on authenticity and quality. We brought the feel of the road to indoor cycling with the same expertise and education that drives the industry forward. Schwinn is an informational and educational source for all things Indoor Cycling.

Nautilus
Nautilus® invented the entire modern strength training category 50 years ago, and we have been reinventing it ever since. We never innovate for the sake of fads, bells or whistles but to provide a fitness experience that naturally fits human movements. We wouldn’t settle for anything less.

Star Trac
Star Trac® is with you and your members for every step. We go beyond providing cardio products by developing innovative user-oriented solutions that help mould lifelong health and fitness habits.

Throwdown
Throwdown® creates opportunities to push boundaries, enabling everyone to reach their peak performance by creating flexible and challenging exercise environments. Our diverse offerings make it easy for trainers and members to mix it up.
case study: Bodyworld
Bodyworld opened its first gym in Taunton in 2016. Its aim was to deliver a modern and well equipped training environment that brings together multi-disciplined training methods under the same roof. Its focus being on a positive, disciplined and community based training environment. A place where people come to train with like minded people and be treated with respect irrelevant of training discipline or goals – we are the home of the Dedicated and Determined.

“Expanding to a second gym in Plymouth was built on the success of Taunton, giving us a blank canvas to take the lessons we have learned so far and build the best training facility that we can. We believe that our approach to training, quality and range of equipment, engaging staff and excellent membership community is the key to our success so far and the foundation for our future plans.”

BodyWorld showcases all of the 5 Core Health & Fitness brands. This includes Star Trac FreeRunners, Stair Master 10G’s, Schwinn ACPower bikes a wide variety of Nautilus Strength products and not one but two Throwdown rigs.

They chose core for several reasons, the main one being that they were able to get the majority of the equipment they wanted from one place at a competitive price. The Star Trac and Stairmaster brands have been big favourites of their members in the Taunton gym so they were keen to make them a central part of the new gym in Plymouth.

Schwinn was a natural choice for indoor bikes and they have been really pleased with the AC Power bikes in their classes. Throwdown became available in the UK as they were looking to equip the functional areas. Throwdown rigs are a central focus of their functional areas providing multiple options for workouts during HIIT classes.

As a gym they have a strength and resistance focus so choosing the right plate loaded equipment was really important, they were really impressed by the focus that Nautilus places on the smooth and intuitive way each piece of equipment functions so consequently bought most of the range! They are proud to be a Nautilus Trusted Strength Centre and their members are really enjoying the kit.
Plans for the next 12 months
In the current climate it is challenging to make short term decisions but we believe our industry will emerge strong from this Covid crisis.

In 2021 we will continue to invest in our innovative product portfolio. We will be expanding our Throwdown offering and have launched 2 new Schwinn bikes – Z & X, designed with authenticity and inspiration in mind.

We are continuously adapting to support our customers to allow them to maximize new trends and opportunities. We are going into 2021 with newly structured market and channel strategies which will enable us to strengthen valued relationships and enter into new ones.
Key personnel
Michel Somford - Director of European Sales
Steve Jones – Director of Distributor Sales Europe
Peter Rigg - Director of UK Sales
Key customers
Coach Gym Ltd, Life Leisure, TRIB3, UFC, Holmes Place, Fitness First, Crunch Fitness, Fitness 24 Seven, Fit20.
Testimonial
“We chose Core Health & Fitness for several reasons, the main one was that we were able to get the majority of the equipment we wanted from one place at a competitive price. The Star Trac and Stairmaster brands have been big favourites of our members in our Taunton gym so we were keen to make them a central part of our new gym in Plymouth. Schwinn was a natural choice for our indoor bikes and we’ve been really pleased with the AC Power in our classes. Throwdown became available as we were looking to equip our functional areas, we took a gamble on the rigs and it paid off. Our HIIT classes and functional areas have the rigs as a central focus providing multiple options for each workout. As a gym we have a strength and resistance focus so choosing the right plate loaded equipment was really important, we were really impressed by the focus that Nautilus places on the smooth and intuitive way each piece of equipment functions so we bought most of the range! We are proud to be a Nautilus Trusted Strength Centre and our members are really enjoying the kit.”
– Chris Dadd, Co-director, Bodyworld Holdings
updates & press releases
26 Nov 2021
Revamped Fitline Maassluis health club equipped by Core Health & Fitness
An iconic Dutch fitness centre that first opened 32 years ago has received an extensive overhaul following a vicious fire.

Fitline, located in the heart of Maassluis, Netherlands, is now a stunning, modern club that offers members a gym, top of the range fitness equipment, a yoga studio, wellness spa and café and lounge.

Located on the historic site of an old herring building, the property suffered extensive fire damage in 2018 and has been under construction for the last three years.

The gym itself is home to top of the range fitness equipment from Core Health & Fitness’ iconic brands Star Trac cardio equipment including eight series embedded screens, StairMaster HIIT circuit, Nautilus Impact, Instinct, Leverage, Plate loaded and HumanSport, as well as the Throwdown Rig for functional fitness.

Cees Van Toor, owner of Fitline comments: “Our vision was to create a club that offers total body and mind wellness. Fitline has something for everyone – we offer our members top of the range cardio where our runners can choose to run the streets of New York (virtually) or catch up on their favorite Netflix show.

“As well as take part in interval training or running with a virtual coach to help improve running technique, we have HIIT specific equipment for a hardcore HIIT workout such as our StairMaster Gauntlet, HIIT UBE or our HIIT bike.

‘“In our strength area we have a number of different fixed resistance machines including our Nautilus Impact and Instinct lines chosen for it’s biomechanics – it gets really efficient results with little effort, plus we have our HumanSport line which offers total body training and is wheelchair user friendly.

“For our yoga fans we have a new yoga studio offering a number of different classes, our wellness spa has a sauna and steamroom for both sexes and we have a lounge for members to get together and grab a bite.

“We wanted Fitline to appeal and to welcome everyone of all ages and we have absolutely achieved that”.

The club’s class schedule consists of group classes for members including ClubJoy Power & Fit & Shape, Booty, Spinning, Zumba and HumanSport – a group ex class based around functional strength. Memberships start from €8.99 a week with three different options available.

Simon Overing, Core Health & Fitness European account manager comments: “Congratulations to Cees and the team for a brilliant new club.

“A lot of time and effort has gone into designing Fitline and it’s really paid off. The club has a relaxing but professional feel that’s both warm and welcoming while offering a wide variety of equipment making workouts fun and enjoyable.

“Fitline is also a great show site for Core Health & Fitness as it showcases all our brands under one roof, really showing off our ability to offer full fit-out solutions for any club/Facility when partnering with Core”.
16 Nov 2021
First énergie site opens in Barcelona fully equipped by Core Health & Fitness
The first énergie Fitness club in Spain has opened in partnership with Core Health & Fitness in Sant Cugat, Barcelona, as part of a seven-year exclusive supplier agreement.

Peter Rigg, director of UK sales for Core Health & Fitness says: “This club is a great example of the Energie Iberia club concept. We look forward to assisting énergie and its franchisees with their growth over the coming years.”

The club has all five of Core’s brands; Star Trac cardio equipment, StairMaster HIIT products, Nautilus commercial strength products, Schwinn indoor cycling bikes and Throwdown for functional fitness solutions.

The equipment makes up a large gym area, plus three boutique group studios;
• A group cycling studio featuring Schwinn AC Power bikes.
• The YARD - which is a boot camp concept combining boxing, functional strength and HIIT principles.
• A multi-purpose/holistic studio – ‘Zenergie’ with a variety of programmes to suit every members’ needs.

Rod Hill, president of Energie Fitness Spain and international managing director, says: “We’ve established a very strong working relationship with all the team at Core, both internationally and locally in Spain which has made our installation in Barcelona a major success.

“Both we and our members are thrilled with the range of equipment we can offer under the Core umbrella. Being able to offer great brands like Star Trac, Nautilus, StairMaster, Schwinn and Throwdown gives us a unique range for both our members and franchise partners to choose from.

“We’d like to thank the Core team for its support in Spain and for helping to make the first club such a success.”

The club was opened by the mayor of San Cugat and was well attended for its opening day – and with more than 900 pre-sold memberships before opening, the club looks to be busy right from the outset.

Jason Hill, senior key account manager EMEA, says: “It’s been great working with Rod Hill, George Houtenbos and the énergie team to create new concepts for the Spanish market. Seeing the club come together shows what can be achieved when veterans in fitness operations and experts in the best fitness solutions come together in such a strong partnership.”

The club has been awarded as an official Nautilus Trusted Centre, featuring products from the Nautilus Impact, Inspiration and Leverage ranges. Nautilus invented the entire modern strength category over 50 years ago and is the number one brand for high-quality products, reputability and trustworthiness.

Eve Rodwell-Davies, EMEA marketing manager, adds: “We’re proud to endorse this facility as an official Nautilus Trusted Strength Centre and look forward to using this flagship site for énergie in Spain to show future customers.”

This location is the first of many énergie clubs to come to Spain and marks the start of a rapid expansion plan, with more sites already being negotiated in other parts of Barcelona for the near future.
03 Nov 2021
Greenvale Leisure Centre reveals brand new gym equipped with Core Health & Fitness products
Greenvale Leisure Centre in Northern Ireland last month revealed its brand new 800sq m gym completely transformed with Core Health & Fitness products, including the creation of a Star Trac CV Zone, Nautilus Strength Zone and StairMaster HIIT areas throughout the gym space.

The flagship site for Mid Ulster Council also boasts a 50m pool, Main Hall, Soft Play and Virtual Indoor Cycling Studio.

Balance Leisure has worked with Mid Ulster Council on several projects over the past three years, including the design and installation of gym fit-outs in Cookstown LC and Dungannon LC, followed by the installation of Schwinn AC Performance Indoor Cycling bikes across the Council.

Mark Smyth, managing director of Balance Leisure, shared his excitement for the most recent install at Mid Ulster, “We’ve worked with Mid Ulster in recent years to design, develop and deliver world-class gyms and products.

“We’ve positioned products that are best in class in Greenvale including the embedded Star Trac range and Nautilus Leverage range. We worked with the site to ensure that we created fitness spaces to meet its needs, demographics and ensure a return on investment.”

Balance Leisure is established in Ireland as a specialist in sales and service of high-performing fitness equipment for government organisations, leisure centres, hotels, sports clubs, private clubs as well as home gym fit-outs.

The gym has four of Core Health & Fitness iconic brands, Star Trac® cardio equipment including eight series embedded screens, StairMaster® HIIT circuit, Nautilus® Leverage, Inspiration & Impact lines and Schwinn AC Performance bikes.

The gym was designed to be accessible for all users, including the installation of the Nautilus Freedom Trainer which is the perfect piece for wheelchair users looking to undertake a series of strength exercises. The members have embraced the technology and membership numbers are already increasing with great feedback so far.

Chair of Mid Ulster District Council, councillor Paul McLean, officially opened the new gym and commended its new look and new equipment: "As a Council, we’re committed to offering the best facilities to our customers, so these refurbishment works have been absolutely essential to providing the best customer experience as modern fitness trends and expectations evolve."

Zee Ullah, dealer manager for Core Health & Fitness, comments: “We’re proud of the work Balance Leisure has put in on this project and the outcome is fantastic. The local community is very pleased and we hope to help the members smash their fitness goals.

“We’ve positioned Balance Leisure to be our Partner in Ireland and the relationship continues to grow thanks to its strong customer service.

“With its experience and reputation, we’re delighted to share innovative products to the market. We’re excited for what the future holds with Balance.”
26 May 2021
Core Health & Fitness welcomes back Simon Overing as European Account Manager
Core Health & Fitness, an industry leader in commercial fitness products, is excited to announce the new hire of Simon Overing as European Sales Manager to work closely with its distributors across Europe and Africa.

Simon will strengthen Core Health & Fitness presence across Europe with his superior customer service and a consultative approach to fitness to improve sales reach, enhance customer satisfaction, and deliver valuable guidance on fitness equipment selection.

Simon has over 30 years experience in the fitness industry, and is no stranger to the company, having started as a service technician for Star Trac back in 2000. In 2005 Simon moved from service into sales and quickly became the top selling Regional Manager for the North. Since leaving Star Trac in 2015, Simon has since worked at Octane, Watt Bike and most recently Matrix as Head of UK Sales.

Steve Jones, Director of Distributor Sales – Europe commented, "I am truly delighted to have Simon joining the distributor sales team to focus on growing our presence in Eastern and Central Europe. Simon brings Industry experience, Core tribal knowledge, a passion for our brands, and a high level of customer focus, all of which combined, will undoubtedly be good for our business!"

In addition to experience in the fitness and leisure industry, Simon brings a passion for fitness as a triathlete, having completed several triathlons, cycling events and Ironman distance races as well as having a passion for strength biomechanics.

Simon says of his role “I’m delighted to rejoin the team at Core Health and Fitness where my sales career started in 2000, we have best in class legacy brands in Star Trac, Nautilus, Stairmaster, Schwinn and an amazing story to tell and I’m looking forward to getting back out to the customers to tell it. I firmly believe we can gain a market advantage by leveraging our network of partners across the region”.
Core Health & Fitness: news from HCMmag.com and FitTechGlobal.com
Everlast, the brand of choice for generations of world champion athletes, is set to open its brand new concept club.
Core Health & Fitness, an industry leader in commercial fitness products, is excited to announce its latest product launch: the Schwinn X and Z Indoor Cycling Bikes.
Core Health & Fitness is pleased to announce it’s signed an exclusive agreement with Oss Fitness for the distribution of its brands in the commercial and residential markets across Spain.
Strength training has purpose and appeals to members of all ages and backgrounds, regardless of specific fitness goals.
Core Health & Fitness is proud to have signed an exclusive supplier agreement for the roll- out of all projected clubs with Énergie Fitness Iberia over the next seven years.
I started running when I was 12 years old, a skinny girl with an afro. I knew I loved running, I felt free and seemed to glide easily rather than pound the pavements.
Core Health & Fitness: featured in HCM and Fit Tech magazines
With their dark vibe, pumping music and kit that needs adjusting, indoor cycling classes can be intimidating to the uninitiated. Steph Eaves asks suppliers for their tips on how to encourage beginners into the cycling studio – and keep them coming back
Rigs have been central to gyms for years. Now suppliers tell us how they’re evolving to meet the changing needs of clubs and clients
Functional: Rig rejig
Suppliers are offering programming for rigs to enable operators to tackle social distancing challenges, create a boutique feel and reduce the intimidation factor. HCM gets the lowdown from key suppliers
Strength: Fusion fitness
Fitness enthusiasts are on the hunt for new ways to elevate their workouts. Fusion fitness is fitting the bill by making strength training more accessible
Core Health & Fitness
Address: Unit 4, The Gateway Centre, Coronation Road, Cressex Business Park, High Wycombe, Buckinghamshire, HP12 3SU, UK
Michel Somford, Director of European Sales
Latest News
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HCM Magazine
Sponsored
Leisure operators should embrace activity to engage members says Jenny Patrickson, managing director of Active IQ
HCM Magazine
HCM People
I don’t want to compete with gyms, I want to complement them. We’re going to places where they’re not – parks, schools and cul-de-sacs
HCM Magazine
Editor's letter
Most consumer-facing sectors have standards to reassure customers on matters of safety and quality. Now it’s the turn of our industry to go through this rite of passage
HCM Magazine
Flooring
As we wrap up 2021, flooring suppliers share their most exciting projects and launches from the past year
HCM Magazine
Interview
SATS is on a mission to help people of all ages become healthier and happier, with a focus on creating a product where the barriers to entry are low and the value to society high. Its CEO speaks to Kate Cracknell
HCM Magazine
Sponsored
Life Fitness has launched a new mobile app, called Life Fitness Connect, to provide the ultimate workout experience
HCM Magazine
Letters
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
HCM magazine
The pandemic brought business as we knew it to a standstill. But not for long. Software companies were quick to provide solutions to help clubs adapt and now these are here to stay. Suppliers tell HCM how the pandemic is changing the industry for the better
HCM magazine
Despite the renewed interest in health, a proportion of people remain nervous about going back to health clubs because of infection levels in the wider community. Would making adjustments to pricing help overcome these barriers? Kath Hudson investigates
HCM magazine
Exercise has been found to power up the body’s production of endocannabinoids and reduce chronic inflammation, explains Tom Walker
Featured supplier news
Featured supplier news: Connected Health & Fitness Summit scheduled for March 2022
Covid-19 has accelerated digital transformation within the fitness industry, and there isn’t a fitness brand or business that hasn’t been forced to adapt or pivot to digital.
Featured supplier news
Featured supplier news: Quoox lowers the barrier-to-entry for its flagship CRM system
Known for its innovation and for providing one of the most comprehensive gym and fitness facility software management products on the market, Quoox is causing a stir with its new pricing model.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
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Matrix Fitness: Exercise equipment
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Fitness On Demand: On demand
Skincare
Comfort Zone - Davines S.p.A: Skincare
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Fitlockers: Lockers/interior design
Salt therapy products
Saltability: Salt therapy products
Management software
Premier Software Solutions: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
trade associations
International SPA Association - iSPA: trade associations
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

Gold company profile

Core Health & Fitness

Core Health & Fitness brands include Star Trac, StairMaster, Nautilus, Schwinn and Throwdown
What we can do for you
Founded in 2010, Core Health & Fitness is more than gym equipment. We are a vertically integrated company offering innovative solutions for all your facility needs. Whether working with us directly or through our partners and distributors world-wide, we provide the highest quality equipment backed by a service and support team that will always go the extra mile to get you what you need, when you need it. Partner with us and see how our Core Values motivate our every decision.

Our manufacturing facility in Xiamen, Fujian, China produces our high-end commercial fitness products. With a focus on financial consolidation, quality control and supply chain integration, we are continually improving operations with the future of the fitness industry at the focal point of our planning. In addition to manufacturing our own products, Core Health & Fitness is the OEM provider for many top tier brands in the fitness industry. This diverse portfolio has allowed us to expand on manufacturing capabilities while also mitigating risk.

We offer the commercial fitness and health and fitness industry club marketplace an unmatched portfolio of brands including Star Trac® fitness equipment solutions, StairMaster® HIIT products, Nautilus® commercial strength products, Schwinn® indoor cycling bikes and Throwdown® for functional fitness.

Key products and services
At Core Health & Fitness we have 5 brands under our product portfolio:

StairMaster
StairMaster® knows what it takes to make the toughest workouts, pioneering the stepmill and taking HIIT to the next level. We’re a trend forward brand that will continue to lead the way in fitness training with innovative products and our unique style of encouragement that dares you to challenge yourself and push through the pain.

Schwinn
With historic roots in outdoor cycling, Schwinn’s ®focus has always been on authenticity and quality. We brought the feel of the road to indoor cycling with the same expertise and education that drives the industry forward. Schwinn is an informational and educational source for all things Indoor Cycling.

Nautilus
Nautilus® invented the entire modern strength training category 50 years ago, and we have been reinventing it ever since. We never innovate for the sake of fads, bells or whistles but to provide a fitness experience that naturally fits human movements. We wouldn’t settle for anything less.

Star Trac
Star Trac® is with you and your members for every step. We go beyond providing cardio products by developing innovative user-oriented solutions that help mould lifelong health and fitness habits.

Throwdown
Throwdown® creates opportunities to push boundaries, enabling everyone to reach their peak performance by creating flexible and challenging exercise environments. Our diverse offerings make it easy for trainers and members to mix it up.
case study: Bodyworld
Bodyworld opened its first gym in Taunton in 2016. Its aim was to deliver a modern and well equipped training environment that brings together multi-disciplined training methods under the same roof. Its focus being on a positive, disciplined and community based training environment. A place where people come to train with like minded people and be treated with respect irrelevant of training discipline or goals – we are the home of the Dedicated and Determined.

“Expanding to a second gym in Plymouth was built on the success of Taunton, giving us a blank canvas to take the lessons we have learned so far and build the best training facility that we can. We believe that our approach to training, quality and range of equipment, engaging staff and excellent membership community is the key to our success so far and the foundation for our future plans.”

BodyWorld showcases all of the 5 Core Health & Fitness brands. This includes Star Trac FreeRunners, Stair Master 10G’s, Schwinn ACPower bikes a wide variety of Nautilus Strength products and not one but two Throwdown rigs.

They chose core for several reasons, the main one being that they were able to get the majority of the equipment they wanted from one place at a competitive price. The Star Trac and Stairmaster brands have been big favourites of their members in the Taunton gym so they were keen to make them a central part of the new gym in Plymouth.

Schwinn was a natural choice for indoor bikes and they have been really pleased with the AC Power bikes in their classes. Throwdown became available in the UK as they were looking to equip the functional areas. Throwdown rigs are a central focus of their functional areas providing multiple options for workouts during HIIT classes.

As a gym they have a strength and resistance focus so choosing the right plate loaded equipment was really important, they were really impressed by the focus that Nautilus places on the smooth and intuitive way each piece of equipment functions so consequently bought most of the range! They are proud to be a Nautilus Trusted Strength Centre and their members are really enjoying the kit.
Plans for the next 12 months
In the current climate it is challenging to make short term decisions but we believe our industry will emerge strong from this Covid crisis.

In 2021 we will continue to invest in our innovative product portfolio. We will be expanding our Throwdown offering and have launched 2 new Schwinn bikes – Z & X, designed with authenticity and inspiration in mind.

We are continuously adapting to support our customers to allow them to maximize new trends and opportunities. We are going into 2021 with newly structured market and channel strategies which will enable us to strengthen valued relationships and enter into new ones.
Testimonial
“We chose Core Health & Fitness for several reasons, the main one was that we were able to get the majority of the equipment we wanted from one place at a competitive price. The Star Trac and Stairmaster brands have been big favourites of our members in our Taunton gym so we were keen to make them a central part of our new gym in Plymouth. Schwinn was a natural choice for our indoor bikes and we’ve been really pleased with the AC Power in our classes. Throwdown became available as we were looking to equip our functional areas, we took a gamble on the rigs and it paid off. Our HIIT classes and functional areas have the rigs as a central focus providing multiple options for each workout. As a gym we have a strength and resistance focus so choosing the right plate loaded equipment was really important, we were really impressed by the focus that Nautilus places on the smooth and intuitive way each piece of equipment functions so we bought most of the range! We are proud to be a Nautilus Trusted Strength Centre and our members are really enjoying the kit.”
– Chris Dadd, Co-director, Bodyworld Holdings
updates & press releases
26 Nov 2021
Revamped Fitline Maassluis health club equipped by Core Health & Fitness
An iconic Dutch fitness centre that first opened 32 years ago has received an extensive overhaul following a vicious fire.

Fitline, located in the heart of Maassluis, Netherlands, is now a stunning, modern club that offers members a gym, top of the range fitness equipment, a yoga studio, wellness spa and café and lounge.

Located on the historic site of an old herring building, the property suffered extensive fire damage in 2018 and has been under construction for the last three years.

The gym itself is home to top of the range fitness equipment from Core Health & Fitness’ iconic brands Star Trac cardio equipment including eight series embedded screens, StairMaster HIIT circuit, Nautilus Impact, Instinct, Leverage, Plate loaded and HumanSport, as well as the Throwdown Rig for functional fitness.

Cees Van Toor, owner of Fitline comments: “Our vision was to create a club that offers total body and mind wellness. Fitline has something for everyone – we offer our members top of the range cardio where our runners can choose to run the streets of New York (virtually) or catch up on their favorite Netflix show.

“As well as take part in interval training or running with a virtual coach to help improve running technique, we have HIIT specific equipment for a hardcore HIIT workout such as our StairMaster Gauntlet, HIIT UBE or our HIIT bike.

‘“In our strength area we have a number of different fixed resistance machines including our Nautilus Impact and Instinct lines chosen for it’s biomechanics – it gets really efficient results with little effort, plus we have our HumanSport line which offers total body training and is wheelchair user friendly.

“For our yoga fans we have a new yoga studio offering a number of different classes, our wellness spa has a sauna and steamroom for both sexes and we have a lounge for members to get together and grab a bite.

“We wanted Fitline to appeal and to welcome everyone of all ages and we have absolutely achieved that”.

The club’s class schedule consists of group classes for members including ClubJoy Power & Fit & Shape, Booty, Spinning, Zumba and HumanSport – a group ex class based around functional strength. Memberships start from €8.99 a week with three different options available.

Simon Overing, Core Health & Fitness European account manager comments: “Congratulations to Cees and the team for a brilliant new club.

“A lot of time and effort has gone into designing Fitline and it’s really paid off. The club has a relaxing but professional feel that’s both warm and welcoming while offering a wide variety of equipment making workouts fun and enjoyable.

“Fitline is also a great show site for Core Health & Fitness as it showcases all our brands under one roof, really showing off our ability to offer full fit-out solutions for any club/Facility when partnering with Core”.
16 Nov 2021
First énergie site opens in Barcelona fully equipped by Core Health & Fitness
The first énergie Fitness club in Spain has opened in partnership with Core Health & Fitness in Sant Cugat, Barcelona, as part of a seven-year exclusive supplier agreement.

Peter Rigg, director of UK sales for Core Health & Fitness says: “This club is a great example of the Energie Iberia club concept. We look forward to assisting énergie and its franchisees with their growth over the coming years.”

The club has all five of Core’s brands; Star Trac cardio equipment, StairMaster HIIT products, Nautilus commercial strength products, Schwinn indoor cycling bikes and Throwdown for functional fitness solutions.

The equipment makes up a large gym area, plus three boutique group studios;
• A group cycling studio featuring Schwinn AC Power bikes.
• The YARD - which is a boot camp concept combining boxing, functional strength and HIIT principles.
• A multi-purpose/holistic studio – ‘Zenergie’ with a variety of programmes to suit every members’ needs.

Rod Hill, president of Energie Fitness Spain and international managing director, says: “We’ve established a very strong working relationship with all the team at Core, both internationally and locally in Spain which has made our installation in Barcelona a major success.

“Both we and our members are thrilled with the range of equipment we can offer under the Core umbrella. Being able to offer great brands like Star Trac, Nautilus, StairMaster, Schwinn and Throwdown gives us a unique range for both our members and franchise partners to choose from.

“We’d like to thank the Core team for its support in Spain and for helping to make the first club such a success.”

The club was opened by the mayor of San Cugat and was well attended for its opening day – and with more than 900 pre-sold memberships before opening, the club looks to be busy right from the outset.

Jason Hill, senior key account manager EMEA, says: “It’s been great working with Rod Hill, George Houtenbos and the énergie team to create new concepts for the Spanish market. Seeing the club come together shows what can be achieved when veterans in fitness operations and experts in the best fitness solutions come together in such a strong partnership.”

The club has been awarded as an official Nautilus Trusted Centre, featuring products from the Nautilus Impact, Inspiration and Leverage ranges. Nautilus invented the entire modern strength category over 50 years ago and is the number one brand for high-quality products, reputability and trustworthiness.

Eve Rodwell-Davies, EMEA marketing manager, adds: “We’re proud to endorse this facility as an official Nautilus Trusted Strength Centre and look forward to using this flagship site for énergie in Spain to show future customers.”

This location is the first of many énergie clubs to come to Spain and marks the start of a rapid expansion plan, with more sites already being negotiated in other parts of Barcelona for the near future.
03 Nov 2021
Greenvale Leisure Centre reveals brand new gym equipped with Core Health & Fitness products
Greenvale Leisure Centre in Northern Ireland last month revealed its brand new 800sq m gym completely transformed with Core Health & Fitness products, including the creation of a Star Trac CV Zone, Nautilus Strength Zone and StairMaster HIIT areas throughout the gym space.

The flagship site for Mid Ulster Council also boasts a 50m pool, Main Hall, Soft Play and Virtual Indoor Cycling Studio.

Balance Leisure has worked with Mid Ulster Council on several projects over the past three years, including the design and installation of gym fit-outs in Cookstown LC and Dungannon LC, followed by the installation of Schwinn AC Performance Indoor Cycling bikes across the Council.

Mark Smyth, managing director of Balance Leisure, shared his excitement for the most recent install at Mid Ulster, “We’ve worked with Mid Ulster in recent years to design, develop and deliver world-class gyms and products.

“We’ve positioned products that are best in class in Greenvale including the embedded Star Trac range and Nautilus Leverage range. We worked with the site to ensure that we created fitness spaces to meet its needs, demographics and ensure a return on investment.”

Balance Leisure is established in Ireland as a specialist in sales and service of high-performing fitness equipment for government organisations, leisure centres, hotels, sports clubs, private clubs as well as home gym fit-outs.

The gym has four of Core Health & Fitness iconic brands, Star Trac® cardio equipment including eight series embedded screens, StairMaster® HIIT circuit, Nautilus® Leverage, Inspiration & Impact lines and Schwinn AC Performance bikes.

The gym was designed to be accessible for all users, including the installation of the Nautilus Freedom Trainer which is the perfect piece for wheelchair users looking to undertake a series of strength exercises. The members have embraced the technology and membership numbers are already increasing with great feedback so far.

Chair of Mid Ulster District Council, councillor Paul McLean, officially opened the new gym and commended its new look and new equipment: "As a Council, we’re committed to offering the best facilities to our customers, so these refurbishment works have been absolutely essential to providing the best customer experience as modern fitness trends and expectations evolve."

Zee Ullah, dealer manager for Core Health & Fitness, comments: “We’re proud of the work Balance Leisure has put in on this project and the outcome is fantastic. The local community is very pleased and we hope to help the members smash their fitness goals.

“We’ve positioned Balance Leisure to be our Partner in Ireland and the relationship continues to grow thanks to its strong customer service.

“With its experience and reputation, we’re delighted to share innovative products to the market. We’re excited for what the future holds with Balance.”
26 May 2021
Core Health & Fitness welcomes back Simon Overing as European Account Manager
Core Health & Fitness, an industry leader in commercial fitness products, is excited to announce the new hire of Simon Overing as European Sales Manager to work closely with its distributors across Europe and Africa.

Simon will strengthen Core Health & Fitness presence across Europe with his superior customer service and a consultative approach to fitness to improve sales reach, enhance customer satisfaction, and deliver valuable guidance on fitness equipment selection.

Simon has over 30 years experience in the fitness industry, and is no stranger to the company, having started as a service technician for Star Trac back in 2000. In 2005 Simon moved from service into sales and quickly became the top selling Regional Manager for the North. Since leaving Star Trac in 2015, Simon has since worked at Octane, Watt Bike and most recently Matrix as Head of UK Sales.

Steve Jones, Director of Distributor Sales – Europe commented, "I am truly delighted to have Simon joining the distributor sales team to focus on growing our presence in Eastern and Central Europe. Simon brings Industry experience, Core tribal knowledge, a passion for our brands, and a high level of customer focus, all of which combined, will undoubtedly be good for our business!"

In addition to experience in the fitness and leisure industry, Simon brings a passion for fitness as a triathlete, having completed several triathlons, cycling events and Ironman distance races as well as having a passion for strength biomechanics.

Simon says of his role “I’m delighted to rejoin the team at Core Health and Fitness where my sales career started in 2000, we have best in class legacy brands in Star Trac, Nautilus, Stairmaster, Schwinn and an amazing story to tell and I’m looking forward to getting back out to the customers to tell it. I firmly believe we can gain a market advantage by leveraging our network of partners across the region”.
Core Health & Fitness: news from HCMmag.com and FitTechGlobal.com
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Core Health & Fitness is pleased to announce it’s signed an exclusive agreement with Oss Fitness for the distribution of its brands in the commercial and residential markets across Spain.
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Core Health & Fitness
Address: Unit 4, The Gateway Centre, Coronation Road, Cressex Business Park, High Wycombe, Buckinghamshire, HP12 3SU, UK
Michel Somford, Director of European Sales
Key personnel
Michel Somford - Director of European Sales
Steve Jones – Director of Distributor Sales Europe
Peter Rigg - Director of UK Sales
Key customers
Coach Gym Ltd, Life Leisure, TRIB3, UFC, Holmes Place, Fitness First, Crunch Fitness, Fitness 24 Seven, Fit20.
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