Core Health & Fitness
Core Health & Fitness
Core Health & Fitness
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press release: Core Health & Fitness

Gold company profile | Core Health & Fitness
PRESS RELEASE

Jason Hill promoted to head of key accounts – UK, Europe & Africa at Core Health & Fitness

09 Jun 2025
Jason Hill, head of key accounts – UK, Europe & Africa, Core Health & Fitness / Core Health & Fitness
Core Health & Fitness is pleased to announce the promotion of Jason Hill to Head of Key Accounts – UK, Europe & Africa, effective 1st June 2025. This strategic advancement reflects Jason’s outstanding contribution to the business, particularly his role in developing and expanding Core’s partnership with Everlast Gyms in the UK.

In his new position, Jason will lead the growth and execution of strategic Key Account initiatives across the UK, Europe, and Africa. His scope will encompass direct and distributor-led relationships, overseeing commercial planning, multi-site rollouts, and fostering continuity in distributor-managed accounts. Jason will also support international coordination for Key Accounts based in the region that engage with Core’s global distributor network.

Jason will continue to report to Giovanni (Joe) Berselli, Vice President of Sales – Europe, Africa & Global Hospitality.

“Jason’s structured thinking, deep understanding of customer needs, and collaborative leadership have made him a standout commercial leader,” said Joe Berselli. Kevin Malanga, Executive Vice President of Global Sales, added, “His ability to build high-value partnerships and deliver performance makes this a natural next step. We’re excited to see Jason bring his energy and vision to a wider geography.”

Jason commented: “I’m honoured to take on this expanded role and continue building strong, successful partnerships across the region. It’s a privilege to be part of a team so focused on growth, innovation, and delivering real value to our customers.”

With Jason Hill at the helm of this strategic region, Core Health & Fitness strengthens its commitment to exceptional partnership support and commercial excellence across its global markets.

For more information, visit www.corehealthandfitness.com



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Core Health & Fitness
Tel: +44 (0)1494 688260
Address: Patch High Wycombe, Old Library Building, Queen Victoria Road, High Wycombe, Buckinghamshire, HP11 1BG, UK
Jason Hill, head of key accounts, UK, Europe and Africa.
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press release: Core Health & Fitness

Gold company profile | Core Health & Fitness
PRESS RELEASE

Jason Hill promoted to head of key accounts – UK, Europe & Africa at Core Health & Fitness

09 Jun 2025
Jason Hill, head of key accounts – UK, Europe & Africa, Core Health & Fitness / Core Health & Fitness
Core Health & Fitness is pleased to announce the promotion of Jason Hill to Head of Key Accounts – UK, Europe & Africa, effective 1st June 2025. This strategic advancement reflects Jason’s outstanding contribution to the business, particularly his role in developing and expanding Core’s partnership with Everlast Gyms in the UK.

In his new position, Jason will lead the growth and execution of strategic Key Account initiatives across the UK, Europe, and Africa. His scope will encompass direct and distributor-led relationships, overseeing commercial planning, multi-site rollouts, and fostering continuity in distributor-managed accounts. Jason will also support international coordination for Key Accounts based in the region that engage with Core’s global distributor network.

Jason will continue to report to Giovanni (Joe) Berselli, Vice President of Sales – Europe, Africa & Global Hospitality.

“Jason’s structured thinking, deep understanding of customer needs, and collaborative leadership have made him a standout commercial leader,” said Joe Berselli. Kevin Malanga, Executive Vice President of Global Sales, added, “His ability to build high-value partnerships and deliver performance makes this a natural next step. We’re excited to see Jason bring his energy and vision to a wider geography.”

Jason commented: “I’m honoured to take on this expanded role and continue building strong, successful partnerships across the region. It’s a privilege to be part of a team so focused on growth, innovation, and delivering real value to our customers.”

With Jason Hill at the helm of this strategic region, Core Health & Fitness strengthens its commitment to exceptional partnership support and commercial excellence across its global markets.

For more information, visit www.corehealthandfitness.com



More press releases and updates from Core Health & Fitness:
Core Health & Fitness will bring iconic star power to FIBO 2026 with an exclusive appearance by IFBB Hall of Fame inductee Kevin Levrone, representing Nautilus, one of the industry’s most celebrated strength brands.
Core Health & Fitness will return to FIBO 2026 in Cologne with a showcase celebrating the brands that have helped shape the modern fitness industry.
Balance, one of the UK and Ireland’s leading gym equipment service, supply, and design companies, has been appointed as the exclusive distributor for Core Health & Fitness across Scotland.
Core Health & Fitness today announced a leadership transition and several strategic promotions designed to accelerate global execution and customer outcomes across its portfolio of iconic fitness brands.
The Hyrox and functional fitness boom isn’t slowing down – and neither are your members. They want more than a workout. They want a challenge. A reason to push harder.
Core Health & Fitness: news from HCMmag.com and FitTechGlobal.com
Core Health and Fitness has introduced the Nautilus Belt Squat, a new strength addition to the Nautilus brand.
Core Health & Fitness: featured in HCM and Fit Tech magazines
Strength: Strong moves
The world of strength training is evolving at a rapid pace, driven by robust consumer demand. Juile Cramer speaks to suppliers about their latest launches
Julie Cramer looks at gym projects where the combination of expert-led design and functionality have elevated the space to a new level
Everlast Gyms is accelerating innovation to elevate its sites to new levels in partnership with Core Health and Fitness
Sponsored: Built to grow
Fitness Worx and Core Health and Fitness are shaping the future of independent gyms in the UK, with a partnership fuelled by passion
Core Health and Fitness has supplied Nautilus equipment to Club 24 in Bangor, Northern Ireland working with local distributor, Balance Leisure
Core Health & Fitness
Tel: +44 (0)1494 688260
Address: Patch High Wycombe, Old Library Building, Queen Victoria Road, High Wycombe, Buckinghamshire, HP11 1BG, UK
Jason Hill, head of key accounts, UK, Europe and Africa.
Core Health & Fitness video gallery:
Key personnel
Jason Hill, head of key accounts, UK, Europe and Africa
Graham Peycke, team leader direct-UK & IE
Key customers
• Everlast,
• Energie Fitness,
• Life Leisure,
• TRIB3,
• UFC,
• Holmes Place,
• Fitness First,
• Crunch Fitness,
• Fitness 24 Seven,
• Fit20,
• FitnessWorx.
Plans for the next 12 months
Core Health & Fitness is launching its Next Gen 8 and 10 Series Cardio from Star Trac and StairMaster, delivering intelligent design, advanced connectivity, and unmatched durability. With Apex 24” and 16” Touchscreen Displays, Apex LED Displays, and seamless wireless integration, this next-generation lineup enhances user engagement and operational efficiency while ensuring a future-proof solution for fitness facilities.

The incredible Nautilus strength range continues to set the standard in strength training, with an exciting expansion of new strength pieces launching this year to further elevate performance and versatility.

Core Health & Fitness also brings HYROX-inspired workouts to functional training zones with the HIIT Ski and HIIT Rower. These performancedriven machines provide total-body training ideal for high-intensity interval training, competition preparation, and functional fitness spaces.

Together with our partners, Core Health & Fitness delivers the best fitness offerings with some of the most recognised brands worldwide.

Testimonial
“We chose Core Health & Fitness for several reasons, the main one was that we were able to get the majority of the equipment we wanted from one place at a competitive price.

The Star Trac and Stairmaster brands have been big favourites of our members in our Taunton gym so we were keen to make them a central part of our new gym in Plymouth.

Schwinn was a natural choice for our indoor bikes and we’ve been really pleased with the AC Power in our classes.

Throwdown became available as we were looking to equip our functional areas, we took a gamble on the rigs and it paid off. Our HIIT classes and functional areas have the rigs as a central focus providing multiple options for each workout.

As a gym we have a strength and resistance focus so choosing the right plate loaded equipment was really important, we were really impressed by the focus that Nautilus places on the smooth and intuitive way each piece of equipment functions so we bought most of the range! We are proud to be a Nautilus Trusted Strength Centre and our members are really enjoying the kit.”
– Chris Dadd, co-director, Bodyworld Holdings
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