press release: Core Health & Fitness
Gold company profile | Core Health & Fitness
PRESS RELEASE
Core Health & Fitness announces CEO transition and strategic leadership promotions
16 Sep 2025
Michael Bruno, Chief Executive Officer / Core Health & Fitness
Effective immediately, Michael Bruno has been appointed Chief Executive Officer (CEO). Paul Spann has been promoted to Chief Operating Officer (COO). Joey Osborne has been promoted to Vice President, Global Sales, and Global Sales, Marketing, and Education will report into his organization. Geeta Boulenc has been promoted to Managing Director - EMEA.
The outgoing CEO, Bryan K. O’Rourke, expressed deep appreciation for Core’s teams worldwide, noting the company’s shared accomplishments and expressing full confidence in Core’s continued success under the new leadership structure.
Leadership perspectives
Michael Bruno, CEO: “Core is built on two strengths: beloved brands and people who care deeply about customer outcomes. Our focus now is simple; be the most reliable partner for operators, from day-one installation to long-term member engagement. Our goal as always is to be the easiest and most efficient company to work with in the industry. I’m honored and excited to serve the team and our customers in the next chapter.”
Paul Spann, COO: “Operational excellence isn’t just systems and logistics, it’s our people, our culture, and our promise. We’re aligning every part of our operations to ensure customers feel supported from first delivery to long-term performance.”
Joey Osborne, VP Global Sales: “Bringing Sales, Marketing, and Education together under one umbrella lets us tell a clearer story and deliver a tighter experience, from first conversation to ongoing programming and training. That’s how we help clubs turn equipment into outcomes.”
Geeta Boulenc, Managing Director, EMEA: “EMEA is one of the most dynamic and diverse markets in the world - full of opportunity, innovation, and talent. I am looking forward to working alongside our incredible teams, partners and customers to build stronger connections, deliver real impact, and drive sustainable growth.”
More press releases and updates from Core Health & Fitness:
Strength training has never been more important for member retention, facility
differentiation and long-term commercial success.
Core Health & Fitness will bring iconic star power to FIBO 2026 with an exclusive appearance
by IFBB Hall of Fame inductee Kevin Levrone, representing Nautilus, one of the industry’s
most celebrated strength brands.
Core Health & Fitness will return to FIBO 2026 in Cologne with a showcase celebrating the
brands that have helped shape the modern fitness industry.
Balance, one of the UK and Ireland’s leading gym equipment service, supply, and design
companies, has been appointed as the exclusive distributor for Core Health & Fitness across
Scotland.
The Hyrox and functional fitness boom isn’t slowing down – and neither are your members.
They want more than a workout. They want a challenge. A reason to push harder.
Core Health & Fitness: news from HCMmag.com and FitTechGlobal.com
Core Health and Fitness has introduced the Nautilus Belt Squat, a new strength addition to
the Nautilus brand.
Core Health & Fitness: featured in HCM and Fit Tech magazines
Strength: Strong moves
The world of strength training is evolving at a rapid
pace, driven by robust consumer demand. Juile Cramer
speaks to suppliers about their latest launches
Concepts : Design for success
Julie Cramer looks at
gym projects where
the combination of
expert-led design
and functionality
have elevated the
space to a new level
Everlast Gyms is accelerating innovation to elevate its sites
to new levels in partnership with Core Health and Fitness
Sponsored: Built to grow
Fitness Worx and Core Health and Fitness are shaping the future
of independent gyms in the UK, with a partnership fuelled by passion
Supplier showcase: Core Health and Fitness: Inspired installation
Core Health and Fitness has supplied Nautilus equipment to Club 24 in
Bangor, Northern Ireland working with local distributor, Balance Leisure
Core Health & Fitness
Tel: +44 (0)1494 688260
Email: [email protected]
Address:
Patch High Wycombe,
Old Library Building,
Queen Victoria Road,
High Wycombe,
Buckinghamshire,
HP11 1BG,
UK
Jason Hill, head of key accounts, UK, Europe and Africa.
Core Health & Fitness video gallery:
Key personnel
Jason Hill, head of key accounts, UK, Europe and Africa
Graham Peycke, team leader direct-UK & IE
Graham Peycke, team leader direct-UK & IE
Key customers
• Everlast,
• Energie Fitness,
• Life Leisure,
• TRIB3,
• UFC,
• Holmes Place,
• Fitness First,
• Crunch Fitness,
• Fitness 24 Seven,
• Fit20,
• FitnessWorx.
• Energie Fitness,
• Life Leisure,
• TRIB3,
• UFC,
• Holmes Place,
• Fitness First,
• Crunch Fitness,
• Fitness 24 Seven,
• Fit20,
• FitnessWorx.
Plans for the next 12 months
Core Health & Fitness is launching its
Next Gen 8 and 10 Series Cardio from
Star Trac and StairMaster, delivering
intelligent design, advanced connectivity,
and unmatched durability. With Apex
24” and 16” Touchscreen Displays, Apex
LED Displays, and seamless wireless
integration, this next-generation
lineup enhances user engagement and
operational efficiency while ensuring a
future-proof solution for fitness facilities.
The incredible Nautilus strength range continues to set the standard in strength training, with an exciting expansion of new strength pieces launching this year to further elevate performance and versatility.
Core Health & Fitness also brings HYROX-inspired workouts to functional training zones with the HIIT Ski and HIIT Rower. These performancedriven machines provide total-body training ideal for high-intensity interval training, competition preparation, and functional fitness spaces.
Together with our partners, Core Health & Fitness delivers the best fitness offerings with some of the most recognised brands worldwide.
The incredible Nautilus strength range continues to set the standard in strength training, with an exciting expansion of new strength pieces launching this year to further elevate performance and versatility.
Core Health & Fitness also brings HYROX-inspired workouts to functional training zones with the HIIT Ski and HIIT Rower. These performancedriven machines provide total-body training ideal for high-intensity interval training, competition preparation, and functional fitness spaces.
Together with our partners, Core Health & Fitness delivers the best fitness offerings with some of the most recognised brands worldwide.
Testimonial
“We chose Core Health & Fitness for several reasons, the main one was that we were able to get the majority of the equipment we wanted from one place at a competitive price.
The Star Trac and Stairmaster brands have been big favourites of our members in our Taunton gym so we were keen to make them a central part of our new gym in Plymouth.
Schwinn was a natural choice for our indoor bikes and we’ve been really pleased with the AC Power in our classes.
Throwdown became available as we were looking to equip our functional areas, we took a gamble on the rigs and it paid off. Our HIIT classes and functional areas have the rigs as a central focus providing multiple options for each workout.
As a gym we have a strength and resistance focus so choosing the right plate loaded equipment was really important, we were really impressed by the focus that Nautilus places on the smooth and intuitive way each piece of equipment functions so we bought most of the range! We are proud to be a Nautilus Trusted Strength Centre and our members are really enjoying the kit.”
– Chris Dadd, co-director, Bodyworld Holdings
The Star Trac and Stairmaster brands have been big favourites of our members in our Taunton gym so we were keen to make them a central part of our new gym in Plymouth.
Schwinn was a natural choice for our indoor bikes and we’ve been really pleased with the AC Power in our classes.
Throwdown became available as we were looking to equip our functional areas, we took a gamble on the rigs and it paid off. Our HIIT classes and functional areas have the rigs as a central focus providing multiple options for each workout.
As a gym we have a strength and resistance focus so choosing the right plate loaded equipment was really important, we were really impressed by the focus that Nautilus places on the smooth and intuitive way each piece of equipment functions so we bought most of the range! We are proud to be a Nautilus Trusted Strength Centre and our members are really enjoying the kit.”
– Chris Dadd, co-director, Bodyworld Holdings
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