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FITNESS, HEALTH, WELLNESS

press release: Core Health & Fitness

Core Health & Fitness names Bryan K. O’Rourke chief executive officer

09 Oct 2023
Bryan K O’Rourke has been appointed CEO of Core Health & Fitness / Core Health & Fitness
Core Health & Fitness, a leading global manufacturer and distributor of fitness equipment and business solutions for fitness facilities around the world has appointed industry veteran Bryan K. O’Rourke as its Chief Executive Officer. Mr. O’Rourke will be working together with founder and Chairman Michael Bruno to advance service and product quality excellence for all of Core’s customers.

Mr. O’Rourke joins Core with over a 25-year career in the fitness industry. He most recently served as Chairman of Vedere Ventures where he directed M&A for leading fitness industry brands while investing in fitness companies in the EU, APAC, and the Americas. His previous roles include distributing Les Mills group fitness programming in the US, being a partner in several gym chains, and advising fitness brands around the world on strategy, technology, operations, marketing, and finance. He previously served on the board of Core from 2015 until 2020 and his career includes executive roles in food and beverage, franchising, manufacturing, hospitality, and technology companies. Mr. O’Rourke has served on the IHRSA board of directors, the American Council on Exercise’s Industry Advisory Board, and on the Medical Fitness Association’s education committee. He will continue to serve as President of the not-for-profit Fitness Industry Technology Council. 

Core’s founder and Chairman Michael C. Bruno had this to say, “Bryan has worked with my companies for many years and I consider him a close and trusted friend and advisor. His experience as a club operator, his track record as an accomplished CEO with a diverse set of skills, and an excellent industry reputation make him a great fit for our organization. I look forward to working closely with him and our team as we continue to deliver outstanding fitness equipment solutions to our customers around the world.’ 

Rick Sullivan, founding partner of Gainline Capital Partners which invested in Core in 2020, shared his thoughts on the hire as follows: “Bryan’s outstanding reputation precedes him. He is key leader in the global fitness industry with valuable insights and expertise. He is a positive addition to our growing business. We are excited to have him help lead Core into our next phase of growth.”   

Mr. O’Rourke is widely known for his writings, podcasts, and keynote presentations on trends in the wellness and fitness industries with a particular emphasis on the impact of technology. He has contributed to eight books addressing industry trends and has spent thousands of hours shepherding industry leaders over the past two decades. He shared his enthusiasm for the new role; “It is an honor to become a part of such a dynamic organization. Of course my focus will be serving our customers around the globe with innovative solutions, while supporting our leadership of over seventeen hundred employees. Core’s collection of iconic brands and expertise position it to make significant contributions to the industry. We are very bullish about the future.”
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The boundaries that mapped the cardio floor, the weight room and aerobics classes have been pushed to include functional training and High-Intensity Interval Training (HIIT) training zones.
Core Health & Fitness is honored to host the StairMaster 9/11 Memorial Climb at the Core Health & Fitness Innovation Center in Lake Forest, California for the third year in a row on Sunday, September 10th, 2023.
Core Health & Fitness is thrilled to introduce Alex O’Neill as the new Director of Sales for the U.K. and The Republic of Ireland. With a stellar track record of consistently delivering exceptional results, Alex's leadership and strategic prowess are poised to steer our sales, in this market, to unprecedented success.
Core Health & Fitness is pleased to announce the promotion of Jon “JT” Thiel to Vice President of Global Customer Support. With over seventeen years of dedicated service, JT's extensive experience, passion for the fitness industry, and focus on quality of the customer experience make him an exemplary choice for this pivotal role.
Core Health & Fitness is thrilled to announce the grand opening of Just Fitness, a cutting-edge fitness facility designed to attract a younger demographic.
Core Health & Fitness: news from HCMmag.com and FitTechGlobal.com
Core Health & Fitness, an industry leader in commercial fitness products, has launched the Stairmaster 4G – the first StairMaster StepMill designed for the vertical market.
Core Health & Fitness, a portfolio company of US-based private equity firm Gainline Capital Partners LP, has acquired Jacobs Ladder, the leader in ladder climbing fitness offerings.
Capitalising on Schwinn’s decades of experience and iconic leadership in commercial indoor cycling, Core Health & Fitness announces the arrival of its next generation of indoor cycling bikes – Schwinn X and Z.
Oss Fitness has won a public tender to provide new fitness equipment from Core Health & Fitness to three sports centres in the City of Burgos in Spain.
Core Health & Fitness, has acquired Digital fitness content provider Wexer Holding, for an undisclosed sum.
Core Health & Fitness announces the arrival of its next generation of indoor cycling bikes – Schwinn X & Z.
Core Health & Fitness: featured in HCM and Fit Tech magazines
Designing great training spaces requires product knowledge, inspired creativity and an understanding of the psychology of exercise. The experts explain their approach to Steph Eaves
Special report: Strength revolution
Strength training is booming, in part due to various government’s guidelines that recommend it for all ages, with new offerings coming in the form of hardware, tech and programming, as Steph Eaves reports
Creating fitness spaces that keep members coming back requires more than just functionality. Designers and suppliers share their latest triumphs with Steph Eaves
Core Health & Fitness
Tel: +44 (0)1494 688260
Address: Unit 4, The Gateway Centre, Coronation Road, Cressex Business Park, High Wycombe, Buckinghamshire, HP12 3SU, UK
Graham Peycke, regional account manager
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Core Health & Fitness press release: Core Health & Fitness names Bryan K. O’Rourke chief executive officer
Core Health & Fitness, a leading global manufacturer and distributor of fitness equipment and business solutions for fitness facilities around the world has appointed industry veteran Bryan K. O’Rourke as its Chief Executive Officer.
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press release: Core Health & Fitness

Core Health & Fitness names Bryan K. O’Rourke chief executive officer

09 Oct 2023
Bryan K O’Rourke has been appointed CEO of Core Health & Fitness / Core Health & Fitness
Core Health & Fitness, a leading global manufacturer and distributor of fitness equipment and business solutions for fitness facilities around the world has appointed industry veteran Bryan K. O’Rourke as its Chief Executive Officer. Mr. O’Rourke will be working together with founder and Chairman Michael Bruno to advance service and product quality excellence for all of Core’s customers.

Mr. O’Rourke joins Core with over a 25-year career in the fitness industry. He most recently served as Chairman of Vedere Ventures where he directed M&A for leading fitness industry brands while investing in fitness companies in the EU, APAC, and the Americas. His previous roles include distributing Les Mills group fitness programming in the US, being a partner in several gym chains, and advising fitness brands around the world on strategy, technology, operations, marketing, and finance. He previously served on the board of Core from 2015 until 2020 and his career includes executive roles in food and beverage, franchising, manufacturing, hospitality, and technology companies. Mr. O’Rourke has served on the IHRSA board of directors, the American Council on Exercise’s Industry Advisory Board, and on the Medical Fitness Association’s education committee. He will continue to serve as President of the not-for-profit Fitness Industry Technology Council. 

Core’s founder and Chairman Michael C. Bruno had this to say, “Bryan has worked with my companies for many years and I consider him a close and trusted friend and advisor. His experience as a club operator, his track record as an accomplished CEO with a diverse set of skills, and an excellent industry reputation make him a great fit for our organization. I look forward to working closely with him and our team as we continue to deliver outstanding fitness equipment solutions to our customers around the world.’ 

Rick Sullivan, founding partner of Gainline Capital Partners which invested in Core in 2020, shared his thoughts on the hire as follows: “Bryan’s outstanding reputation precedes him. He is key leader in the global fitness industry with valuable insights and expertise. He is a positive addition to our growing business. We are excited to have him help lead Core into our next phase of growth.”   

Mr. O’Rourke is widely known for his writings, podcasts, and keynote presentations on trends in the wellness and fitness industries with a particular emphasis on the impact of technology. He has contributed to eight books addressing industry trends and has spent thousands of hours shepherding industry leaders over the past two decades. He shared his enthusiasm for the new role; “It is an honor to become a part of such a dynamic organization. Of course my focus will be serving our customers around the globe with innovative solutions, while supporting our leadership of over seventeen hundred employees. Core’s collection of iconic brands and expertise position it to make significant contributions to the industry. We are very bullish about the future.”
More press releases and updates from Core Health & Fitness:
The boundaries that mapped the cardio floor, the weight room and aerobics classes have been pushed to include functional training and High-Intensity Interval Training (HIIT) training zones.
Core Health & Fitness is honored to host the StairMaster 9/11 Memorial Climb at the Core Health & Fitness Innovation Center in Lake Forest, California for the third year in a row on Sunday, September 10th, 2023.
Core Health & Fitness is thrilled to introduce Alex O’Neill as the new Director of Sales for the U.K. and The Republic of Ireland. With a stellar track record of consistently delivering exceptional results, Alex's leadership and strategic prowess are poised to steer our sales, in this market, to unprecedented success.
Core Health & Fitness is pleased to announce the promotion of Jon “JT” Thiel to Vice President of Global Customer Support. With over seventeen years of dedicated service, JT's extensive experience, passion for the fitness industry, and focus on quality of the customer experience make him an exemplary choice for this pivotal role.
Core Health & Fitness is thrilled to announce the grand opening of Just Fitness, a cutting-edge fitness facility designed to attract a younger demographic.
Core Health & Fitness: news from HCMmag.com and FitTechGlobal.com
Core Health & Fitness, an industry leader in commercial fitness products, has launched the Stairmaster 4G – the first StairMaster StepMill designed for the vertical market.
Core Health & Fitness, a portfolio company of US-based private equity firm Gainline Capital Partners LP, has acquired Jacobs Ladder, the leader in ladder climbing fitness offerings.
Capitalising on Schwinn’s decades of experience and iconic leadership in commercial indoor cycling, Core Health & Fitness announces the arrival of its next generation of indoor cycling bikes – Schwinn X and Z.
Oss Fitness has won a public tender to provide new fitness equipment from Core Health & Fitness to three sports centres in the City of Burgos in Spain.
Core Health & Fitness, has acquired Digital fitness content provider Wexer Holding, for an undisclosed sum.
Core Health & Fitness announces the arrival of its next generation of indoor cycling bikes – Schwinn X & Z.
Core Health & Fitness: featured in HCM and Fit Tech magazines
Designing great training spaces requires product knowledge, inspired creativity and an understanding of the psychology of exercise. The experts explain their approach to Steph Eaves
Special report: Strength revolution
Strength training is booming, in part due to various government’s guidelines that recommend it for all ages, with new offerings coming in the form of hardware, tech and programming, as Steph Eaves reports
Creating fitness spaces that keep members coming back requires more than just functionality. Designers and suppliers share their latest triumphs with Steph Eaves
Core Health & Fitness
Tel: +44 (0)1494 688260
Address: Unit 4, The Gateway Centre, Coronation Road, Cressex Business Park, High Wycombe, Buckinghamshire, HP12 3SU, UK
Graham Peycke, regional account manager
Key personnel
Graham Peycke, regional account manager
Steve Jones, director of distributor sales, Europe
Key customers
Everlast, Energie Fitness,
Energie Fitness,
Iberia Coach Gym Ltd,
Life Leisure, TRIB3,
UFC, Holmes Place,
Fitness First, Crunch Fitness,
Fitness 24 Seven, Fit20.
Plans for the next 12 months
We are celebrating StairMaster’s 40th anniversary and launching the StairMaster 4G. Designed to fit perfectly into hospitality and multihousing training centres, the 4G is the StairMaster solution when size matters!

Star Trac launches the Virtual Bike, the most versatile bike, giving the rider an unlimited experience. The Virtual Bike is purpose-built to withstand the rigours of a commercial cardio floor and meet the needs of non-staffed vertical market spaces such as hospitality and multi-housing amenity centres.

Core offers more customisation options with Throwdown rigs that are built-to-fit for a standout piece that optimises space. The total-body workout on the HIIT Ski and HIIT Rower brings the natural mobility of sport to the training zone.

Together with our partners, we create the best fitness offerings with the most recognised brands worldwide.

For more information, visit www.corehandf.com
Testimonial
“We chose Core Health & Fitness for several reasons, the main one was that we were able to get the majority of the equipment we wanted from one place at a competitive price.

The Star Trac and Stairmaster brands have been big favourites of our members in our Taunton gym so we were keen to make them a central part of our new gym in Plymouth.

Schwinn was a natural choice for our indoor bikes and we’ve been really pleased with the AC Power in our classes.

Throwdown became available as we were looking to equip our functional areas, we took a gamble on the rigs and it paid off. Our HIIT classes and functional areas have the rigs as a central focus providing multiple options for each workout.

As a gym we have a strength and resistance focus so choosing the right plate loaded equipment was really important, we were really impressed by the focus that Nautilus places on the smooth and intuitive way each piece of equipment functions so we bought most of the range! We are proud to be a Nautilus Trusted Strength Centre and our members are really enjoying the kit.”
– Chris Dadd, co-director, Bodyworld Holdings
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