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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Promotional feature: Fit Quest - Quest for success

Brian Firth, CEO of MiE Medical Research, talks about the use and potential of fitness and body composition measurement to provide additional revenue streams and aid retention

Published in Health Club Management 2018 issue 10
FitQuest can be offered to members as part of a premium membership category
FitQuest can be offered to members as part of a premium membership category
FitQuest offers such an easy and effective way of creating a personalised exercise programme, that clubs could use the scanners to create, and update, programmes for people who choose to do their training outside the gym. - Brian Firth, CEO, FitQuest

physical condition and body composition device called FitQuest, which was developed by MiE Medical Research, has been widely adopted across the industry this year, being installed by The Gym Group in the UK, Go Fit in Spain, as well as operators in Asia, Poland, Germany and France.

The device measures eight metrics while users perform exercises such as press-ups and explosive jumps. These include motor sensory control, explosive leg power, upper and lower body strength and endurance, speed and cv fitness. It also measures body composition.

The machine has a user-friendly touchscreen, which members can use independently. It takes just four minutes to give an accurate health assessment and the results can be used to develop an individualised programme.

“We’re entering a new era of using solid data to produce evidence-based exercise programmes to tackle health and fitness issues,” says FitQuest CEO, Brian Firth. “The future of health and fitness will be about automation, personalisation and data-driven programming.”

Firth says there are a number of ways operators are incorporating FitQuest scanners into their clubs. A popular approach, which has been taken by The Gym Group, is to offer access to the scanner as part of a premium membership. In addition to this, the unit can be set up so that members who are not on a premium package can pay individually to use it. “This approach provides an additional revenue stream for the club, as well as an extra service to members which supports adherence to exercise and retention,” says Firth.

In Asia, where there's a greater uptake of PT than in Europe, the scanners are frequently used as a way of upselling PT services. “The PT goes through the scores with the member and talks about how they can work to improve their measurements,” says Firth. “It allows them to understand their client very quickly and the PT becomes more of a coach, helping the individual to get the most out of their training.”

Firth envisages FitQuest could also be used to create an exciting new category of digital membership, which drives up penetration levels: “FitQuest offers such an easy and effective way of creating a personalised exercise programme, clubs could use the scanners to create, and update, programmes for people who choose to do their training outside the gym,” he says. “They could come to the club every six weeks for a review and to tweak their programme.”

A significant Spanish operator, is taking a similar approach by using FitQuest to undertake health assessments and then prescribe exercise programmes which comprise a mix of activities based on members' capacity, interests and lifestyle.

In other locations, FitQuest devices have replaced 40-minute health assessments. “This means the instructors only have to spend four minutes assessing the member and can spend 36 minutes creating a highly personalised programme which incorporates the activities which interest them,” says Firth.

Innovative uses
“We're seeing the beginning of a more holistic approach from operators abroad," he continues, "They're offering a range of activities, including road cycling, mountain biking and running outside their clubs to complement activities in the gym.

"We're beginning to see individual programmes being built by operators for members that include a wider variety of options. This approach isn’t currently happening widely across the UK, but it's a way of driving penetration.

"For example, white water kayaking is excellent for building upper body strength, while purposeful walking to work could become part of a programme which makes people more engaged with both exercise and the club.”

Tel: +44 (0)20 7518 7323
Email:[email protected]?tquest.com
Web: www.miefitquest.com

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The device has a user-friendly touch screen interface which members can use independently to do their own assessments in just four minutes
The device has a user-friendly touch screen interface which members can use independently to do their own assessments in just four minutes
The device has a user-friendly touchscreen interface which members can use independently to do their own assessments in just four minutes
The device has a user-friendly touchscreen interface which members can use independently to do their own assessments in just four minutes
The device has a user-friendly touch screen interface which members can use independently to do their own assessments in just four minutes
The device has a user-friendly touch screen interface which members can use independently to do their own assessments in just four minutes
https://www.leisureopportunities.co.uk/images/983967_839764.png
Quest for success
Brian Firth, CEO, FitQuest,FitQuest, MiE Medical Research,
People
We’re getting high usage: typically 2,000 visits a day. We’ve already celebrated our millionth member visit
People
The future of our industry is as a ‘national health service’ – we can’t dance around these conversations – if we’re serious about being closer to health agencies, that needs change and commitment
People
Member confidence is the single most important factor, and I say – without doing so lightly – that our cleanliness standards, protocols and marketing are the best I’ve seen in the industry
Features
feature
Anytime Fitness in the Philippines has seen a 14.2% increase in PT revenue and a $1m increase in overall revenue through data analytics and digitisation
Features
Editor's letter
The hard work is paying off and we’re earning a reputation for safe operations. Now it’s time to tackle the next set of challenges – increasing capacity, yield and memberships, deepening engagement and rebuilding profits says liz Terry
Features
Talking point
Gym operators in the UK can now open on the high street, without planning permission, thanks to changes in legislation. What impact will this have on the industry? Kath Hudson reports
Features
Research
A new study suggests that exercise leads to elevated galanin levels – which in turn helps the brain’s stress response, giving more resilience. Tom Walker reports
Features
Write to reply
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – email: [email protected]
Features
Body scanning
COVID-19 is driving huge consumer interest in health, creating the opportunity for operators (with the right kit) to offer body scanning and analysis. We look at some of the top options
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Prestigious estate, Stoke Park, has invested in a new fitness technology upgrade by Matrix
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Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Featured supplier news
Featured supplier: CAWS unveils new programme designed to help trainers work with guests recovering from COVID-19
Educational company, CAWS, has launched a new programme to help educate trainers on how to support members recovering from COVID-19.
Featured supplier news
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Frontline work has never been more important and frontline workers are the largest class of workers on the planet, as well as the most impactful group on the experience customers get.
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Catalogue Gallery
Click on a catalogue to view it online
Directory
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Safe Space Lockers Ltd: Lockers/interior design
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SpaBooker: Spa software
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Property & Tenders
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Diary dates
17-23 Oct 2020
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Diary dates
03-06 Nov 2020
Online,
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12 Nov 2020
Virtual, United States
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Expo Centre & Riviera di Rimini, Italy
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16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

Promotional feature: Fit Quest - Quest for success

Brian Firth, CEO of MiE Medical Research, talks about the use and potential of fitness and body composition measurement to provide additional revenue streams and aid retention

Published in Health Club Management 2018 issue 10
FitQuest can be offered to members as part of a premium membership category
FitQuest can be offered to members as part of a premium membership category
FitQuest offers such an easy and effective way of creating a personalised exercise programme, that clubs could use the scanners to create, and update, programmes for people who choose to do their training outside the gym. - Brian Firth, CEO, FitQuest

physical condition and body composition device called FitQuest, which was developed by MiE Medical Research, has been widely adopted across the industry this year, being installed by The Gym Group in the UK, Go Fit in Spain, as well as operators in Asia, Poland, Germany and France.

The device measures eight metrics while users perform exercises such as press-ups and explosive jumps. These include motor sensory control, explosive leg power, upper and lower body strength and endurance, speed and cv fitness. It also measures body composition.

The machine has a user-friendly touchscreen, which members can use independently. It takes just four minutes to give an accurate health assessment and the results can be used to develop an individualised programme.

“We’re entering a new era of using solid data to produce evidence-based exercise programmes to tackle health and fitness issues,” says FitQuest CEO, Brian Firth. “The future of health and fitness will be about automation, personalisation and data-driven programming.”

Firth says there are a number of ways operators are incorporating FitQuest scanners into their clubs. A popular approach, which has been taken by The Gym Group, is to offer access to the scanner as part of a premium membership. In addition to this, the unit can be set up so that members who are not on a premium package can pay individually to use it. “This approach provides an additional revenue stream for the club, as well as an extra service to members which supports adherence to exercise and retention,” says Firth.

In Asia, where there's a greater uptake of PT than in Europe, the scanners are frequently used as a way of upselling PT services. “The PT goes through the scores with the member and talks about how they can work to improve their measurements,” says Firth. “It allows them to understand their client very quickly and the PT becomes more of a coach, helping the individual to get the most out of their training.”

Firth envisages FitQuest could also be used to create an exciting new category of digital membership, which drives up penetration levels: “FitQuest offers such an easy and effective way of creating a personalised exercise programme, clubs could use the scanners to create, and update, programmes for people who choose to do their training outside the gym,” he says. “They could come to the club every six weeks for a review and to tweak their programme.”

A significant Spanish operator, is taking a similar approach by using FitQuest to undertake health assessments and then prescribe exercise programmes which comprise a mix of activities based on members' capacity, interests and lifestyle.

In other locations, FitQuest devices have replaced 40-minute health assessments. “This means the instructors only have to spend four minutes assessing the member and can spend 36 minutes creating a highly personalised programme which incorporates the activities which interest them,” says Firth.

Innovative uses
“We're seeing the beginning of a more holistic approach from operators abroad," he continues, "They're offering a range of activities, including road cycling, mountain biking and running outside their clubs to complement activities in the gym.

"We're beginning to see individual programmes being built by operators for members that include a wider variety of options. This approach isn’t currently happening widely across the UK, but it's a way of driving penetration.

"For example, white water kayaking is excellent for building upper body strength, while purposeful walking to work could become part of a programme which makes people more engaged with both exercise and the club.”

Tel: +44 (0)20 7518 7323
Email:[email protected]?tquest.com
Web: www.miefitquest.com

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The device has a user-friendly touch screen interface which members can use independently to do their own assessments in just four minutes
The device has a user-friendly touch screen interface which members can use independently to do their own assessments in just four minutes
The device has a user-friendly touchscreen interface which members can use independently to do their own assessments in just four minutes
The device has a user-friendly touchscreen interface which members can use independently to do their own assessments in just four minutes
The device has a user-friendly touch screen interface which members can use independently to do their own assessments in just four minutes
The device has a user-friendly touch screen interface which members can use independently to do their own assessments in just four minutes
https://www.leisureopportunities.co.uk/images/983967_839764.png
Quest for success
Brian Firth, CEO, FitQuest,FitQuest, MiE Medical Research,
Latest News
Customer experience software provider, AskNicely, has announced it will host a new virtual event called ...
Latest News
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
Latest News
Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return ...
Latest News
A UK government U-turn – just announced – will see gyms and leisure centres staying open ...
Latest News
"Dozens" of gyms in Liverpool, UK, have defied the government and stayed open for business ...
Latest News
The UK government is likely to face legal challenges from gym operators following the revelation ...
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Gym and health club operators with sites in Liverpool, UK, have been left "astounded" at ...
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Technogym's Let’s Move For a Better World campaign is back this year, with a new ...
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Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Featured supplier news
Featured supplier: CAWS unveils new programme designed to help trainers work with guests recovering from COVID-19
Educational company, CAWS, has launched a new programme to help educate trainers on how to support members recovering from COVID-19.
Featured supplier news
Featured supplier: Ritz Carlton co-founder joins Frontline Summit 2020 as keynote speaker
Frontline work has never been more important and frontline workers are the largest class of workers on the planet, as well as the most impactful group on the experience customers get.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and has proven experience developing business management solutions specifically ...
Company profiles
Company profile: DFC
DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Management software
fibodo Limited: Management software
Skincare
Sothys: Skincare
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Locking solutions
Monster Padlocks: Locking solutions
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Design consultants
Zynk Design Consultants: Design consultants
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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