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Technogym
Technogym
Technogym
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

People profile: Kira Mahal

Founder, Motivate PT

Published in Health Club Management 2018 issue 10
Mahal: ‘Many people contact us to work with their parents or grandparents’
Mahal: ‘Many people contact us to work with their parents or grandparents’
We don’t sell the transformational dream: our core message to people is the importance of creating a new lifestyle and being fit for life

When and why did you launch MotivatePT?
My husband and I set it up in 2015, after spotting a niche for a London-wide PT company offering a large team of fully vetted, trustworthy PTs. We were both working in banking, which involved long hours in a stressful environment, with little chance to exercise or a social life. I was looking for a PT who would come to my home, but found it difficult, as contacting a PT I found online, with no recommendations, seemed risky.

Our customers like the fact that they have a company to lean on and that our PTs are vetted and well qualified. There isn’t the hassle of handing over cash at the end of a session, or the risk of paying for a block of 10 and the PT disappearing, or being left in the lurch because their PT decides to go away for four weeks. We work hard to match the clients with the PTs and always give them a telephone consultation first to find that match.

How does the service work?
Our team of 50 PTs covers the length and breath of London. We don’t have a facility, but instead we travel to our customers and either do the work out in their home or go outside.
We pride ourselves on being a really professional service: we expect our PTs to get back to clients in a timely manner if there’s a query, to book up their sessions in advance, never to cancel at the last minute and to really look after their clients.

Once we’ve matched a client with their PT, they go to the online portal to fill in health questionnaires, see the profiles and headshots of their PTs and book and pay for sessions. There’s also a shared calendar so they can easily view upcoming sessions.

In the upcoming few months, we’ll also be rolling out a food diary, so clients will be able to input what they’ve eaten and receive feedback from their trainers.

Who are your customers?
Eighty five per cent are individuals and 15 per cent are corporate clients.

The vast majority have previously tried a gym but have failed to get results, usually because they didn’t have enough direction, so they want someone who’ll help them with this by personalising their workouts and activities.

Around 75 per cent of our individual clients are female and, of these, around 40 per cent are pre- or post-natal.

We also have a lot of seniors: many people contact us to work with their parents or grandparents, either to get them more active, or to help them get through some kind of health problem.

One of our goals is to educate our customers and empower them to have the confidence to train independently in between their personal training sessions.

We don’t do before and after shots or sell the ‘transformational dream’: our core message to people is the importance of creating a new lifestyle and being fit for life.

Are you noticing any exciting trends?
It’s great to see that a growing number of people are becoming interested in their wellness and are now prepared to invest in themselves. In the time we’ve been operating we’ve noticed a change in the prioritising of fitness spend and people attaching a higher value to fitness. It’s also great that there’s more of a conversation about mental health and people are realising how good exercise is for the mind.

What are your plans for the future?
Immediate plans include going after the corporate market more aggressively.

This was something we planned to do at the outset, but was shelved as we grew rapidly in other areas.

However, since I come from a corporate background and know there’s a need to bring activity into these stressful, sedentary environments, we’re intending to grow this area. Also, we’re looking to expand the service beyond London and into the Home Counties.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
PTs visit people at home or take them outdoors for a workout
PTs visit people at home or take them outdoors for a workout
PTs visit people at home or take them outdoors for a workout
PTs visit people at home or take them outdoors for a workout
https://www.leisureopportunities.co.uk/images/523495_120917.png
The CEO of Motivate PT is planning to expand beyond London
Kira Mahal, Founder, Motivate PT,Kira Mahal, Motivate PT,
People
Our success in moving the date for reopening happened because there was a shift in how the fitness sector is perceived
People
We have a very mixed demographic, which is something people said would never happen. Someone who earns a minimum wage can be training and socialising alongside a billionaire
People
Member confidence is the single most important factor, and I say – without doing so lightly – that our cleanliness standards, protocols and marketing are the best I’ve seen in the industry
Features
feature
The CRF test can function like an initial risk assessment, and can be used as part of a strategy of prevention
Features
Supplier showcase
Sporteve has enhanced its in-club digital experience by working with Funxtion to install multiscreens to power the member experience
Features
Sponsored briefing
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train. Technogym is here to inspire you to offer members the best workouts and experience, making sure they have a great time
Features
Talking point
Gym operators in the UK can now open on the high street, without planning permission, thanks to changes in legislation. What impact will this have on the industry? Kath Hudson reports
Features
Body scanning
COVID-19 is driving huge consumer interest in health, creating the opportunity for operators (with the right kit) to offer body scanning and analysis. We look at some of the top options
Features
Research
A new study suggests that exercise leads to elevated galanin levels – which in turn helps the brain’s stress response, giving more resilience. Tom Walker reports
Features
Insight
As the physical activity and sports sector unites to fight its corner in making a case for government investment, Sport England has commissioned a research study to prove the economic value of activity, giving weight to the argument. Tom Walker reports
Features
Latest News
The government has pledged to invest £100m in supporting public leisure centres this winter, as ...
Latest News
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of ...
Latest News
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
Latest News
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
Latest News
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
Latest News
Customer experience software provider, AskNicely, has announced it will host a new virtual event called ...
Latest News
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
Latest News
Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return ...
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Featured supplier news
Featured supplier: Volution explains how to drive the lifetime value of members through virtual engagement
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.
Featured supplier news
Featured supplier: Ritz Carlton co-founder joins Frontline Summit 2020 as keynote speaker
Frontline work has never been more important and frontline workers are the largest class of workers on the planet, as well as the most impactful group on the experience customers get.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: IONTO Health & Beauty GmbH
IONTO-COMED offers a wide range of treatment beds offering maximum flexibility and the symbiosis of ...
Company profiles
Company profile: Octane Fitness
A global innovator of high-performance fitness equipment, Octane Fitness, a Nautilus, Inc. brand, continually redefines ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Member feedback software
AskNicely: Member feedback software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Software
Volution.fit: Software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness Software
FunXtion International BV: Fitness Software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

People profile: Kira Mahal

Founder, Motivate PT

Published in Health Club Management 2018 issue 10
Mahal: ‘Many people contact us to work with their parents or grandparents’
Mahal: ‘Many people contact us to work with their parents or grandparents’
We don’t sell the transformational dream: our core message to people is the importance of creating a new lifestyle and being fit for life

When and why did you launch MotivatePT?
My husband and I set it up in 2015, after spotting a niche for a London-wide PT company offering a large team of fully vetted, trustworthy PTs. We were both working in banking, which involved long hours in a stressful environment, with little chance to exercise or a social life. I was looking for a PT who would come to my home, but found it difficult, as contacting a PT I found online, with no recommendations, seemed risky.

Our customers like the fact that they have a company to lean on and that our PTs are vetted and well qualified. There isn’t the hassle of handing over cash at the end of a session, or the risk of paying for a block of 10 and the PT disappearing, or being left in the lurch because their PT decides to go away for four weeks. We work hard to match the clients with the PTs and always give them a telephone consultation first to find that match.

How does the service work?
Our team of 50 PTs covers the length and breath of London. We don’t have a facility, but instead we travel to our customers and either do the work out in their home or go outside.
We pride ourselves on being a really professional service: we expect our PTs to get back to clients in a timely manner if there’s a query, to book up their sessions in advance, never to cancel at the last minute and to really look after their clients.

Once we’ve matched a client with their PT, they go to the online portal to fill in health questionnaires, see the profiles and headshots of their PTs and book and pay for sessions. There’s also a shared calendar so they can easily view upcoming sessions.

In the upcoming few months, we’ll also be rolling out a food diary, so clients will be able to input what they’ve eaten and receive feedback from their trainers.

Who are your customers?
Eighty five per cent are individuals and 15 per cent are corporate clients.

The vast majority have previously tried a gym but have failed to get results, usually because they didn’t have enough direction, so they want someone who’ll help them with this by personalising their workouts and activities.

Around 75 per cent of our individual clients are female and, of these, around 40 per cent are pre- or post-natal.

We also have a lot of seniors: many people contact us to work with their parents or grandparents, either to get them more active, or to help them get through some kind of health problem.

One of our goals is to educate our customers and empower them to have the confidence to train independently in between their personal training sessions.

We don’t do before and after shots or sell the ‘transformational dream’: our core message to people is the importance of creating a new lifestyle and being fit for life.

Are you noticing any exciting trends?
It’s great to see that a growing number of people are becoming interested in their wellness and are now prepared to invest in themselves. In the time we’ve been operating we’ve noticed a change in the prioritising of fitness spend and people attaching a higher value to fitness. It’s also great that there’s more of a conversation about mental health and people are realising how good exercise is for the mind.

What are your plans for the future?
Immediate plans include going after the corporate market more aggressively.

This was something we planned to do at the outset, but was shelved as we grew rapidly in other areas.

However, since I come from a corporate background and know there’s a need to bring activity into these stressful, sedentary environments, we’re intending to grow this area. Also, we’re looking to expand the service beyond London and into the Home Counties.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
PTs visit people at home or take them outdoors for a workout
PTs visit people at home or take them outdoors for a workout
PTs visit people at home or take them outdoors for a workout
PTs visit people at home or take them outdoors for a workout
https://www.leisureopportunities.co.uk/images/523495_120917.png
The CEO of Motivate PT is planning to expand beyond London
Kira Mahal, Founder, Motivate PT,Kira Mahal, Motivate PT,
Latest News
The government has pledged to invest £100m in supporting public leisure centres this winter, as ...
Latest News
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of ...
Latest News
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
Latest News
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
Latest News
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
Latest News
Customer experience software provider, AskNicely, has announced it will host a new virtual event called ...
Latest News
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
Latest News
Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return ...
Latest News
A UK government U-turn – just announced – will see gyms and leisure centres staying open ...
Latest News
"Dozens" of gyms in Liverpool, UK, have defied the government and stayed open for business ...
Latest News
The UK government is likely to face legal challenges from gym operators following the revelation ...
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Featured supplier news
Featured supplier: Volution explains how to drive the lifetime value of members through virtual engagement
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.
Featured supplier news
Featured supplier: Ritz Carlton co-founder joins Frontline Summit 2020 as keynote speaker
Frontline work has never been more important and frontline workers are the largest class of workers on the planet, as well as the most impactful group on the experience customers get.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: IONTO Health & Beauty GmbH
IONTO-COMED offers a wide range of treatment beds offering maximum flexibility and the symbiosis of ...
Company profiles
Company profile: Octane Fitness
A global innovator of high-performance fitness equipment, Octane Fitness, a Nautilus, Inc. brand, continually redefines ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Member feedback software
AskNicely: Member feedback software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Software
Volution.fit: Software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness Software
FunXtion International BV: Fitness Software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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