Latest
issue
GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
SIBEC
SIBEC
SIBEC
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
FITNESS, HEALTH, WELLNESS

features

Talking point: Gymtimidation

In the quest to raise penetration levels, gyms need to appeal to those who would never consider taking out a membership, and this means addressing the issue of gymtimidation. Is this something consumers need to overcome themselves, or can health and fitness operators provide the solution? Kath Hudson reports

By Kath Hudson | Published in Health Club Management 2018 issue 10
Too Fat to Run supports women to exercise / Photo: toofattorun.co.uk
Too Fat to Run supports women to exercise / Photo: toofattorun.co.uk

For those working in the industry who have always been athletic and love exercise, the whole concept of gymtimidation might seem alien. However, most other people are nervous about going beyond the doors of a building – especially one they very often can’t see into.

It’s easy for people to assume everyone else working out is buff and fit, and that they'll look and feel out of place. Worse still is the fear of being watched and judged.

A survey by Cosmopolitan Body highlighted the common anxieties: a feeling of not being fit enough; concerns about not knowing what to do and being too shy to ask; assumptions that the gym will be dominated by regulars who will judge them.

Women are especially worried about being watched by men and even the changing rooms can be a barrier, as only three per cent of women say they're happy walking naked in front of others. Research from Sport England echoes these findings.

Virgin Active is starting to tackle the problem with its Getting to Grips classes, which are aimed at beginners and give a friendly introduction to a range of activities, from stretching to functional training. This gives newbies confidence, as well as the chance to form a community with people who feel the same.

What else could operators be doing to reassure those who feel as though the gym is not for them and to demonstrate that they can be friendly places? We ask the experts.

Lisa O’Keefe,

Director of insight,

Sport England

Lisa O’Keefe
Lisa O’Keefe

Our research shows women can often have negative associations with the gym.

Fear of judgement is a significant and unifying barrier: women are worried about being judged on their appearance, on their ability, and for spending time exercising instead of prioritising other things, for example, their children or studying.

Our This Girl Can survey in May 2018 asked women aged between 14 and 60 about sport and exercise and found that 43 per cent worry about not being fit enough, 29 per cent worry about showing their body and 27 per cent worry about not being good enough.

The women we spoke to identified several improvements which could be made to the gym environment to make them feel more comfortable. Low-level lighting and fewer full-length mirrors – or none at all – would make them feel less exposed.

Staff should be welcoming and friendly: some find it helpful if staff discreetly offer to demonstrate to them how to use the equipment.

The behaviour of other gym users also plays a big role in determining if a participant will return. Many women find gyms a male-dominated environment and find it discouraging to see a lot of men taking up benches or leaving dumbbells lying around.

Gyms can prevent this by establishing gym etiquette for users and offering female-only areas and training sessions.

Fear of judgement doesn’t disappear when women exercise more, but the good news is that many we talk to tell us they find ways to manage their fears. This Girl Can is seeking to reassure women they're not alone in feeling this way and that they can find their own ways to overcome their concerns.

"Fear of judgement doesn't disappear when women exercise more, but the good news is that many we talk to tell us they find ways to manage their fears"

Julie Creffield,

Founder,

Too Fat to Run

Julie Creffield
Julie Creffield

Gymtimidation is a massive problem, particularly for the kind of women I work with.

It takes a lot of courage to start attending a new fitness group or facility and our experience shows that safe, non-judgemental spaces for plus-size women are very hard to find.

Not all overweight women are new to sport, and not everyone going to the gym wants to lose weight or get a six-pack. I know women worry they'll be judged by other gym users, or patronised by staff.

Often my customers report the personal trainers don’t know how to talk to them about any kind of non weight-related wins, but building strength, confidence, endurance and flexibility are sometimes goals which women find more of a motivator than simple changes on the scales.

Also women often report that unless they're really motivated and have a great programme created for them, its easy just to go through the motions of turning up at the gym, but not really achieving anything.

Operators could make a few changes which would immediately make gyms feel less intimidating. Take away unnecessary mirrors for a start, and do more body positivity training for staff – especially young male instructors who couldn’t possibly be expected to understand the trials and tribulations of an overweight middle-aged woman.

I would also like to see more opportunities for members to have regular conversations with staff and fellow gym users about goals. I was a member of a gym for two years and can’t remember being approached by anyone after my initial induction.

"My customers report that personal trainers don't know how to talk to them about any kind of non-weight related wins, but building strength, confidence and endurace can be more of a motivator"

Too Fat to Run supports women to exercise / Photo: toofattorun.co.uk
Too Fat to Run supports women to exercise / Photo: toofattorun.co.uk

Dave Wright,

CEO,

Myzone

Dave Wright
Dave Wright

In general, exercise is an intimidating subject: many people decide it's not for them, because they believe everyone who goes to the gym is in great shape.

This is a hard one to market against, because if you say a lot of people who go to the gym aren't in shape, then people think 'what’s the point?'

The way home products are marketed is frequently also unhelpful, because the focus is on gyms being intimidating.

The team at the club are fundamental to overcoming gymtimidation and we could learn a lot from the hospitality industry and how they treat their clients, in order to make everyone feel comfortable.

There are a lot of highly-educated fitness professionals in the industry who know a lot about the anatomy of the body, but have no idea when it comes to people skills and how to read body language.

Getting the layout of the club right is imperative when it comes to making people feel comfortable. Notice the direction your equipment is facing compared with the flow of traffic and you'll soon realise if you need to re-position any kit to offer people more privacy.

Getting members connected with as many people as possible with similar goals is also helpful. Organising social events, such as guided walks in the community, sends out the message that gyms cater for ‘normal’ people, while testimonials from people of all shapes and sizes are important in building trust.

The industry has a reputation for taking a one size fits all approach, not taking into consideration the fitness levels of participants and focussing too much on power, speed and strength, which can be demotivating. We believe rewarding effort is vital and a great leveller.

"The industry has a reputation for taking a one size fits all approach and not taking into consideration the fitness levels of participants"

Gym floor layouts can make or break the experience / Photo: SHUTTERSTOCK.COM
Gym floor layouts can make or break the experience / Photo: SHUTTERSTOCK.COM

Mark Talley,

Group fitness development manager,

Everyone Active

Mark Talley
Mark Talley

Local authority operators generally have less of an issue with gymtimidation than private operators, because many people have grown up being familiar with their their local leisure centre and are likely to have visited at some point, even if they haven’t been a member of the gym.

That said, it is something to which we are paying attention.

Gymtimidation is partly caused by the preconceptions people have, as well as the uncertainty in terms of what to expect, so we try to remove these barriers.

To this end, we've launched our member journey online, so people can do all the nerve-making stuff at home, including personal goal setting, downloading their training programme and even completing their induction, via on-demand training videos.

There are also videos about what to expect on their first visit, such as remembering to bring £1 for the locker and how to swipe their membership card on entry. All this gives them confidence and means they won’t be marked out as a newbie, feel overwhelmed, or have to ask for help if they don't want to.

As operators we must never forget how intimidating it feels to be in a new environment and we need to make sure the messaging and imagery we use for marketing is inclusive.

Building closer ties with the local community and extending beyond the four walls of the gym is another way of being seen as more friendly and attracting and resassuring new members.

"We've launched our member journey online, so people can do all the 'nerve-making' stuff at home, including goal-setting and completing their induction"

Everyone Active now has an online member journey / Photo: SHUTTERSTOCK.COM
Everyone Active now has an online member journey / Photo: SHUTTERSTOCK.COM
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Minna Elomaa, head of business operations
Minna Elomaa, head of business operations
The Forever health club chain has been bought by Finnish health care provider Pihlajalinna as part of its move into prevention
The Forever health club chain has been bought by Finnish health care provider Pihlajalinna as part of its move into prevention
The Forever health club chain has been bought by Finnish health care provider Pihlajalinna as part of its move into prevention
The Forever health club chain has been bought by Finnish health care provider Pihlajalinna as part of its move into prevention
The Forever business has been developed to offer a wide range of wellness services and treatments
The Forever business has been developed to offer a wide range of wellness services and treatments
The Forever business has been developed to offer a wide range of wellness services and treatments
The Forever business has been developed to offer a wide range of wellness services and treatments
https://www.leisureopportunities.co.uk/images/178913_130198.png
How can we ensure people are genuinely welcomed into clubs, to grow market penetration? Our panel debates the issues
Lisa O’Keefe, director of insight, Sport England Julie Creffield, founder, Too Fat to Run Dave Wright, CEO, Myzone Mark Talley, group fitness development manager, Everyone Active Kath Hudson, Journalist, Leisure Media,gymtimidation, health and fitness operators, Lisa O’Keefe, Sport England, Julie Creffield, Too Fat to Run, Dave Wright, Myzone, Mark Talley, Everyone Active, Cosmopolitan Body
HCM magazine
New research has found BMI to be a highly inaccurate measure of childhood obesity, leading current thinking and policy based on it into question
HCM magazine
Members are telling us they need support with their mental and spiritual health and the industry is starting to see this need. Now’s the time to fast-track our response
HCM magazine
HCM People

Cristiano Ronaldo

Footballer and entrepreneur
Taking care of your physical and mental health is essential for a fulfilling life
HCM magazine
We already have an incredible organisation, but we’re humble enough to recognise there are still areas for continued improvement
HCM magazine
Will Orr has been talking to HCM about the company’s new strategy for 2024, as Kath Hudson reports
HCM promotional features
Sponsored
InBody logged an amazing 100,000 scans in January 2024 alone
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Latest News
Recovery, social wellness and longevity were talking points at PerformX recently, tipped by many speakers ...
Latest News
Industry experts are gathering in Cologne for today's European Health & Fitness Forum (EHFF), followed ...
Latest News
Jason Worthy has been appointed group CEO of Myzone to lead the 'next stage of ...
Latest News
John Kersh has announced he is leaving boutique franchisor, Xponential Fitness, after eight years with ...
Latest News
Oxygen Consulting is about to launch its first UK Padel Report, which investigates this fast-growing ...
Latest News
Global publishing outfit, Leisure Media, has announced details of its new annual conference for decision-makers ...
Latest News
Portugese footballer, Cristiano Ronaldo, has launched a health and wellness app that harmonises advice on ...
Latest News
Disturbing new research has found BMI completely fails as an accurate measure of obesity in ...
Featured supplier news
Featured supplier news: Panatta to showcase innovation at major fitness and bodybuilding events in 2024
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry events around the globe.
Featured supplier news
Featured supplier news: Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs.
Company profiles
Company profile: Xplor Gym
Xplor Gym is an all-in-one gym management software with embedded payments & integrated access control ...
Company profiles
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Greenwich Leisure Limited press release: ‘Better’ managers get a ‘taste’ for volunteering
The management team from ‘Better’ leisure centres in the Lewisham area is looking for local projects that need a helping hand.
Featured press releases
KeepMe press release: Gymnation appoints Keepme CEO Ian Mullane to board of directors
The fastest growing gym chain based out of the GCC has appointed Keepme’s CEO, Ian Mullane to its board of directors.
Directory
Snowroom
TechnoAlpin SpA: Snowroom
Lockers
Fitlockers: Lockers
Cryotherapy
Art of Cryo: Cryotherapy
Spa software
SpaBooker: Spa software
salt therapy products
Saltability: salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
11-14 Apr 2024
Exhibition Centre , Cologne, Germany
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates

features

Talking point: Gymtimidation

In the quest to raise penetration levels, gyms need to appeal to those who would never consider taking out a membership, and this means addressing the issue of gymtimidation. Is this something consumers need to overcome themselves, or can health and fitness operators provide the solution? Kath Hudson reports

By Kath Hudson | Published in Health Club Management 2018 issue 10
Too Fat to Run supports women to exercise / Photo: toofattorun.co.uk
Too Fat to Run supports women to exercise / Photo: toofattorun.co.uk

For those working in the industry who have always been athletic and love exercise, the whole concept of gymtimidation might seem alien. However, most other people are nervous about going beyond the doors of a building – especially one they very often can’t see into.

It’s easy for people to assume everyone else working out is buff and fit, and that they'll look and feel out of place. Worse still is the fear of being watched and judged.

A survey by Cosmopolitan Body highlighted the common anxieties: a feeling of not being fit enough; concerns about not knowing what to do and being too shy to ask; assumptions that the gym will be dominated by regulars who will judge them.

Women are especially worried about being watched by men and even the changing rooms can be a barrier, as only three per cent of women say they're happy walking naked in front of others. Research from Sport England echoes these findings.

Virgin Active is starting to tackle the problem with its Getting to Grips classes, which are aimed at beginners and give a friendly introduction to a range of activities, from stretching to functional training. This gives newbies confidence, as well as the chance to form a community with people who feel the same.

What else could operators be doing to reassure those who feel as though the gym is not for them and to demonstrate that they can be friendly places? We ask the experts.

Lisa O’Keefe,

Director of insight,

Sport England

Lisa O’Keefe
Lisa O’Keefe

Our research shows women can often have negative associations with the gym.

Fear of judgement is a significant and unifying barrier: women are worried about being judged on their appearance, on their ability, and for spending time exercising instead of prioritising other things, for example, their children or studying.

Our This Girl Can survey in May 2018 asked women aged between 14 and 60 about sport and exercise and found that 43 per cent worry about not being fit enough, 29 per cent worry about showing their body and 27 per cent worry about not being good enough.

The women we spoke to identified several improvements which could be made to the gym environment to make them feel more comfortable. Low-level lighting and fewer full-length mirrors – or none at all – would make them feel less exposed.

Staff should be welcoming and friendly: some find it helpful if staff discreetly offer to demonstrate to them how to use the equipment.

The behaviour of other gym users also plays a big role in determining if a participant will return. Many women find gyms a male-dominated environment and find it discouraging to see a lot of men taking up benches or leaving dumbbells lying around.

Gyms can prevent this by establishing gym etiquette for users and offering female-only areas and training sessions.

Fear of judgement doesn’t disappear when women exercise more, but the good news is that many we talk to tell us they find ways to manage their fears. This Girl Can is seeking to reassure women they're not alone in feeling this way and that they can find their own ways to overcome their concerns.

"Fear of judgement doesn't disappear when women exercise more, but the good news is that many we talk to tell us they find ways to manage their fears"

Julie Creffield,

Founder,

Too Fat to Run

Julie Creffield
Julie Creffield

Gymtimidation is a massive problem, particularly for the kind of women I work with.

It takes a lot of courage to start attending a new fitness group or facility and our experience shows that safe, non-judgemental spaces for plus-size women are very hard to find.

Not all overweight women are new to sport, and not everyone going to the gym wants to lose weight or get a six-pack. I know women worry they'll be judged by other gym users, or patronised by staff.

Often my customers report the personal trainers don’t know how to talk to them about any kind of non weight-related wins, but building strength, confidence, endurance and flexibility are sometimes goals which women find more of a motivator than simple changes on the scales.

Also women often report that unless they're really motivated and have a great programme created for them, its easy just to go through the motions of turning up at the gym, but not really achieving anything.

Operators could make a few changes which would immediately make gyms feel less intimidating. Take away unnecessary mirrors for a start, and do more body positivity training for staff – especially young male instructors who couldn’t possibly be expected to understand the trials and tribulations of an overweight middle-aged woman.

I would also like to see more opportunities for members to have regular conversations with staff and fellow gym users about goals. I was a member of a gym for two years and can’t remember being approached by anyone after my initial induction.

"My customers report that personal trainers don't know how to talk to them about any kind of non-weight related wins, but building strength, confidence and endurace can be more of a motivator"

Too Fat to Run supports women to exercise / Photo: toofattorun.co.uk
Too Fat to Run supports women to exercise / Photo: toofattorun.co.uk

Dave Wright,

CEO,

Myzone

Dave Wright
Dave Wright

In general, exercise is an intimidating subject: many people decide it's not for them, because they believe everyone who goes to the gym is in great shape.

This is a hard one to market against, because if you say a lot of people who go to the gym aren't in shape, then people think 'what’s the point?'

The way home products are marketed is frequently also unhelpful, because the focus is on gyms being intimidating.

The team at the club are fundamental to overcoming gymtimidation and we could learn a lot from the hospitality industry and how they treat their clients, in order to make everyone feel comfortable.

There are a lot of highly-educated fitness professionals in the industry who know a lot about the anatomy of the body, but have no idea when it comes to people skills and how to read body language.

Getting the layout of the club right is imperative when it comes to making people feel comfortable. Notice the direction your equipment is facing compared with the flow of traffic and you'll soon realise if you need to re-position any kit to offer people more privacy.

Getting members connected with as many people as possible with similar goals is also helpful. Organising social events, such as guided walks in the community, sends out the message that gyms cater for ‘normal’ people, while testimonials from people of all shapes and sizes are important in building trust.

The industry has a reputation for taking a one size fits all approach, not taking into consideration the fitness levels of participants and focussing too much on power, speed and strength, which can be demotivating. We believe rewarding effort is vital and a great leveller.

"The industry has a reputation for taking a one size fits all approach and not taking into consideration the fitness levels of participants"

Gym floor layouts can make or break the experience / Photo: SHUTTERSTOCK.COM
Gym floor layouts can make or break the experience / Photo: SHUTTERSTOCK.COM

Mark Talley,

Group fitness development manager,

Everyone Active

Mark Talley
Mark Talley

Local authority operators generally have less of an issue with gymtimidation than private operators, because many people have grown up being familiar with their their local leisure centre and are likely to have visited at some point, even if they haven’t been a member of the gym.

That said, it is something to which we are paying attention.

Gymtimidation is partly caused by the preconceptions people have, as well as the uncertainty in terms of what to expect, so we try to remove these barriers.

To this end, we've launched our member journey online, so people can do all the nerve-making stuff at home, including personal goal setting, downloading their training programme and even completing their induction, via on-demand training videos.

There are also videos about what to expect on their first visit, such as remembering to bring £1 for the locker and how to swipe their membership card on entry. All this gives them confidence and means they won’t be marked out as a newbie, feel overwhelmed, or have to ask for help if they don't want to.

As operators we must never forget how intimidating it feels to be in a new environment and we need to make sure the messaging and imagery we use for marketing is inclusive.

Building closer ties with the local community and extending beyond the four walls of the gym is another way of being seen as more friendly and attracting and resassuring new members.

"We've launched our member journey online, so people can do all the 'nerve-making' stuff at home, including goal-setting and completing their induction"

Everyone Active now has an online member journey / Photo: SHUTTERSTOCK.COM
Everyone Active now has an online member journey / Photo: SHUTTERSTOCK.COM
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Minna Elomaa, head of business operations
Minna Elomaa, head of business operations
The Forever health club chain has been bought by Finnish health care provider Pihlajalinna as part of its move into prevention
The Forever health club chain has been bought by Finnish health care provider Pihlajalinna as part of its move into prevention
The Forever health club chain has been bought by Finnish health care provider Pihlajalinna as part of its move into prevention
The Forever health club chain has been bought by Finnish health care provider Pihlajalinna as part of its move into prevention
The Forever business has been developed to offer a wide range of wellness services and treatments
The Forever business has been developed to offer a wide range of wellness services and treatments
The Forever business has been developed to offer a wide range of wellness services and treatments
The Forever business has been developed to offer a wide range of wellness services and treatments
https://www.leisureopportunities.co.uk/images/178913_130198.png
How can we ensure people are genuinely welcomed into clubs, to grow market penetration? Our panel debates the issues
Lisa O’Keefe, director of insight, Sport England Julie Creffield, founder, Too Fat to Run Dave Wright, CEO, Myzone Mark Talley, group fitness development manager, Everyone Active Kath Hudson, Journalist, Leisure Media,gymtimidation, health and fitness operators, Lisa O’Keefe, Sport England, Julie Creffield, Too Fat to Run, Dave Wright, Myzone, Mark Talley, Everyone Active, Cosmopolitan Body
Latest News
Recovery, social wellness and longevity were talking points at PerformX recently, tipped by many speakers ...
Latest News
Industry experts are gathering in Cologne for today's European Health & Fitness Forum (EHFF), followed ...
Latest News
Jason Worthy has been appointed group CEO of Myzone to lead the 'next stage of ...
Latest News
John Kersh has announced he is leaving boutique franchisor, Xponential Fitness, after eight years with ...
Latest News
Oxygen Consulting is about to launch its first UK Padel Report, which investigates this fast-growing ...
Latest News
Global publishing outfit, Leisure Media, has announced details of its new annual conference for decision-makers ...
Latest News
Portugese footballer, Cristiano Ronaldo, has launched a health and wellness app that harmonises advice on ...
Latest News
Disturbing new research has found BMI completely fails as an accurate measure of obesity in ...
Latest News
A new urban city centre in Gothenburg, Sweden is in development with the aim of ...
Latest News
The first annual Private Sector Benchmarking report was released today (27 March). A collaboration between ...
Latest News
Egym, has signalled its intention to become a dominant force in the corporate wellness sector ...
Featured supplier news
Featured supplier news: Panatta to showcase innovation at major fitness and bodybuilding events in 2024
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry events around the globe.
Featured supplier news
Featured supplier news: Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs.
Company profiles
Company profile: Xplor Gym
Xplor Gym is an all-in-one gym management software with embedded payments & integrated access control ...
Company profiles
Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Greenwich Leisure Limited press release: ‘Better’ managers get a ‘taste’ for volunteering
The management team from ‘Better’ leisure centres in the Lewisham area is looking for local projects that need a helping hand.
Featured press releases
KeepMe press release: Gymnation appoints Keepme CEO Ian Mullane to board of directors
The fastest growing gym chain based out of the GCC has appointed Keepme’s CEO, Ian Mullane to its board of directors.
Directory
Snowroom
TechnoAlpin SpA: Snowroom
Lockers
Fitlockers: Lockers
Cryotherapy
Art of Cryo: Cryotherapy
Spa software
SpaBooker: Spa software
salt therapy products
Saltability: salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
11-14 Apr 2024
Exhibition Centre , Cologne, Germany
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
SIBEC
SIBEC
Partner sites