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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Supplier showcase : Showcase

Projects from Pavigym and Matrix

Published in Health Club Management 2018 issue 10

Fabulous family fun

David Lloyd Leisure is working with PAVIGYM to create a new generation of experiential spaces

Steve Shaw, Sales Director UK & Ireland, Pavigym
Steve Shaw, Sales Director UK & Ireland, Pavigym

David Lloyd Leisure (DLL) operates 98 clubs in the UK and a further 13 across Europe, specialising in family fitness.

As part of its growth over the last two years, DLL has opened new facilities where multi-purpose activity spaces can be adapted for use by kids and adults.

The goal was providing solutions for group activities by combining a stunning design with innovative tools to provide a complete workout for everyone.

DLL has built its business on the basis of the importance of family time and making all its health clubs seem like a welcoming home away from home.

With successful openings under its belt in Kensington, Bushey, Port Solent, Acton Park and Beckenham, DLL has recently opened a new club in Bolton.

In addition to the classic David Lloyd activities on offer, such as beautiful outdoor swimming pools and tennis courts, DLL has now committed to installing PRAMA, an exciting new concept created by PAVIGYM, where the room becomes an experiential space with lights, music, interactive technology and a software system to control workouts and guide users during the training session.

The installation at David Lloyd Bolton was especially unusual, as the challenge was to refurbish two old squash courts – where the maximum number of people using the space had been four an hour – into a new, optimised and innovative space.

This was an ideal application for PRAMA, and by installing it, the club has changed from four users an hour (two on each court) to a space where up to 24 people can participate in a group class.

Perfect for all ages
In addition to these kinds of optimisation advantages, the PRAMA concept includes training programmes which have been developed by fitness professionals and adapted to meet different training objectives, such as strength or varying target markets, such as seniors or kids.

That’s why PRAMA’s Kids & Families training programme was perfect for DLL.

Thanks to PRAMA, kids and parents can train together, while having real fun and the sessions are packed as a result!

“We’re so pleased to have a PRAMA studio coming to our club,” says Christine Burgess from David Lloyd Bolton. “It’s the newest and most fun way to work out as a family.”

“Once they see the fantastic PRAMA area, members and their families will want to jump right into a class. To the kids, PRAMA looks and feels like a giant dance mat, with flashing lights and an interactive floor and walls to inspire energetic moves.

“But it’s not just a workout for kids – our family classes offer a full-body workout for parents too, plus it’s team-building and a great concept for all ages!”, she concludes.

With PAVIGYM’s 3D design service, DLL can adapt the design and optimise space in each club. The company also manages the installation and provides staff training and marketing tools for launching the new activity rooms.

PRAMA and David Lloyd are without doubt, creating the most stunning and innovative family fitness centres in the UK.

Find out more at www.pavigym.com

“PRAMA is the ideal choice as it gives the flexibility for kids to have fun together or for families to spend quality time together while being active” - Steve Shaw, Sales Director UK & Ireland, Pavigym

Kids and adults are drawn to play in PRAMA rooms which are being installed at David Lloyd clubs
Kids and adults are drawn to play in PRAMA rooms which are being installed at David Lloyd clubs

Snap to it

Matrix Fitness helps Snap Fitness exceed member targets in new Leeds sites

Matthew Williamson, Snap Fitness
Matthew Williamson, Snap Fitness

Two new Snap Fitness sites in Leeds are off to a flying start, exceeding their first year membership targets thanks to Matrix Fitness kit and its unique MX4 group training programming.

Franchisee Exero Lifestyle chose Matrix to supply its Leeds sites at Wellington Street and Oakwood at the end of 2017.

24/7 environment
They wanted a supplier who could provide innovative equipment that looks great, is easy to use and performs to an elite level.

Exero Lifestyle chose equipment from the Matrix 7xi cardio range, which comes complete with touch screen, wi-fi, Netflix and social media access. The machines also enable members to access the Matrix Fitness’ Sprint 8®, a 20-minute high-intensity interval training programme, scientifically proven to boost energy, reduce body fat and promote muscle.

This means members can access a great workout round the clock, even when instructors aren’t available.

Small group training
Key to the Snap Fitness offering is the unique Matrix MX4 small group training solution which is based on the four pillars of fitness: cardio, strength, power and endurance. Developed and owned by Matrix Fitness, MX4 combines at least two different modalities of Matrix-exclusive equipment and original programming.

Led by a trained MX4 coach, it offers 156 ready-made 30-minute workouts.

To ensure it offers progressive workout options, Exero Lifestyle selected the Matrix S-Drive Performance Trainer, a Matrix Rower, its Krank Cycle and the Connexus functional training rig.

Matrix has also installed key pieces from its Ultra strength line and streamlined the members’ workout experience by choosing kit that includes an easily-accessible integrated system that tracks reps, activity time and rest periods.

Matrix created functional training spaces at both sites, kitting these out with dumbbells, Swiss balls, adjustable benches and other items from its ZIVA range.

Exero Lifestyle aimed to reach 50 per cent capacity at its Snap Fitness site within its first six months. Both Leeds sites exceeded the target, achieving full membership within a year of opening.

“Matrix Fitness has proven to be a reliable partner to us throughout this project,” says Matthew Williamson, national sales manager for Exero Lifestyle.

“Its equipment range and additional programming has blown us away. The equipment is right at the top of industry innovation, particularly pieces like the S-Force, which is genuinely challenging and great for members who want to take their training up a gear.

“We’re equally impressed by the MX4 training system, as it gives members a wealth of possibilities for group training.

“Matrix enables us to offer a combination of powerful programming and quality equipment and this has really made us stand out within the local area.

“I have no doubt the quick uptake of membership at both our Leeds sites is thanks to the Matrix Fitness team.”

“Matrix has enabled us to offer a combination of unique programming and quality equipment and this has really made us stand out within the local area” - Matthew Williamson, Snap Fitness

Snap locations with Matrix installed have sold out memberships in a year
Snap locations with Matrix installed have sold out memberships in a year
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/HCM2018_10showcase.jpg
Projects from Pavigym and Matrix 
Steve Shaw, Sales Director UK & Ireland, Pavigym Matthew Williamson, Snap Fitness,Pavigym, Matrix Fitness UK, Snap Fitness, David Lloyd Leisure Ltd,
People
As you approach each studio, there’s an area of transition, setting the tone as you move from one space into another, recalibrating your senses. I call it Layers of Wow
People
The future of our industry is as a ‘national health service’ – we can’t dance around these conversations – if we’re serious about being closer to health agencies, that needs change and commitment
People
We have a period of lead generation before we allow anyone to join. We build the excitement up to a specific launch time and date, much like the ticketing model for concerts
Features
Write to reply
Obese or overweight participants will burn more calories than others in the room – often topping the leader board, which makes them feel great
Features
feature
Wattbike’s lead sport scientist Eddie Fletcher discusses the importance of health assessments, changes in consumer behaviour post-lockdown and the latest UK government strategy
Features
Talking point
Gym operators in the UK can now open on the high street, without planning permission, thanks to changes in legislation. What impact will this have on the industry? Kath Hudson reports
Features
Research
A new study suggests that exercise leads to elevated galanin levels – which in turn helps the brain’s stress response, giving more resilience. Tom Walker reports
Features
Body scanning
COVID-19 is driving huge consumer interest in health, creating the opportunity for operators (with the right kit) to offer body scanning and analysis. We look at some of the top options
Features
Sponsored briefing
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train. Technogym is here to inspire you to offer members the best workouts and experience, making sure they have a great time
Features
feature
As the fitness industry grapples with the challenge of optimising digital, Volution’s Adam Norton shares his vision for a customised data-centric approach that will lead operators into a new era of success
Features
Latest News
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
Latest News
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
Latest News
Customer experience software provider, AskNicely, has announced it will host a new virtual event called ...
Latest News
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
Latest News
Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return ...
Latest News
A UK government U-turn – just announced – will see gyms and leisure centres staying open ...
Latest News
"Dozens" of gyms in Liverpool, UK, have defied the government and stayed open for business ...
Latest News
The UK government is likely to face legal challenges from gym operators following the revelation ...
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Featured supplier news
Featured supplier: Premier Software Solutions offers scalable software for single or multi-site businesses
Premier Software Solutions' flagship business management system, Core by Premier Software, is the leading single and multi-site solution designed specifically for the spa, wellness and leisure industries.
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Video Gallery
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
More videos:
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Company profiles
Company profile: Keiser UK Ltd
Keiser began its history of visionary sports science leadership over 40 years ago, rejecting the ...
Supplier Showcases
Supplier showcase - Speedflex
Catalogue Gallery
Click on a catalogue to view it online
Directory
Design consultants
Zynk Design Consultants: Design consultants
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Direct debit solutions
Harlands Group: Direct debit solutions
Locking solutions
Monster Padlocks: Locking solutions
Skincare
Comfort Zone - Davines S.p.A: Skincare
Fitness equipment
TRX Training: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

Supplier showcase : Showcase

Projects from Pavigym and Matrix

Published in Health Club Management 2018 issue 10

Fabulous family fun

David Lloyd Leisure is working with PAVIGYM to create a new generation of experiential spaces

Steve Shaw, Sales Director UK & Ireland, Pavigym
Steve Shaw, Sales Director UK & Ireland, Pavigym

David Lloyd Leisure (DLL) operates 98 clubs in the UK and a further 13 across Europe, specialising in family fitness.

As part of its growth over the last two years, DLL has opened new facilities where multi-purpose activity spaces can be adapted for use by kids and adults.

The goal was providing solutions for group activities by combining a stunning design with innovative tools to provide a complete workout for everyone.

DLL has built its business on the basis of the importance of family time and making all its health clubs seem like a welcoming home away from home.

With successful openings under its belt in Kensington, Bushey, Port Solent, Acton Park and Beckenham, DLL has recently opened a new club in Bolton.

In addition to the classic David Lloyd activities on offer, such as beautiful outdoor swimming pools and tennis courts, DLL has now committed to installing PRAMA, an exciting new concept created by PAVIGYM, where the room becomes an experiential space with lights, music, interactive technology and a software system to control workouts and guide users during the training session.

The installation at David Lloyd Bolton was especially unusual, as the challenge was to refurbish two old squash courts – where the maximum number of people using the space had been four an hour – into a new, optimised and innovative space.

This was an ideal application for PRAMA, and by installing it, the club has changed from four users an hour (two on each court) to a space where up to 24 people can participate in a group class.

Perfect for all ages
In addition to these kinds of optimisation advantages, the PRAMA concept includes training programmes which have been developed by fitness professionals and adapted to meet different training objectives, such as strength or varying target markets, such as seniors or kids.

That’s why PRAMA’s Kids & Families training programme was perfect for DLL.

Thanks to PRAMA, kids and parents can train together, while having real fun and the sessions are packed as a result!

“We’re so pleased to have a PRAMA studio coming to our club,” says Christine Burgess from David Lloyd Bolton. “It’s the newest and most fun way to work out as a family.”

“Once they see the fantastic PRAMA area, members and their families will want to jump right into a class. To the kids, PRAMA looks and feels like a giant dance mat, with flashing lights and an interactive floor and walls to inspire energetic moves.

“But it’s not just a workout for kids – our family classes offer a full-body workout for parents too, plus it’s team-building and a great concept for all ages!”, she concludes.

With PAVIGYM’s 3D design service, DLL can adapt the design and optimise space in each club. The company also manages the installation and provides staff training and marketing tools for launching the new activity rooms.

PRAMA and David Lloyd are without doubt, creating the most stunning and innovative family fitness centres in the UK.

Find out more at www.pavigym.com

“PRAMA is the ideal choice as it gives the flexibility for kids to have fun together or for families to spend quality time together while being active” - Steve Shaw, Sales Director UK & Ireland, Pavigym

Kids and adults are drawn to play in PRAMA rooms which are being installed at David Lloyd clubs
Kids and adults are drawn to play in PRAMA rooms which are being installed at David Lloyd clubs

Snap to it

Matrix Fitness helps Snap Fitness exceed member targets in new Leeds sites

Matthew Williamson, Snap Fitness
Matthew Williamson, Snap Fitness

Two new Snap Fitness sites in Leeds are off to a flying start, exceeding their first year membership targets thanks to Matrix Fitness kit and its unique MX4 group training programming.

Franchisee Exero Lifestyle chose Matrix to supply its Leeds sites at Wellington Street and Oakwood at the end of 2017.

24/7 environment
They wanted a supplier who could provide innovative equipment that looks great, is easy to use and performs to an elite level.

Exero Lifestyle chose equipment from the Matrix 7xi cardio range, which comes complete with touch screen, wi-fi, Netflix and social media access. The machines also enable members to access the Matrix Fitness’ Sprint 8®, a 20-minute high-intensity interval training programme, scientifically proven to boost energy, reduce body fat and promote muscle.

This means members can access a great workout round the clock, even when instructors aren’t available.

Small group training
Key to the Snap Fitness offering is the unique Matrix MX4 small group training solution which is based on the four pillars of fitness: cardio, strength, power and endurance. Developed and owned by Matrix Fitness, MX4 combines at least two different modalities of Matrix-exclusive equipment and original programming.

Led by a trained MX4 coach, it offers 156 ready-made 30-minute workouts.

To ensure it offers progressive workout options, Exero Lifestyle selected the Matrix S-Drive Performance Trainer, a Matrix Rower, its Krank Cycle and the Connexus functional training rig.

Matrix has also installed key pieces from its Ultra strength line and streamlined the members’ workout experience by choosing kit that includes an easily-accessible integrated system that tracks reps, activity time and rest periods.

Matrix created functional training spaces at both sites, kitting these out with dumbbells, Swiss balls, adjustable benches and other items from its ZIVA range.

Exero Lifestyle aimed to reach 50 per cent capacity at its Snap Fitness site within its first six months. Both Leeds sites exceeded the target, achieving full membership within a year of opening.

“Matrix Fitness has proven to be a reliable partner to us throughout this project,” says Matthew Williamson, national sales manager for Exero Lifestyle.

“Its equipment range and additional programming has blown us away. The equipment is right at the top of industry innovation, particularly pieces like the S-Force, which is genuinely challenging and great for members who want to take their training up a gear.

“We’re equally impressed by the MX4 training system, as it gives members a wealth of possibilities for group training.

“Matrix enables us to offer a combination of powerful programming and quality equipment and this has really made us stand out within the local area.

“I have no doubt the quick uptake of membership at both our Leeds sites is thanks to the Matrix Fitness team.”

“Matrix has enabled us to offer a combination of unique programming and quality equipment and this has really made us stand out within the local area” - Matthew Williamson, Snap Fitness

Snap locations with Matrix installed have sold out memberships in a year
Snap locations with Matrix installed have sold out memberships in a year
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/HCM2018_10showcase.jpg
Projects from Pavigym and Matrix 
Steve Shaw, Sales Director UK & Ireland, Pavigym Matthew Williamson, Snap Fitness,Pavigym, Matrix Fitness UK, Snap Fitness, David Lloyd Leisure Ltd,
Latest News
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
Latest News
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
Latest News
Customer experience software provider, AskNicely, has announced it will host a new virtual event called ...
Latest News
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
Latest News
Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return ...
Latest News
A UK government U-turn – just announced – will see gyms and leisure centres staying open ...
Latest News
"Dozens" of gyms in Liverpool, UK, have defied the government and stayed open for business ...
Latest News
The UK government is likely to face legal challenges from gym operators following the revelation ...
Latest News
Gym and health club operators with sites in Liverpool, UK, have been left "astounded" at ...
Latest News
Technogym's Let’s Move For a Better World campaign is back this year, with a new ...
Latest News
The UK government should encourage people to spend more time in regulated environments to curb ...
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Featured supplier news
Featured supplier: Premier Software Solutions offers scalable software for single or multi-site businesses
Premier Software Solutions' flagship business management system, Core by Premier Software, is the leading single and multi-site solution designed specifically for the spa, wellness and leisure industries.
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Video Gallery
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
More videos:
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Company profiles
Company profile: Keiser UK Ltd
Keiser began its history of visionary sports science leadership over 40 years ago, rejecting the ...
Supplier Showcases
Supplier showcase - Speedflex
Catalogue Gallery
Click on a catalogue to view it online
Directory
Design consultants
Zynk Design Consultants: Design consultants
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Direct debit solutions
Harlands Group: Direct debit solutions
Locking solutions
Monster Padlocks: Locking solutions
Skincare
Comfort Zone - Davines S.p.A: Skincare
Fitness equipment
TRX Training: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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