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Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Cycling part 2: Cycle forward

As we discovered in part one of this series, indoor cycling is diversifying and evolving. In part two, Steph Eaves continues to explore the trend, and look at the latest bikes

By Steph Eaves, Health Club Management and Sports Management | Published in Health Club Management 2018 issue 10
Indoor cycling
Indoor cycling

Indoor cycling is changing. Last month, we looked at how a variety of trends, including training like an athlete, classes led by rock-star instructors and gamification, have raised gym-goers' expectations for indoor bikes. So how can operators not only meet these expectations but continue to exceed them?

"We’re seeing more gyms moving away from traditional classes and expanding their offering to focus on the overall experience," says Doyle Armstrong from Life Fitness. "Gone are the days when operators could just fill a room with bikes and expect members to react in the same way. Studio design is fast becoming a USP and we’re seeing investment in interactive elements – music, lighting, virtual technology, etc. – to deliver a holistic experience that, crucially, still achieves results."

Staying on track
And results are all important, explains Stages Cycling's Elena Lapetra. "There are two very distinct pelotons in indoor cycling. The performance gang and the rhythm one. You may think that the rhythm guys will be all about the beats and a themed ride, but reality is that the super-connected generation wants to have fun, for sure, but also wants to have a workout that counts."

She continues: "Tracking what riders are doing is so popular now that even well-known and established rhythm-only cycle brands are investing in allowing their riders to take their data away, even if it's not being mentioned to members at all during the classes.

"Thirty per cent of millennials regularly use trackers, with a predicted growth of 15 per cent per year from 2016 to 2020."

Age before beauty
But millennials are not the only ones driving the evolution of indoor cycling. "We have an ever increasing over-60s market," says Tracy Morrell, director of React Fitness. "People are living longer, they may simply want to stay well and pain free. Studies show that exercise is the best prevention against age-related disease, and indoor cycling is one of the safest ways to exercise."

"The industry must look for additional market segments and kill the lazy, one-size-fits-all timetable," agrees Lapetra. "We can do this with classes and technology that allow everyone to train at their own levels, while still feeling part of the group."

Morell sums it up: "Incorporating trends such as HIIT training, gamification, virtual reality, progress tracking and small group training, in a way that's easily accessible for all ages and levels must surely be a priority for indoor cycling.”

Stages Cycling

Model: SC3
Price: £2,150

Elena Lapetra, commercial director
Elena Lapetra, commercial director

Top feature:
The Stages Power Meter – accurate, lightweight measurement born from the needs of some of the world’s best professional cyclists and perfected for indoor cycling.

Other features:
• Riders control resistance in two ways for a customised experience
• Efficient indoor cycling drivetrain, designed to deliver a road feel
• Digital console, with no battery changes required
• Simple height adjustments for a comfortable and secure ride
• Quick adjustment functions to set riders up for their best performance
• Data capture via Bluetooth 4.0 or ANT+ enabled sport devices

Elena Lapetra, commercial director
"In performance training, everything is focused on allowing riders to achieve the best of themselves.

At Stages, not only do we support some of the best cycling athletes in the world, but we also have – as part of the Stages team – three current world champions, one UCI Master World Champion, two silver-medallists in UCI world track championships, four US national champions across track, road and cyclo cross, and one US Olympic cycling coach.

We know what will make a difference, because we live and breathe it and we don’t believe in creating products, experiences or brands from inside the bubble of our glass offices without having real roots in the playground.

Our constant desire to beat boundaries on bikes – whether they're stationary or not – is what drives us."

Key clients:
David Lloyd Leisure, Equinox, Places for People, Everyone Active, Lifetime, Virgin Active, Fitness First, YMCA, Gold’s Gyms, Soho House, Shire Hotels, Kew Green, Juicy retreats, Soul Cycle, BeCycle, Psycle London, Tribes, Synergy81, Aura, H2, Oxford University, Detroit Pistons, US Navy and Sony Picture

Stages draws in its background in competitive cycling to create its stationary bikes
Stages draws in its background in competitive cycling to create its stationary bikes

React Fitness

Models: Expresso GO – upright and recumbent models
Price: starts from £5,995

Tracy Morrell, director
Tracy Morrell, director

Top feature:
Fully-immersive, 26.5" touchscreen showing on-demand classes and 300+ miles of roads of varying gradients.

Other features:
• Users can race other riders on 43 different interactive roads
• The bikes have responsive handlebars, which are fitted with heart rate sensors, that turn to steer while riding
• The bike has ghost riders to increase motivation
• HIIT games
• Magnetic resistance drive simulates the feeling of the road and varying gradients, shifting through 30 gears to control resistance
• Connects to third party apps such as Strava and MyFitnessPal

Key clients:
Equinox, New York Sports Clubs, Caesar’s Palace, Gold’s Gym and several high-end cruise ships

Tracy Morrell, director
"The key feature on the Expresso bike is the level of engagement it creates by offering riders the opportunity to take part in challenges, join group rides and also to get ranked on global leaderboards.

Scientific studies have been done on athletes using virtual reality, to learn more about how the brain influences athletic performance. Expresso uses ‘Ghost Riders’ to offer a mental motivator – something that's been scientifically shown to produce results in top athletes.

We provide clubs with digital artwork to enable them to market the monthly challenges on websites and social feeds.

We know member engagement increases retention and Expresso has proven this. Data shows that an engaged exerciser will ride for 50 per cent more days than a casual exerciser (defined as one who doesn’t fully register their account online), and this can have a huge impact on the bottom line.

In addition, operators can customise the interface to advertise in-club promotions, such as retail, F&B and special events to members, helping to increase secondary spend."

The Expresso bike from React Fitness is specified by Equinox
The Expresso bike from React Fitness is specified by Equinox

Life Fitness

Model: IC8 Power Trainer
Price: £2,560

Doyle Armstrong, Business manager
Doyle Armstrong, Business manager

Top feature:
WattRate TFT Computer with Polar View, which delivers superior data, performance and connectivity.

Other features:
• Wattrate Direct Power Meter
• Bluetooth and ANT+ connection
• 0 – 3800W magnetic resistance
• Oversized chain with automated tensioning system
• Freewheel drivetrain
• Pro-performance handlebars
• Advanced bike fit
• SPD dual-sided pedal with toe cage
• Coach by Color, ICG’s training system that combines accurate zonal training with colour to help coach a member’s effort during the workout

Key clients:
David Lloyd Leisure, Edinburgh Leisure, University of Exeter, Surbiton Racket and Fitness Club, Anytime Fitness Peterborough and Needhams Health and Fitness

Doyle Armstrong, Business manager
"The IC8 is designed by cyclists, for cyclists and athletes seeking a superior cycling experience indoors.

It combines a variety of features including pro-performance handlebars and a freewheel drivetrain to emulate the performance and experience which are found in outdoor bikes.

The oversized chain and automated tensioning system are designed with the aim of giving optimum performance, durability and reduced servicing; an important consideration for operators.

It’s also self-powered so it can be positioned on the gym floor without cabling.

For facilities wanting to explore virtual training to expand their offering, the IC8 can also be integrated with Myride VX Personal – a virtual training experience that gives clubs and gyms the opportunity to provide the same instructor-led workouts via the bike’s own built-in screen."

The IC8 from Life Fitness can be integrated with a VR training experience
The IC8 from Life Fitness can be integrated with a VR training experience

Octane Fitness

Model: Octane Fitness xR6000XT seated x-trainer Price: £6,995

Neil Campbell, General manager
Neil Campbell, General manager

Top feature:
Can be used for upper body-only, total body workouts, lower body workouts or even just with any one limb.

other features:
• A lower body ‘power stroke’ which gives added glute work and allows the user to work the machine with only one leg if they want to
• Multi grip handles to change the muscles worked for the upper body workout
• HIIT training challenges
• Adjustable seat back position for added comfort

Key clients:
David Lloyd Leisure, Everyone Active, Places for People, Serco Leisure, Parkwood Leisure and Nuffield Health

Neil Campbell, General manager
"The Octane Fitness xR6000 offers lower body-only, total body and upper body-only workouts. For me, this makes it one of the most versatile piece of cardio equipment on the market.

It's an alternative machine to add to the gym floor, to give members a different workout option.

There's an IFI version available, which pushes the fittest to their limits while also catering for people with disabilities, deconditioned and older users."

The Octane xR6000 has an IFI accredited version suitable for all users
The Octane xR6000 has an IFI accredited version suitable for all users
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/671237_970821.png
In the latest of our reports on the booming cycling market, Steph Eaves looks at bike innovations
Steph Eaves, Journalist, Leisure Media Elena Lapetra, commercial director, Stages Tracy Morrell, director, React Fitness Doyle Armstrong, business manager, Life Fitness Neil Campbell, general manager, Octane Fitness,Indoor cycling, Octane Fitness, Life Fitness, React Fitness, Stages, bike innovations
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features

Cycling part 2: Cycle forward

As we discovered in part one of this series, indoor cycling is diversifying and evolving. In part two, Steph Eaves continues to explore the trend, and look at the latest bikes

By Steph Eaves, Health Club Management and Sports Management | Published in Health Club Management 2018 issue 10
Indoor cycling
Indoor cycling

Indoor cycling is changing. Last month, we looked at how a variety of trends, including training like an athlete, classes led by rock-star instructors and gamification, have raised gym-goers' expectations for indoor bikes. So how can operators not only meet these expectations but continue to exceed them?

"We’re seeing more gyms moving away from traditional classes and expanding their offering to focus on the overall experience," says Doyle Armstrong from Life Fitness. "Gone are the days when operators could just fill a room with bikes and expect members to react in the same way. Studio design is fast becoming a USP and we’re seeing investment in interactive elements – music, lighting, virtual technology, etc. – to deliver a holistic experience that, crucially, still achieves results."

Staying on track
And results are all important, explains Stages Cycling's Elena Lapetra. "There are two very distinct pelotons in indoor cycling. The performance gang and the rhythm one. You may think that the rhythm guys will be all about the beats and a themed ride, but reality is that the super-connected generation wants to have fun, for sure, but also wants to have a workout that counts."

She continues: "Tracking what riders are doing is so popular now that even well-known and established rhythm-only cycle brands are investing in allowing their riders to take their data away, even if it's not being mentioned to members at all during the classes.

"Thirty per cent of millennials regularly use trackers, with a predicted growth of 15 per cent per year from 2016 to 2020."

Age before beauty
But millennials are not the only ones driving the evolution of indoor cycling. "We have an ever increasing over-60s market," says Tracy Morrell, director of React Fitness. "People are living longer, they may simply want to stay well and pain free. Studies show that exercise is the best prevention against age-related disease, and indoor cycling is one of the safest ways to exercise."

"The industry must look for additional market segments and kill the lazy, one-size-fits-all timetable," agrees Lapetra. "We can do this with classes and technology that allow everyone to train at their own levels, while still feeling part of the group."

Morell sums it up: "Incorporating trends such as HIIT training, gamification, virtual reality, progress tracking and small group training, in a way that's easily accessible for all ages and levels must surely be a priority for indoor cycling.”

Stages Cycling

Model: SC3
Price: £2,150

Elena Lapetra, commercial director
Elena Lapetra, commercial director

Top feature:
The Stages Power Meter – accurate, lightweight measurement born from the needs of some of the world’s best professional cyclists and perfected for indoor cycling.

Other features:
• Riders control resistance in two ways for a customised experience
• Efficient indoor cycling drivetrain, designed to deliver a road feel
• Digital console, with no battery changes required
• Simple height adjustments for a comfortable and secure ride
• Quick adjustment functions to set riders up for their best performance
• Data capture via Bluetooth 4.0 or ANT+ enabled sport devices

Elena Lapetra, commercial director
"In performance training, everything is focused on allowing riders to achieve the best of themselves.

At Stages, not only do we support some of the best cycling athletes in the world, but we also have – as part of the Stages team – three current world champions, one UCI Master World Champion, two silver-medallists in UCI world track championships, four US national champions across track, road and cyclo cross, and one US Olympic cycling coach.

We know what will make a difference, because we live and breathe it and we don’t believe in creating products, experiences or brands from inside the bubble of our glass offices without having real roots in the playground.

Our constant desire to beat boundaries on bikes – whether they're stationary or not – is what drives us."

Key clients:
David Lloyd Leisure, Equinox, Places for People, Everyone Active, Lifetime, Virgin Active, Fitness First, YMCA, Gold’s Gyms, Soho House, Shire Hotels, Kew Green, Juicy retreats, Soul Cycle, BeCycle, Psycle London, Tribes, Synergy81, Aura, H2, Oxford University, Detroit Pistons, US Navy and Sony Picture

Stages draws in its background in competitive cycling to create its stationary bikes
Stages draws in its background in competitive cycling to create its stationary bikes

React Fitness

Models: Expresso GO – upright and recumbent models
Price: starts from £5,995

Tracy Morrell, director
Tracy Morrell, director

Top feature:
Fully-immersive, 26.5" touchscreen showing on-demand classes and 300+ miles of roads of varying gradients.

Other features:
• Users can race other riders on 43 different interactive roads
• The bikes have responsive handlebars, which are fitted with heart rate sensors, that turn to steer while riding
• The bike has ghost riders to increase motivation
• HIIT games
• Magnetic resistance drive simulates the feeling of the road and varying gradients, shifting through 30 gears to control resistance
• Connects to third party apps such as Strava and MyFitnessPal

Key clients:
Equinox, New York Sports Clubs, Caesar’s Palace, Gold’s Gym and several high-end cruise ships

Tracy Morrell, director
"The key feature on the Expresso bike is the level of engagement it creates by offering riders the opportunity to take part in challenges, join group rides and also to get ranked on global leaderboards.

Scientific studies have been done on athletes using virtual reality, to learn more about how the brain influences athletic performance. Expresso uses ‘Ghost Riders’ to offer a mental motivator – something that's been scientifically shown to produce results in top athletes.

We provide clubs with digital artwork to enable them to market the monthly challenges on websites and social feeds.

We know member engagement increases retention and Expresso has proven this. Data shows that an engaged exerciser will ride for 50 per cent more days than a casual exerciser (defined as one who doesn’t fully register their account online), and this can have a huge impact on the bottom line.

In addition, operators can customise the interface to advertise in-club promotions, such as retail, F&B and special events to members, helping to increase secondary spend."

The Expresso bike from React Fitness is specified by Equinox
The Expresso bike from React Fitness is specified by Equinox

Life Fitness

Model: IC8 Power Trainer
Price: £2,560

Doyle Armstrong, Business manager
Doyle Armstrong, Business manager

Top feature:
WattRate TFT Computer with Polar View, which delivers superior data, performance and connectivity.

Other features:
• Wattrate Direct Power Meter
• Bluetooth and ANT+ connection
• 0 – 3800W magnetic resistance
• Oversized chain with automated tensioning system
• Freewheel drivetrain
• Pro-performance handlebars
• Advanced bike fit
• SPD dual-sided pedal with toe cage
• Coach by Color, ICG’s training system that combines accurate zonal training with colour to help coach a member’s effort during the workout

Key clients:
David Lloyd Leisure, Edinburgh Leisure, University of Exeter, Surbiton Racket and Fitness Club, Anytime Fitness Peterborough and Needhams Health and Fitness

Doyle Armstrong, Business manager
"The IC8 is designed by cyclists, for cyclists and athletes seeking a superior cycling experience indoors.

It combines a variety of features including pro-performance handlebars and a freewheel drivetrain to emulate the performance and experience which are found in outdoor bikes.

The oversized chain and automated tensioning system are designed with the aim of giving optimum performance, durability and reduced servicing; an important consideration for operators.

It’s also self-powered so it can be positioned on the gym floor without cabling.

For facilities wanting to explore virtual training to expand their offering, the IC8 can also be integrated with Myride VX Personal – a virtual training experience that gives clubs and gyms the opportunity to provide the same instructor-led workouts via the bike’s own built-in screen."

The IC8 from Life Fitness can be integrated with a VR training experience
The IC8 from Life Fitness can be integrated with a VR training experience

Octane Fitness

Model: Octane Fitness xR6000XT seated x-trainer Price: £6,995

Neil Campbell, General manager
Neil Campbell, General manager

Top feature:
Can be used for upper body-only, total body workouts, lower body workouts or even just with any one limb.

other features:
• A lower body ‘power stroke’ which gives added glute work and allows the user to work the machine with only one leg if they want to
• Multi grip handles to change the muscles worked for the upper body workout
• HIIT training challenges
• Adjustable seat back position for added comfort

Key clients:
David Lloyd Leisure, Everyone Active, Places for People, Serco Leisure, Parkwood Leisure and Nuffield Health

Neil Campbell, General manager
"The Octane Fitness xR6000 offers lower body-only, total body and upper body-only workouts. For me, this makes it one of the most versatile piece of cardio equipment on the market.

It's an alternative machine to add to the gym floor, to give members a different workout option.

There's an IFI version available, which pushes the fittest to their limits while also catering for people with disabilities, deconditioned and older users."

The Octane xR6000 has an IFI accredited version suitable for all users
The Octane xR6000 has an IFI accredited version suitable for all users
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/671237_970821.png
In the latest of our reports on the booming cycling market, Steph Eaves looks at bike innovations
Steph Eaves, Journalist, Leisure Media Elena Lapetra, commercial director, Stages Tracy Morrell, director, React Fitness Doyle Armstrong, business manager, Life Fitness Neil Campbell, general manager, Octane Fitness,Indoor cycling, Octane Fitness, Life Fitness, React Fitness, Stages, bike innovations
Latest News
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of ...
Latest News
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
Latest News
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
Latest News
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
Latest News
Customer experience software provider, AskNicely, has announced it will host a new virtual event called ...
Latest News
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
Latest News
Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return ...
Latest News
A UK government U-turn – just announced – will see gyms and leisure centres staying open ...
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Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Featured supplier news
Featured supplier: Gympass sees success after pivoting to digital
As the COVID-19 lockdown forced the temporary closure of businesses across the country, the outlook for companies supplying services to corporate partners looked precarious.
Featured supplier news
Featured supplier: Volution explains how to drive the lifetime value of members through virtual engagement
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
Company profiles
Company profile: Life Fitness
Through our Life Fitness Solutions Partners, we can deliver design and build services, finance solutions, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Trade associations
International SPA Association - iSPA: Trade associations
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Locking solutions
Monster Padlocks: Locking solutions
Fitness equipment
TRX Training: Fitness equipment
Management software
fibodo Limited: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Spa software
SpaBooker: Spa software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Design consultants
Zynk Design Consultants: Design consultants
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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