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Health Club Management magazine
2023 issue 9
Health Club Management 2023 issue 9
On the cover: Joey Gonzalez
Celebrating 25 years of Barry's
7. Editor's letter: Physical literacy
A new initiative to drive awareness of the importance of developing physical literacy – from babyhood to old age –could transform the sector, says Liz Terry
14. Letters: Write to reply
Katherine Merrifield and Gwen Nightingale of The Health Foundation Healthy Lives team outline what our sector should be asking of government
16. HCM People: Anna Milani
We talk to the founder of Sparkd Fitness, an innovative gym experience bringing combined brain-body training to the wider population
22. HCM People: Bev Brinkworth and Rosanna Tucker
The co-founders of Studio Society talk about taking immersive fitness global and how their new CoverMe app is connecting group-ex instructors to work
30. News: HCM news roundup
Xponential does a deal with LA Rams, Nike Strength launches, Zuckerberg reveals Les Mills’ immersive Mixed Reality workout
38. Interview: Joey Gonzalez
The global CEO of Barry’s reflects on the company’s evolution as it celebrates its 25th anniversary
48. Sponsored: Life Fitness: infinite variety
LFX customisable experiences are the next step in the
evolution of the Life Fitness functional training offering
50. Talking point: Everyone's talking about menstruation
With female menstrual cycles having such an impact on exercise outcomes, is it time for the industry to recognise this, get more comfortable with the conversation and develop more expertise to guide and support women? We ask the experts
56. Life lessons: Martin Seibold
The CEO of LifeFit Group tells Kath Hudson how the pressures of the pandemic tested him and his team to the limit, while customer support turned out to be an unexpected and invaluable lifeline
60. Sponsored: BLK BOX: Best kept secret
Equipment designer and manufacturer BLK BOX has spent
10 years gearing up for global growth. Founder Greg Bradley
tells Julie Cramer all the pieces are now in place for rapid growth
Health Club Management 2023 issue 9
On the cover: Joey Gonzalez
Celebrating 25 years of Barry's
64. Mystery shopper: Shaping up
A new Quest mystery shopping initiative reveals how operators could do better when handling communications with hard-to-reach groups
70. Sponsored: Matrix: making a stand for mental health
Matrix Fitness funds the MH1 Global
movement to provide mental health support
and expertise to the fitness industry
72. Policy: Get active
With the sector’s widespread view that the UK government’s new physical activity and sport strategy lacks vision, Martyn Allison dissects the finer details, while industry thought leaders also comment
80. Supplier showcase: Speedflex: Front and centre
Village Health and Wellness Clubs has put Speedflex Blade at the centre of its new HIIT concept
82. Software: Keeping connected
Staying in touch with lapsed members can reboot engagement and ultimately participation, but how can operators navigate the hurdles of GDPR?
88. Sponsored: Fitronics: connecting the industry
Cheriee Wales reports from the recent
Fitronics and Proinsight ConnectCX
conference and CoursePro Summit
90. Specifier: In the zone
With a growing focus on recovery to help members achieve peak performance and results, Steph Eaves asks what equipment health clubs should install
98. Reader services: HCM Directory
If you’re in procurement, the HCM directory is part of a network of resources designed for you that includes www.HCMmag.com/CompanyProfiles
100. Research: Memory link to obesity
Disruptions in the way the brain links memory and appetite could explain some types of obesity, new research shows
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Featured supplier news
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
Featured supplier news
As one of the most energy-intensive industries in the UK, leisure facilities face a critical
challenge in balancing net zero goals, funding and increased costs.
Company profiles
Panatta's mission is to create machines that are aesthetically pleasing, functional and competitive in price ...
Company profiles
Sibec EMEA is the Fitness Industry’s premier one-to-one event will be hosted at Fairmont Monte ...
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Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
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