Latest
issue
GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
Technogym
Technogym
Technogym
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

Latest news

Kerzner to expand Siro portfolio with recovery-focused hotels in Los Cabos and Riyadh

Kerzner International has announced plans to take its Siro brand to Mexico and Saudi Arabia
Siro hotels are designed to help guests unlock their peak mental and physical potential
Growth plans include at least 100 Siro-branded hotels worldwide
Siro Palmilla in Mexico and Siro Olaya Riyadh in Saudi Arabia set to open in 2027 and 2028 respectively
Siro is a direct response to the societal shift in attitudes towards sports and wellness
– Philippe Zuber
Credit: Kerzner International

Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and Saudi Arabia, following the launch of the inaugural Siro property in Dubai this February.

Designed to offer guests a holistic fitness and recovery experience, Siro’s destination hotels support guests to unlock their mental and physical potential through five key pillars: fitness, nutrition, sleep, recovery and mindfulness.

Health and wellbeing are a part of every step of the customer journey including access to extensive fitness and recovery facilities, nutritious F&B options and sanctuary-like guestrooms designed to promote recovery.

The destinations in Riyadh and Los Cabos will join the recently opened Siro One Za’abeel in Dubai, and the forthcoming Siro Boka Place in Montenegro, set to open in Q4 2024.

Grand plans

Kerzner wants to roll the Siro concept out worldwide and envisions opening at least 100 Siro-branded hotels, according to Zoe Wall, vice president Siro and wellness at Kerzner.

“Siro encapsulates the dynamic spirit of innovation that has been at the heart of Kerzner’s culture for more than 30 years of disrupting the hospitality sector,” said Philippe Zuber, CEO of Kerzner.

“It is a direct response to the societal shift in attitudes towards sports and wellness and was designed to be a rapid-growth challenger brand that enables Kerzner to expand our global footprint in the world’s most vibrant cities.

“The subsequent excitement we’re seeing among investors and developers is a testament to the market demand for this revolutionary new concept.”

Siro heads to MexicoSet to open in 2027 and developed by Fortem Capital, Siro Palmilla will be located in Los Cabos, on the southern tip of Mexico’s Baja California Peninsula.

Comprised of 120 keys and a cluster of Siro branded residences – 14 of which will be standalone villas, the site is part of a new masterplan development called Palmilla Reserve.

Located near One&Only Palmilla, a flagship property of the One&Only portfolio (also run and operated by Kerzner) and situated on a hillside overlooking the Palmilla Golf Club, the development offers sweeping views of the golf course, ocean and surrounding hills.

Saudi Arabian debut

Located in the city's business and residential district of Olaya, Siro Olaya Riyadh is forecast to open in 2028 and is being developed by 80 Real Estate Company.

Representing Kerzner’s first foray into Saudi Arabia, the 200-key property will be home to comprehensive fitness and recovery facilities.

More about KerznerThe growing Siro brand complements Kerzner’s portfolio of luxury and ultra-luxury resorts across the Atlantis, One&Only and Rare Finds brands.

Related news

Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100

05 Mar 2024
Following the launch of its Siro wellness hotel brand, in the form of Siro One ...

Kerzner’s first Siro fitness and recovery hotel now open in Dubai

26 Feb 2024
Kerzner International has ushered in a new era of wellness-centric hospitality and unveiled its highly-anticipated ...

Kerzner promotes Zoe Wall to VP of fitness and recovery hotel brand Siro

08 Jan 2024
Spa industry veteran Zoe Wall has been promoted to vice president of Siro and wellness ...
Related features

First person: By royal appointment

Spa Business 2024 issue 1
Lindsay Madden-Nadeau has a hypo-healing experience at Atlantis The Royal, Kerzner's sister property to the iconic Atlantis The Palm
Latest News
The JD Gyms Group has completed a deal to acquire Simply Gym from Bay Leisure. ...
Latest News
Women’s health specialist, The Well HQ, has secured 'sweat equity' backing from Priya Oberoi, founder ...
Latest News
Peloton has secured a critical US$1bn five-year loan to shore up its finances. The loan ...
Latest News
Leisure Media has added another heavyweight to its line-up of CEOs for its inaugural HCM ...
Latest News
Empowered Brands has signed a deal with European staffless gym chain, Fit+, to be the ...
Latest News
Speaking to HCM for its 2024-2025 Handbook, which will be out next month, PureGym managing ...
Latest News
Leisure, lifestyle, wellness and entertainment growth investor, Imbiba, has invested in boutique gym brand, 1Rebel's ...
Latest News
Urban Gym Group will launch PILAT3S at ClubSportive in Amsterdam next month, to create a ...
HCM promotional features
Sponsored
Coaching workshops from Keith Smith and Adam Daniel have been designed to empower your team and transform your service
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
Sponsored
Francesca Cooper-Boden says health assessment services can boost health club retention
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
HCM magazine
Consumers’ growing love of strength training is to be welcomed, as this long-neglected modality has a renaissance, however, it’s vital we continue to make the case for cardio
HCM magazine
Pilates is having a moment. Steph Eaves asks suppliers how they’re responding to the demand
HCM magazine
HCM People

Jen Holland

CEO: Edinburgh Leisure
Edinburgh Council will have a £143m budget shortfall by 2028/29 and so must find ways to become more efficient
HCM magazine
We introduced good mood messaging, communicating the idea of exercise being ‘for the feeling’
HCM magazine
Speaking on the LIFTS podcast recently, Xponential Fitness CEO Anthony Geisler said participation in studio cycling is down globally. Kath Hudson decided to investigate
Featured supplier news
Featured supplier news: Places Leisure successfully launches myFitApp to enhance member experience
Places Leisure is a leading leisure centre operator with a mission to create active places and healthy people for communities to thrive.
Featured supplier news
Featured supplier news: Sue Anstiss' Game Changers podcast headed for Elevate 2024
Join us at Elevate from 12-13 June in London for a special one-off live recording of The Game Changers Podcast with Sue Anstiss, CEO of Fearless Women.
Company profiles
Company profile: Active IQ
The UK’s leading Ofqual-recognised awarding organisation for the physical activity sector, we offer over 100 ...
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Speedflex (Europe) Ltd. press release: Speedflex hosts networking golf day at Close House
Speedflex, renowned for its innovative approach to fitness, recently ventured into new territory by hosting its first-ever networking golf day at Close House, one of the most renowned golfing destinations in the UK.
Featured press releases
Wattbike Ltd press release: EXOS adds Wattbike to its supplier list
Wattbike, leaders in indoor cycling, is proud to announce that wattbike is now included as an official supplier with Exos, global experts in human performance and corporate wellbeing solutions.
Directory
Spa software
SpaBooker: Spa software
Snowroom
TechnoAlpin SpA: Snowroom
Cryotherapy
Art of Cryo: Cryotherapy
Lockers
Fitlockers: Lockers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
salt therapy products
Saltability: salt therapy products
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
06-06 Jun 2024
Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
10 Oct 2024
QEII Conference Centre, London,
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates

Latest news

Kerzner to expand Siro portfolio with recovery-focused hotels in Los Cabos and Riyadh

Kerzner International has announced plans to take its Siro brand to Mexico and Saudi Arabia
Siro hotels are designed to help guests unlock their peak mental and physical potential
Growth plans include at least 100 Siro-branded hotels worldwide
Siro Palmilla in Mexico and Siro Olaya Riyadh in Saudi Arabia set to open in 2027 and 2028 respectively
Siro is a direct response to the societal shift in attitudes towards sports and wellness
– Philippe Zuber
Credit: Kerzner International

Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and Saudi Arabia, following the launch of the inaugural Siro property in Dubai this February.

Designed to offer guests a holistic fitness and recovery experience, Siro’s destination hotels support guests to unlock their mental and physical potential through five key pillars: fitness, nutrition, sleep, recovery and mindfulness.

Health and wellbeing are a part of every step of the customer journey including access to extensive fitness and recovery facilities, nutritious F&B options and sanctuary-like guestrooms designed to promote recovery.

The destinations in Riyadh and Los Cabos will join the recently opened Siro One Za’abeel in Dubai, and the forthcoming Siro Boka Place in Montenegro, set to open in Q4 2024.

Grand plans

Kerzner wants to roll the Siro concept out worldwide and envisions opening at least 100 Siro-branded hotels, according to Zoe Wall, vice president Siro and wellness at Kerzner.

“Siro encapsulates the dynamic spirit of innovation that has been at the heart of Kerzner’s culture for more than 30 years of disrupting the hospitality sector,” said Philippe Zuber, CEO of Kerzner.

“It is a direct response to the societal shift in attitudes towards sports and wellness and was designed to be a rapid-growth challenger brand that enables Kerzner to expand our global footprint in the world’s most vibrant cities.

“The subsequent excitement we’re seeing among investors and developers is a testament to the market demand for this revolutionary new concept.”

Siro heads to MexicoSet to open in 2027 and developed by Fortem Capital, Siro Palmilla will be located in Los Cabos, on the southern tip of Mexico’s Baja California Peninsula.

Comprised of 120 keys and a cluster of Siro branded residences – 14 of which will be standalone villas, the site is part of a new masterplan development called Palmilla Reserve.

Located near One&Only Palmilla, a flagship property of the One&Only portfolio (also run and operated by Kerzner) and situated on a hillside overlooking the Palmilla Golf Club, the development offers sweeping views of the golf course, ocean and surrounding hills.

Saudi Arabian debut

Located in the city's business and residential district of Olaya, Siro Olaya Riyadh is forecast to open in 2028 and is being developed by 80 Real Estate Company.

Representing Kerzner’s first foray into Saudi Arabia, the 200-key property will be home to comprehensive fitness and recovery facilities.

More about KerznerThe growing Siro brand complements Kerzner’s portfolio of luxury and ultra-luxury resorts across the Atlantis, One&Only and Rare Finds brands.

Related news

Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100

05 Mar 2024
Following the launch of its Siro wellness hotel brand, in the form of Siro One ...

Kerzner’s first Siro fitness and recovery hotel now open in Dubai

26 Feb 2024
Kerzner International has ushered in a new era of wellness-centric hospitality and unveiled its highly-anticipated ...

Kerzner promotes Zoe Wall to VP of fitness and recovery hotel brand Siro

08 Jan 2024
Spa industry veteran Zoe Wall has been promoted to vice president of Siro and wellness ...
Related features

First person: By royal appointment

Spa Business 2024 issue 1
Lindsay Madden-Nadeau has a hypo-healing experience at Atlantis The Royal, Kerzner's sister property to the iconic Atlantis The Palm

Latest news

The JD Gyms Group has completed a deal to acquire Simply Gym from Bay Leisure.
Women’s health specialist, The Well HQ, has secured 'sweat equity' backing from Priya Oberoi, founder
Peloton has secured a critical US$1bn five-year loan to shore up its finances. The loan
Leisure Media has added another heavyweight to its line-up of CEOs for its inaugural HCM
Empowered Brands has signed a deal with European staffless gym chain, Fit+, to be the
Speaking to HCM for its 2024-2025 Handbook, which will be out next month, PureGym managing
Innovatise UK Ltd
Innovatise UK Ltd
In today's competitive fitness landscape, the key to success lies not only in providing exceptional
Leisure, lifestyle, wellness and entertainment growth investor, Imbiba, has invested in boutique gym brand, 1Rebel's
Urban Gym Group will launch PILAT3S at ClubSportive in Amsterdam next month, to create a
The American Council on Exercise has appointed Dr Cedric Bryant as its new CEO. Bryant
Sport England’s This Girl Can team has launched a new campaign, Let’s Get Out There,
Improving physical strength and fitness, mental health and confidence are the main reasons for joining
Speaking to HCM, global CEO of Lift Brands, Ty Menzies, has confirmed that the company
Elevate
Elevate
Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million.
Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it had been notified
Fast Fitness Japan, master franchisee of Anytime Fitness in Japan, has acquired Eighty-8 Health &
Xplor Technologies has unveiled a financing solution for small businesses, which aims to counter the
HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to
Peloton Interactive Inc is believed to be working to get its costs under control in
Alliance Leisure
Alliance Leisure
Complaints about group exercise have become a thing of the past for the Reynolds Group
Equinox, has teamed up with health platform, Function Health, to offer 100 comprehensive laboratory tests,
Having good levels of cardiorespiratory fitness cuts disease and premature death by 11 to 17
1 - 20 of 12,300
HCM promotional features
Sponsored
Coaching workshops from Keith Smith and Adam Daniel have been designed to empower your team and transform your service
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
Sponsored
Francesca Cooper-Boden says health assessment services can boost health club retention
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
HCM magazine
Consumers’ growing love of strength training is to be welcomed, as this long-neglected modality has a renaissance, however, it’s vital we continue to make the case for cardio
HCM magazine
Pilates is having a moment. Steph Eaves asks suppliers how they’re responding to the demand
HCM magazine
HCM People

Jen Holland

CEO: Edinburgh Leisure
Edinburgh Council will have a £143m budget shortfall by 2028/29 and so must find ways to become more efficient
HCM magazine
We introduced good mood messaging, communicating the idea of exercise being ‘for the feeling’
HCM magazine
Speaking on the LIFTS podcast recently, Xponential Fitness CEO Anthony Geisler said participation in studio cycling is down globally. Kath Hudson decided to investigate
HCM magazine
We have a fantastic opportunity in front of us to realise our vision of a happier and healthier world
HCM magazine
What needs to happen to integrate physical activity with healthcare? Leaders in the sector share their thoughts
HCM magazine
The Elevate trade show and conference comes to London next month. HCM gives the low down on what to look out for
HCM magazine
When a hefty round of investment coincided with the pandemic, the CEO of Midtown Athletic Clubs feared the company – founded by his grandfather – would go down on his watch. He talks to Kath Hudson about the pressure to keep the business afloat
HCM magazine
With the industry experiencing a huge swing towards strength training, researchers recommend continuing to make the case for cardio
HCM magazine
HCM People

Belinda Steward

MD of leisure, health and wellbeing, Places Leisure Places Leisure
We need to make it automatic that when people go to their doctor, they’re offered exercise rather than medication where appropriate
HCM magazine
Featured supplier news
Featured supplier news: Places Leisure successfully launches myFitApp to enhance member experience
Places Leisure is a leading leisure centre operator with a mission to create active places and healthy people for communities to thrive.
Featured supplier news
Featured supplier news: Sue Anstiss' Game Changers podcast headed for Elevate 2024
Join us at Elevate from 12-13 June in London for a special one-off live recording of The Game Changers Podcast with Sue Anstiss, CEO of Fearless Women.
Company profiles
Company profile: Active IQ
The UK’s leading Ofqual-recognised awarding organisation for the physical activity sector, we offer over 100 ...
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Speedflex (Europe) Ltd. press release: Speedflex hosts networking golf day at Close House
Speedflex, renowned for its innovative approach to fitness, recently ventured into new territory by hosting its first-ever networking golf day at Close House, one of the most renowned golfing destinations in the UK.
Featured press releases
Wattbike Ltd press release: EXOS adds Wattbike to its supplier list
Wattbike, leaders in indoor cycling, is proud to announce that wattbike is now included as an official supplier with Exos, global experts in human performance and corporate wellbeing solutions.
Directory
Spa software
SpaBooker: Spa software
Snowroom
TechnoAlpin SpA: Snowroom
Cryotherapy
Art of Cryo: Cryotherapy
Lockers
Fitlockers: Lockers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
salt therapy products
Saltability: salt therapy products
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
06-06 Jun 2024
Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
10 Oct 2024
QEII Conference Centre, London,
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Technogym
Technogym
Partner sites