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FITNESS, HEALTH, WELLNESS

features

Editor's letter: Physical literacy

A new initiative is defining and promoting physical literacy, creating a movement that could be a game-changer for the health and fitness industry

Published in Health Club Management 2023 issue 9
Developing physical literacy is a lifelong quest / photo: jacob lund
Developing physical literacy is a lifelong quest / photo: jacob lund
Imagine a population that’s in love with movement from babyhood to old age, supported by a strategy of prevention

Having a solid foundation in physical literacy from the early years onwards enables people to maintain their fitness levels throughout life, so they can realise their potential in their prime, while reducing the likelihood of things such as life changing falls in older age.

This month, a dedicated group of industry professionals has published a landmark paper, Physical Literacy Consensus Statement for England, which defines physical literacy for the first time. The project has taken 18 months to bring to fruition, with financial support from Sport England and the involvement of multiple agencies, experts and organisations. You can read more about it on page 33.

We humans love to do things we’re good at, so people who are physically literate are more likely to be drawn to physical activity and a healthy lifestyle, but we’re not born with these skills and need to be supported to fully achieve our potential at every age.

If children are never encouraged to test their limits physically – to lean to climb and swing, throw, catch, balance and jump – they will simply not learn these skills when the relevant developmental window is open.

If they’re told to sit still all day at school and rewarded for being physically passive, they’ll become sedentary teenagers who grow into sedentary adults and then the health and fitness industry will have a battle on its hands trying to engage them in exercise, while also working to undo a lifetime of less than optimal habits.

Imagine instead, a general population that’s in love with movement from babyhood, where children are encouraged to exercise and move at school, growing into adults with the skills on board to be able to enjoy physical activity. How much growth would our industies experience then?

With this new consensus statement hot off the press, now is the time to develop a global physical literacy strategy that can become a blueprint for every nation.

It must be based on prevention and a proactive approach, so we encourage the development of physical literacy at every stage of life, whether it’s post-natal interventions, school mentoring, workplace wellness or geriatric care: why are older people often only given access to balance training after they’ve had a serious fall, for example?

We’re creating a divided society, with those who are physically literate and those who are not at opposite ends of a continuum and the differences between them will continue to undermine societies and public institutions until this work is done and implemented.

The opportunity is a total game-changer.

Liz Terry, editor [email protected]

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2023/339238_699561.jpg
We need a global physical literacy strategy that can become a blueprint for every nation says HCM editor, Liz Terry.
Physical literacy, Liz Terry,Physical activity
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features

Editor's letter: Physical literacy

A new initiative is defining and promoting physical literacy, creating a movement that could be a game-changer for the health and fitness industry

Published in Health Club Management 2023 issue 9
Developing physical literacy is a lifelong quest / photo: jacob lund
Developing physical literacy is a lifelong quest / photo: jacob lund
Imagine a population that’s in love with movement from babyhood to old age, supported by a strategy of prevention

Having a solid foundation in physical literacy from the early years onwards enables people to maintain their fitness levels throughout life, so they can realise their potential in their prime, while reducing the likelihood of things such as life changing falls in older age.

This month, a dedicated group of industry professionals has published a landmark paper, Physical Literacy Consensus Statement for England, which defines physical literacy for the first time. The project has taken 18 months to bring to fruition, with financial support from Sport England and the involvement of multiple agencies, experts and organisations. You can read more about it on page 33.

We humans love to do things we’re good at, so people who are physically literate are more likely to be drawn to physical activity and a healthy lifestyle, but we’re not born with these skills and need to be supported to fully achieve our potential at every age.

If children are never encouraged to test their limits physically – to lean to climb and swing, throw, catch, balance and jump – they will simply not learn these skills when the relevant developmental window is open.

If they’re told to sit still all day at school and rewarded for being physically passive, they’ll become sedentary teenagers who grow into sedentary adults and then the health and fitness industry will have a battle on its hands trying to engage them in exercise, while also working to undo a lifetime of less than optimal habits.

Imagine instead, a general population that’s in love with movement from babyhood, where children are encouraged to exercise and move at school, growing into adults with the skills on board to be able to enjoy physical activity. How much growth would our industies experience then?

With this new consensus statement hot off the press, now is the time to develop a global physical literacy strategy that can become a blueprint for every nation.

It must be based on prevention and a proactive approach, so we encourage the development of physical literacy at every stage of life, whether it’s post-natal interventions, school mentoring, workplace wellness or geriatric care: why are older people often only given access to balance training after they’ve had a serious fall, for example?

We’re creating a divided society, with those who are physically literate and those who are not at opposite ends of a continuum and the differences between them will continue to undermine societies and public institutions until this work is done and implemented.

The opportunity is a total game-changer.

Liz Terry, editor [email protected]

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2023/339238_699561.jpg
We need a global physical literacy strategy that can become a blueprint for every nation says HCM editor, Liz Terry.
Physical literacy, Liz Terry,Physical activity
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Purpose Brands has announced its entry into the Italian market, having sold the franchise rights ...
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Fitness First UK is integrating red light therapy into its yoga and Pilates classes through ...
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Technogym has announced the launch of the Run X World Treadmill Championship, the first world ...
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Shocked by the UK loneliness statistics, charitable trust Mytime Active has been doubling down on ...
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Featured supplier news: Reaching the people most gyms miss: Bedford Gym & Swim Campaign delivers 410 new members
One of the biggest mistakes the fitness industry still makes is advertising almost exclusively to people who already look and live like gym members.
Company profiles
Company profile: Panatta Srl
Panatta's mission is to create machines that are aesthetically pleasing, functional and competitive in price ...
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Company profile: Wellhub
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Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
MyZone press release: Myzone global data reveals the building blocks of consistent exercise habits
A major new report from Myzone, the global leader in motivation technology for fitness, reveals how motivation becomes habit and how that transformation drives member retention and long-term business growth.
Featured press releases
GLL press release: GLL highlights the importance of drowning prevention to kids nationally as summer holidays near
School assemblies and water safety messages as part of swim lessons.   The UK's largest public pools and swim school operator, GLL, is providing timely activities during Drowning Prevention Week (13-20 June 2026) to raise awareness of water safety ahead of kids breaking up for the summer holidays.
Directory
Hot tubs
MSpa International Ltd: Hot tubs
Water experiences and hydrotherapy solutions
Aquaform s.r.l.: Water experiences and hydrotherapy solutions
Spa and beauty equipment
Living Earth Crafts: Spa and beauty equipment
Lockers
Crown Sports Lockers: Lockers
Industrial washing machines
Miele Company Limited: Industrial washing machines
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Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
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Y Felinheli, LL56 4QN
Newmark
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Diary dates
13-13 Jun 2026
Worldwide, Various,
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
Diary dates
22-22 Oct 2026
QEII Conference Centre, London,
Diary dates
26-29 Oct 2027
Koelnmesse Exhibition Centre, Cologne, Germany
Diary dates
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