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FITNESS, HEALTH, WELLNESS
Gold company profile

Precor

About us   |   Contact us   |  Company blog
Precor has been a pioneer in delivering fitness experiences for commercial customers for more than 40 years and our products and services span all major categories, including cardio, strength, functional fitness, group training, and connected solutions.
Find out more about Precor here...
Precor: News and press releases
28 Feb 2024
Precor, trusted fitness solution provider to more than 14,000 global facilities, has selected BeaverFit, the world’s largest supplier of fitness equipment to U.S. and NATO militaries, to design and manufacture their new functional training line.
23 Jan 2024
Precor made history in 2011 with the launch of the first connected fitness console. Since then, exercisers from over 340,000 facilities across 100 countries have completed an astonishing 1.2 billion workouts and counting on Precor-connected fitness cardio products.
16 Jan 2024
In response to the growth in strength training, Precor has launched its Resolute Multi- Stations.
20 Dec 2023
During extensive research, Precor found that exercisers relationship with digital content has shifted significantly in recent years, with most now preferring to stream their own content from their phone.
20 Dec 2023
Strength training continues to accelerate as a dominant industry trend. By every measure, fitness facilities are making more space for strength and functional training equipment, and cable-based multi-stations sit at the crossroads of selectorised strength, free weights, and functional training.
20 Jul 2023
Peloton has announced a multi-year partnership with Liverpool Football Club (LFC). Peloton is LFC’s first digital fitness partner with the partnership kicking off in pre-season for the 2023-24 season.
03 Jul 2023
Precor has signed a global distribution deal with Stages Cycling, manufacturer of commercial indoor cycles, power meters and cycle computers.
22 Jun 2023
Premium fitness equipment manufacturer and supplier, Precor, has made a series of appointments to its executive team, including a new UK Sales Leader.
01 Jun 2023
Leading fitness equipment manufacturer and supplier Precor is returning to Elevate for 2023 and sponsoring the Elevate Hub networking area and drinks.
30 Mar 2023
Precor is returning to FIBO for the first time since 2019, showcasing a host of new and exciting products.
29 Mar 2023
Frank O’Rourke, Precor’s newly-appointed senior vice president of global sales, talks to HCM about his passion for prevention over cure, and Precor’s next-generation innovations.
03 Mar 2023
A Peloton indoor cycling challenge has raised £22,500 for My Name'5 Doddie Foundation, a charity committed to helping improve the lives of those affected by Motor Neuron Disease.
Precor: featured in HCM and Fit Tech magazines
Health Club Management 2023 issue 11
Designing great training spaces requires product knowledge, inspired creativity and an understanding of the psychology of exercise. The experts explain their approach to Steph Eaves
Specifier: Runaway success
Health Club Management 2023 issue 11
Looking to refresh your treadmill offering? Suppliers give us the lowdown on their top-selling models
Show preview: Elevate 2023
Health Club Management 2023 issue 4
As the industry in the UK gears up for this annual trade event, HCM gives the lowdown on what you can expect
About Precor
Anytime Fitness Addlestone
Aberdeen Sports Village
What we can do for you
Precor Incorporated, headquartered in Greater Seattle, WA, has been a pioneer in delivering fitness experiences for commercial customers for more than 40 years.

Precor serves more than 100 countries worldwide with offices in the Americas, EMEA, and APAC and operates two U.S.-based manufacturing locations. Precor segments include commercial clubs/facilities and the verticals of Hospitality, Residential, Corporate, and Education.

Precor is a wholly-owned subsidiary of Peloton. Peloton uses technology, content and best-in-class instructors to empower its community.

Key products and services
Precor products and services span all major categories, including cardio, strength, functional fitness, group training, and connected solutions.

Precor began by launching the first ergonomically-sound rowing machine and has developed products that move with the natural motion of the human body ever since. Every breakthrough product and service Precor has partnered with or brought to market has always put fitness first.

In 2020, Precor reached the milestone of recording one billion workouts in its Preva® fitness cloud. That number represents more than 140,000 connected units in over 13,000 facilities. On average, Precor exercisers record more than 20 million minutes of workouts each day as recorded by the Precor digital platform Preva®.

case study: Gym Works
GymWorks has been a loyal Precor customer since the first site opened its doors in 2013. Now both GymWorks sites – Euxton and Fulwood, which opened in 2017 – have a full complement of Precor cardio and Icarian strength kit, plus Spinning bikes and Queenax rigs.

Owner Peter Guy explains: “I can’t speak highly enough of the care and support we’ve received from Precor. Having a bumper service package means 100 per cent peace of mind for me. If anything goes down, which of course happens – all kit from every manufacturer breaks from time to time – I know it’ll be back up and running within 24 to 48 hours.”

The reputation of Precor kit for rarely breaking down was one of its big USPs for Peter. Euxton has more than 250 exercise stations, Fulwood more than 450 and Precor dominates throughout.

“One of great things about Precor kit is it’s incredible reputation for longevity,” says Peter. “In my opinion, and I’ve been in this industry for a, long time, Precor EFX is the best cross trainer on the market due to its patented cross ramp system. But what really makes it stand out is it just doesn’t break down. And the Icarian strength kit just goes on – in Euxton it’s seven years old and still looks like it was fitted yesterday.”

For inevitable wear and tear, Peter and Precor are talking about creating what he calls a ‘battle pack’. “Some upholstery just wears more quickly than other parts so we’ve talked about having certain bits of kit stored on site, upholstery and cables for example, to allow engineers to do a really fast turnaround when there’s an issue. This sort of going above and beyond is what I have come to expect from Precor.

“In the rare times when something does break, all I have do is pick up phone and our engineer, Steve Bennison, has fixed it within two days. I can’t recommend him enough. He’s never stumped by anything,” says Peter.

For a club operator, Peter believes the most crucial thing for a service provider to get right is speed of turnaround. “Without a doubt – it has a direct impact on my members,” he says. “Service is critical, the last thing members want to see is kit out of action.

“The biggest complaint we get is when a piece of kit is out of order. By buying Precor kit and using their support package I’ve almost completely eradicated that particular complaint. I can only recommend Precor; they’ve been an integral part of the huge success of GymWorks.”
case study: Aberdeen Sports Village
The newly refurbished Aberdeen Sports Village (ASV) has recently undergone a £500,000 overhaul to enable it to offer a stronger user experience, with digital connectivity at its core.

The site, which reopened at the end of August 2019, has capacity for approximately 9,500 members. Since re-opening, membership has already increased by 17%.

Kris McIntosh, Health & Fitness Development Manager at ASV, says: “We’d come to the end of the lease agreement with our previous partner and knew we needed to update to enhance the atmosphere, modernise kit and, critically, move with industry trends in terms of tracking and usage. We’d seen a number of users considering moving to competitors who’d undergone refurbishments. It was time to up our game in order to compete.”

The key priority was to transform the gym into a modern, connected workout area with everything digitally linked. “Previously, we had limited access to equipment usage information but we didn’t know what kit was being utilised, when or how often. Footfall through the door was where our information stopped,” says Kris.

It’s for this reason that ASV selected Precor’s Preva – which captures workout data from CV machines and enables members to set and track goals, as well as earn virtual motivational badges. “From an operational standpoint, Preva gives us the ability to gather data like never before. We use it to check equipment status daily as well as for weekly and monthly usage reports,” says Kris. “We’ve used Preva to monitor footfall at peak times throughout the day, then scheduled our functional sessions around those peak time to utilise our offering more efficiently. From a maintenance perspective we have access to every piece of kit’s status. This allows us to highlight specific trends and instantly report faults or issues, which decreases downtime dramatically.”

Preva reports for October 2019 showed that ASV members completed 19,682 workouts in 5,550 hours – up 446 hours on the previous month.

Entirely connected
In March 2019, Precor partnered with global technology giant, Sony, to enable the delivery of digital exercise tracking on its strength kit, too. Sony’s Advagym means operators also using Preva can now offer a complete workout tracking journey – Preva stats are automatically downloaded to the Advagym app, giving users an entirely connected gym experience.

Kris says: “Sony Advagym sensors on our strength machines record reps and sets. Members touch their phone to the sensor ‘puck’ to start tracking their workout in real-time, with stats automatically uploaded to the app. I’ve been incredibly impressed. Our PTs and gym staff use the app to increase interaction with members and create bespoke training programmes so customers achieve their goals faster.

“I use the system to monitor utilisation so I know what kit’s being used, how often and when. The insights into user preferences are unreal. I can run reports on every single bit of kit. We had over 1.8 million repetitions across the fixed weight machines throughout September and the highest number of reps was on the cable machine, which clocked a total of 147,366 reps in the first month after opening. These are astonishing statistics.”

Mixing and matching
Based on customer feedback, ASV opted for Precor’s unique mix ‘n’ match on CV offering. “Because we have incredibly high footfall we went for 700-line treadmills for durability and functionally, with the higher grade P82 consoles,” says Kris. “The mix ‘n’ match option was a big part of our decision to work with Precor – it allowed us to adapt to exactly what our customers need but maintain that premium feel.”

Existing members also requested a better functional training area and high intensity equipment, so ASV installed the Assault Range and an Open Format Queenax Training Rig. The member demographic “is anyone and everyone, from students and over 60s to corporate, junior and family memberships,” says Kris.

For this reason running functional Queenax classes on the gym floor is vital for customer engagement. “We run Queenax HIIT, Stretch and Queenax Core. They meet the needs of every member, whatever their starting point – new members are coming in just for these classes. Since October, we’ve seen 54% occupancy and delivered Queenax to hundreds of customers.”

The centres NPS rating – the percentage of people who would recommend ASV to a friend or colleague – has leapt up to 49%, which is considered ‘great’ (0-30 = good, 30-70 = great).


For Kris and his team, the added value of working alongside Precor was their ability to help pull numerous suppliers together.

“Our sales rep Colin has been there right from the start. Always approachable, always helping to liaise with suppliers – from Netpulse and Hutchinson Tech to Marina Training Solutions. He was crucial in getting Advagym up and running,” says Kris. “He was the middle-man that helped hold the whole thing together and his problem-solving abilities were crucial for successful execution.”
Precor video gallery:
Plans for the next 12 months
The Precor mission is to develop personalised health and fitness experiences that help people live the lives they desire. Precor understands the need for operators to provide members with a seamlessly connected experience and are investing in research and development to deliver just that. The next year is about creating common sense synergies between Precor and Peloton so that, in bringing the two organisations together, we get the best of both worlds. Together Precor will be supporting customers to make sure their businesses are solid and stable within the reimagined consumption of fitness post-COVID.
Key personnel
Simon Overing, sales leader UK & export northern europe
Lauren Finnigan, EMEA regional marketing manager
Key customers
Customers include; Anytime Fitness, The énergie Group, Pure Gym and Hilton Hotels, plus numerous single site operators, education facilities, local authorities and trusts.
Testimonial
“When we are at the stage of choosing the equipment, it was an easy decision. The high-quality look and feel and the overall performance of Precor equipment played a part, but the team’s involvement and experience, and the added value the company offers, secured it for us.”
– Zac Passmore, Anytime Fitness Franchisee
Precor
Tel: +44 1276 548 528
Address: Lyon Way, Frimley, Surrey, GU16 7ER, United Kingdom
Simon Overing, sales leader UK & export northern europe
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Gold company profile

Precor

About us   |   Contact us   |  Company blog
Precor has been a pioneer in delivering fitness experiences for commercial customers for more than 40 years and our products and services span all major categories, including cardio, strength, functional fitness, group training, and connected solutions.
Find out more about Precor here...
Precor: News and press releases
28 Feb 2024
Precor, trusted fitness solution provider to more than 14,000 global facilities, has selected BeaverFit, the world’s largest supplier of fitness equipment to U.S. and NATO militaries, to design and manufacture their new functional training line.
23 Jan 2024
Precor made history in 2011 with the launch of the first connected fitness console. Since then, exercisers from over 340,000 facilities across 100 countries have completed an astonishing 1.2 billion workouts and counting on Precor-connected fitness cardio products.
16 Jan 2024
In response to the growth in strength training, Precor has launched its Resolute Multi- Stations.
20 Dec 2023
During extensive research, Precor found that exercisers relationship with digital content has shifted significantly in recent years, with most now preferring to stream their own content from their phone.
20 Dec 2023
Strength training continues to accelerate as a dominant industry trend. By every measure, fitness facilities are making more space for strength and functional training equipment, and cable-based multi-stations sit at the crossroads of selectorised strength, free weights, and functional training.
20 Jul 2023
Peloton has announced a multi-year partnership with Liverpool Football Club (LFC). Peloton is LFC’s first digital fitness partner with the partnership kicking off in pre-season for the 2023-24 season.
03 Jul 2023
Precor has signed a global distribution deal with Stages Cycling, manufacturer of commercial indoor cycles, power meters and cycle computers.
22 Jun 2023
Premium fitness equipment manufacturer and supplier, Precor, has made a series of appointments to its executive team, including a new UK Sales Leader.
01 Jun 2023
Leading fitness equipment manufacturer and supplier Precor is returning to Elevate for 2023 and sponsoring the Elevate Hub networking area and drinks.
30 Mar 2023
Precor is returning to FIBO for the first time since 2019, showcasing a host of new and exciting products.
29 Mar 2023
Frank O’Rourke, Precor’s newly-appointed senior vice president of global sales, talks to HCM about his passion for prevention over cure, and Precor’s next-generation innovations.
03 Mar 2023
A Peloton indoor cycling challenge has raised £22,500 for My Name'5 Doddie Foundation, a charity committed to helping improve the lives of those affected by Motor Neuron Disease.
Precor: featured in HCM and Fit Tech magazines
Health Club Management 2023 issue 11
Designing great training spaces requires product knowledge, inspired creativity and an understanding of the psychology of exercise. The experts explain their approach to Steph Eaves
Specifier: Runaway success
Health Club Management 2023 issue 11
Looking to refresh your treadmill offering? Suppliers give us the lowdown on their top-selling models
Show preview: Elevate 2023
Health Club Management 2023 issue 4
As the industry in the UK gears up for this annual trade event, HCM gives the lowdown on what you can expect
About Precor
Anytime Fitness Addlestone
Aberdeen Sports Village
What we can do for you
Precor Incorporated, headquartered in Greater Seattle, WA, has been a pioneer in delivering fitness experiences for commercial customers for more than 40 years.

Precor serves more than 100 countries worldwide with offices in the Americas, EMEA, and APAC and operates two U.S.-based manufacturing locations. Precor segments include commercial clubs/facilities and the verticals of Hospitality, Residential, Corporate, and Education.

Precor is a wholly-owned subsidiary of Peloton. Peloton uses technology, content and best-in-class instructors to empower its community.

Key products and services
Precor products and services span all major categories, including cardio, strength, functional fitness, group training, and connected solutions.

Precor began by launching the first ergonomically-sound rowing machine and has developed products that move with the natural motion of the human body ever since. Every breakthrough product and service Precor has partnered with or brought to market has always put fitness first.

In 2020, Precor reached the milestone of recording one billion workouts in its Preva® fitness cloud. That number represents more than 140,000 connected units in over 13,000 facilities. On average, Precor exercisers record more than 20 million minutes of workouts each day as recorded by the Precor digital platform Preva®.

case study: Gym Works
GymWorks has been a loyal Precor customer since the first site opened its doors in 2013. Now both GymWorks sites – Euxton and Fulwood, which opened in 2017 – have a full complement of Precor cardio and Icarian strength kit, plus Spinning bikes and Queenax rigs.

Owner Peter Guy explains: “I can’t speak highly enough of the care and support we’ve received from Precor. Having a bumper service package means 100 per cent peace of mind for me. If anything goes down, which of course happens – all kit from every manufacturer breaks from time to time – I know it’ll be back up and running within 24 to 48 hours.”

The reputation of Precor kit for rarely breaking down was one of its big USPs for Peter. Euxton has more than 250 exercise stations, Fulwood more than 450 and Precor dominates throughout.

“One of great things about Precor kit is it’s incredible reputation for longevity,” says Peter. “In my opinion, and I’ve been in this industry for a, long time, Precor EFX is the best cross trainer on the market due to its patented cross ramp system. But what really makes it stand out is it just doesn’t break down. And the Icarian strength kit just goes on – in Euxton it’s seven years old and still looks like it was fitted yesterday.”

For inevitable wear and tear, Peter and Precor are talking about creating what he calls a ‘battle pack’. “Some upholstery just wears more quickly than other parts so we’ve talked about having certain bits of kit stored on site, upholstery and cables for example, to allow engineers to do a really fast turnaround when there’s an issue. This sort of going above and beyond is what I have come to expect from Precor.

“In the rare times when something does break, all I have do is pick up phone and our engineer, Steve Bennison, has fixed it within two days. I can’t recommend him enough. He’s never stumped by anything,” says Peter.

For a club operator, Peter believes the most crucial thing for a service provider to get right is speed of turnaround. “Without a doubt – it has a direct impact on my members,” he says. “Service is critical, the last thing members want to see is kit out of action.

“The biggest complaint we get is when a piece of kit is out of order. By buying Precor kit and using their support package I’ve almost completely eradicated that particular complaint. I can only recommend Precor; they’ve been an integral part of the huge success of GymWorks.”
case study: Aberdeen Sports Village
The newly refurbished Aberdeen Sports Village (ASV) has recently undergone a £500,000 overhaul to enable it to offer a stronger user experience, with digital connectivity at its core.

The site, which reopened at the end of August 2019, has capacity for approximately 9,500 members. Since re-opening, membership has already increased by 17%.

Kris McIntosh, Health & Fitness Development Manager at ASV, says: “We’d come to the end of the lease agreement with our previous partner and knew we needed to update to enhance the atmosphere, modernise kit and, critically, move with industry trends in terms of tracking and usage. We’d seen a number of users considering moving to competitors who’d undergone refurbishments. It was time to up our game in order to compete.”

The key priority was to transform the gym into a modern, connected workout area with everything digitally linked. “Previously, we had limited access to equipment usage information but we didn’t know what kit was being utilised, when or how often. Footfall through the door was where our information stopped,” says Kris.

It’s for this reason that ASV selected Precor’s Preva – which captures workout data from CV machines and enables members to set and track goals, as well as earn virtual motivational badges. “From an operational standpoint, Preva gives us the ability to gather data like never before. We use it to check equipment status daily as well as for weekly and monthly usage reports,” says Kris. “We’ve used Preva to monitor footfall at peak times throughout the day, then scheduled our functional sessions around those peak time to utilise our offering more efficiently. From a maintenance perspective we have access to every piece of kit’s status. This allows us to highlight specific trends and instantly report faults or issues, which decreases downtime dramatically.”

Preva reports for October 2019 showed that ASV members completed 19,682 workouts in 5,550 hours – up 446 hours on the previous month.

Entirely connected
In March 2019, Precor partnered with global technology giant, Sony, to enable the delivery of digital exercise tracking on its strength kit, too. Sony’s Advagym means operators also using Preva can now offer a complete workout tracking journey – Preva stats are automatically downloaded to the Advagym app, giving users an entirely connected gym experience.

Kris says: “Sony Advagym sensors on our strength machines record reps and sets. Members touch their phone to the sensor ‘puck’ to start tracking their workout in real-time, with stats automatically uploaded to the app. I’ve been incredibly impressed. Our PTs and gym staff use the app to increase interaction with members and create bespoke training programmes so customers achieve their goals faster.

“I use the system to monitor utilisation so I know what kit’s being used, how often and when. The insights into user preferences are unreal. I can run reports on every single bit of kit. We had over 1.8 million repetitions across the fixed weight machines throughout September and the highest number of reps was on the cable machine, which clocked a total of 147,366 reps in the first month after opening. These are astonishing statistics.”

Mixing and matching
Based on customer feedback, ASV opted for Precor’s unique mix ‘n’ match on CV offering. “Because we have incredibly high footfall we went for 700-line treadmills for durability and functionally, with the higher grade P82 consoles,” says Kris. “The mix ‘n’ match option was a big part of our decision to work with Precor – it allowed us to adapt to exactly what our customers need but maintain that premium feel.”

Existing members also requested a better functional training area and high intensity equipment, so ASV installed the Assault Range and an Open Format Queenax Training Rig. The member demographic “is anyone and everyone, from students and over 60s to corporate, junior and family memberships,” says Kris.

For this reason running functional Queenax classes on the gym floor is vital for customer engagement. “We run Queenax HIIT, Stretch and Queenax Core. They meet the needs of every member, whatever their starting point – new members are coming in just for these classes. Since October, we’ve seen 54% occupancy and delivered Queenax to hundreds of customers.”

The centres NPS rating – the percentage of people who would recommend ASV to a friend or colleague – has leapt up to 49%, which is considered ‘great’ (0-30 = good, 30-70 = great).


For Kris and his team, the added value of working alongside Precor was their ability to help pull numerous suppliers together.

“Our sales rep Colin has been there right from the start. Always approachable, always helping to liaise with suppliers – from Netpulse and Hutchinson Tech to Marina Training Solutions. He was crucial in getting Advagym up and running,” says Kris. “He was the middle-man that helped hold the whole thing together and his problem-solving abilities were crucial for successful execution.”
Precor
Tel: +44 1276 548 528
Address: Lyon Way, Frimley, Surrey, GU16 7ER, United Kingdom
Simon Overing, sales leader UK & export northern europe
Precor video gallery:
Key personnel
Simon Overing, sales leader UK & export northern europe
Lauren Finnigan, EMEA regional marketing manager
Key customers
Customers include; Anytime Fitness, The énergie Group, Pure Gym and Hilton Hotels, plus numerous single site operators, education facilities, local authorities and trusts.
Plans for the next 12 months
The Precor mission is to develop personalised health and fitness experiences that help people live the lives they desire. Precor understands the need for operators to provide members with a seamlessly connected experience and are investing in research and development to deliver just that. The next year is about creating common sense synergies between Precor and Peloton so that, in bringing the two organisations together, we get the best of both worlds. Together Precor will be supporting customers to make sure their businesses are solid and stable within the reimagined consumption of fitness post-COVID.
Testimonial
“When we are at the stage of choosing the equipment, it was an easy decision. The high-quality look and feel and the overall performance of Precor equipment played a part, but the team’s involvement and experience, and the added value the company offers, secured it for us.”
– Zac Passmore, Anytime Fitness Franchisee
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