press release: Precor
Gold company profile | Precor
PRESS RELEASE
Precor Partners with new distribution partner, Canali System in Italy
14 Jul 2025
A selection of Precor strength equipment / Precor
In this new relationship, Canali System assumes responsibility for sales, installation, service, and warehousing of Precor's products, giving Precor direct representation in the region and ensuring world-class service levels and support.
Canali System’s long-established reputation and presence in Italy will ensure Precor’s continued commitment to new and existing customers in the region, strengthening product availability and the ownership experience. Further benefits to the partnership include:
Brand Synergy and Enhanced Expertise: Aligning with Canali System, a brand known locally for its scientific approach, leverages the expertise of both brands to increase market penetration and customer experience within the Italian region.
Complete Fitness and Wellness Solutions: Canali System now offers Precor’s full portfolio of strength, cardio, connected fitness and wellness products, which also includes Glutebuilder, Stages Cycling and Assault Fitness. In addition, Canali System’s unique Auxotonic 2.0 and Flexibility lines mean customers will receive a complete, turnkey solution.
Derek Burke, Senior Business Manager at Precor, says: "We are excited to announce our partnership with Canali System. Like Precor, they are a brand at the forefront of innovation in the fitness industry. There is huge demand and desire for Precor in the Italian market, which we experienced firsthand at RiminiWellness recently and we’re looking forward to continued growth in this important market.”
Marco Bovolini, President of Holding Nord Group, Canali's Parent company, comments: “This partnership was born from the desire to integrate our expertise and the quality of our services with the globally recognized excellence of Precor. By joining forces, we aim to offer our customers an even more complete, innovative range of products that exceed the needs of exercisers.”
Derek Burke and Marco Bovolini / Precor/Canali System
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Fitness Worx Gyms, which operates in the Midlands, has confirmed work is underway on its
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HCM NEWS: Precor launches glute machine
Developed in partnership with Glutebuilder and exclusively available from Precor, the
Glutebuilder plate-loaded line is a full range of products targeting the glutes, legs and
hip muscles.
Precor made history in 2011 with the launch of the first connected fitness console. Since
then, exercisers from over 340,000 facilities across 100 countries have completed an
astonishing 1.2 billion workouts and counting on Precor-connected fitness cardio products.
In response to the growth in strength training, Precor has launched its Resolute Multi-
Stations.
Precor: featured in HCM and Fit Tech magazines
Strength: Show of force
Strength training is evolving,
driven by changing consumer
preferences. Julie Cramer talks
to innovators about how their
products are meeting this demand
Concepts : Design for success
Julie Cramer looks at
gym projects where
the combination of
expert-led design
and functionality
have elevated the
space to a new level
Specifier: Show of strength
With the popularity of strength and resistance training
driving change on the gym floor, Julie Cramer asks
suppliers what innovations they’re bringing to market
Specifier: Stronger than ever
Steph Eaves asks suppliers
how increased interest in
strength training is changing
the focus of their businesses
Precor
Tel: +44 1276 548 528
Email: [email protected]
Address:
Lyon Way,
Frimley,
Surrey,
GU16 7ER,
United Kingdom
Simon Overing, sales director, EMEA
Precor video gallery:
Key personnel
Simon Overing, sales director, EMEA
Lauren Finnigan, marketing manager, EMEA
Lauren Finnigan, marketing manager, EMEA
Key customers
Key customers include:
• David Lloyd Clubs,
• Anytime Fitness, and
• Hilton Hotels,
...plus numerous single site operators, education facilities, local authorities and trusts.
• David Lloyd Clubs,
• Anytime Fitness, and
• Hilton Hotels,
...plus numerous single site operators, education facilities, local authorities and trusts.
Plans for the next 12 months
We will continue to develop and bring to market innovative fitness and wellness solutions.
Our upcoming plans include the Breakaway Treadmill; our first Slat Belt Treadmill, three new Glutebuilder products along with guides and support for creating high-impact glute training zones.
We will also continue to develop our connected fitness solutions, with the deployment of smart watch and smart wallet functionality.
Sustainability will continue to feature heavily in our future planning. We are committed to building better products – and a better planet – and our sustainability roadmap emphasises continuous innovation and adaptation to drive forward-thinking solutions for energy efficiency and environmental stewardship.
Our upcoming plans include the Breakaway Treadmill; our first Slat Belt Treadmill, three new Glutebuilder products along with guides and support for creating high-impact glute training zones.
We will also continue to develop our connected fitness solutions, with the deployment of smart watch and smart wallet functionality.
Sustainability will continue to feature heavily in our future planning. We are committed to building better products – and a better planet – and our sustainability roadmap emphasises continuous innovation and adaptation to drive forward-thinking solutions for energy efficiency and environmental stewardship.
Testimonial
“When we are at the stage of choosing the equipment, it was an easy decision. The high-quality look and feel and the overall performance of Precor equipment played a part, but the team’s involvement and experience, and the added value the company offers, secured it for us.”
– Zac Passmore, Anytime Fitness Franchisee
– Zac Passmore, Anytime Fitness Franchisee
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