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press release: Balanced Body®

Pilates Powerhouse: Surrey health club launches new reformer pilates studio

05 Jun 2024
The Thames Club has launched a new, dedicated Reformer Pilates studio / The Thames Club
In response to growing member and community demand for Reformer Pilates, The Thames Club has launched a new, dedicated Reformer Pilates studio as part of its Hot Yoga Club brand.

Located just outside of Staines town centre on the River Thames, a few miles West of central London, The Thames Club is a multi service health club with a reputation for innovation. In 2018, The Club introduced a dedicated Hot Yoga Club within the footprint of the existing club, creating a completely standalone brand and membership in recognition of a growing demand for a more holistic approach to health and wellbeing.

The Hot Yoga Club has been a huge success, growing the total membership base and driving new revenue. In a bid to continue to grow the appeal, evolve the offering and optimise revenue, in 2022, Managing Director, Peter Williams, and Studio Manager, Laura Hedges, added a small Reformer Pilates studio to the offer.

Laura explains: “The dedicated Reformer Pilates studio was a hit from the start. In addition to existing Hot Yoga Club and Health Club members making bookings, the new Reformer Pilates studio started to attract new members from the community, growing our membership and revenue. Two years on and the studio is unable to keep up with the demand, with a large proportion of classes attracting a waiting list. In response to this, we have relocated the Reformer Pilates studio into a larger space on the first floor, next to the Hot Yoga studio, and added three new Balanced Body® Allegro® 1 Reformers.

“We researched different Pilates Reformer suppliers and Balanced Body® was the stand-out. Our incumbent Reformers were Balanced Body® Allegro® 1’s so adding 3 new Allegro® 1’s made perfect sense from a continuity perspective. We have now added 3 Reformers to our existing 5 to create a dedicated 8-Reformer Pilates studio.

The uplift in the popularity of Reformer Pilates experienced by The Thames Club is mirrored globally. Giving his thoughts on why Reformer Pilates has suddenly become a global sensation, Peter Williams says: “Pilates is such a diverse modality, supporting a wide array of mental and physical health drivers. It can be adapted to train strength, bone density, balance, mobility, flexibility, agility and power, so it is easy to understand why it has such wide member appeal. Thanks to many celebrities and influencers sharing their positive Reformer experiences on social media and a general wake up to the diversity of outcomes Reformer Pilates promotes, has created a perfect storm and seen the popularity of the modality skyrocket.

“At The Thames Club, we are attracting engagement from across a broad range of demographic groups and are seeing increasing engagement with men.

Our ambition is to ensure that The Thames Club and Hot Yoga Club can grant access to everyone who wants to get involved. Not only is this good for the individuals and our community, it is also good for The Club because it drives the revenue we need to keep reinvesting and providing services aligned to ever changing consumer needs.”

The new 8-Reformer Pilates studio launched at The Thames Club week commencing April 8, 2024. The Club is currently timetabling 30+ classes per week, catering for all abilities from beginners through to seasoned Reformer Pilates practitioners.

Speaking of the partnership, Mark Mailhot, Commercial Fitness Sales Manager, Balanced Body, adds: “It is fantastic to see The Thames Club respond to consumer demand so positively and so quickly. Reformer Pilates offers club and studio operators an incredible service and revenue opportunity with most consumers still willing to pay a premium for high quality Reformer Pilates experiences. I can’t think of any other modality which has the potential to deliver such a high financial return per square metre of floor space. We look forward to fully supporting The Thames Club and Hot Yoga Club on their onward journey.”

The small Reformer Pilates studio is part of the facility's Hot Yoga Club / The Thames Club
The Thames Club is a multi service health club with a reputation for innovation / The Thames Club
More press releases and updates from Balanced Body®:
Balanced Body, global leaders in Pilates equipment and education, continues to expand its UK operation with the launch of a west London Authorised Training Centre from which to showcase its equipment and professional education offerings.
Balanced Body ®, global leaders in Pilates equipment and education, have received Active IQ endorsement for its newly launched professional education programme specifically designed to upskill fitness instructors with a Group Reformer Pilates certification in direct response to global market demand.
In a move to plug the growing gap between consumer demand for Group Reformer Pilates and qualified instructors, Balanced Body Education has launched a new professional education program specifically designed to up-skill instructors already teaching in a fitness setting.
Award-winning classical Pilates studio, Exhale Pilates, has opened a new site in the heart of Marylebone, London, furnished with Contrology® apparatus from Balanced Body, global provider of Pilates equipment and education with a trading history spanning more than 45 years.
New Reformer Pilates studio, Avalon Pilates, has opened in Clapham, South West London with an ‘Aussie-style’ aesthetic and offering reflecting the passion of owner, Anna Mounsey-Heysham, who first fell in love with Pilates whilst living in Sydney where she discovered the fitness, health and rehabilitation benefits of Pilates first hand.
Balanced Body®: featured in HCM and Fit Tech magazines
Show preview: Elevate 2023
As the industry in the UK gears up for this annual trade event, HCM gives the lowdown on what you can expect
Balanced Body®
Tel: 0800 014 8207
Address: 5909 88th Street, Sacramento, CA 95828, United States
Ken Endelman, CEO & Founder
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Balanced Body press release: Pilates Powerhouse: Surrey health club launches new reformer pilates studio
In response to growing member and community demand for Reformer Pilates, The Thames Club has launched a new, dedicated Reformer Pilates studio as part of its Hot Yoga Club brand.
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press release: Balanced Body®

Pilates Powerhouse: Surrey health club launches new reformer pilates studio

05 Jun 2024
The Thames Club has launched a new, dedicated Reformer Pilates studio / The Thames Club
In response to growing member and community demand for Reformer Pilates, The Thames Club has launched a new, dedicated Reformer Pilates studio as part of its Hot Yoga Club brand.

Located just outside of Staines town centre on the River Thames, a few miles West of central London, The Thames Club is a multi service health club with a reputation for innovation. In 2018, The Club introduced a dedicated Hot Yoga Club within the footprint of the existing club, creating a completely standalone brand and membership in recognition of a growing demand for a more holistic approach to health and wellbeing.

The Hot Yoga Club has been a huge success, growing the total membership base and driving new revenue. In a bid to continue to grow the appeal, evolve the offering and optimise revenue, in 2022, Managing Director, Peter Williams, and Studio Manager, Laura Hedges, added a small Reformer Pilates studio to the offer.

Laura explains: “The dedicated Reformer Pilates studio was a hit from the start. In addition to existing Hot Yoga Club and Health Club members making bookings, the new Reformer Pilates studio started to attract new members from the community, growing our membership and revenue. Two years on and the studio is unable to keep up with the demand, with a large proportion of classes attracting a waiting list. In response to this, we have relocated the Reformer Pilates studio into a larger space on the first floor, next to the Hot Yoga studio, and added three new Balanced Body® Allegro® 1 Reformers.

“We researched different Pilates Reformer suppliers and Balanced Body® was the stand-out. Our incumbent Reformers were Balanced Body® Allegro® 1’s so adding 3 new Allegro® 1’s made perfect sense from a continuity perspective. We have now added 3 Reformers to our existing 5 to create a dedicated 8-Reformer Pilates studio.

The uplift in the popularity of Reformer Pilates experienced by The Thames Club is mirrored globally. Giving his thoughts on why Reformer Pilates has suddenly become a global sensation, Peter Williams says: “Pilates is such a diverse modality, supporting a wide array of mental and physical health drivers. It can be adapted to train strength, bone density, balance, mobility, flexibility, agility and power, so it is easy to understand why it has such wide member appeal. Thanks to many celebrities and influencers sharing their positive Reformer experiences on social media and a general wake up to the diversity of outcomes Reformer Pilates promotes, has created a perfect storm and seen the popularity of the modality skyrocket.

“At The Thames Club, we are attracting engagement from across a broad range of demographic groups and are seeing increasing engagement with men.

Our ambition is to ensure that The Thames Club and Hot Yoga Club can grant access to everyone who wants to get involved. Not only is this good for the individuals and our community, it is also good for The Club because it drives the revenue we need to keep reinvesting and providing services aligned to ever changing consumer needs.”

The new 8-Reformer Pilates studio launched at The Thames Club week commencing April 8, 2024. The Club is currently timetabling 30+ classes per week, catering for all abilities from beginners through to seasoned Reformer Pilates practitioners.

Speaking of the partnership, Mark Mailhot, Commercial Fitness Sales Manager, Balanced Body, adds: “It is fantastic to see The Thames Club respond to consumer demand so positively and so quickly. Reformer Pilates offers club and studio operators an incredible service and revenue opportunity with most consumers still willing to pay a premium for high quality Reformer Pilates experiences. I can’t think of any other modality which has the potential to deliver such a high financial return per square metre of floor space. We look forward to fully supporting The Thames Club and Hot Yoga Club on their onward journey.”

The small Reformer Pilates studio is part of the facility's Hot Yoga Club / The Thames Club
The Thames Club is a multi service health club with a reputation for innovation / The Thames Club
More press releases and updates from Balanced Body®:
Balanced Body, global leaders in Pilates equipment and education, continues to expand its UK operation with the launch of a west London Authorised Training Centre from which to showcase its equipment and professional education offerings.
Balanced Body ®, global leaders in Pilates equipment and education, have received Active IQ endorsement for its newly launched professional education programme specifically designed to upskill fitness instructors with a Group Reformer Pilates certification in direct response to global market demand.
In a move to plug the growing gap between consumer demand for Group Reformer Pilates and qualified instructors, Balanced Body Education has launched a new professional education program specifically designed to up-skill instructors already teaching in a fitness setting.
Award-winning classical Pilates studio, Exhale Pilates, has opened a new site in the heart of Marylebone, London, furnished with Contrology® apparatus from Balanced Body, global provider of Pilates equipment and education with a trading history spanning more than 45 years.
New Reformer Pilates studio, Avalon Pilates, has opened in Clapham, South West London with an ‘Aussie-style’ aesthetic and offering reflecting the passion of owner, Anna Mounsey-Heysham, who first fell in love with Pilates whilst living in Sydney where she discovered the fitness, health and rehabilitation benefits of Pilates first hand.
Balanced Body®: featured in HCM and Fit Tech magazines
Show preview: Elevate 2023
As the industry in the UK gears up for this annual trade event, HCM gives the lowdown on what you can expect
Balanced Body®
Tel: 0800 014 8207
Address: 5909 88th Street, Sacramento, CA 95828, United States
Ken Endelman, CEO & Founder
Balanced Body® video gallery:
Key personnel
Ken Endelman, CEO & Founder
Joy Puleo, Director of Education
Chanin Cook, Director of Marketing
Katherine Ryzhova, Business Development Manager UK
Key customers
Ten Health & Fitness
1Rebel
Club Pilates
Lifetime
Equinox
KX Pilates
Frame
LA Fitness
Plans for the next 12 months
This year, we’re launching Balanced Body Education® Pilates training for fitness professionals that upskills existing club staff, empowering them to design and lead effective Pilates and Pilates-inspired classes. Balanced Body® will work to grow the Group Reformer and Pilates market by partnering with UK operators to deliver bespoke movement experiences as well as launch new products later this year.
Testimonial
" Every Studio we’ve opened since 2007, we’ve equipped with Balanced Body Reformers - including our new Kings Cross flagship studio. There are good reasons why they remain our brand of choice. One, the relationship we have with Ken, and the Balanced Body team. And two, the equipment you use says a lot about you as a brand. They’re not cheap but you absolutely get what you pay for. Their reformers are rock solid, easy to adjust and practically indestructible - despite some of our clients’ best efforts!"
– Justin Rogers, Creative Director, Ten Health & Fitness
Testimonial
Balanced Body equipment was essential in providing LifeTime customers with premium Pilates experiences. They are exceptional in terms of quality, timeliness, and customer service. Our account manager provided on-time consultation, equipment, and parts delivery for our 200+ locations. Balanced Body even customized a reformer to meet the needs of our discerning Pilates instructors! I highly recommend Balanced Body as the best Pilates partner.
– Eduardo Perez, consultant, Pilates club industry and former Director of Pilates, LifeTime Inc
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