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Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Speedflex: Front and centre

Village Health and Wellness Clubs has put Speedflex Blade at the centre of its new HIIT concept

Published in Health Club Management 2023 issue 9
Blade Blast classes are a hit at Village Health and Wellness / Speedflex/action group
Blade Blast classes are a hit at Village Health and Wellness / Speedflex/action group

Village Health and Wellness Clubs has launched a brand new gym-floor HIIT concept, centred around the Speedflex Blade. The hotly anticipated class – titled Blade Blast – rolled out to 21 sites last month and is already proving popular with members, with 90 per cent of classes fully booked.

Blade Blast centres around quick bursts of work on the Speedflex Blade, combined with functional and floor-based moves. In only 20 minutes, members are offered an effective, total-body workout, designed to sculpt the body and boost the metabolism to burn optimum calories.

The Blade is the ideal equipment to provide a cardio burst in a class setting, thanks to its isokinetic functionality which means there’s no need to adjust the settings from person to person. A super-fit individual can jump straight on after a deconditioned individual and the Blade will respond to the fitness of the user.

The other huge benefit of training on the Blade is that it provides high-intensity workouts but with low impact, meaning no stress or pressure on the joints, and because there is no DOMS, there are no aches and pains the following day – ensuring people come back for more.

Twice a day
Village is currently running Blade Blast classes twice a day, at peak times, but thanks to on-screen content, Blades are also getting plenty of use outside timetabled sessions. They come with over 100 on-demand workouts at the touch of a button, from quick 10 minute sessions and warm ups, to full-body 45 minute workouts, all led by expert Speedflex trainers through the built-in screen.

“Speedflex Blade was the perfect choice for our gym-floor HIIT circuit, helping us further elevate the member experience with this unique equipment,” says Andy Logan, head of national leisure operations for Village.

“Members of all fitness levels can use the Blade and immediately exercise at the right level, without needing to adjust settings, since the machine responds to the force of the user,” he explains. ”The addition of on-demand workout content via a built-in touchscreen, means the equipment is popular outside timetabled sessions too.”

Village Health and Wellness has 33 clubs across the UK kitted out with premium equipment, heated pools and also delivers Les Mills classes.

"Speedflex Blade was the perfect choice for our gym-floor HIIT circuit" – Andy Logan, national leisure operations for Village

Why Village members love Blade Blast

• Burns calories in a short amount of time, making it an efficient workout option

• Allows them to exercise to their maximum capacity, guided by expert instructors

• Minimises muscle soreness, whilst toning and sculpting the body

• Helps to reduce body fat, while improving muscular endurance

• Great for heart and lung health

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https://www.leisureopportunities.co.uk/images/2023/477506_693258.jpg
Speedflex is working with Village Health & Wellness on workouts that can cater for all levels due to isokinetic resistance. #sponsoredpost
Speedflex, Village Health and Wellness Clubs, Speedflex blade, HIIT,DOMS, isokinetic
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features

Supplier showcase: Speedflex: Front and centre

Village Health and Wellness Clubs has put Speedflex Blade at the centre of its new HIIT concept

Published in Health Club Management 2023 issue 9
Blade Blast classes are a hit at Village Health and Wellness / Speedflex/action group
Blade Blast classes are a hit at Village Health and Wellness / Speedflex/action group

Village Health and Wellness Clubs has launched a brand new gym-floor HIIT concept, centred around the Speedflex Blade. The hotly anticipated class – titled Blade Blast – rolled out to 21 sites last month and is already proving popular with members, with 90 per cent of classes fully booked.

Blade Blast centres around quick bursts of work on the Speedflex Blade, combined with functional and floor-based moves. In only 20 minutes, members are offered an effective, total-body workout, designed to sculpt the body and boost the metabolism to burn optimum calories.

The Blade is the ideal equipment to provide a cardio burst in a class setting, thanks to its isokinetic functionality which means there’s no need to adjust the settings from person to person. A super-fit individual can jump straight on after a deconditioned individual and the Blade will respond to the fitness of the user.

The other huge benefit of training on the Blade is that it provides high-intensity workouts but with low impact, meaning no stress or pressure on the joints, and because there is no DOMS, there are no aches and pains the following day – ensuring people come back for more.

Twice a day
Village is currently running Blade Blast classes twice a day, at peak times, but thanks to on-screen content, Blades are also getting plenty of use outside timetabled sessions. They come with over 100 on-demand workouts at the touch of a button, from quick 10 minute sessions and warm ups, to full-body 45 minute workouts, all led by expert Speedflex trainers through the built-in screen.

“Speedflex Blade was the perfect choice for our gym-floor HIIT circuit, helping us further elevate the member experience with this unique equipment,” says Andy Logan, head of national leisure operations for Village.

“Members of all fitness levels can use the Blade and immediately exercise at the right level, without needing to adjust settings, since the machine responds to the force of the user,” he explains. ”The addition of on-demand workout content via a built-in touchscreen, means the equipment is popular outside timetabled sessions too.”

Village Health and Wellness has 33 clubs across the UK kitted out with premium equipment, heated pools and also delivers Les Mills classes.

"Speedflex Blade was the perfect choice for our gym-floor HIIT circuit" – Andy Logan, national leisure operations for Village

Why Village members love Blade Blast

• Burns calories in a short amount of time, making it an efficient workout option

• Allows them to exercise to their maximum capacity, guided by expert instructors

• Minimises muscle soreness, whilst toning and sculpting the body

• Helps to reduce body fat, while improving muscular endurance

• Great for heart and lung health

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2023/477506_693258.jpg
Speedflex is working with Village Health & Wellness on workouts that can cater for all levels due to isokinetic resistance. #sponsoredpost
Speedflex, Village Health and Wellness Clubs, Speedflex blade, HIIT,DOMS, isokinetic
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Latest News
UK-based retailer, John Lewis, is launching a service which will enable customers to be proactive ...
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Equality, Diversity and Inclusion (EDI) is everyone’s responsibility, especially given the industry’s ambition to broaden ...
Latest News
Xponential Fitness, the largest global franchisor of boutique fitness brands, has announced the opening of ...
Latest News
The Make moves Fund, co-funded by Nike and Spotify, is gearing up to award grants ...
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Featured supplier news: The power of palm cooling – the next major cold therapy trend
The performance benefits of cold therapy have filtered from professional sports into the mainstream consumer in recent years.
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Company profile: Serco Leisure
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, ...
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Company profile: miha bodytec
Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscle ...
Supplier Showcases
Supplier showcase - Speedflex: Front and centre
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
TRP - The Retention People press release: Keith Smith partners with Fitronics to deliver interaction training to leisure facilities
Fitronics is delighted to announce its newest partner to the Consult brand; Keith Smith.
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Greenwich Leisure Limited press release: GLL to run Newham Council Leisure Centres from 1 April 2024
The UK’s leading leisure and cultural charitable social enterprise GLL, will start an exciting new partnership with Newham Council to take over the operation of Newham leisure centres from next year.
Directory
Lockers
Fitlockers: Lockers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Snowroom
TechnoAlpin SpA: Snowroom
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Himalayan Source: Salt therapy products
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Newport, Isle of Wight, PO30 2NU
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Property & Tenders
Grantham, Leicestershire
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Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
11-14 Apr 2024
Exhibition Centre , Cologne, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
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Diary dates
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Diary dates
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In person, St Andrews, United Kingdom
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