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FITNESS, HEALTH, WELLNESS

features

Sponsored: Brawn – The heart of the club

Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.

Published in Health Club Management 2024 issue 3
The Brawn app supports PTs in driving revenue / Photo: Brawn
The Brawn app supports PTs in driving revenue / Photo: Brawn
Brawn is the digital platform that drives revenues from personal training

Brawn is a digital community for strength training that makes PT more accessible to members through an Uber-style digital tracking and payment system.

Although the company’s roots lie in powerlifting and working with elite strength athletes, Brawn has evolved to offer a comprehensive solution that helps gyms to also connect with previously hard-to-reach audiences, by offering scalable small group training.

The platform delivers a multitude of commercial advantages – one key feature is the ability to provide a digital subscription and an incremental revenue stream for trainers, meaning that with Brawn, PTs can increase their income, secure their future in an unpredictable market, earn more per hour, cultivate a strong lead pipeline and ultimately reduce churn by offering a more engaging and personalised training experience.

Tackling gymtimidation
Brawn also helps resolve issues of gymtimidation by empowering gym-goers of all levels to achieve success. This approach helps health club operators reduce their dependence on gym floor PT sales, allowing them to focus on delivering exceptional training experiences to their members.

Brawn bridges the gap between group fitness enthusiasts looking for tangible progress and individuals seeking a more personalised training experience – offering a versatile and inclusive solution for all.

Moreover, Brawn’s appeal extends to a diverse demographic. With a split of 60 per cent female users and over 50 per cent of users being over the age of 40, commercial gym owners have a unique opportunity to attract and cater to a broader range of clients.

Supporting the recruitment of personal trainers
In the ever-evolving fitness industry, a persistent challenge faced by gym operators lies in the recruitment and retention of personal trainers, primarily due to financial viability concerns. This struggle is further exacerbated by the current economic climate, as decreasing consumer confidence and rising cost of living create an additional burden on both PTs and operators.

Amid this challenging landscape, Brawn gives operators a unique opportunity to rise above their competitors by providing unwavering support to PTs. By doing so, they can ensure a steady stream of trainers operating within their premises. This not only leads to increased revenue, but also drives retention, as members value the availability of high-quality personal training.

In setting themselves apart from competitors that don’t prioritise the success of their personal trainers, operators can establish themselves as market leaders.

Just as Uber expanded the market size for taxis and Deliveroo boosted revenue for restaurants, so Brawn’s digitalisation of personal training is poised to have a similarly transformative effect.

By making personal training more affordable and accessible, Brawn is set to increase the overall market size. This growth not only benefits health clubs and fitness professionals by opening up new streams of revenue, but it also allows a wider audience to access the benefits of personalised fitness guidance.

We invite you to embrace the future of fitness with Brawn and be at the forefront of the industry’s evolution – setting new standards and redefining the boundaries of what’s possible, for your business, your members and your PT community.

Photo: Brawn

"Brawn gives operators a unique opportunity to rise above their competitors by leading the way in providing unwavering support to their PTs" – Sohail Rashid

https://www.leisureopportunities.co.uk/images/2024/126753_96983.jpg
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
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features

Sponsored: Brawn – The heart of the club

Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.

Published in Health Club Management 2024 issue 3
The Brawn app supports PTs in driving revenue / Photo: Brawn
The Brawn app supports PTs in driving revenue / Photo: Brawn
Brawn is the digital platform that drives revenues from personal training

Brawn is a digital community for strength training that makes PT more accessible to members through an Uber-style digital tracking and payment system.

Although the company’s roots lie in powerlifting and working with elite strength athletes, Brawn has evolved to offer a comprehensive solution that helps gyms to also connect with previously hard-to-reach audiences, by offering scalable small group training.

The platform delivers a multitude of commercial advantages – one key feature is the ability to provide a digital subscription and an incremental revenue stream for trainers, meaning that with Brawn, PTs can increase their income, secure their future in an unpredictable market, earn more per hour, cultivate a strong lead pipeline and ultimately reduce churn by offering a more engaging and personalised training experience.

Tackling gymtimidation
Brawn also helps resolve issues of gymtimidation by empowering gym-goers of all levels to achieve success. This approach helps health club operators reduce their dependence on gym floor PT sales, allowing them to focus on delivering exceptional training experiences to their members.

Brawn bridges the gap between group fitness enthusiasts looking for tangible progress and individuals seeking a more personalised training experience – offering a versatile and inclusive solution for all.

Moreover, Brawn’s appeal extends to a diverse demographic. With a split of 60 per cent female users and over 50 per cent of users being over the age of 40, commercial gym owners have a unique opportunity to attract and cater to a broader range of clients.

Supporting the recruitment of personal trainers
In the ever-evolving fitness industry, a persistent challenge faced by gym operators lies in the recruitment and retention of personal trainers, primarily due to financial viability concerns. This struggle is further exacerbated by the current economic climate, as decreasing consumer confidence and rising cost of living create an additional burden on both PTs and operators.

Amid this challenging landscape, Brawn gives operators a unique opportunity to rise above their competitors by providing unwavering support to PTs. By doing so, they can ensure a steady stream of trainers operating within their premises. This not only leads to increased revenue, but also drives retention, as members value the availability of high-quality personal training.

In setting themselves apart from competitors that don’t prioritise the success of their personal trainers, operators can establish themselves as market leaders.

Just as Uber expanded the market size for taxis and Deliveroo boosted revenue for restaurants, so Brawn’s digitalisation of personal training is poised to have a similarly transformative effect.

By making personal training more affordable and accessible, Brawn is set to increase the overall market size. This growth not only benefits health clubs and fitness professionals by opening up new streams of revenue, but it also allows a wider audience to access the benefits of personalised fitness guidance.

We invite you to embrace the future of fitness with Brawn and be at the forefront of the industry’s evolution – setting new standards and redefining the boundaries of what’s possible, for your business, your members and your PT community.

Photo: Brawn

"Brawn gives operators a unique opportunity to rise above their competitors by leading the way in providing unwavering support to their PTs" – Sohail Rashid

https://www.leisureopportunities.co.uk/images/2024/126753_96983.jpg
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
Latest News
Leisure, lifestyle, wellness and entertainment growth investor, Imbiba, has invested in boutique gym brand, 1Rebel's ...
Latest News
Urban Gym Group will launch PILAT3S at ClubSportive in Amsterdam next month, to create a ...
Latest News
The American Council on Exercise has appointed Dr Cedric Bryant as its new CEO. Bryant ...
Latest News
Sport England’s This Girl Can team has launched a new campaign, Let’s Get Out There, ...
Latest News
Improving physical strength and fitness, mental health and confidence are the main reasons for joining ...
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Speaking to HCM, global CEO of Lift Brands, Ty Menzies, has confirmed that the company ...
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Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million. ...
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Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it had been notified ...
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In the dynamic world of indoor cycling, Schwinn has consistently been at the forefront of innovation. Now, we proudly present the Schwinn Z Bike, the culmination of our legacy of excellence.
Featured supplier news
Featured supplier news: W3Fit EMEA’s innovative programme sets sail for Sardinia, Italy
Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to the Chia Laguna resort in Sardinia from 8-11 October.
Company profiles
Company profile: Epassi UK
For the last 22 years Epassi UK have been on a mission to create a ...
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Company profile: Panatta Srl
Panatta's mission is to create machines that are aesthetically pleasing, functional and competitive in price ...
Supplier Showcase
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Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Perfect Gym press release: PerfectGym joins Sport Alliance
Sport Alliance, a Hamburg-based provider of innovative software solutions and services to gyms and fitness suites, has announced the acquisition of PerfectGym, the international software provider to fitness and leisure businesses.
Featured press releases
Greenwich Leisure Limited press release: GLL fitness instructor smashes World Record
Anthony Bryan, a fitness instructor at GLL’s Southbury Leisure Centre, recently took part in the London Marathon.
Directory
Spa software
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Cryotherapy
Art of Cryo: Cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
Snowroom
TechnoAlpin SpA: Snowroom
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers
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Property & Tenders
Loughton, IG10
Knight Frank
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Grantham, Leicestershire
Belvoir Castle
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Diary dates
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Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
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ExCeL London, London, United Kingdom
Diary dates
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IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
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Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
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Diary dates
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Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
22-25 Oct 2024
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Diary dates
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Diary dates
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Diary dates
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