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FITNESS, HEALTH, WELLNESS

features

Sponsored: Brawn – The heart of the club

Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.

Published in Health Club Management 2024 issue 3
The Brawn app supports PTs in driving revenue / Photo: Brawn
The Brawn app supports PTs in driving revenue / Photo: Brawn
Brawn is the digital platform that drives revenues from personal training

Brawn is a digital community for strength training that makes PT more accessible to members through an Uber-style digital tracking and payment system.

Although the company’s roots lie in powerlifting and working with elite strength athletes, Brawn has evolved to offer a comprehensive solution that helps gyms to also connect with previously hard-to-reach audiences, by offering scalable small group training.

The platform delivers a multitude of commercial advantages – one key feature is the ability to provide a digital subscription and an incremental revenue stream for trainers, meaning that with Brawn, PTs can increase their income, secure their future in an unpredictable market, earn more per hour, cultivate a strong lead pipeline and ultimately reduce churn by offering a more engaging and personalised training experience.

Tackling gymtimidation
Brawn also helps resolve issues of gymtimidation by empowering gym-goers of all levels to achieve success. This approach helps health club operators reduce their dependence on gym floor PT sales, allowing them to focus on delivering exceptional training experiences to their members.

Brawn bridges the gap between group fitness enthusiasts looking for tangible progress and individuals seeking a more personalised training experience – offering a versatile and inclusive solution for all.

Moreover, Brawn’s appeal extends to a diverse demographic. With a split of 60 per cent female users and over 50 per cent of users being over the age of 40, commercial gym owners have a unique opportunity to attract and cater to a broader range of clients.

Supporting the recruitment of personal trainers
In the ever-evolving fitness industry, a persistent challenge faced by gym operators lies in the recruitment and retention of personal trainers, primarily due to financial viability concerns. This struggle is further exacerbated by the current economic climate, as decreasing consumer confidence and rising cost of living create an additional burden on both PTs and operators.

Amid this challenging landscape, Brawn gives operators a unique opportunity to rise above their competitors by providing unwavering support to PTs. By doing so, they can ensure a steady stream of trainers operating within their premises. This not only leads to increased revenue, but also drives retention, as members value the availability of high-quality personal training.

In setting themselves apart from competitors that don’t prioritise the success of their personal trainers, operators can establish themselves as market leaders.

Just as Uber expanded the market size for taxis and Deliveroo boosted revenue for restaurants, so Brawn’s digitalisation of personal training is poised to have a similarly transformative effect.

By making personal training more affordable and accessible, Brawn is set to increase the overall market size. This growth not only benefits health clubs and fitness professionals by opening up new streams of revenue, but it also allows a wider audience to access the benefits of personalised fitness guidance.

We invite you to embrace the future of fitness with Brawn and be at the forefront of the industry’s evolution – setting new standards and redefining the boundaries of what’s possible, for your business, your members and your PT community.

Photo: Brawn

"Brawn gives operators a unique opportunity to rise above their competitors by leading the way in providing unwavering support to their PTs" – Sohail Rashid

https://www.leisureopportunities.co.uk/images/2024/126753_96983.jpg
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
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features

Sponsored: Brawn – The heart of the club

Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.

Published in Health Club Management 2024 issue 3
The Brawn app supports PTs in driving revenue / Photo: Brawn
The Brawn app supports PTs in driving revenue / Photo: Brawn
Brawn is the digital platform that drives revenues from personal training

Brawn is a digital community for strength training that makes PT more accessible to members through an Uber-style digital tracking and payment system.

Although the company’s roots lie in powerlifting and working with elite strength athletes, Brawn has evolved to offer a comprehensive solution that helps gyms to also connect with previously hard-to-reach audiences, by offering scalable small group training.

The platform delivers a multitude of commercial advantages – one key feature is the ability to provide a digital subscription and an incremental revenue stream for trainers, meaning that with Brawn, PTs can increase their income, secure their future in an unpredictable market, earn more per hour, cultivate a strong lead pipeline and ultimately reduce churn by offering a more engaging and personalised training experience.

Tackling gymtimidation
Brawn also helps resolve issues of gymtimidation by empowering gym-goers of all levels to achieve success. This approach helps health club operators reduce their dependence on gym floor PT sales, allowing them to focus on delivering exceptional training experiences to their members.

Brawn bridges the gap between group fitness enthusiasts looking for tangible progress and individuals seeking a more personalised training experience – offering a versatile and inclusive solution for all.

Moreover, Brawn’s appeal extends to a diverse demographic. With a split of 60 per cent female users and over 50 per cent of users being over the age of 40, commercial gym owners have a unique opportunity to attract and cater to a broader range of clients.

Supporting the recruitment of personal trainers
In the ever-evolving fitness industry, a persistent challenge faced by gym operators lies in the recruitment and retention of personal trainers, primarily due to financial viability concerns. This struggle is further exacerbated by the current economic climate, as decreasing consumer confidence and rising cost of living create an additional burden on both PTs and operators.

Amid this challenging landscape, Brawn gives operators a unique opportunity to rise above their competitors by providing unwavering support to PTs. By doing so, they can ensure a steady stream of trainers operating within their premises. This not only leads to increased revenue, but also drives retention, as members value the availability of high-quality personal training.

In setting themselves apart from competitors that don’t prioritise the success of their personal trainers, operators can establish themselves as market leaders.

Just as Uber expanded the market size for taxis and Deliveroo boosted revenue for restaurants, so Brawn’s digitalisation of personal training is poised to have a similarly transformative effect.

By making personal training more affordable and accessible, Brawn is set to increase the overall market size. This growth not only benefits health clubs and fitness professionals by opening up new streams of revenue, but it also allows a wider audience to access the benefits of personalised fitness guidance.

We invite you to embrace the future of fitness with Brawn and be at the forefront of the industry’s evolution – setting new standards and redefining the boundaries of what’s possible, for your business, your members and your PT community.

Photo: Brawn

"Brawn gives operators a unique opportunity to rise above their competitors by leading the way in providing unwavering support to their PTs" – Sohail Rashid

https://www.leisureopportunities.co.uk/images/2024/126753_96983.jpg
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
Latest News
New research shows that following social media health influencers motivates young people to exercise more ...
Latest News
The JD Gyms Group has completed a deal to acquire Simply Gym from Bay Leisure. ...
Latest News
Women’s health specialist, The Well HQ, has secured 'sweat equity' backing from Priya Oberoi, founder ...
Latest News
Peloton has secured a critical US$1bn five-year loan to shore up its finances. The loan ...
Latest News
Leisure Media has added another heavyweight to its line-up of CEOs for its inaugural HCM ...
Latest News
Empowered Brands has signed a deal with European staffless gym chain, Fit+, to be the ...
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Speaking to HCM for its 2024-2025 Handbook, which will be out next month, PureGym managing ...
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Leisure, lifestyle, wellness and entertainment growth investor, Imbiba, has invested in boutique gym brand, 1Rebel's ...
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Featured supplier news: Group exercise complaints now a thing of the past for Reynolds Group
Complaints about group exercise have become a thing of the past for the Reynolds Group thanks to its partnership with CoverMe, a digital platform that simplifies group exercise and PT management for clubs and instructors.
Company profiles
Company profile: CET Ltd
The focus for two decades was low temperature saltwater hydrotherapy, in particular the CryoSpa Sport ...
Company profiles
Company profile: Keepme
Keepme is the industry innovator delivering AI-integrated sales and membership solutions to fitness operators globally....
Supplier Showcase
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Click on a catalogue to view it online
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Alliance Leisure Services (Design, Build and Fund) press release: Alliance Leisure celebrates the re-opening of swimming facilities at Merthyr Tydfil Leisure Centre
This month sees the opening of brand-new swim facilities at Merthyr Tydfil Leisure Centre, thanks to a £6 million investment secured by Merthyr Tydfil County Borough Council.
Featured press releases
Speedflex (Europe) Ltd. press release: Speedflex hosts networking golf day at Close House
Speedflex, renowned for its innovative approach to fitness, recently ventured into new territory by hosting its first-ever networking golf day at Close House, one of the most renowned golfing destinations in the UK.
Directory
Cryotherapy
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Lockers
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Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
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Snowroom
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Grantham, Leicestershire
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Diary dates
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Diary dates
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Diary dates
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