Latest
issue
press release: Power Plate
Whole body vibration as a platform for every class
29 Apr 2024
Music and lighting in the studio reflect the energy of each class and create a nightclub feel / Power Plate / Vibe Tribe
“Power Plate has been the one constant in my exercise routine since I discovered it 14 years ago,” says Vibe Tribe founder and owner Anna Nasr. “As an end user, I’ve done lots of research into its benefits and the various ways it can be used and have personally achieved great results. I’m now passionate about helping others access Power Plate in new ways.”
Presented with a blank canvas within a private residence, Nasr proceeded to create the training space she’d always dreamed of.
Launched at the end of 2023, Vibe Tribe’s multi-sensory, small group training studio features four Power Plate Pro5s, one limited edition Power Plate Move, three Power Plate REV bikes and the full range of Power Plate’s targeted vibration devices: Pulse guns, rollers and the DualSphere.
A library service allows clients to use the targeted vibration devices at home, too, with a view to potentially purchasing for themselves.
Music and lighting in the studio reflect the energy of each class and create a nightclub feel, while Myzone technology acts as an accountability tool and helps clients stay on track.
On the first floor, a clinic offers chiropractic services, manual lymphatic drainage and sports massage to complement the blood flow and lymphatic benefits of Power Plate training. Nasr also runs educational sessions on a range of wellness-related topics, from breathwork to grounding, recovery to hydration.
A showcase for every use case
“Our name perfectly encapsulates our ethos,” says Nasr. “Tribe is about exercising in the safety of a like-minded community, in small group sessions of maximum four people and with expert instructors who really want to get the best for you.
“Vibe is about whole body vibration training: the basis of, and reason for, our entire concept. Every class takes place on the platform – or in the case of cycling, on the REV – with programmes designed by our expert trainers to showcase Power Plate in every area it can and should be used.”
Classes currently span three types of yoga and two types of pilates, barre, step aerobics, strength, flexibility, recovery and massage, boxing, cycling, and rehab with the chiropractor. Dance is also on the radar. “When it comes to a feelgood factor, there’s nothing like putting on some great tunes and dancing on the Power Plate like nobody’s watching!” says Nasr.
Most classes see participants on the Power Plate at all times, with boxing the only discipline that currently includes some floor work; Nasr is considering installing punchbags in front of each Power Plate.
Where necessary – for pilates and yoga, for example – special raised benches nestle up to, and at the same height as, the Power Plate platforms, creating flat body-length surfaces with vibration at one end. Vibe Tribe’s Pro5s also have specially designed handles to ensure the entire barre programme can take place on the platform.
“We have something for everyone every day: high energy, strength and tone, flexibility and recovery,” says Nasr. “Clients can cherry-pick classes based on how they feel and to complement other activities they might have done.”
Physical and mental benefits
But why make whole body vibration such an integral part of the offering? What’s the benefit of doing every class on a Power Plate?
“Our high-end clients are time-poor,” explains Nasr. “They don’t want to spend 60 minutes working out if 30 minutes will suffice, and by integrating Power Plate, 30 minutes does suffice. It’s a safe, effective, efficient way to maximise the impact of the workout and get results.
“We recommend people do three 30-minute classes a week, and where clients achieve this – most attend two to four times a week – results come quickly. One client came with a number of important goals, one key goal being to lose a significant amount of weight. In eight weeks, she lost 7kg and dropped two dress sizes.”
Nasr continues: “We’ve also introduced a five-minute REHIT protocol on the Power Plate REV, which can be done before or after a class. REHIT is Reduced Exertion High-intensity Interval Training, and it’s biohacking at its finest.
“At its heart are two sets of 20 seconds going all-out on the REV, with the vibrations coming through the pedals, interspersed with a calf massage on the Power Plate. In our pilot, everyone achieved higher RPMs and greater resistance in the second 20 seconds, and the science tells us that doing this five-minute protocol three times a week is the equivalent of a 45-minute run.”
Most clients initially come to Vibe Tribe with aesthetic goals and make a bee line for the calorie-burn classes, but Nasr makes a point of encouraging people to incorporate strength, recovery and wellness into their routines. She also asks them to notice how they feel, not just how they look.
“I created Vibe Tribe to help people feel good about themselves,” she says, “and Power Plate is the perfect tool. It energises you, enhances body confidence and gives you the feelgood factor of seeing results quickly. It’s so rewarding to watch people walk out of the studio taller and with a smile on their faces.”
Local community, global aspirations
So, what next for Vibe Tribe?
“I have big aspirations for the studio and its community, but my vision goes beyond our four walls,” says Nasr. “I want to spread the Power Plate word, empowering people around the world to walk into a gym and know how and why to use this amazing piece of equipment.
“We’ve already done recovery and Power Plate REV pop-ups at a local gym, Sweaty Betty store and Revital health food shop and we’re planning to replicate this at the golf club. We’re also exploring further sport-specific pop-up options.
“We’ve taken targeted vibration devices and Personal Power Plates on a ski trip, too, bringing the benefits to the slopes and après bars.
“But there’s so much more knowledge-sharing to be done. I want to bring together a global network of people who love Power Plate, harnessing this to share best practice at a far broader level.
“I also aspire to become a Power Plate master trainer myself. I truly feel I have found my ikigai – a Japanese word that perfectly sums up finding your purpose in life. I want to continue to share my passion and knowledge with the Vibe Tribe community and beyond, making the world a happier place through Power Plate’s positive, harmonic vibes.”
More press releases and updates from Power Plate:
“We combine Power Plate and red light therapy in all our small group classes,” says Natt
Summers, founder and owner of Accomplish Fitness in Hungerford, Berkshire.
Located in Dalston, in the London borough of Hackney, Leap Fit Studio is the brainchild of
husband and wife team JJ and Amy Jegede – JJ a former Great Britain international and three-
time British long jump champion, Amy a specialist in pre- and post-natal exercise.
Since opening in April 2019, Feelgood Fitness & Wellness Centre in Basildon has set out to do
things differently.
Performance Health Systems (“PHS”), owner, manufacturer and distributor of Power Plate® branded
health and wellness exercise products, the global leader in advanced technology vibration
equipment, and bioDensity® an osteogenic loading system, has announced the consolidation of its
EMEA, UK and Ireland operations.
Leap Fit Studio in Dalston, London, UK, has partnered with Power Plate® to create the world’s
first REV™ studio, delivering unique vibration-enhanced Revolution group cycling classes.
Power Plate: news from HCMmag.com and FitTechGlobal.com
Power Plate’s new VibeShift technology is now available on the Power Plate Rev bike.
Power Plate Rev pairs vibration with indoor cycling using patent-pending VibeShift technology.
Power Plate has been shortlisted for the “Developing & Supporting Communities following on
from Covid-19” award at this year’s ukactive Awards.
Power Plate: featured in HCM and Fit Tech magazines
Recovery: Unlocking potential
Vibration and percussive therapies are growing in popularity,
but many health clubs have yet to capitalise on this science-
backed technology. Steph Eaves explores the opportunity
Power Plate
Tel: +44 (0) 20 7317 5000
Email: [email protected]
Address:
FORA,
20 Eastbourne Terrace ,
London ,
W2 6LG,
United Kingdom
Steve Wright, Power Plate vice president UK & EMEA
Power Plate video gallery:
Key personnel
Steve Wright, Power Plate vice president UK & EMEA
Key customers
Everyone Active (SLM)
MyTime Active
Fusion Lifestyle
Village Gyms
Bannatynes
DLL
Nuffield
Xcelerate gyms
Snap Fitness
Anytime Fitness
Energie Fitness
Marriott Hotels
Hilton Hotels
Feel Good Fitness
Accomplish Fitness
Leap Fitness
Vibe Tribe
MyTime Active
Fusion Lifestyle
Village Gyms
Bannatynes
DLL
Nuffield
Xcelerate gyms
Snap Fitness
Anytime Fitness
Energie Fitness
Marriott Hotels
Hilton Hotels
Feel Good Fitness
Accomplish Fitness
Leap Fitness
Vibe Tribe
Plans for the next 12 months
Over the last few years, our industry has seen major changes, with many new or emerging fitness trends coming to light. For Power Plate the main focus areas for the next twelve months in terms of growth will be centred around wellness, with an increased focus on recovery, biohacking, “exercise is medicine” and supporting customers with various campaigns to attract new / non members into facilities.
We are seeing a rapid increase in the number of recovery spaces being requested; this has led to collaborations with partners such as Indigo Fitness who developed a unique solution incorporating Power Plate for their recovery concept using a cleverly designed modular system for a well rounded, positive exercise experience.
We are seeing a rapid increase in the number of recovery spaces being requested; this has led to collaborations with partners such as Indigo Fitness who developed a unique solution incorporating Power Plate for their recovery concept using a cleverly designed modular system for a well rounded, positive exercise experience.
Testimonial
“Our vibration-enhanced Revolution classes now deliver group cycling with added revs, literally,” says Jegede. “Our members don’t just get a cardio workout but a strength one too. It’s one of our most effective classes, delivering 45 minutes of intense work that you can really feel.”
– JJ Jegede, Leap Fit Studio, Hackney, London
– JJ Jegede, Leap Fit Studio, Hackney, London
Testimonial
“Power Plate is an incredible tool for people of all levels. Our clients are male and female, aged between 11 to 84 years and range from Ironman champions to beginners, but I can adjust the vibration to challenge everyone just the right amount, all within the same class.”
– Natt Summers, Accomplish Fitness, Berkshire
– Natt Summers, Accomplish Fitness, Berkshire
Testimonial
“Power Plate has been the one constant in my exercise routine since I discovered it 14 years ago. As a user, I’ve done lots of research into its benefits and the various ways it can be used and have personally achieved great results. I’m now passionate about helping others access Power Plate in new ways”
– Anna Nasr, Vibe Tribe, Beaconsfield
– Anna Nasr, Vibe Tribe, Beaconsfield
Search news, features & products:
Find a supplier: