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FITNESS, HEALTH, WELLNESS

press release: Power Plate

Performance Health Systems® Strengthens EMEA Operations to fuel future growth

05 Jan 2024
Steve Wright, Vice President, Power Plate EMEA / Power Plate
Performance Health Systems (“PHS”), owner, manufacturer and distributor of Power Plate® branded health and wellness exercise products, the global leader in advanced technology vibration equipment, and bioDensity® an osteogenic loading system, has announced the consolidation of its EMEA, UK and Ireland operations.  

Heading up the new team, Steve Wright, PHS’s current Vice President in EMEA, will work to revive growth and support existing customers, dealers and distributors as the region continues to recover from the pandemic and economic impact of the conflict in Ukraine.

Lee Hillman, CEO of PHS says “Steve has led the effort to strengthen our European distribution infrastructure in recent years. Now, he will be taking on the greater challenge to uplevel the full EMEA and UK markets’ knowledge and understanding of the unparalleled benefits our Power Plate® and bioDensity® branded products offer.

As an authentic health and wellbeing brand, backed by an ever-expanding body of high-quality, independent, published research from around the globe, Power Plate supports medical, therapy, biohack and workplace wellbeing businesses, in addition to its already well-known uses in sport, health, fitness and boutique sectors. .

Market conditions in the EMEA and UK have seen extraordinary challenges over the past five years, and Steve will now lead our efforts to grow sales throughout the region”.

Steve says “I am excited to streamline our Power Plate business and foster the expansion of bioDensity across EMEA and the UK. As a company, it is vital that we have the infrastructure in place to support both internal and external stakeholders as we continue to scale. As a global team we have identified our key opportunities for growth, and with the right people in place we are able to explore new and emerging markets, whilst continuing to support and nurture our existing customers, dealers and distributors.” 

Steve continues “A big part of our strategy for 2024 and beyond involves working with the right partners to activate and complement Power Plate and bioDensity in a variety of sectors. Much of our focus will be on positioning our products as branded, comprehensive wellness solutions across multiple sectors within EMEA and the UK, in order to raise awareness of the extraordinary benefits Power Plate vibration training and bioDensity osteogenic loading can bring, improving peoples’ lives whilst continuing to generate revenue and growth for PHS.” 

With the global wellness market expected to reach $8.5T by 2027 (GWI) consumers are searching for solutions that serve their health, fitness and wellness goals with science-backed evidence and proven benefits for both mind and body. Power Plate and bioDensity products fit perfectly within this category.

For more information on Performance Health Systems’ brands – Power Plate and bioDensity - visit www.powerplate.co.uk and www.biodensity.com
More press releases and updates from Power Plate:
Located in Dalston, in the London borough of Hackney, Leap Fit Studio is the brainchild of husband and wife team JJ and Amy Jegede – JJ a former Great Britain international and three- time British long jump champion, Amy a specialist in pre- and post-natal exercise.
Since opening in April 2019, Feelgood Fitness & Wellness Centre in Basildon has set out to do things differently.
Leap Fit Studio in Dalston, London, UK, has partnered with Power Plate® to create the world’s first REV™ studio, delivering unique vibration-enhanced Revolution group cycling classes.
When Bannatyne acquired a former DW Fitness site in Broadstairs, Kent, it was with a view to creating a brand new model: a fitness-only, dry-side offering that would complement its portfolio of spa clubs. Just Fitness by Bannatyne was born.
For the last two racing seasons, Power Plate has been proud to serve as recovery partner to the Alpine Academy Formula 1 team, providing its elite drivers and coaches with recovery sets that feature the Power Plate Pulse, Power Plate Roller and Power Plate DualSphere.
Power Plate: news from HCMmag.com and FitTechGlobal.com
Power Plate’s new VibeShift technology is now available on the Power Plate Rev bike.
Power Plate Rev pairs vibration with indoor cycling using patent-pending VibeShift technology.
Power Plate has been shortlisted for the “Developing & Supporting Communities following on from Covid-19” award at this year’s ukactive Awards.
Power Plate: featured in HCM and Fit Tech magazines
Vibration and percussive therapies are growing in popularity, but many health clubs have yet to capitalise on this science- backed technology. Steph Eaves explores the opportunity
Power Plate
Tel: +44 (0) 20 7317 5000
Address: FORA, 20 Eastbourne Terrace , London , W2 6LG, United Kingdom
Steve Wright, vice president EME
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Power Plate UK press release: Performance Health Systems® Strengthens EMEA Operations to fuel future growth
Performance Health Systems (“PHS”), owner, manufacturer and distributor of Power Plate® branded health and wellness exercise products, the global leader in advanced technology vibration equipment, and bioDensity® an osteogenic loading system, has announced the consolidation of its EMEA, UK and Ireland operations.  
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press release: Power Plate

Performance Health Systems® Strengthens EMEA Operations to fuel future growth

05 Jan 2024
Steve Wright, Vice President, Power Plate EMEA / Power Plate
Performance Health Systems (“PHS”), owner, manufacturer and distributor of Power Plate® branded health and wellness exercise products, the global leader in advanced technology vibration equipment, and bioDensity® an osteogenic loading system, has announced the consolidation of its EMEA, UK and Ireland operations.  

Heading up the new team, Steve Wright, PHS’s current Vice President in EMEA, will work to revive growth and support existing customers, dealers and distributors as the region continues to recover from the pandemic and economic impact of the conflict in Ukraine.

Lee Hillman, CEO of PHS says “Steve has led the effort to strengthen our European distribution infrastructure in recent years. Now, he will be taking on the greater challenge to uplevel the full EMEA and UK markets’ knowledge and understanding of the unparalleled benefits our Power Plate® and bioDensity® branded products offer.

As an authentic health and wellbeing brand, backed by an ever-expanding body of high-quality, independent, published research from around the globe, Power Plate supports medical, therapy, biohack and workplace wellbeing businesses, in addition to its already well-known uses in sport, health, fitness and boutique sectors. .

Market conditions in the EMEA and UK have seen extraordinary challenges over the past five years, and Steve will now lead our efforts to grow sales throughout the region”.

Steve says “I am excited to streamline our Power Plate business and foster the expansion of bioDensity across EMEA and the UK. As a company, it is vital that we have the infrastructure in place to support both internal and external stakeholders as we continue to scale. As a global team we have identified our key opportunities for growth, and with the right people in place we are able to explore new and emerging markets, whilst continuing to support and nurture our existing customers, dealers and distributors.” 

Steve continues “A big part of our strategy for 2024 and beyond involves working with the right partners to activate and complement Power Plate and bioDensity in a variety of sectors. Much of our focus will be on positioning our products as branded, comprehensive wellness solutions across multiple sectors within EMEA and the UK, in order to raise awareness of the extraordinary benefits Power Plate vibration training and bioDensity osteogenic loading can bring, improving peoples’ lives whilst continuing to generate revenue and growth for PHS.” 

With the global wellness market expected to reach $8.5T by 2027 (GWI) consumers are searching for solutions that serve their health, fitness and wellness goals with science-backed evidence and proven benefits for both mind and body. Power Plate and bioDensity products fit perfectly within this category.

For more information on Performance Health Systems’ brands – Power Plate and bioDensity - visit www.powerplate.co.uk and www.biodensity.com
More press releases and updates from Power Plate:
Located in Dalston, in the London borough of Hackney, Leap Fit Studio is the brainchild of husband and wife team JJ and Amy Jegede – JJ a former Great Britain international and three- time British long jump champion, Amy a specialist in pre- and post-natal exercise.
Since opening in April 2019, Feelgood Fitness & Wellness Centre in Basildon has set out to do things differently.
Leap Fit Studio in Dalston, London, UK, has partnered with Power Plate® to create the world’s first REV™ studio, delivering unique vibration-enhanced Revolution group cycling classes.
When Bannatyne acquired a former DW Fitness site in Broadstairs, Kent, it was with a view to creating a brand new model: a fitness-only, dry-side offering that would complement its portfolio of spa clubs. Just Fitness by Bannatyne was born.
For the last two racing seasons, Power Plate has been proud to serve as recovery partner to the Alpine Academy Formula 1 team, providing its elite drivers and coaches with recovery sets that feature the Power Plate Pulse, Power Plate Roller and Power Plate DualSphere.
Power Plate: news from HCMmag.com and FitTechGlobal.com
Power Plate’s new VibeShift technology is now available on the Power Plate Rev bike.
Power Plate Rev pairs vibration with indoor cycling using patent-pending VibeShift technology.
Power Plate has been shortlisted for the “Developing & Supporting Communities following on from Covid-19” award at this year’s ukactive Awards.
Power Plate: featured in HCM and Fit Tech magazines
Vibration and percussive therapies are growing in popularity, but many health clubs have yet to capitalise on this science- backed technology. Steph Eaves explores the opportunity
Power Plate
Tel: +44 (0) 20 7317 5000
Address: FORA, 20 Eastbourne Terrace , London , W2 6LG, United Kingdom
Steve Wright, vice president EME
Power Plate video gallery:
Key personnel
Steve Wright, vice president EME
Davide Ferreira, head of key accounts UK
Key customers
Everyone Active (SLM)
MyTime Active
Fusion Lifestyle
Village Gyms
Bannatynes
DLL
Nuffield
Xcelerate gyms
Snap Fitness
Anytime Fitness
Energie Fitness
Marriott Hotels
Hilton Hotels
Feel Good Fitness
Plans for the next 12 months
New for 2023, the global leader in whole body vibration is proud to introduce the Power Plate® REV™; an unparalleled new fitness experience and the first health, fitness and wellness product to deliver the benefits of vibration in a cycling modality.

Combined with different techniques and disciplines, used as an all in one training tool or for dedicated recovery, members will enjoy optimised results, increased variety and greater engagements.
Testimonial
“At Xcelerate creating a positive experience for members is paramount and we want to provide members with access to all the key components of recovery including Power Plate vibration therapy to give a full 360 degree approach to health, fitness and wellbeing.”
– Ashley-Faye Helsby, product director, Xcelerate and former GB athlete
Testimonial
"Power Plate with Myzone has allowed us to add vibration training into our full class timetable and enables us to TRACK a fully integrated workout. Power Plate is now positioned beside TRX, Kettlebells, Ski Erg, Rowers and treadmills and is being used as a fully integrated tool."
– Claire Finlay, director, Transition Zone
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