press release: Power Plate
Performance Health Systems® Strengthens EMEA Operations to fuel future growth
05 Jan 2024
Steve Wright, Vice President, Power Plate EMEA / Power Plate
Heading up the new team, Steve Wright, PHS’s current Vice President in EMEA, will work to revive growth and support existing customers, dealers and distributors as the region continues to recover from the pandemic and economic impact of the conflict in Ukraine.
Lee Hillman, CEO of PHS says “Steve has led the effort to strengthen our European distribution infrastructure in recent years. Now, he will be taking on the greater challenge to uplevel the full EMEA and UK markets’ knowledge and understanding of the unparalleled benefits our Power Plate® and bioDensity® branded products offer.
As an authentic health and wellbeing brand, backed by an ever-expanding body of high-quality, independent, published research from around the globe, Power Plate supports medical, therapy, biohack and workplace wellbeing businesses, in addition to its already well-known uses in sport, health, fitness and boutique sectors. .
Market conditions in the EMEA and UK have seen extraordinary challenges over the past five years, and Steve will now lead our efforts to grow sales throughout the region”.
Steve says “I am excited to streamline our Power Plate business and foster the expansion of bioDensity across EMEA and the UK. As a company, it is vital that we have the infrastructure in place to support both internal and external stakeholders as we continue to scale. As a global team we have identified our key opportunities for growth, and with the right people in place we are able to explore new and emerging markets, whilst continuing to support and nurture our existing customers, dealers and distributors.”
Steve continues “A big part of our strategy for 2024 and beyond involves working with the right partners to activate and complement Power Plate and bioDensity in a variety of sectors. Much of our focus will be on positioning our products as branded, comprehensive wellness solutions across multiple sectors within EMEA and the UK, in order to raise awareness of the extraordinary benefits Power Plate vibration training and bioDensity osteogenic loading can bring, improving peoples’ lives whilst continuing to generate revenue and growth for PHS.”
With the global wellness market expected to reach $8.5T by 2027 (GWI) consumers are searching for solutions that serve their health, fitness and wellness goals with science-backed evidence and proven benefits for both mind and body. Power Plate and bioDensity products fit perfectly within this category.
For more information on Performance Health Systems’ brands – Power Plate and bioDensity - visit www.powerplate.co.uk and www.biodensity.com
More press releases and updates from Power Plate:
Gareth Walton has over 20 years’ experience as a performance coach, working with athletes
across a wide range of sports at various levels, from youth athletes and recreational
enthusiasts to professional sports teams and Olympic athletes.
Imagine a boutique group exercise studio in which every class takes place on a Power Plate
platform. You’ve imagined Vibe Tribe in Beaconsfield.
“We combine Power Plate and red light therapy in all our small group classes,” says Natt
Summers, founder and owner of Accomplish Fitness in Hungerford, Berkshire.
Located in Dalston, in the London borough of Hackney, Leap Fit Studio is the brainchild of
husband and wife team JJ and Amy Jegede – JJ a former Great Britain international and three-
time British long jump champion, Amy a specialist in pre- and post-natal exercise.
Since opening in April 2019, Feelgood Fitness & Wellness Centre in Basildon has set out to do
things differently.
Power Plate: news from HCMmag.com and FitTechGlobal.com
Power Plate’s new VibeShift technology is now available on the Power Plate Rev bike.
Power Plate Rev pairs vibration with indoor cycling using patent-pending VibeShift technology.
Power Plate has been shortlisted for the “Developing & Supporting Communities following on
from Covid-19” award at this year’s ukactive Awards.
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Recovery: Unlocking potential
Vibration and percussive therapies are growing in popularity,
but many health clubs have yet to capitalise on this science-
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Power Plate
Tel: +44 (0) 20 7317 5000
Email: [email protected]
Address:
FORA,
20 Eastbourne Terrace ,
London ,
W2 6LG,
United Kingdom
Steve Wright, Power Plate vice president UK & EMEA
Power Plate video gallery:
Key personnel
Steve Wright, Power Plate vice president UK & EMEA
Key customers
Everyone Active (SLM)
MyTime Active
Fusion Lifestyle
Village Gyms
Bannatynes
DLL
Nuffield
Xcelerate gyms
Snap Fitness
Anytime Fitness
Energie Fitness
Marriott Hotels
Hilton Hotels
Feel Good Fitness
Accomplish Fitness
Leap Fitness
Vibe Tribe
MyTime Active
Fusion Lifestyle
Village Gyms
Bannatynes
DLL
Nuffield
Xcelerate gyms
Snap Fitness
Anytime Fitness
Energie Fitness
Marriott Hotels
Hilton Hotels
Feel Good Fitness
Accomplish Fitness
Leap Fitness
Vibe Tribe
Plans for the next 12 months
Over the last few years, our industry has seen major changes, with many new or emerging fitness trends coming to light. For Power Plate the main focus areas for the next twelve months in terms of growth will be centred around wellness, with an increased focus on recovery, biohacking, “exercise is medicine” and supporting customers with various campaigns to attract new / non members into facilities.
We are seeing a rapid increase in the number of recovery spaces being requested; this has led to collaborations with partners such as Indigo Fitness who developed a unique solution incorporating Power Plate for their recovery concept using a cleverly designed modular system for a well rounded, positive exercise experience.
We are seeing a rapid increase in the number of recovery spaces being requested; this has led to collaborations with partners such as Indigo Fitness who developed a unique solution incorporating Power Plate for their recovery concept using a cleverly designed modular system for a well rounded, positive exercise experience.
Testimonial
“Our vibration-enhanced Revolution classes now deliver group cycling with added revs, literally,” says Jegede. “Our members don’t just get a cardio workout but a strength one too. It’s one of our most effective classes, delivering 45 minutes of intense work that you can really feel.”
– JJ Jegede, Leap Fit Studio, Hackney, London
– JJ Jegede, Leap Fit Studio, Hackney, London
Testimonial
“Power Plate is an incredible tool for people of all levels. Our clients are male and female, aged between 11 to 84 years and range from Ironman champions to beginners, but I can adjust the vibration to challenge everyone just the right amount, all within the same class.”
– Natt Summers, Accomplish Fitness, Berkshire
– Natt Summers, Accomplish Fitness, Berkshire
Testimonial
“Power Plate has been the one constant in my exercise routine since I discovered it 14 years ago. As a user, I’ve done lots of research into its benefits and the various ways it can be used and have personally achieved great results. I’m now passionate about helping others access Power Plate in new ways”
– Anna Nasr, Vibe Tribe, Beaconsfield
– Anna Nasr, Vibe Tribe, Beaconsfield
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