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FITNESS, HEALTH, WELLNESS

promotion: CoverMe Ltd

Group exercise complaints now a thing of the past for Reynolds Group

01 May 2024
Reynolds Group partnered with CoverMe in November 2023 / CoverMe
Complaints about group exercise have become a thing of the past for the Reynolds Group thanks to its partnership with CoverMe, a digital platform that simplifies group exercise and PT management for clubs and instructors.

Running more than 200 group exercise classes across three sites every week presented challenges for the Reynolds Group, especially when its instructors fell ill or took a holiday.

Stephen Turner, director for the Reynolds Group, explains: “Finding cover was a daily issue; taking up a significant amount of admin time – approximately 24 hours a week across our three sites. A stretch class is never a great alternative for yoga and we would consistently receive complaints when our specialist freelance instructors had to be substituted by our employed instructors.

“Since introducing CoverMe in November 2023, we haven’t had a single complaint about group exercise. The technology has allowed us to restructure so individual clubs are responsible for finding their own cover, which has also saved valuable time and resources.

“We’ve made savings of around £28,000, which we’re reinvesting in member services, such as adding new classes.”

Ellie Morgan, head of fitness and group exercise, previously spent 40 hours each week managing group exercise across the group. With the introduction of the app, she now enjoys a more member-facing role, teaching an additional eight hours of classes on-shift, overseeing fitness and group exercise and helping to grow the business.

CoverMe revolutionises the way fitness professionals manage group exercise classes, providing the ability to source the best freelance exercise instructors in just three steps and less than 30 seconds.

Previously the Reynolds Group managed the process of finding cover manually using different WhatsApp groups for each site.

Turner adds: “CoverMe is the only thing we now use for finding cover instructors because it’s so great for organisation and compliance.

“Previously, I would have to read about 40 WhatsApp messages to work out who was covering a class. Now everything is in one place and easily accessible. I can cross reference class cover with the relevant invoices, streamlining our procedures and ensuring the accounts are correct, which is fantastic.”

The app’s unique QR code system enables instructors to scan in at the club, so managers can track who is in the building. It produces class cover reports and generates automatic, accurate invoices to save further time and administration. It can also be used to find new permanent instructors to take group exercise classes and, at the Reynolds Group, has encouraged employed staff to earn additional income.

Turner says: “Staff are more than happy to volunteer to take regular classes off-shift, knowing if they’re ill or something comes up, they can easily find class cover. We still have to make some last-minute cancellations, but since launching the app we’ve covered approximately 80 per cent more classes than normal, and haven’t had to deal with any escalated complaints.

“It has improved the work-life balance of management and instructors, both employed and self-employed, helping them as much as us, and instructors have referred the CoverMe app to other clubs they work with because it makes their lives so much easier, broadening our network of instructors.”
More press releases and updates from CoverMe Ltd:
Roehampton Club is an exclusive club in south London catering for 5,000 members, which prides itself on delivering exceptional fitness experiences.
CoverMe Fitness, the innovative studio management app for the fitness industry, launches this month in Australia, with industry veteran Tony Zonato leading the rollout as Managing Director for the region.
As an instructor with more than 20 years’ experience under her belt, Syreeta Stracey knows only too well the struggles of finding cover when she’s unwell or a holiday means she cannot take her regular classes. Being introduced to the CoverMe app has changed that.
In 2020, 36-year-old Aparna started teaching yoga in her home country of India, following a successful 10-year career as an actress and model and a two-year stint as a flight attendant with Qatar Airways.
A series of new research projects have shed light on the significant challenges faced by leisure operators and group exercise instructors in finding short-notice cover for classes, as well as its impact on members.
CoverMe Ltd: featured in HCM and Fit Tech magazines
Our ambitions are to expand globally to introduce Studio Society to key markets, reshaping fitness paradigms
CoverMe Ltd
Tel: 07891 503525
Address: 5 Hyde Road , Paignton, Devon, TQ4 5BW, England
Louise Crossland, head of commercial
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Featured supplier news: Group exercise complaints now a thing of the past for Reynolds Group
Complaints about group exercise have become a thing of the past for the Reynolds Group thanks to its partnership with CoverMe, a digital platform that simplifies group exercise and PT management for clubs and instructors.
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CoverMe Ltd press release: Group exercise complaints now a thing of the past for Reynolds Group
Complaints about group exercise have become a thing of the past for the Reynolds Group thanks to its partnership with CoverMe, a digital platform that simplifies group exercise and PT management for clubs and instructors.
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promotion: CoverMe Ltd

Group exercise complaints now a thing of the past for Reynolds Group

01 May 2024
Reynolds Group partnered with CoverMe in November 2023 / CoverMe
Complaints about group exercise have become a thing of the past for the Reynolds Group thanks to its partnership with CoverMe, a digital platform that simplifies group exercise and PT management for clubs and instructors.

Running more than 200 group exercise classes across three sites every week presented challenges for the Reynolds Group, especially when its instructors fell ill or took a holiday.

Stephen Turner, director for the Reynolds Group, explains: “Finding cover was a daily issue; taking up a significant amount of admin time – approximately 24 hours a week across our three sites. A stretch class is never a great alternative for yoga and we would consistently receive complaints when our specialist freelance instructors had to be substituted by our employed instructors.

“Since introducing CoverMe in November 2023, we haven’t had a single complaint about group exercise. The technology has allowed us to restructure so individual clubs are responsible for finding their own cover, which has also saved valuable time and resources.

“We’ve made savings of around £28,000, which we’re reinvesting in member services, such as adding new classes.”

Ellie Morgan, head of fitness and group exercise, previously spent 40 hours each week managing group exercise across the group. With the introduction of the app, she now enjoys a more member-facing role, teaching an additional eight hours of classes on-shift, overseeing fitness and group exercise and helping to grow the business.

CoverMe revolutionises the way fitness professionals manage group exercise classes, providing the ability to source the best freelance exercise instructors in just three steps and less than 30 seconds.

Previously the Reynolds Group managed the process of finding cover manually using different WhatsApp groups for each site.

Turner adds: “CoverMe is the only thing we now use for finding cover instructors because it’s so great for organisation and compliance.

“Previously, I would have to read about 40 WhatsApp messages to work out who was covering a class. Now everything is in one place and easily accessible. I can cross reference class cover with the relevant invoices, streamlining our procedures and ensuring the accounts are correct, which is fantastic.”

The app’s unique QR code system enables instructors to scan in at the club, so managers can track who is in the building. It produces class cover reports and generates automatic, accurate invoices to save further time and administration. It can also be used to find new permanent instructors to take group exercise classes and, at the Reynolds Group, has encouraged employed staff to earn additional income.

Turner says: “Staff are more than happy to volunteer to take regular classes off-shift, knowing if they’re ill or something comes up, they can easily find class cover. We still have to make some last-minute cancellations, but since launching the app we’ve covered approximately 80 per cent more classes than normal, and haven’t had to deal with any escalated complaints.

“It has improved the work-life balance of management and instructors, both employed and self-employed, helping them as much as us, and instructors have referred the CoverMe app to other clubs they work with because it makes their lives so much easier, broadening our network of instructors.”
More press releases and updates from CoverMe Ltd:
Roehampton Club is an exclusive club in south London catering for 5,000 members, which prides itself on delivering exceptional fitness experiences.
CoverMe Fitness, the innovative studio management app for the fitness industry, launches this month in Australia, with industry veteran Tony Zonato leading the rollout as Managing Director for the region.
As an instructor with more than 20 years’ experience under her belt, Syreeta Stracey knows only too well the struggles of finding cover when she’s unwell or a holiday means she cannot take her regular classes. Being introduced to the CoverMe app has changed that.
In 2020, 36-year-old Aparna started teaching yoga in her home country of India, following a successful 10-year career as an actress and model and a two-year stint as a flight attendant with Qatar Airways.
A series of new research projects have shed light on the significant challenges faced by leisure operators and group exercise instructors in finding short-notice cover for classes, as well as its impact on members.
CoverMe Ltd: featured in HCM and Fit Tech magazines
Our ambitions are to expand globally to introduce Studio Society to key markets, reshaping fitness paradigms
CoverMe Ltd
Tel: 07891 503525
Address: 5 Hyde Road , Paignton, Devon, TQ4 5BW, England
Louise Crossland, head of commercial
CoverMe Ltd video gallery:
Key personnel
Rosanna Tucker, co-founder and CEO
Beverlee Brinkworth, co-founder and COO
Louise Crossland, head of commercial
Edith Meredith, head of onboarding
Key customers
All venues, from boutique studios to big-box fitness sites, including:

• Virgin Active,
• Fitness First,
• Total Fitness, and
• Serco Leisure.

Plans for the next 12 months
This year will see further expansion across the UK in geographical regions to establish
the largest network of fitness professionals, including group exercise instructors, personal trainers, sports coaches, swim teachers etc of any platform.

We have recently launched in Australia and North America and will also roll out to Canada, South Africa and Europe in the next 12 months.
Testimonial
“This is a fantastic concept and exactly what all class operators need to enhance efficiency, member satisfaction levels and avoid the frustration of classes being cancelled or changed at short notice.”

– John Treharne, founder, The Gym Group and executive chair and non-executive director, CoverMe
Testimonial
"The advancement of technology puts everything at our fingertips 24/7: food, fashion, and fast cars. And now the same is true for group exercise instructors - CoverMe is the ‘Uber' of class subbing.”

– Emma Barry, co-founder, Good Soul Hunting and non-executive director, CoverMe
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