Latest
issue
GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
Elevate
Elevate
Elevate
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

features

Specifier: Strong growth

Industry suppliers are responding to the exponential increase in consumer demand for strength training with a raft of new and innovative launches and concepts, as Steph Eaves reports

Published in Health Club Management 2024 issue 3
The Technogym Universe line offers 14 versatile modular strength solutions / photo: Technogym
The Technogym Universe line offers 14 versatile modular strength solutions / photo: Technogym
Nerio Alessandri
Technogym
photo: Technogym

Tell us about your latest strength launch
We’ve introduced the Technogym Universe, a functional strength line designed to empower users to achieve peak performance and enhance their overall journey.

With a focus on promoting strength, mobility and functionality, the Universe line offers 14 versatile modular solutions accompanied by a wide range of functional accessories. This comprehensive line allows operators to tailor their functional strength zones to meet the unique needs of their users, offering endless training variety and effective workouts.

Whether performing exercises with weights, isotonic, magnetic, calisthenic, elastic, or eccentric resistance, users can maximise their results and engage muscles more effectively.

In addition to its diverse resistance options, Technogym Universe provides users with access to training content through Technogym Visio. This platform offers guided Technogym sessions led by athletes, pre-designed routines for motivation, a library of functional strength exercises with proper form guidance, and a convenient timer function for HIIT or strength workouts.

What need does this meet?
Strength training has undergone a significant evolution in recent years. One notable trend is the shift towards functional strength training. This approach not only builds muscle strength but also enhances mobility, stability, and balance. Another trend gaining traction is the integration of technology into strength training routines. From wearable fitness trackers to smart equipment, technology offers real-time feedback and data analytics, allowing individuals to track progress, optimise workouts and stay motivated. Moreover, there’s a growing emphasis on diversity and inclusivity in strength training, with a focus on making fitness accessible to individuals of all ages, abilities, and backgrounds.

“Technogym Universe focuses on promoting strength, mobility and functionality”
Erik Blomberg
Eleiko Sport

What’s your latest strength launch?
Our new collection of cable machines comprises the Eleiko Dual Adjustable Pulley, Cable Cross, Single Adjustable Pulley, Lat Pull Down, and Low Row stations, which can be used alone or as building blocks for customised multi-station configurations.

Our Cable System is truly modular and can adapt to facilities’ ever-evolving needs. We’ve taken a new approach to building multi-station cable solutions so customers aren’t constrained by a base foundation and can freely design units and training spaces that align with their preferences.

This eliminates limitations often associated with traditional multi-station solutions.

Custom colours are available so a facility can match its unique identity.

Safety measures include fully-protected weight stacks and gliding pulley mechanisms that mitigate pinch points, reduce injury risk and comply with ISO safety standards.

What need does this meet?
The expansion into cables is a natural progression for Eleiko; from our roots in lifting and free weights to functional cable training, we aim to empower individuals to improve their performance in sports and life with meticulously engineered, precision-crafted strength equipment.

Expansion into cable machines in a natural progression for Eleiko
The cable system is completely modular to adapt to changing needs
A gliding pulley mechanism reduces injury risk
Matthew Januszek, Escape Fitness
photo: Escape Fitness

What’s your latest strength launch?
The Mars Strength Station is a self-contained training pod that fuses one-to-one digital coaching with quality equipment. This creates a fully-supported, freestanding training aid with a small footprint that can be positioned anywhere from a gym floor or studio to a hotel guest room or home. The integrated touchscreen is pre-loaded with dumbbell-driven exercises and workouts, creating an always-available safe and effective support service. Every exercise is brought to life by a video demonstration and training tips to help users optimise each and every rep.

We’ve coupled this with Escape’s space-saving XRack, which houses 10 pairs of Nucleus Dumbbells, to provide a completely self-sufficient, training solution.

The ‘always-on’ digital coaching element supports everyone from seasoned athletes to beginners who may lack the confidence they need to train in a dedicated free weights area. The freestanding pod can be positioned anywhere with a power supply and internet access. Operators may choose to place the Mars Strength Station away from the free weights area, helping redirect traffic in an increasingly busy area. Removing it from this area may also extend the appeal and accessibility of resistance training to those who lack the confidence to train in a dedicated ‘weights’ zone.

What need does this meet?
The Mars Strength Station has been specifically designed in response to the growing popularity of strength training. With its small footprint, the MARS Strength Station offers space-challenged operators with limited trainer availability a means of providing a self-contained, fully-equipped and coached training solution.

The Mars Strength Station is a self- contained, fully equipped and coached training solution
The pod’s touchscreen is preloaded with dumbell exercises / photo: Escape Fitness
Adam Hubbard
Precor
photo: PRECOR

Tell HCM readers about your latest strength launch
The Glute Bridge Bench is the latest product in our Discovery strength benches and racks product line. It enables exercisers to perform over 50 different exercises targeting the glutes, legs and core.

The Glute Bridge Bench features a dedicated lifting platform with non-slip footplate and a supportive, oversized back pad which can be adjusted to nine different angles providing comfort, stability and versatility.

Eight pairs of numbered pegs on the outside of the barbell tracks allow for a variety of resistance band exercises. For added security, the tracks are protected by guard rails and stoppers at either end, making sure a barbell won’t roll off and into other areas of the gym. This also means that when preparing to perform exercises such as a hip thrust or glute bridge, the starting barbell position is on the tracks and not the exercisers’ hips, ensuring the exerciser starts and rests in an unobstructed position.

The Glute Bridge Bench has built-in storage, so exercisers have easy access to weight horns for Olympic and bumper plates, as well as additional vertical barbell storage.

What need does this meet?
Glute training continues to rise in popularity, however, one of the challenges we discovered when speaking to operators is that there’s often no dedicated space or equipment to facilitate all the glute training requirements that exercisers now seek. More specifically, exercisers are performing these exercises anywhere they can find space on the gym floor and taking up space with equipment that’s intended for other purposes, such as flat benches and power racks.

Another challenge is that exercisers are not placing themselves in the most comfortable or secure position by leaning against a bench to perform glute-specific exercises, as these benches are prone to move or slip.

The design of the Discovery Glute Bridge Bench solves these problems and offers an incredible selection of training options for these parts of the body a growing number of exercisers want to focus on.

Our Glute Bridge Bench enables users to perform over 50 different exercises targeting the glutes, legs and core
The oversized backpad can be set at nine different angles / photo: PRECOR
Edoardo Panatta
Panatta
photo: Panatta

Tell us about your latest strength launch
Our latest innovations are significant additions to biceps, triceps, and leg training circuits.

The Three Angles Biceps Machine is designed to isolate the elbow flexor, focusing on the biceps. What sets it apart is the ability to adjust the working surface at three inclinations (from a nearly neutral position through a 45-degree shoulder angle to 90 degrees), allowing for various training configurations.

The Standing Total Arms machine is a dual-function and designed to provide a complete arm workout. It effectively replicates the curling motion of the biceps and the push-down motion of the triceps, all while standing.

For lower body training with a particular focus on the quadriceps, we’ve designed the Super Pendulum Squat. This machine incorporates a guided trajectory that creates a hybrid movement between a squat and a 45 degree leg press. The design emphasises the quadriceps, offering a comprehensive solution for lower body strength training.

The Super Horizontal Leg Press Dual System is designed for lower body training, replicating the pushing motion from a seated position along a horizontal plane. This machine effectively targets the muscles of the front and back of the thigh and hip, providing a complete lower body workout.

What needs does this equipment meet?
In recent years, we’ve noticed a growing interest in isotonic strength training, especially among the younger generation. Gen Z, which is highly active on social media, has placed a strong emphasis on healthy lifestyles and physical training, but they no longer settle for just being fit – they now seek muscular definition and strength development. Consequently, the market has seen a push towards increasingly specific and targeted equipment, and our company has responded with innovation.

We have responded to the push towards increasingly specific and targeted equipment
There is a trend towards increasingly targeted equipment / photo: Panatta
Gregory Bradley
BLK BOX
photo: Blk Box / THEO NEAL / RISE MEDIA

Tell us about your latest strength launch
Our newest range is BLK BOX Nexus, which blends cable-based strength with free-weight functionality for a space-efficient solution. Each unit features two 120kg cable stacks, along with squat racks and pull-up stations. 

The Nexus range is targeted towards facilities and clients specialising in small group personal training (SGPT). The design is tailored to accommodate this group size, catering to a range of abilities and progression levels.

The range has gained traction in physiotherapy and rehab settings, as it offers the flexibility to create adaptable training programmes across the recovery spectrum. We’re also getting interest from commercial operators, particularly those seeking to expand their offerings with versatile training spaces.

Nexus can be fully customised and also reconfigured to accommodate growth, while the range integrates with existing BLK BOX racks and storage.

What need does this meet?
With strength training now at the forefront, the Nexus range enables athletes and coaches to unlock a new repertoire of movements and exercises to further enhance their training. 

From an operator’s perspective, space is at a premium and space-saving design enables users to combine compound and accessory movements within a single station. For class-based or SGPT environments, the system allows for multiple users to be stationed simultaneously, maximising space efficiency.

Nexus ensures clients can easily accommodate facility growth and reconfiguration
Nexus enables a new repertoire of movements / photo: BLK BOX
Steven Rinaldi
PRIMAL
photo: Primal

Are you launching new strength products?
We’ve just launched the new Performance Series plate-loaded range which has been designed in conjunction with Ryan Terry, the winner of Mr Olympia Men’s Physique 2023.

Built for all body types and sizes, the range includes: standing chest press, calf raise and Viking press, iso hack squat, linear shoulder press, adjustable incline chest press, standing hamstring curl, swivel handle row, bicep curl and vertical leg press.

These machines carry high specification detailing, from Kevlar belts to provide constant tension throughout the movement, to smooth bearings and each is calibrated for correctly targeted muscle engagement. The flexibility of the plate-loaded element allows for use by both heavy lifters and first timers, and each machine comes with an adjustable range of motion and a start position to fit every body.

What need does this meet?
As people get more serious about training, gyms are seeing greater expectations for the weights section. We saw demand increase for our Pro series, so decided it was time to upscale the range.

Ryan Terry approached us with a vision for a super gym. He understood the need for best-in-class equipment that would also be a talking point. So we set to work designing these pieces to debut in his gym, and are now rolling out a limited number of pieces to other gyms.

Each machine is calibrated for correctly targeted muscle engagement
The plate-loaded element supports heavy lifters and first timers / photo: Primal
John Lofting
D2F Fitness
photo: D2F Fitness

What’s your latest strength launch?
We recently launched Altrafit, a new range we design and manufacture ourselves, drawing on our experience of supplying equipment to the industry for over a decade.

The Altrafit range covers a range of functional training equipment, including dumbbells, barbells, Olympic bars and plates, kettlebells, power bags, slam balls, med balls, plyometric boxes, battle ropes and more, with the wider range also covering studio equipment, flooring, turf tracks and equipment racks.

What need does this meet?
We’ve been supplying equipment for years; sourcing, installing and servicing from end to end and we saw the opportunity to deliver the same quality equipment direct. We’re passing on the reduced cost to our customers, meaning they’re buying the same equipment as before, just at a lower cost. This also enabled us to launch our own products and listen directly to our customers’ needs.

Our Altrafit range allows customers to buy the same equipment at a lower cost
Altrafit covers a range of functional training equipment / photo: D2F Fitness
The reduced cost of direct supply is passed on to customers / photo: D2F Fitness
https://www.leisureopportunities.co.uk/images/2024/590094_647623.jpg
The explosion in consumer demand for strength training is driving a raft of innovative new launches from equipment suppliers, as Steph Eaves report
HCM magazine
HCM People

Jen Holland

CEO: Edinburgh Leisure
Edinburgh Council will have a £143m budget shortfall by 2028/29 and so must find ways to become more efficient
HCM magazine
The Elevate trade show and conference comes to London next month. HCM gives the low down on what to look out for
HCM magazine
Fitstop is growing well. In 2023 it added 45 locations and launched in New Zealand, Singapore and the US. It has grown sustainably and has great founder-led energy
HCM magazine
With the industry experiencing a huge swing towards strength training, researchers recommend continuing to make the case for cardio
HCM magazine
What needs to happen to integrate physical activity with healthcare? Leaders in the sector share their thoughts
HCM promotional features
Sponsored
Coaching workshops from Keith Smith and Adam Daniel have been designed to empower your team and transform your service
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
Francesca Cooper-Boden says health assessment services can boost health club retention
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
Latest News
Leisure Media has added another heavyweight to its line-up of CEOs for its inaugural HCM ...
Latest News
Empowered Brands has signed a deal with European staffless gym chain, Fit+, to be the ...
Latest News
Speaking to HCM for its 2024-2025 Handbook, which will be out next month, PureGym managing ...
Latest News
Leisure, lifestyle, wellness and entertainment growth investor, Imbiba, has invested in boutique gym brand, 1Rebel's ...
Latest News
Urban Gym Group will launch PILAT3S at ClubSportive in Amsterdam next month, to create a ...
Latest News
The American Council on Exercise has appointed Dr Cedric Bryant as its new CEO. Bryant ...
Latest News
Sport England’s This Girl Can team has launched a new campaign, Let’s Get Out There, ...
Latest News
Improving physical strength and fitness, mental health and confidence are the main reasons for joining ...
Featured supplier news
Featured supplier news: W3Fit EMEA’s innovative programme sets sail for Sardinia, Italy
Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to the Chia Laguna resort in Sardinia from 8-11 October.
Featured supplier news
Featured supplier news: Introducing the Schwinn Z Bike: where innovation meets performance
In the dynamic world of indoor cycling, Schwinn has consistently been at the forefront of innovation. Now, we proudly present the Schwinn Z Bike, the culmination of our legacy of excellence.
Company profiles
Company profile: Safe Space Lockers
We provide a full turn-key solution for clients from design and consultation, through to bespoke ...
Company profiles
Company profile: Serco Leisure
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Innerva press release: Charity launches community wellbeing space to address health disparities in Birmingham
A charity dedicated to narrowing the gender and ethnic diversity gap in physical activity has launched a community wellbeing space aimed at extending the lives of people with some of the UK’s poorest health outcomes.
Featured press releases
Greenwich Leisure Limited press release: Oasis Beach Pool invites Bedfordians to 'Totally Tropical Beach Party' Tuesday 28 May
Oasis Beach Pool, in Bedford, officially re-opens Tuesday 28 May with a celebration for the local community.
Directory
Salt therapy products
Himalayan Source: Salt therapy products
Spa software
SpaBooker: Spa software
Lockers
Crown Sports Lockers: Lockers
Cryotherapy
Art of Cryo: Cryotherapy
Snowroom
TechnoAlpin SpA: Snowroom
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
04-06 Feb 2025
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates

features

Specifier: Strong growth

Industry suppliers are responding to the exponential increase in consumer demand for strength training with a raft of new and innovative launches and concepts, as Steph Eaves reports

Published in Health Club Management 2024 issue 3
The Technogym Universe line offers 14 versatile modular strength solutions / photo: Technogym
The Technogym Universe line offers 14 versatile modular strength solutions / photo: Technogym
Nerio Alessandri
Technogym
photo: Technogym

Tell us about your latest strength launch
We’ve introduced the Technogym Universe, a functional strength line designed to empower users to achieve peak performance and enhance their overall journey.

With a focus on promoting strength, mobility and functionality, the Universe line offers 14 versatile modular solutions accompanied by a wide range of functional accessories. This comprehensive line allows operators to tailor their functional strength zones to meet the unique needs of their users, offering endless training variety and effective workouts.

Whether performing exercises with weights, isotonic, magnetic, calisthenic, elastic, or eccentric resistance, users can maximise their results and engage muscles more effectively.

In addition to its diverse resistance options, Technogym Universe provides users with access to training content through Technogym Visio. This platform offers guided Technogym sessions led by athletes, pre-designed routines for motivation, a library of functional strength exercises with proper form guidance, and a convenient timer function for HIIT or strength workouts.

What need does this meet?
Strength training has undergone a significant evolution in recent years. One notable trend is the shift towards functional strength training. This approach not only builds muscle strength but also enhances mobility, stability, and balance. Another trend gaining traction is the integration of technology into strength training routines. From wearable fitness trackers to smart equipment, technology offers real-time feedback and data analytics, allowing individuals to track progress, optimise workouts and stay motivated. Moreover, there’s a growing emphasis on diversity and inclusivity in strength training, with a focus on making fitness accessible to individuals of all ages, abilities, and backgrounds.

“Technogym Universe focuses on promoting strength, mobility and functionality”
Erik Blomberg
Eleiko Sport

What’s your latest strength launch?
Our new collection of cable machines comprises the Eleiko Dual Adjustable Pulley, Cable Cross, Single Adjustable Pulley, Lat Pull Down, and Low Row stations, which can be used alone or as building blocks for customised multi-station configurations.

Our Cable System is truly modular and can adapt to facilities’ ever-evolving needs. We’ve taken a new approach to building multi-station cable solutions so customers aren’t constrained by a base foundation and can freely design units and training spaces that align with their preferences.

This eliminates limitations often associated with traditional multi-station solutions.

Custom colours are available so a facility can match its unique identity.

Safety measures include fully-protected weight stacks and gliding pulley mechanisms that mitigate pinch points, reduce injury risk and comply with ISO safety standards.

What need does this meet?
The expansion into cables is a natural progression for Eleiko; from our roots in lifting and free weights to functional cable training, we aim to empower individuals to improve their performance in sports and life with meticulously engineered, precision-crafted strength equipment.

Expansion into cable machines in a natural progression for Eleiko
The cable system is completely modular to adapt to changing needs
A gliding pulley mechanism reduces injury risk
Matthew Januszek, Escape Fitness
photo: Escape Fitness

What’s your latest strength launch?
The Mars Strength Station is a self-contained training pod that fuses one-to-one digital coaching with quality equipment. This creates a fully-supported, freestanding training aid with a small footprint that can be positioned anywhere from a gym floor or studio to a hotel guest room or home. The integrated touchscreen is pre-loaded with dumbbell-driven exercises and workouts, creating an always-available safe and effective support service. Every exercise is brought to life by a video demonstration and training tips to help users optimise each and every rep.

We’ve coupled this with Escape’s space-saving XRack, which houses 10 pairs of Nucleus Dumbbells, to provide a completely self-sufficient, training solution.

The ‘always-on’ digital coaching element supports everyone from seasoned athletes to beginners who may lack the confidence they need to train in a dedicated free weights area. The freestanding pod can be positioned anywhere with a power supply and internet access. Operators may choose to place the Mars Strength Station away from the free weights area, helping redirect traffic in an increasingly busy area. Removing it from this area may also extend the appeal and accessibility of resistance training to those who lack the confidence to train in a dedicated ‘weights’ zone.

What need does this meet?
The Mars Strength Station has been specifically designed in response to the growing popularity of strength training. With its small footprint, the MARS Strength Station offers space-challenged operators with limited trainer availability a means of providing a self-contained, fully-equipped and coached training solution.

The Mars Strength Station is a self- contained, fully equipped and coached training solution
The pod’s touchscreen is preloaded with dumbell exercises / photo: Escape Fitness
Adam Hubbard
Precor
photo: PRECOR

Tell HCM readers about your latest strength launch
The Glute Bridge Bench is the latest product in our Discovery strength benches and racks product line. It enables exercisers to perform over 50 different exercises targeting the glutes, legs and core.

The Glute Bridge Bench features a dedicated lifting platform with non-slip footplate and a supportive, oversized back pad which can be adjusted to nine different angles providing comfort, stability and versatility.

Eight pairs of numbered pegs on the outside of the barbell tracks allow for a variety of resistance band exercises. For added security, the tracks are protected by guard rails and stoppers at either end, making sure a barbell won’t roll off and into other areas of the gym. This also means that when preparing to perform exercises such as a hip thrust or glute bridge, the starting barbell position is on the tracks and not the exercisers’ hips, ensuring the exerciser starts and rests in an unobstructed position.

The Glute Bridge Bench has built-in storage, so exercisers have easy access to weight horns for Olympic and bumper plates, as well as additional vertical barbell storage.

What need does this meet?
Glute training continues to rise in popularity, however, one of the challenges we discovered when speaking to operators is that there’s often no dedicated space or equipment to facilitate all the glute training requirements that exercisers now seek. More specifically, exercisers are performing these exercises anywhere they can find space on the gym floor and taking up space with equipment that’s intended for other purposes, such as flat benches and power racks.

Another challenge is that exercisers are not placing themselves in the most comfortable or secure position by leaning against a bench to perform glute-specific exercises, as these benches are prone to move or slip.

The design of the Discovery Glute Bridge Bench solves these problems and offers an incredible selection of training options for these parts of the body a growing number of exercisers want to focus on.

Our Glute Bridge Bench enables users to perform over 50 different exercises targeting the glutes, legs and core
The oversized backpad can be set at nine different angles / photo: PRECOR
Edoardo Panatta
Panatta
photo: Panatta

Tell us about your latest strength launch
Our latest innovations are significant additions to biceps, triceps, and leg training circuits.

The Three Angles Biceps Machine is designed to isolate the elbow flexor, focusing on the biceps. What sets it apart is the ability to adjust the working surface at three inclinations (from a nearly neutral position through a 45-degree shoulder angle to 90 degrees), allowing for various training configurations.

The Standing Total Arms machine is a dual-function and designed to provide a complete arm workout. It effectively replicates the curling motion of the biceps and the push-down motion of the triceps, all while standing.

For lower body training with a particular focus on the quadriceps, we’ve designed the Super Pendulum Squat. This machine incorporates a guided trajectory that creates a hybrid movement between a squat and a 45 degree leg press. The design emphasises the quadriceps, offering a comprehensive solution for lower body strength training.

The Super Horizontal Leg Press Dual System is designed for lower body training, replicating the pushing motion from a seated position along a horizontal plane. This machine effectively targets the muscles of the front and back of the thigh and hip, providing a complete lower body workout.

What needs does this equipment meet?
In recent years, we’ve noticed a growing interest in isotonic strength training, especially among the younger generation. Gen Z, which is highly active on social media, has placed a strong emphasis on healthy lifestyles and physical training, but they no longer settle for just being fit – they now seek muscular definition and strength development. Consequently, the market has seen a push towards increasingly specific and targeted equipment, and our company has responded with innovation.

We have responded to the push towards increasingly specific and targeted equipment
There is a trend towards increasingly targeted equipment / photo: Panatta
Gregory Bradley
BLK BOX
photo: Blk Box / THEO NEAL / RISE MEDIA

Tell us about your latest strength launch
Our newest range is BLK BOX Nexus, which blends cable-based strength with free-weight functionality for a space-efficient solution. Each unit features two 120kg cable stacks, along with squat racks and pull-up stations. 

The Nexus range is targeted towards facilities and clients specialising in small group personal training (SGPT). The design is tailored to accommodate this group size, catering to a range of abilities and progression levels.

The range has gained traction in physiotherapy and rehab settings, as it offers the flexibility to create adaptable training programmes across the recovery spectrum. We’re also getting interest from commercial operators, particularly those seeking to expand their offerings with versatile training spaces.

Nexus can be fully customised and also reconfigured to accommodate growth, while the range integrates with existing BLK BOX racks and storage.

What need does this meet?
With strength training now at the forefront, the Nexus range enables athletes and coaches to unlock a new repertoire of movements and exercises to further enhance their training. 

From an operator’s perspective, space is at a premium and space-saving design enables users to combine compound and accessory movements within a single station. For class-based or SGPT environments, the system allows for multiple users to be stationed simultaneously, maximising space efficiency.

Nexus ensures clients can easily accommodate facility growth and reconfiguration
Nexus enables a new repertoire of movements / photo: BLK BOX
Steven Rinaldi
PRIMAL
photo: Primal

Are you launching new strength products?
We’ve just launched the new Performance Series plate-loaded range which has been designed in conjunction with Ryan Terry, the winner of Mr Olympia Men’s Physique 2023.

Built for all body types and sizes, the range includes: standing chest press, calf raise and Viking press, iso hack squat, linear shoulder press, adjustable incline chest press, standing hamstring curl, swivel handle row, bicep curl and vertical leg press.

These machines carry high specification detailing, from Kevlar belts to provide constant tension throughout the movement, to smooth bearings and each is calibrated for correctly targeted muscle engagement. The flexibility of the plate-loaded element allows for use by both heavy lifters and first timers, and each machine comes with an adjustable range of motion and a start position to fit every body.

What need does this meet?
As people get more serious about training, gyms are seeing greater expectations for the weights section. We saw demand increase for our Pro series, so decided it was time to upscale the range.

Ryan Terry approached us with a vision for a super gym. He understood the need for best-in-class equipment that would also be a talking point. So we set to work designing these pieces to debut in his gym, and are now rolling out a limited number of pieces to other gyms.

Each machine is calibrated for correctly targeted muscle engagement
The plate-loaded element supports heavy lifters and first timers / photo: Primal
John Lofting
D2F Fitness
photo: D2F Fitness

What’s your latest strength launch?
We recently launched Altrafit, a new range we design and manufacture ourselves, drawing on our experience of supplying equipment to the industry for over a decade.

The Altrafit range covers a range of functional training equipment, including dumbbells, barbells, Olympic bars and plates, kettlebells, power bags, slam balls, med balls, plyometric boxes, battle ropes and more, with the wider range also covering studio equipment, flooring, turf tracks and equipment racks.

What need does this meet?
We’ve been supplying equipment for years; sourcing, installing and servicing from end to end and we saw the opportunity to deliver the same quality equipment direct. We’re passing on the reduced cost to our customers, meaning they’re buying the same equipment as before, just at a lower cost. This also enabled us to launch our own products and listen directly to our customers’ needs.

Our Altrafit range allows customers to buy the same equipment at a lower cost
Altrafit covers a range of functional training equipment / photo: D2F Fitness
The reduced cost of direct supply is passed on to customers / photo: D2F Fitness
https://www.leisureopportunities.co.uk/images/2024/590094_647623.jpg
The explosion in consumer demand for strength training is driving a raft of innovative new launches from equipment suppliers, as Steph Eaves report
Latest News
Leisure Media has added another heavyweight to its line-up of CEOs for its inaugural HCM ...
Latest News
Empowered Brands has signed a deal with European staffless gym chain, Fit+, to be the ...
Latest News
Speaking to HCM for its 2024-2025 Handbook, which will be out next month, PureGym managing ...
Latest News
Leisure, lifestyle, wellness and entertainment growth investor, Imbiba, has invested in boutique gym brand, 1Rebel's ...
Latest News
Urban Gym Group will launch PILAT3S at ClubSportive in Amsterdam next month, to create a ...
Latest News
The American Council on Exercise has appointed Dr Cedric Bryant as its new CEO. Bryant ...
Latest News
Sport England’s This Girl Can team has launched a new campaign, Let’s Get Out There, ...
Latest News
Improving physical strength and fitness, mental health and confidence are the main reasons for joining ...
Latest News
Speaking to HCM, global CEO of Lift Brands, Ty Menzies, has confirmed that the company ...
Latest News
Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million. ...
Latest News
Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it had been notified ...
Featured supplier news
Featured supplier news: W3Fit EMEA’s innovative programme sets sail for Sardinia, Italy
Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to the Chia Laguna resort in Sardinia from 8-11 October.
Featured supplier news
Featured supplier news: Introducing the Schwinn Z Bike: where innovation meets performance
In the dynamic world of indoor cycling, Schwinn has consistently been at the forefront of innovation. Now, we proudly present the Schwinn Z Bike, the culmination of our legacy of excellence.
Company profiles
Company profile: Safe Space Lockers
We provide a full turn-key solution for clients from design and consultation, through to bespoke ...
Company profiles
Company profile: Serco Leisure
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Innerva press release: Charity launches community wellbeing space to address health disparities in Birmingham
A charity dedicated to narrowing the gender and ethnic diversity gap in physical activity has launched a community wellbeing space aimed at extending the lives of people with some of the UK’s poorest health outcomes.
Featured press releases
Greenwich Leisure Limited press release: Oasis Beach Pool invites Bedfordians to 'Totally Tropical Beach Party' Tuesday 28 May
Oasis Beach Pool, in Bedford, officially re-opens Tuesday 28 May with a celebration for the local community.
Directory
Salt therapy products
Himalayan Source: Salt therapy products
Spa software
SpaBooker: Spa software
Lockers
Crown Sports Lockers: Lockers
Cryotherapy
Art of Cryo: Cryotherapy
Snowroom
TechnoAlpin SpA: Snowroom
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
04-06 Feb 2025
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Elevate
Elevate
Partner sites