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Silver company profile

Parkwood Leisure

Hengrove Park Leisure Centre
Crook Log Leisure Centre
What we can do for you
Parkwood Leisure is a family-owned leisure management company working with local authority partners across England and Wales. Operating over 80 sites on behalf of more than 25 local authorities, Parkwood offers bespoke management experience in leisure centres, theatres, golf courses, heritage sites and visitor attraction facilities.

Parkwood Leisure’s mission is to create strong, lasting partnerships, built on a foundation of efficient and effective delivery to encourage happier and healthier lifestyles within the communities that it serves. Parkwood doesn’t look to drive its corporate identity; its leisure facilities operate under the white label ‘Leisure Centre’ identity.

Key products and services
Parkwood Leisure offers bespoke management services for a range of leisure facilities. Its unique approach to leisure management is backed by more than 25 years of experience, which has seen the organisation grow to managing more than 80 facilities across England and Wales.

Its leisure centres offer an extensive range of sports and leisure facilities, with more than 60 gyms in its network. In its role, Parkwood Leisure also works with partner organisations, including national governing bodies and trade associations, as part of its commitment to promoting physical activity and wellbeing and enhancing the local communities within which it operates.

Parkwood also manages six golf courses under its Glendale Golf brand, four theatres, outdoor activity centres and visitor attractions including indoor rainforest zoo Plantasia, and heritage sites Pavilion Gardens in Buxton and Rufford Abbey Country Park.

The organisation also has extensive experience in design, build, operation and maintenance (DBOM) of new-build leisure facilities. Working in partnership with sister company Parkwood Project Management, the company has led the completed consortia management of 14 new-build projects to date.
case study: Rushcliffe Borough Council: delivering sustainable savings and a positive impact within the community
Rushcliffe Borough Council awarded the contract for the management of five of the Council’s leisure centres to Parkwood Leisure in August 2007. In 2011, due to the good value being delivered by Parkwood Leisure and a strong performance with regards to KPIs, the contract was converted to a NPDO and extended by 5 years to 2022.

Parkwood Leisure worked in partnership to manage the closure of the old Rushcliffe Leisure Centre, transitioning the customers, staff and programmes as part of the opening of the new Rushcliffe Arena site in January 2017. The contract between Parkwood Leisure and Rushcliffe Borough Council was extended until July 2025.

Contract highlights:
Increasing active participation - in 2007, the contract welcomed 1,137,798 active visits across its five leisure centres. In 2018, visits reached 1,231,845 across four sites; an increase of nearly 100,000 active visits per year.

Boosting revenue opportunities - in 2019, new sensory lighting equipment was installed in the learner pool at Keyworth Leisure Centre to support users with special needs. Since the install, swim 'pay and play' income has increased by 25%, party hire income by 663% and swimming lessons by 10%.

Maximising partnerships to improve community engagement - Supported by Parkwood Leisure, Rushcliffe Borough Council has worked in partnership with a number of sports organisations and associations to help engage its sites' visitors. These include Swim England, Nottingham Rugby, Nottinghamshire FA and Nottinghamshire Cricket Club. Edwalton Golf Centre, also managed by Parkwood, has also previously held taster sessions in partnership with a local dementia charity.

Future investment - Parkwood Leisure are supporting the council with the development of the new Bingham Leisure Centre, due to open in 2022.
case study: Torbay Leisure Centre: Major Facility Investment To Support Increased Participation
Parkwood Leisure commenced the contract to manage Torbay Leisure Centre on 1st December 2017 for 12 years.

As part of the bid, Parkwood identified £1.7m of investment to improve the facility; working in partnership with the Council who funded the capital improvements, significant upgrades were made to the site which included more than doubling the size of the gym, refurbished squash courts and upgraded changing rooms, as well as the installation of an outdoor artificial pitch.

The facility is a large wet/dry site and also includes a 25m pool and training pool, 8-court sports hall with event seating, café and soft play, plus a British Cycling funded 1.5km outdoor closed road cycling circuit.

There is a lease and management agreement in place between Torbay Council and Parkwood Leisure, who manages the contract via a subcontracting arrangement with Lex Leisure. Lex Leisure Ltd is a Community Investment Company, with charitable objectives to deliver activities which benefit the community. This arrangement provides the Council with confidence that the partnership is financially sustainable as it is underpinned by the extensive experience and commercial expertise of Parkwood Leisure, coupled with a local, bespoke community focus through Lex Leisure.

Contract highlights:

More children learning to swim - The conversion of the main pool and introduction of the learner pool has increased the capacity of the Centre's swimming lesson programme to 600 (Oct 2019) - this is an increase of 100 children each week.

Increased participation and customer satisfaction - Following the investment, customer satisfaction grew from 63% in September 2018 to 90% in September 2019. Active memberships also increased by 400+ new customers per week.

Extension of the partnership - Parkwood Leisure has secured a 25-year agreement with the Riviera International Conference Centre (RICC) in Torquay, South Devon. The new contract will start on 01 April 2021 and will see £1.4m investment into site improvements including a full gym refurbishment, high and low ropes adventure course and new reception area, as well as structural upgrades to the building.
Plans for the next 12 months
Over the next 12 months, Parkwood Leisure will continue to work collaboratively with its local authority partners to help drive improved mental and physical wellbeing within the communities that it serves.
Key personnel
Glen Hall – Managing Director
Giles Rawlinson – Commercial & Finance Director
Alex Godfrey – Operations Director
Sue McGrath – Group HR Director
Tom Davies – Sales & Marketing Director
Mike Worsnop – Business Development Director
Key customers
More than 25 local authorities and councils across England and Wales including the London Borough of Bexley, Cardiff City, Swansea, High Peak Borough, North Devon, West Berkshire, Vale of Glamorgan, Rushcliffe Borough, North Somerset, Bristol City, Staffordshire Moorlands and Cherwell.
Testimonial
“We have enjoyed a fantastic partnership with Parkwood Leisure for more than 10 years. They manage all of our leisure facilities including four leisure centres and Edwalton golf course, and the knowledge, expertise and experience they bring is first class. The slick operation they run, combined with innovative ways they’ve engaged local residents, mean we’ve never had a more physically active community and we’re excited to continue our partnership into the future.”
– David Banks, Executive Manager Neighbourhoods, Rushcliffe Borough Council
Parkwood Leisure news
Leading UK leisure facility operator Parkwood Leisure has won the contract to manage the Riviera International Conference Centre (RICC) in Torquay, South Devon.
Plantasia, a rainforest zoo in Swansea, UK, has been awarded provisional membership of the British and Irish Association of Zoos and Aquariums (BIAZA).
Parkwood Leisure has launched a programme of workshops, aimed at making its staff more aware of mental health issues among the workforce.
Facility operator Parkwood Leisure has secured a 15-year lease to run Grange Leisure & Community Centre near Swindon.
Peter Fitzboydon has stepped down from his managing director position at Parkwood Leisure after less than two years in the role.
Parkwood Leisure has been awarded a 10-year contract to operate leisure facilities on behalf of Erewash Borough Council.
Parkwood Leisure features
Interview: Glen Hall
In addition to being one of the UK’s largest leisure management companies, Parkwood Leisure is also a health and fitness operator at scale, with 73 gyms and over 100,000 members. MD Glen Hall tells HCM how two major reviews in recent years have put the company on a new path
Parkwood Leisure
Tel: 01905 388500
Address: Attwood House, Perdiswell Park, John Comyn Drive , Worcester, Worcestershire, WR3 7NS, UK
Glen Hall - Managing Director
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Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

Silver company profile

Parkwood Leisure

Hengrove Park Leisure Centre
Crook Log Leisure Centre
What we can do for you
Parkwood Leisure is a family-owned leisure management company working with local authority partners across England and Wales. Operating over 80 sites on behalf of more than 25 local authorities, Parkwood offers bespoke management experience in leisure centres, theatres, golf courses, heritage sites and visitor attraction facilities.

Parkwood Leisure’s mission is to create strong, lasting partnerships, built on a foundation of efficient and effective delivery to encourage happier and healthier lifestyles within the communities that it serves. Parkwood doesn’t look to drive its corporate identity; its leisure facilities operate under the white label ‘Leisure Centre’ identity.

Key products and services
Parkwood Leisure offers bespoke management services for a range of leisure facilities. Its unique approach to leisure management is backed by more than 25 years of experience, which has seen the organisation grow to managing more than 80 facilities across England and Wales.

Its leisure centres offer an extensive range of sports and leisure facilities, with more than 60 gyms in its network. In its role, Parkwood Leisure also works with partner organisations, including national governing bodies and trade associations, as part of its commitment to promoting physical activity and wellbeing and enhancing the local communities within which it operates.

Parkwood also manages six golf courses under its Glendale Golf brand, four theatres, outdoor activity centres and visitor attractions including indoor rainforest zoo Plantasia, and heritage sites Pavilion Gardens in Buxton and Rufford Abbey Country Park.

The organisation also has extensive experience in design, build, operation and maintenance (DBOM) of new-build leisure facilities. Working in partnership with sister company Parkwood Project Management, the company has led the completed consortia management of 14 new-build projects to date.
case study: Rushcliffe Borough Council: delivering sustainable savings and a positive impact within the community
Rushcliffe Borough Council awarded the contract for the management of five of the Council’s leisure centres to Parkwood Leisure in August 2007. In 2011, due to the good value being delivered by Parkwood Leisure and a strong performance with regards to KPIs, the contract was converted to a NPDO and extended by 5 years to 2022.

Parkwood Leisure worked in partnership to manage the closure of the old Rushcliffe Leisure Centre, transitioning the customers, staff and programmes as part of the opening of the new Rushcliffe Arena site in January 2017. The contract between Parkwood Leisure and Rushcliffe Borough Council was extended until July 2025.

Contract highlights:
Increasing active participation - in 2007, the contract welcomed 1,137,798 active visits across its five leisure centres. In 2018, visits reached 1,231,845 across four sites; an increase of nearly 100,000 active visits per year.

Boosting revenue opportunities - in 2019, new sensory lighting equipment was installed in the learner pool at Keyworth Leisure Centre to support users with special needs. Since the install, swim 'pay and play' income has increased by 25%, party hire income by 663% and swimming lessons by 10%.

Maximising partnerships to improve community engagement - Supported by Parkwood Leisure, Rushcliffe Borough Council has worked in partnership with a number of sports organisations and associations to help engage its sites' visitors. These include Swim England, Nottingham Rugby, Nottinghamshire FA and Nottinghamshire Cricket Club. Edwalton Golf Centre, also managed by Parkwood, has also previously held taster sessions in partnership with a local dementia charity.

Future investment - Parkwood Leisure are supporting the council with the development of the new Bingham Leisure Centre, due to open in 2022.
case study: Torbay Leisure Centre: Major Facility Investment To Support Increased Participation
Parkwood Leisure commenced the contract to manage Torbay Leisure Centre on 1st December 2017 for 12 years.

As part of the bid, Parkwood identified £1.7m of investment to improve the facility; working in partnership with the Council who funded the capital improvements, significant upgrades were made to the site which included more than doubling the size of the gym, refurbished squash courts and upgraded changing rooms, as well as the installation of an outdoor artificial pitch.

The facility is a large wet/dry site and also includes a 25m pool and training pool, 8-court sports hall with event seating, café and soft play, plus a British Cycling funded 1.5km outdoor closed road cycling circuit.

There is a lease and management agreement in place between Torbay Council and Parkwood Leisure, who manages the contract via a subcontracting arrangement with Lex Leisure. Lex Leisure Ltd is a Community Investment Company, with charitable objectives to deliver activities which benefit the community. This arrangement provides the Council with confidence that the partnership is financially sustainable as it is underpinned by the extensive experience and commercial expertise of Parkwood Leisure, coupled with a local, bespoke community focus through Lex Leisure.

Contract highlights:

More children learning to swim - The conversion of the main pool and introduction of the learner pool has increased the capacity of the Centre's swimming lesson programme to 600 (Oct 2019) - this is an increase of 100 children each week.

Increased participation and customer satisfaction - Following the investment, customer satisfaction grew from 63% in September 2018 to 90% in September 2019. Active memberships also increased by 400+ new customers per week.

Extension of the partnership - Parkwood Leisure has secured a 25-year agreement with the Riviera International Conference Centre (RICC) in Torquay, South Devon. The new contract will start on 01 April 2021 and will see £1.4m investment into site improvements including a full gym refurbishment, high and low ropes adventure course and new reception area, as well as structural upgrades to the building.
Plans for the next 12 months
Over the next 12 months, Parkwood Leisure will continue to work collaboratively with its local authority partners to help drive improved mental and physical wellbeing within the communities that it serves.
Key personnel
Glen Hall – Managing Director
Giles Rawlinson – Commercial & Finance Director
Alex Godfrey – Operations Director
Sue McGrath – Group HR Director
Tom Davies – Sales & Marketing Director
Mike Worsnop – Business Development Director
Key customers
More than 25 local authorities and councils across England and Wales including the London Borough of Bexley, Cardiff City, Swansea, High Peak Borough, North Devon, West Berkshire, Vale of Glamorgan, Rushcliffe Borough, North Somerset, Bristol City, Staffordshire Moorlands and Cherwell.
Testimonial
“We have enjoyed a fantastic partnership with Parkwood Leisure for more than 10 years. They manage all of our leisure facilities including four leisure centres and Edwalton golf course, and the knowledge, expertise and experience they bring is first class. The slick operation they run, combined with innovative ways they’ve engaged local residents, mean we’ve never had a more physically active community and we’re excited to continue our partnership into the future.”
– David Banks, Executive Manager Neighbourhoods, Rushcliffe Borough Council
Parkwood Leisure news
Leading UK leisure facility operator Parkwood Leisure has won the contract to manage the Riviera International Conference Centre (RICC) in Torquay, South Devon.
Plantasia, a rainforest zoo in Swansea, UK, has been awarded provisional membership of the British and Irish Association of Zoos and Aquariums (BIAZA).
Parkwood Leisure has launched a programme of workshops, aimed at making its staff more aware of mental health issues among the workforce.
Facility operator Parkwood Leisure has secured a 15-year lease to run Grange Leisure & Community Centre near Swindon.
Peter Fitzboydon has stepped down from his managing director position at Parkwood Leisure after less than two years in the role.
Parkwood Leisure has been awarded a 10-year contract to operate leisure facilities on behalf of Erewash Borough Council.
Parkwood Leisure features
Interview: Glen Hall
In addition to being one of the UK’s largest leisure management companies, Parkwood Leisure is also a health and fitness operator at scale, with 73 gyms and over 100,000 members. MD Glen Hall tells HCM how two major reviews in recent years have put the company on a new path
Parkwood Leisure
Tel: 01905 388500
Address: Attwood House, Perdiswell Park, John Comyn Drive , Worcester, Worcestershire, WR3 7NS, UK
Glen Hall - Managing Director
Featured supplier news
Featured supplier news: Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Featured supplier news
Featured supplier news: Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Lockers/interior design
Fitlockers: Lockers/interior design
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Comfort Zone - Davines S.p.A: Skincare
Fitness equipment
Precor: Fitness equipment
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Spa software
SpaBooker: Spa software
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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