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FITNESS, HEALTH, WELLNESS

press release: Parkwood Leisure

Parkwood Leisure exceeds January membership targets by over 22%

05 Mar 2024
Leisure Operator reports record-breaking start to the year across leisure, golf and theatre sites / Parkwood Leisure
Leisure Operator reports record-breaking start to the year across leisure, golf and theatre sites

• Parkwood Leisure recorded over 14,800 sales throughout January 2024, a 21% increase in sales compared to January 2023

• The leisure operator over achieved against its forecasted H&F sales targets by more than 120%

• 10 of the operator’s sites achieved over 150% of monthly targets

Leading leisure operator, Parkwood Leisure, has reported a record-breaking January through its campaigns committed to promoting physical activity and community engagement across the country.

Through targeted campaigns focusing on personal wellbeing and designed to increase the accessibility and inclusivity of leisure facilities for the local community, Parkwood Leisure reported a record-breaking January, with over 1,000 new members signed up on the last day of the month alone.

The recent campaign, which ran from December 26th to January 31st, offered customers flexible payment options designed to encourage participation at local leisure centres. With options to defer payments until February or March, the campaign aimed to provide convenience and financial relief.

Despite the struggle faced by swimming pools amid the ongoing energy crisis, swimming remains a huge pull for potential new members and a priority for existing customers, with Parkwood’s 45 swimming sites recording a 3% uplift in January as well.

“2024 has seen a great start across our leisure, golf, and theatre sites, marking a record-breaking beginning to the year for Parkwood Leisure,” said Glen Hall, Managing Director at Parkwood Leisure. “As a leisure operator, we recognise that the rising cost of living is impacting people’s abilities to prioritise their physical and mental wellbeing. The aim of our January campaign was to provide individuals across the country with access to premium health and wellbeing facilities and services without worrying about financial barriers. It has been particularly pleasing to see the level of retention of existing members continuing to increase, recognising the work of all our teams on customer engagement.”

Parkwood Leisure also looks after five golf courses and clubs across the UK and has witnessed an increase in sales and memberships year on year since COVID due to the accessible and affordable nature of the courses through relaxed dress codes and ‘Pay as you Play’ initiatives.

This success also follows a record breaking pantomime season for Parkwood Theatres. Hawth, Hazlitt, Playhouse and Castle Theatres saw over 100,000 visitors during the 2023 pantomime season, with the highest grossing net total ever made by the estate at nearly £1,800,000.

Glen Hall, Managing Director at Parkwood Leisure added, “Through careful investment decisions, sustainability initiatives and local community projects, we have seen our sites go from strength to strength, cementing them as community wellbeing hubs for local residents. We are delighted that the local communities are making the most of our facilities and coming to Parkwood Leisure sites for their health, wellbeing and entertainment needs.”

For more information on Parkwood Leisure, head over to www.parkwoodleisure.co.uk
More press releases and updates from Parkwood Leisure:
The project, which has been running since November 2023 has reduced Hutton Moor Leisure Centre’s electricity consumption by up to 60,000KWh and gas by 18,000KWh with total carbon emission savings of over 60 tonnes per year.
Leading leisure operator, Parkwood Leisure, has reported a record-breaking January through its campaigns committed to promoting physical activity and community engagement across the country.
Leading leisure management operator Parkwood Leisure has completed significant upgrades to its Cherwell contract, with over £700k of refurbishments at three prominent leisure sites having taken place in December.
Parkwood Leisure has invested more than £1m over the past 12 months in new fitness equipment, as part of the operator’s plans to upgrade its leisure centres and improve its offering to members.
Parkwood Leisure is delighted to announce that Andy Farr will be re-joining the business as Strategic Director from September 2022.
Parkwood Leisure: news from HCMmag.com and FitTechGlobal.com
Parkwood Leisure, in partnership with its subsidiary companies Legacy Leisure and Lex Leisure, has launched two rehabilitation programmes across 24 leisure centres in England and Wales.
The Tarka Leisure Centre in North Devon, which reopened in June after a £15m revamp, welcomed 33,800 visitors in August – up 43 per cent from the previous year. Participation in July had increased by 33 per cent from the same month in 2021.
Parkwood Leisure
Tel: 01905 388500
Address: 3 De Salis Ct, Hampton Lovett, Droitwich Spa, Worcester, Worcestershire, WR9 0QE, UK
Glen Hall, managing director
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Parkwood Leisure press release: Parkwood Leisure exceeds January membership targets by over 22%
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press release: Parkwood Leisure

Parkwood Leisure exceeds January membership targets by over 22%

05 Mar 2024
Leisure Operator reports record-breaking start to the year across leisure, golf and theatre sites / Parkwood Leisure
Leisure Operator reports record-breaking start to the year across leisure, golf and theatre sites

• Parkwood Leisure recorded over 14,800 sales throughout January 2024, a 21% increase in sales compared to January 2023

• The leisure operator over achieved against its forecasted H&F sales targets by more than 120%

• 10 of the operator’s sites achieved over 150% of monthly targets

Leading leisure operator, Parkwood Leisure, has reported a record-breaking January through its campaigns committed to promoting physical activity and community engagement across the country.

Through targeted campaigns focusing on personal wellbeing and designed to increase the accessibility and inclusivity of leisure facilities for the local community, Parkwood Leisure reported a record-breaking January, with over 1,000 new members signed up on the last day of the month alone.

The recent campaign, which ran from December 26th to January 31st, offered customers flexible payment options designed to encourage participation at local leisure centres. With options to defer payments until February or March, the campaign aimed to provide convenience and financial relief.

Despite the struggle faced by swimming pools amid the ongoing energy crisis, swimming remains a huge pull for potential new members and a priority for existing customers, with Parkwood’s 45 swimming sites recording a 3% uplift in January as well.

“2024 has seen a great start across our leisure, golf, and theatre sites, marking a record-breaking beginning to the year for Parkwood Leisure,” said Glen Hall, Managing Director at Parkwood Leisure. “As a leisure operator, we recognise that the rising cost of living is impacting people’s abilities to prioritise their physical and mental wellbeing. The aim of our January campaign was to provide individuals across the country with access to premium health and wellbeing facilities and services without worrying about financial barriers. It has been particularly pleasing to see the level of retention of existing members continuing to increase, recognising the work of all our teams on customer engagement.”

Parkwood Leisure also looks after five golf courses and clubs across the UK and has witnessed an increase in sales and memberships year on year since COVID due to the accessible and affordable nature of the courses through relaxed dress codes and ‘Pay as you Play’ initiatives.

This success also follows a record breaking pantomime season for Parkwood Theatres. Hawth, Hazlitt, Playhouse and Castle Theatres saw over 100,000 visitors during the 2023 pantomime season, with the highest grossing net total ever made by the estate at nearly £1,800,000.

Glen Hall, Managing Director at Parkwood Leisure added, “Through careful investment decisions, sustainability initiatives and local community projects, we have seen our sites go from strength to strength, cementing them as community wellbeing hubs for local residents. We are delighted that the local communities are making the most of our facilities and coming to Parkwood Leisure sites for their health, wellbeing and entertainment needs.”

For more information on Parkwood Leisure, head over to www.parkwoodleisure.co.uk
More press releases and updates from Parkwood Leisure:
The project, which has been running since November 2023 has reduced Hutton Moor Leisure Centre’s electricity consumption by up to 60,000KWh and gas by 18,000KWh with total carbon emission savings of over 60 tonnes per year.
Leading leisure operator, Parkwood Leisure, has reported a record-breaking January through its campaigns committed to promoting physical activity and community engagement across the country.
Leading leisure management operator Parkwood Leisure has completed significant upgrades to its Cherwell contract, with over £700k of refurbishments at three prominent leisure sites having taken place in December.
Parkwood Leisure has invested more than £1m over the past 12 months in new fitness equipment, as part of the operator’s plans to upgrade its leisure centres and improve its offering to members.
Parkwood Leisure is delighted to announce that Andy Farr will be re-joining the business as Strategic Director from September 2022.
Parkwood Leisure: news from HCMmag.com and FitTechGlobal.com
Parkwood Leisure, in partnership with its subsidiary companies Legacy Leisure and Lex Leisure, has launched two rehabilitation programmes across 24 leisure centres in England and Wales.
The Tarka Leisure Centre in North Devon, which reopened in June after a £15m revamp, welcomed 33,800 visitors in August – up 43 per cent from the previous year. Participation in July had increased by 33 per cent from the same month in 2021.
Parkwood Leisure
Tel: 01905 388500
Address: 3 De Salis Ct, Hampton Lovett, Droitwich Spa, Worcester, Worcestershire, WR9 0QE, UK
Glen Hall, managing director
Key personnel
Glen Hall, managing director
Giles Rawlinson, commercial & finance director
Alex Godfrey, operations director
Andy Farr, strategic director
Key customers
More than 30 local authorities and public sector partners across England and Wales including the London Borough of Bexley, London Borough of Lewisham, Boston, Cardiff City, Swansea, North Devon, Erewash, Vale of Glamorgan, Rushcliffe Borough, North Somerset, Bristol City, Nottinghamshire County, Cherwell, the Royal Parks and Sport Wales.
Plans for the next 12 months
Over the next 12 months, Parkwood Leisure will continue to work collaboratively with its partners to increase physical activity, tackle health inequality in the communities we serve and make a measurable difference to the quality of life of our customers.
Testimonial
“We have enjoyed a fantastic partnership with Parkwood Leisure for more than 10 years. They manage all of our leisure facilities including four leisure centres and Edwalton golf course, and the knowledge, expertise and experience they bring is first class. The slick operation they run, combined with innovative ways they’ve engaged local residents, mean we’ve never had a more physically active community and we’re excited to continue our partnership into the future.”
– David Banks, executive manager neighbourhoods, Rushcliffe Borough Council
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