Health Club Management magazine
2016 issue 4
Health Club Management 2016 issue 4
On the cover: Valerie Bönström and Steffi Graf
Valerie Bönström and Steffi Graf – women-only franchise Mrs.Sporty eyes up 1,000 clubs in the US
5. Editor’s letter: Prevention in the spotlight
It’s vital that we engage the public in preventative healthcare, and PHE’s new One You campaign gives us a chance to do just that, says Kate Cracknell
17. Letters: Write to reply
Joining the dots between fitness and rehab, and creating a community through apps
22. News round-up:
Spanish operator Metropolitan unveils expansion plans, the UK has a ‘sugar tax’ Cybex partners Williams F1, and will boutique studios venture outside London?
37. Events calendar:
A look at the key upcoming events in the international health and fitness calendar
38. Interview - Valerie Bönström:
The joint CEO of Mrs.Sporty talks to Kate Cracknell about a new functional training model and international expansion
44. Talking point - property: Site insight
How is the fitness sector faring when it comes to securing good locations for clubs?
50. Gymtopia series: Walking alongside a community
As part of our Gymtopia series, we look at how one Canadian club is making a long-term difference with its charitable work
54. Promotional feature: Elevate
Elevate takes place in May, bringing together experts from all disciplines for the UK’s largest physical activity trade event
56. Social media: Under the influence
Social media is everywhere – but are you harnessing the powers of the ‘influencers’?
60. Industry trends: Move with the times
Open platforms, personalised plans and boutiques within clubs are just some of the trends industry experts are predicting for 2016. Kath Hudson reports
64. Promotional feature: Matrix
Matrix Fitness looks ahead to the 2016 Olympic Games, and encourages everyone to find the sporting hero inside themselves
68. Market research: European leaders
Niels Gronau and Gregor Titze take a look at the key findings from the latest edition of Leading Operators – Fitness in Europe
72. Retention: What makes a loyal customer?
Jon Nasta offers retention insight from the latest Listen360 analysis
78. Promotional feature: Wattbike
The new Wattbike Hub app acts as a portable personal trainer, providing everything
from fitness tests to workouts, plans and analysis
Health Club Management 2016 issue 4
On the cover: Valerie Bönström and Steffi Graf
Valerie Bönström and Steffi Graf – women-only franchise Mrs.Sporty eyes up 1,000 clubs in the US
80. Activity tracking: Right on track
It’s time for health clubs to embrace activity tracking and not see it as a threat – but how many operators are achieving this?
85. Activity tracking - smart bras: fitness-kit.net
We take a look at some of the new smart bras combining proper support with the latest wearable technology
86. Promotional feature: Technogym
Technogym introduces its new SKILLMILL, which has athletic performance training at its heart
88. Retention - reward schemes: Activity = reward
Are tangible rewards the best way to get members to stick to their exercise regimes? We report on the growing category of exercise reward schemes
94. Promotional feature: CFM
Creative Fitness Marketing has been helping operators attract new members for 26 years – so how does it work?
96. ukactive update: Killing the cliché
A number of fitness brands changed the conversation in their New Year ad campaigns. Mark Hutcheon takes a closer look
98. Promotional feature: TVS
TVS Sports Surfaces profiles its recent noise- and vibration-reducing project at Body Zone Fitness in Newcastle, UK
100. Q&A – Molly Kemmer: IHRSA update
The outgoing IHRSA chair reflects on the learnings from her 12-month tenure, and challenges the fitness sector to think bigger and think differently
102. Promotional feature: Ojmar
From spring 2017, the UK’s pound coin changes to a new 12-sided coin. Is your business ready?
105. Supplier showcase:
We highlight recent projects from suppliers Cybex International UK, Life Fitness and Technogym
111. Strength training: fitness-kit.net
A look at some of the latest innovations in strength equipment around the world
116. Research round-up: Judgement call
Obese people tend to see distances as being further than they really are, and hills steeper, according to research from the US
Opinion
promotion
“Strength training has moved from the margins to the mainstream.”
Featured supplier news
Active Blackpool is deploying Cornerstone Connect, a new digital interface allowing
disparate information from multiple systems to be aggregated into one dataset, to support
its focus on reducing health inequalities and improving healthy life expectancy.
Featured supplier news
One of the biggest mistakes the fitness industry still makes is advertising almost
exclusively to people who already look and live like gym members.
Company profiles
Connect is a UK-based technology company redefining how the fitness and wellness industry builds digital ...
Company profiles
Vor is the world’s most powerful workout generation tool, transforming how fitness businesses deliver personalised ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hot tubs
Water experiences and hydrotherapy solutions
Lockers
Fitness tracking platform
Spa and beauty equipment
Industrial washing machines
Property & Tenders
Stratford, East London.
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
22-23 Jun 2026
WX Wakefield , Wakefield, United Kingdom
Diary dates
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
Diary dates
Search news, features & products:
Find a supplier:
