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Health Club Management magazine
2016 issue 4
Health Club Management 2016 issue 4
On the cover: Valerie Bönström and Steffi Graf
Valerie Bönström and Steffi Graf – women-only franchise Mrs.Sporty eyes up 1,000 clubs in the US
5. Editor’s letter: Prevention in the spotlight
It’s vital that we engage the public in preventative healthcare, and PHE’s new One You campaign gives us a chance to do just that, says Kate Cracknell
17. Letters: Write to reply
Joining the dots between fitness and rehab, and creating a community through apps
22. News round-up:
Spanish operator Metropolitan unveils expansion plans, the UK has a ‘sugar tax’ Cybex partners Williams F1, and will boutique studios venture outside London?
37. Events calendar:
A look at the key upcoming events in the international health and fitness calendar
38. Interview - Valerie Bönström:
The joint CEO of Mrs.Sporty talks to Kate Cracknell about a new functional training model and international expansion
44. Talking point - property: Site insight
How is the fitness sector faring when it comes to securing good locations for clubs?
50. Gymtopia series: Walking alongside a community
As part of our Gymtopia series, we look at how one Canadian club is making a long-term difference with its charitable work
54. Promotional feature: Elevate
Elevate takes place in May, bringing together experts from all disciplines for the UK’s largest physical activity trade event
56. Social media: Under the influence
Social media is everywhere – but are you harnessing the powers of the ‘influencers’?
60. Industry trends: Move with the times
Open platforms, personalised plans and boutiques within clubs are just some of the trends industry experts are predicting for 2016. Kath Hudson reports
64. Promotional feature: Matrix
Matrix Fitness looks ahead to the 2016 Olympic Games, and encourages everyone to find the sporting hero inside themselves
68. Market research: European leaders
Niels Gronau and Gregor Titze take a look at the key findings from the latest edition of Leading Operators – Fitness in Europe
72. Retention: What makes a loyal customer?
Jon Nasta offers retention insight from the latest Listen360 analysis
78. Promotional feature: Wattbike
The new Wattbike Hub app acts as a portable personal trainer, providing everything
from fitness tests to workouts, plans and analysis
Health Club Management 2016 issue 4
On the cover: Valerie Bönström and Steffi Graf
Valerie Bönström and Steffi Graf – women-only franchise Mrs.Sporty eyes up 1,000 clubs in the US
80. Activity tracking: Right on track
It’s time for health clubs to embrace activity tracking and not see it as a threat – but how many operators are achieving this?
85. Activity tracking - smart bras: fitness-kit.net
We take a look at some of the new smart bras combining proper support with the latest wearable technology
86. Promotional feature: Technogym
Technogym introduces its new SKILLMILL, which has athletic performance training at its heart
88. Retention - reward schemes: Activity = reward
Are tangible rewards the best way to get members to stick to their exercise regimes? We report on the growing category of exercise reward schemes
94. Promotional feature: CFM
Creative Fitness Marketing has been helping operators attract new members for 26 years – so how does it work?
96. ukactive update: Killing the cliché
A number of fitness brands changed the conversation in their New Year ad campaigns. Mark Hutcheon takes a closer look
98. Promotional feature: TVS
TVS Sports Surfaces profiles its recent noise- and vibration-reducing project at Body Zone Fitness in Newcastle, UK
100. Q&A – Molly Kemmer: IHRSA update
The outgoing IHRSA chair reflects on the learnings from her 12-month tenure, and challenges the fitness sector to think bigger and think differently
102. Promotional feature: Ojmar
From spring 2017, the UK’s pound coin changes to a new 12-sided coin. Is your business ready?
105. Supplier showcase:
We highlight recent projects from suppliers Cybex International UK, Life Fitness and Technogym
111. Strength training: fitness-kit.net
A look at some of the latest innovations in strength equipment around the world
116. Research round-up: Judgement call
Obese people tend to see distances as being further than they really are, and hills steeper, according to research from the US
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