Star Trac / Core Health & Fitness
Star Trac / Core Health & Fitness
Star Trac / Core Health & Fitness
Health Club Management

Health Club Management

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Health Club Management

Health Club Management

Health Club Management magazine

2016 issue 4
Health Club Management 2016 issue 4
On the cover: Valerie Bönström and Steffi Graf
Valerie Bönström and Steffi Graf – women-only franchise Mrs.Sporty eyes up 1,000 clubs in the US
5. Editor’s letter: Prevention in the spotlight
It’s vital that we engage the public in preventative healthcare, and PHE’s new One You campaign gives us a chance to do just that, says Kate Cracknell
17. Letters: Write to reply
Joining the dots between fitness and rehab, and creating a community through apps
22. News round-up:
Spanish operator Metropolitan unveils expansion plans, the UK has a ‘sugar tax’ Cybex partners Williams F1, and will boutique studios venture outside London?
37. Events calendar:
A look at the key upcoming events in the international health and fitness calendar
38. Interview - Valerie Bönström:
The joint CEO of Mrs.Sporty talks to Kate Cracknell about a new functional training model and international expansion
44. Talking point - property: Site insight
How is the fitness sector faring when it comes to securing good locations for clubs?
50. Gymtopia series: Walking alongside a community
As part of our Gymtopia series, we look at how one Canadian club is making a long-term difference with its charitable work
54. Promotional feature: Elevate
Elevate takes place in May, bringing together experts from all disciplines for the UK’s largest physical activity trade event
56. Social media: Under the influence
Social media is everywhere – but are you harnessing the powers of the ‘influencers’?
60. Industry trends: Move with the times
Open platforms, personalised plans and boutiques within clubs are just some of the trends industry experts are predicting for 2016. Kath Hudson reports
64. Promotional feature: Matrix
Matrix Fitness looks ahead to the 2016 Olympic Games, and encourages everyone to find the sporting hero inside themselves
68. Market research: European leaders
Niels Gronau and Gregor Titze take a look at the key findings from the latest edition of Leading Operators – Fitness in Europe
72. Retention: What makes a loyal customer?
Jon Nasta offers retention insight from the latest Listen360 analysis
78. Promotional feature: Wattbike
The new Wattbike Hub app acts as a portable personal trainer, providing everything from fitness tests to workouts, plans and analysis
Health Club Management 2016 issue 4
On the cover: Valerie Bönström and Steffi Graf
Valerie Bönström and Steffi Graf – women-only franchise Mrs.Sporty eyes up 1,000 clubs in the US
80. Activity tracking: Right on track
It’s time for health clubs to embrace activity tracking and not see it as a threat – but how many operators are achieving this?
85. Activity tracking - smart bras: fitness-kit.net
We take a look at some of the new smart bras combining proper support with the latest wearable technology
86. Promotional feature: Technogym
Technogym introduces its new SKILLMILL, which has athletic performance training at its heart
88. Retention - reward schemes: Activity = reward
Are tangible rewards the best way to get members to stick to their exercise regimes? We report on the growing category of exercise reward schemes
94. Promotional feature: CFM
Creative Fitness Marketing has been helping operators attract new members for 26 years – so how does it work?
96. ukactive update: Killing the cliché
A number of fitness brands changed the conversation in their New Year ad campaigns. Mark Hutcheon takes a closer look
98. Promotional feature: TVS
TVS Sports Surfaces profiles its recent noise- and vibration-reducing project at Body Zone Fitness in Newcastle, UK
100. Q&A – Molly Kemmer: IHRSA update
The outgoing IHRSA chair reflects on the learnings from her 12-month tenure, and challenges the fitness sector to think bigger and think differently
102. Promotional feature: Ojmar
From spring 2017, the UK’s pound coin changes to a new 12-sided coin. Is your business ready?
105. Supplier showcase:
We highlight recent projects from suppliers Cybex International UK, Life Fitness and Technogym
111. Strength training: fitness-kit.net
A look at some of the latest innovations in strength equipment around the world
116. Research round-up: Judgement call
Obese people tend to see distances as being further than they really are, and hills steeper, according to research from the US
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Catalogue Gallery
Click on a catalogue to view it online
Featured suppliers
Featured supplier: MoveGB brings guest pass into 21st century with new Discovery tool
The ‘free guest pass’ is now a cornerstone of most fitness operators’ acquisition practises. But is it effective to engage a new audience?
Featured suppliers
Featured supplier: Dyaco launches new Spirit Fitness Fluid Rower and refreshes 900 CV range
Global fitness manufacturer Dyaco, has launched the new Spirit CRW900 Fluid Rower to add to its growing range of Spirit Fitness CV equipment.
Video Gallery
No More Empty Studios.
Fitness On Demand
No More Empty Studios. Seriously. Fitness On Demand™ Virtual Group Fitness. Read more
More videos:
Company profiles
Company profile: Life Fitness
For more than 45 years, Life Fitness has been dedicated to creating fitness solutions that ...
Company profiles
Company profile: Proinsight Research Ltd
We take time at the outset to understand your unique customer journey. Then we work ...
Directory
Spa software
SpaBooker: Spa software
Direct debit solutions
Harlands Group: Direct debit solutions
Member access schemes
Move GB: Member access schemes
Trade associations
International SPA Association - iSPA: Trade associations
Exercise equipment
Technogym: Exercise equipment
Fitness equipment
Dyaco International: Fitness equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Lockers
Safe Space Lockers Ltd: Lockers
Skincare
Sothys: Skincare
Property & Tenders
White Rocks, Hastings
GVA
Property & Tenders
Gravesham Borough Council
Property & Tenders
Diary dates
31 Oct - 01 Nov 2018
NEC, Birmingham, United Kingdom
Diary dates
27-27 Nov 2018
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
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Star Trac / Core Health & Fitness
Star Trac / Core Health & Fitness