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Gold company profile

Serco Leisure

About us   |   Contact us
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, destination venues and elite sporting facilities.
Find out more about Serco Leisure here...
Serco Leisure: News and press releases
07 Mar 2024
Following a competitive procurement process, Serco Leisure and its operating partner, More Leisure Community Trust (MLCT), have been appointed to operate five leisure facilities on behalf of Oxford City Council from 30th March 2024.
05 Mar 2024
Bisham Abbey and Lilleshall, the Sport England National Sports Centres managed by Serco Leisure, have come out top across the leisure sector in assessments carried out in December by Hospitality Assured.
30 Jan 2024
Following a competitive tendering process, Serco Leisure and its operating partner in the region, More Leisure Community Trust (MCLT) have been awarded a five-year contract by Buckinghamshire Council to operate five centres, starting April 1st 2024.
14 Dec 2023
Serco Leisure has won Water Leisure Operator of the Year at the UK Pool & Spa Awards, the fifth time they have achieved this accolade in the past six years.
23 Nov 2023
Three national sports centres operated by Serco Leisure have earned Elite Training Centre (ETC) accreditation from UK Sport, the organisation responsible for the strategic investment of Government and National Lottery funding into Olympic and Paralympic sport and major events.
30 Oct 2023
Serco Leisure is celebrating a successful ukactive awards 2023, having picked up two prizes, plus a runners-up spot in the Equality, Diversity & Inclusion category for Birmingham’s Ladywood Leisure Centre.
02 Mar 2023
Serco’s leisure business has been awarded a five-year extension on its contract to operate three facilities in the Ards and North Down area of Northern Ireland.
07 Nov 2022
Bisham Abbey and Lilleshall, the national sports centres operated by Serco Leisure on behalf of Sport England have retained leisure industry benchmarking scheme Quest’s highest accreditation, Stretch – Outstanding, making it four assessment cycles in succession that both facilities have achieved this ranking.
25 Aug 2022
Serco Leisure and its operating partner in the region, Shropshire Community Leisure Trust have been awarded a five-year contract extension by Shropshire Council to continue operating Market Drayton Swimming Pool, Oswestry Leisure Centre, Shrewsbury Sports Village and The Quarry Swimming & Fitness Centre.
14 Jul 2022
UKRI (UK Research and Innovation) is backing research to investigate the lack of older adults accessing facilities for exercise and the barriers they face.
26 May 2022
Serco Leisure’s National Commercial Aquatics Manager, Helen Bull, has created a bit of history, becoming the first wheelchair user to gain RLSS UK’s Open Water Lifeguard (OWL) qualification.
26 Apr 2022
Serco’s leisure business has announced the successful retention of its ISO50001:2018 Energy Management Standard certification, following a recent two-day assessment by independent auditors BSI.
Serco Leisure: featured in HCM and Fit Tech magazines
Insight: All welcome
Health Club Management 2024 issue 5
As more trans women, trans men and non-binary people join health clubs, it’s time to work out a system where everyone feels included, protected and safe in the locker room. Kath Hudson reports
About Serco Leisure
Aqua Aerobics at Ladywood Leisure Centre / Peter Alvey
Personal Trainer at Erdington Leisure Centre / Peter Alvey
The gym at Stoke Mandeville Stadium / Peter Alvey
What we can do for you
Founded in 1988, Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, destination venues and elite sporting facilities.

In 2021, we were named ukactive’s Outstanding Organisation of the Year.

Working collaboratively with independent charitable trusts, including our national partner More Leisure Community Trust, we operate over 40 facilities on behalf of Local Authority clients and Sport England.

Serco Leisure is part of Serco’s UK Citizen Services business, which generates revenues in excess of £350m pa and employs more than 6,000 staff.

Key products and services
We manage Local Authority gyms and pools on behalf of councils in England, Northern Ireland and on the Channel Island of Jersey, but our breadth of experience covers many other areas, including the operation of prestige National Sports Centres such as Bisham Abbey and Lilleshall, venues where elite and community sport come together.

Since 2018, in partnership with the More Leisure Community Trust and on behalf of the national charity for wheelchair sport WheelPower, we have been the proud operator of Stoke Mandeville Stadium, the birthplace of the Paralympic movement.

Our national centres are not just sporting venues. At Lilleshall, we offer a boutique hotel experience in our Main House, and fine dining in Chapters Restaurant, while the National Water Sports Centre in Nottingham offers an award-winning campsite and range of all-family activity options including paddleboarding, kayaking, Archery Combat and the Lagoon Wipeout inflatable.

These centres are also home to various major sporting NGBs, including British Gymnastics and England Hockey.

We’re the company responsible for the original design and build for Transport for London’s successful cycle hire scheme and have provided, maintained and distributed the bikes, since the scheme’s launch. In 2022, we added e-bikes to this popular scheme.

In 2021 we launched a cycle hire scheme in the West Midlands, which has 1,500 bikes, comprising 1,350 pedal and 150 e-bikes, available for hire across the region. So far, the scheme has recorded half a million journeys with riders travelling over 1.2 million km collectively.
case study: Making an impact – Ladywood Leisure Centre
“Ladywood Leisure Centre is a fantastic resource for local residents. In the period it’s been open I have noticed a change in the local area whether that’s a reduction in anti-social behaviour or a general change in attitude to lifestyle and fitness. The community has benefitted massively since the centre has opened.”

Daniel Meese, Police Community Support Officer, Ladywood

Ladywood in Birmingham is one of the most deprived regions in the UK, with low employment and high rates of childhood poverty. Opening a brand-new leisure facility in this area would bring fresh challenges, but by focusing on the needs of the local community, offering sessions that they could afford at times they could attend, we have managed to create a genuine grassroots success story, utilising an inclusive approach, while never forgetting that this is a commercial venture that needs to pay its way.

Before the centre even opened, our on-site team were working with employment agencies to set up a recruitment Open Day, only available to Ladywood residents. Hundreds attended the event, many of whom were long-term unemployed, but when Ladywood opened its doors, it could boast that over 50% of its staff were people from the local area, which has helped greatly in getting ‘buy in’ from the people in this region.

Offering a suite of free and subsidised sessions means this centre is able to offer the residents of Ladywood the opportunity to stay active in a state-of-the-art facility, which may have seemed out of their budget range when they first saw the impressive building go up.

At Ladywood, we have achieved the golden combination: a centre used by local people of all demographics offering subsidised access to a high-quality facility, while managing to keep revenue lines growing all the time. Pre-COVID swimming lesson numbers have recently been smashed, casual swimming is up on pre-2020, the list goes on.

One final element we’re very proud of at Ladywood is how we’ve opened up and promoted the free use of our Community Room, where we house all manner of different sessions, from dance classes to a base for the local chess club. Many leisure centres claim they’re a community hub, but at Ladywood Leisure Centre that claim is a reality.
case study: Aquatics – record breaking growth and there’s more to come
Aquatics is something Serco Leisure is known for, something we do well. We were UK Pool & Spa’s Leisure Operator of the Year for 2018 and 2019 – the only two years we entered. Our centre in Bangor, Northern Ireland, The Aurora won the 2018 World Cup of Pools competition. Pre-COVID, we ran an industry-leading annual competition for lifeguards, which received huge praise from the RLSS. (We’re planning to reintroduce the competition in 2022.) We take swimming seriously, but our growth in 2021 has taken even us a little by surprise.

But we shouldn’t have been surprised really. We hired right and it’s paid off. Our National Aquatics Team, all new for 2021, are headed up by the indomitable Helen Bull, a former runner and champion swimmer, who due to cancer now uses a wheelchair, but hasn’t let that get in the way of her living and achieving. Helen is the only wheelchair user in the UK who’s also a fully qualified swim and lifeguard teacher. Her passion for all things aquatics means there’s a new energy around Serco Leisure’s swimming pools.

As of October 2021, just 6 months after April’s partial reopening, and across the board, our swimming lesson numbers have exceeded our benchmark figures from February 2020. Swimming memberships, often a tough sell, are on track to leapfrog pre-COVID’s numbers by the end of November 2021, while casual swimming is proving more popular than expected as families return to an activity much-missed for most of 2020 and the first part of 2021.

These successes come off the back of a huge amount of hard work by the new National Aquatics Team. Joining Helen, we have Lynn Goring-Crook, National Aquatics Training Lead. Lynn’s appointment is testament to our drive to have the best trained aquatics workforce in the business.

Lynn’s a Swimming Teachers Association (STA) Aquatic Tutor with 'Train the Tutor’ status who’s experienced at developing talent with small and large teams including managing inspiring swim programmes, staff training and career pathways.

Then there’s Jenni May, Commercial Aquatics Development Manager. Jenni has 25 years of leisure experience and is working alongside site leads to look at opportunities to enhance and grow their lesson programmes and maximise pool space. She’s also a Swim England and STA Tutor, passionate about getting as many people as possible utilising our pools for aquatics activities.

We’ve also added experts like Cheryl Hoey, who’s currently heading up our aquatics contracts in Maidstone and Swale. And we’re recruiting in other areas. Serco Leisure will soon have more people working in this area of the business than ever before, signaling our intent to grow and develop aquatics to previously unheard of levels of popularity.
case study: Staying in the top 1% of best managed facilities in the UK
Stretch Outstanding is the highest ranking a site can achieve via NBS Quest, the leisure industry's leading benchmarking service. It is only awarded to those facilities consistently demonstrating the highest standards of operational excellence.

99% of facilities in the UK, which go through Quest, do not match up to this most stringent of assessments. Bisham Abbey and Lilleshall National Sports Centres, which Serco Leisure operate on behalf of Sport England, have achieved Quest – Stretch Outstanding for an incredible three consecutive cycles.

Quest does not check a site on a single day or a single week. it is a continual process to ensure the high standard of service delivered by one group of staff will be replicated across the facility, whichever team is on duty. This is why Bisham and Lilleshall’s achievement is so noteworthy. It demonstrates an embedded culture of excellence at every level. From cleaning staff to catering, front of house to fitness, the teams at these iconic national centres work year-round to stay at the top.

Recent finalist in the ukactive Outstanding Leadership category, Operations Director, Steve Nelson oversees the centres for Serco Leisure.

“Achieving the first ever Quest Stretch Outstanding back in 2014 set the bar high for teams at both facilities, but they’ve risen to the challenge for each assessment cycle. What’s been so pleasing to me is that underpinning so much of our success has been the four core Serco values of Pride, Innovation, Trust and Care. Teams genuinely believe in those values and it shows in the quality of service they deliver day in and day out.”

Quest’s Operations Director, Caroline Constantine, said:

“Lilleshall and Bisham have once again demonstrated that there is a quality of culture throughout the venues on any day of the year, as this is the third time they have achieved Stretch. Well done to all the teams there, a fantastic accolade.”

Charles Johnston, Director of Property at Sport England added:

"It’s great to see the work the centres do being recognised like this, from the relationships they’ve formed and nurtured with key NGBs to the work they do with the community to encourage people of all ages and abilities to get active, using the high quality sporting facilities they have on their doorsteps.”
Serco Leisure video gallery:
Plans for the next 12 months
2022 was a record-breaking 12 months for Serco Leisure, as we celebrated a set of sales figures at year-end that even our most optimistic forecasts hadn’t predicted.

2023 will see us consolidating those gains, while looking to improve our overall customer offering via the introduction of a new Single-Customer-View CRM system. When this launches later in the year, it will allow us to provide customers with a journey that goes far beyond their leisure centre visit and will instead marry up their in-centre experience with engaging digital touch-points and supportive human interventions.
Key personnel
Simon Lane, Managing Director
Steve Nelson, Operations Director
Sally Kurton, Commercial Director
Steve Lawrence, Operations Director
Leigh Brooks, Marketing Director
Warren Higgins, Business Development Director
Key customers
Sport England
WheelPower
Local authorities
Testimonial
"We have enjoyed a fantastic partnership with Serco Leisure since the contract was awarded in 2015. They manage nine facilities on our behalf and together we have opened four new facilities: Stechford, Northfield, Erdington and Ladywood, two of which won prestigious ukactive awards, highlighting the quality of these new builds.

"The knowledge, expertise and experience Serco bring is first class. In the post-COVID era, we’re confident they are the operator who will provide the level of service, variety of activity and the inclusive welcome the people of Birmingham deserve."
– Dave Wagg, Head of Sport & Development, Birmingham City Council
Serco Leisure
Tel: +44 0116 240 7500
Address: Lancer House, 38 Scudamore Road, Leicester, Leicestershire, LE3 1UB, United Kingdom
Simon Lane, Managing Director
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Gold company profile

Serco Leisure

About us   |   Contact us
Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, destination venues and elite sporting facilities.
Find out more about Serco Leisure here...
Serco Leisure: News and press releases
07 Mar 2024
Following a competitive procurement process, Serco Leisure and its operating partner, More Leisure Community Trust (MLCT), have been appointed to operate five leisure facilities on behalf of Oxford City Council from 30th March 2024.
05 Mar 2024
Bisham Abbey and Lilleshall, the Sport England National Sports Centres managed by Serco Leisure, have come out top across the leisure sector in assessments carried out in December by Hospitality Assured.
30 Jan 2024
Following a competitive tendering process, Serco Leisure and its operating partner in the region, More Leisure Community Trust (MCLT) have been awarded a five-year contract by Buckinghamshire Council to operate five centres, starting April 1st 2024.
14 Dec 2023
Serco Leisure has won Water Leisure Operator of the Year at the UK Pool & Spa Awards, the fifth time they have achieved this accolade in the past six years.
23 Nov 2023
Three national sports centres operated by Serco Leisure have earned Elite Training Centre (ETC) accreditation from UK Sport, the organisation responsible for the strategic investment of Government and National Lottery funding into Olympic and Paralympic sport and major events.
30 Oct 2023
Serco Leisure is celebrating a successful ukactive awards 2023, having picked up two prizes, plus a runners-up spot in the Equality, Diversity & Inclusion category for Birmingham’s Ladywood Leisure Centre.
02 Mar 2023
Serco’s leisure business has been awarded a five-year extension on its contract to operate three facilities in the Ards and North Down area of Northern Ireland.
07 Nov 2022
Bisham Abbey and Lilleshall, the national sports centres operated by Serco Leisure on behalf of Sport England have retained leisure industry benchmarking scheme Quest’s highest accreditation, Stretch – Outstanding, making it four assessment cycles in succession that both facilities have achieved this ranking.
25 Aug 2022
Serco Leisure and its operating partner in the region, Shropshire Community Leisure Trust have been awarded a five-year contract extension by Shropshire Council to continue operating Market Drayton Swimming Pool, Oswestry Leisure Centre, Shrewsbury Sports Village and The Quarry Swimming & Fitness Centre.
14 Jul 2022
UKRI (UK Research and Innovation) is backing research to investigate the lack of older adults accessing facilities for exercise and the barriers they face.
26 May 2022
Serco Leisure’s National Commercial Aquatics Manager, Helen Bull, has created a bit of history, becoming the first wheelchair user to gain RLSS UK’s Open Water Lifeguard (OWL) qualification.
26 Apr 2022
Serco’s leisure business has announced the successful retention of its ISO50001:2018 Energy Management Standard certification, following a recent two-day assessment by independent auditors BSI.
Serco Leisure: featured in HCM and Fit Tech magazines
Insight: All welcome
Health Club Management 2024 issue 5
As more trans women, trans men and non-binary people join health clubs, it’s time to work out a system where everyone feels included, protected and safe in the locker room. Kath Hudson reports
About Serco Leisure
Aqua Aerobics at Ladywood Leisure Centre / Peter Alvey
Personal Trainer at Erdington Leisure Centre / Peter Alvey
The gym at Stoke Mandeville Stadium / Peter Alvey
What we can do for you
Founded in 1988, Serco Leisure Operating Limited is one of the UK’s leading national operators of leisure centres, destination venues and elite sporting facilities.

In 2021, we were named ukactive’s Outstanding Organisation of the Year.

Working collaboratively with independent charitable trusts, including our national partner More Leisure Community Trust, we operate over 40 facilities on behalf of Local Authority clients and Sport England.

Serco Leisure is part of Serco’s UK Citizen Services business, which generates revenues in excess of £350m pa and employs more than 6,000 staff.

Key products and services
We manage Local Authority gyms and pools on behalf of councils in England, Northern Ireland and on the Channel Island of Jersey, but our breadth of experience covers many other areas, including the operation of prestige National Sports Centres such as Bisham Abbey and Lilleshall, venues where elite and community sport come together.

Since 2018, in partnership with the More Leisure Community Trust and on behalf of the national charity for wheelchair sport WheelPower, we have been the proud operator of Stoke Mandeville Stadium, the birthplace of the Paralympic movement.

Our national centres are not just sporting venues. At Lilleshall, we offer a boutique hotel experience in our Main House, and fine dining in Chapters Restaurant, while the National Water Sports Centre in Nottingham offers an award-winning campsite and range of all-family activity options including paddleboarding, kayaking, Archery Combat and the Lagoon Wipeout inflatable.

These centres are also home to various major sporting NGBs, including British Gymnastics and England Hockey.

We’re the company responsible for the original design and build for Transport for London’s successful cycle hire scheme and have provided, maintained and distributed the bikes, since the scheme’s launch. In 2022, we added e-bikes to this popular scheme.

In 2021 we launched a cycle hire scheme in the West Midlands, which has 1,500 bikes, comprising 1,350 pedal and 150 e-bikes, available for hire across the region. So far, the scheme has recorded half a million journeys with riders travelling over 1.2 million km collectively.
case study: Making an impact – Ladywood Leisure Centre
“Ladywood Leisure Centre is a fantastic resource for local residents. In the period it’s been open I have noticed a change in the local area whether that’s a reduction in anti-social behaviour or a general change in attitude to lifestyle and fitness. The community has benefitted massively since the centre has opened.”

Daniel Meese, Police Community Support Officer, Ladywood

Ladywood in Birmingham is one of the most deprived regions in the UK, with low employment and high rates of childhood poverty. Opening a brand-new leisure facility in this area would bring fresh challenges, but by focusing on the needs of the local community, offering sessions that they could afford at times they could attend, we have managed to create a genuine grassroots success story, utilising an inclusive approach, while never forgetting that this is a commercial venture that needs to pay its way.

Before the centre even opened, our on-site team were working with employment agencies to set up a recruitment Open Day, only available to Ladywood residents. Hundreds attended the event, many of whom were long-term unemployed, but when Ladywood opened its doors, it could boast that over 50% of its staff were people from the local area, which has helped greatly in getting ‘buy in’ from the people in this region.

Offering a suite of free and subsidised sessions means this centre is able to offer the residents of Ladywood the opportunity to stay active in a state-of-the-art facility, which may have seemed out of their budget range when they first saw the impressive building go up.

At Ladywood, we have achieved the golden combination: a centre used by local people of all demographics offering subsidised access to a high-quality facility, while managing to keep revenue lines growing all the time. Pre-COVID swimming lesson numbers have recently been smashed, casual swimming is up on pre-2020, the list goes on.

One final element we’re very proud of at Ladywood is how we’ve opened up and promoted the free use of our Community Room, where we house all manner of different sessions, from dance classes to a base for the local chess club. Many leisure centres claim they’re a community hub, but at Ladywood Leisure Centre that claim is a reality.
case study: Aquatics – record breaking growth and there’s more to come
Aquatics is something Serco Leisure is known for, something we do well. We were UK Pool & Spa’s Leisure Operator of the Year for 2018 and 2019 – the only two years we entered. Our centre in Bangor, Northern Ireland, The Aurora won the 2018 World Cup of Pools competition. Pre-COVID, we ran an industry-leading annual competition for lifeguards, which received huge praise from the RLSS. (We’re planning to reintroduce the competition in 2022.) We take swimming seriously, but our growth in 2021 has taken even us a little by surprise.

But we shouldn’t have been surprised really. We hired right and it’s paid off. Our National Aquatics Team, all new for 2021, are headed up by the indomitable Helen Bull, a former runner and champion swimmer, who due to cancer now uses a wheelchair, but hasn’t let that get in the way of her living and achieving. Helen is the only wheelchair user in the UK who’s also a fully qualified swim and lifeguard teacher. Her passion for all things aquatics means there’s a new energy around Serco Leisure’s swimming pools.

As of October 2021, just 6 months after April’s partial reopening, and across the board, our swimming lesson numbers have exceeded our benchmark figures from February 2020. Swimming memberships, often a tough sell, are on track to leapfrog pre-COVID’s numbers by the end of November 2021, while casual swimming is proving more popular than expected as families return to an activity much-missed for most of 2020 and the first part of 2021.

These successes come off the back of a huge amount of hard work by the new National Aquatics Team. Joining Helen, we have Lynn Goring-Crook, National Aquatics Training Lead. Lynn’s appointment is testament to our drive to have the best trained aquatics workforce in the business.

Lynn’s a Swimming Teachers Association (STA) Aquatic Tutor with 'Train the Tutor’ status who’s experienced at developing talent with small and large teams including managing inspiring swim programmes, staff training and career pathways.

Then there’s Jenni May, Commercial Aquatics Development Manager. Jenni has 25 years of leisure experience and is working alongside site leads to look at opportunities to enhance and grow their lesson programmes and maximise pool space. She’s also a Swim England and STA Tutor, passionate about getting as many people as possible utilising our pools for aquatics activities.

We’ve also added experts like Cheryl Hoey, who’s currently heading up our aquatics contracts in Maidstone and Swale. And we’re recruiting in other areas. Serco Leisure will soon have more people working in this area of the business than ever before, signaling our intent to grow and develop aquatics to previously unheard of levels of popularity.
case study: Staying in the top 1% of best managed facilities in the UK
Stretch Outstanding is the highest ranking a site can achieve via NBS Quest, the leisure industry's leading benchmarking service. It is only awarded to those facilities consistently demonstrating the highest standards of operational excellence.

99% of facilities in the UK, which go through Quest, do not match up to this most stringent of assessments. Bisham Abbey and Lilleshall National Sports Centres, which Serco Leisure operate on behalf of Sport England, have achieved Quest – Stretch Outstanding for an incredible three consecutive cycles.

Quest does not check a site on a single day or a single week. it is a continual process to ensure the high standard of service delivered by one group of staff will be replicated across the facility, whichever team is on duty. This is why Bisham and Lilleshall’s achievement is so noteworthy. It demonstrates an embedded culture of excellence at every level. From cleaning staff to catering, front of house to fitness, the teams at these iconic national centres work year-round to stay at the top.

Recent finalist in the ukactive Outstanding Leadership category, Operations Director, Steve Nelson oversees the centres for Serco Leisure.

“Achieving the first ever Quest Stretch Outstanding back in 2014 set the bar high for teams at both facilities, but they’ve risen to the challenge for each assessment cycle. What’s been so pleasing to me is that underpinning so much of our success has been the four core Serco values of Pride, Innovation, Trust and Care. Teams genuinely believe in those values and it shows in the quality of service they deliver day in and day out.”

Quest’s Operations Director, Caroline Constantine, said:

“Lilleshall and Bisham have once again demonstrated that there is a quality of culture throughout the venues on any day of the year, as this is the third time they have achieved Stretch. Well done to all the teams there, a fantastic accolade.”

Charles Johnston, Director of Property at Sport England added:

"It’s great to see the work the centres do being recognised like this, from the relationships they’ve formed and nurtured with key NGBs to the work they do with the community to encourage people of all ages and abilities to get active, using the high quality sporting facilities they have on their doorsteps.”
Serco Leisure
Tel: +44 0116 240 7500
Address: Lancer House, 38 Scudamore Road, Leicester, Leicestershire, LE3 1UB, United Kingdom
Simon Lane, Managing Director
Serco Leisure video gallery:
Key personnel
Simon Lane, Managing Director
Steve Nelson, Operations Director
Sally Kurton, Commercial Director
Steve Lawrence, Operations Director
Leigh Brooks, Marketing Director
Warren Higgins, Business Development Director
Key customers
Sport England
WheelPower
Local authorities
Plans for the next 12 months
2022 was a record-breaking 12 months for Serco Leisure, as we celebrated a set of sales figures at year-end that even our most optimistic forecasts hadn’t predicted.

2023 will see us consolidating those gains, while looking to improve our overall customer offering via the introduction of a new Single-Customer-View CRM system. When this launches later in the year, it will allow us to provide customers with a journey that goes far beyond their leisure centre visit and will instead marry up their in-centre experience with engaging digital touch-points and supportive human interventions.
Testimonial
"We have enjoyed a fantastic partnership with Serco Leisure since the contract was awarded in 2015. They manage nine facilities on our behalf and together we have opened four new facilities: Stechford, Northfield, Erdington and Ladywood, two of which won prestigious ukactive awards, highlighting the quality of these new builds.

"The knowledge, expertise and experience Serco bring is first class. In the post-COVID era, we’re confident they are the operator who will provide the level of service, variety of activity and the inclusive welcome the people of Birmingham deserve."
– Dave Wagg, Head of Sport & Development, Birmingham City Council
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