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FITNESS, HEALTH, WELLNESS

press release: Serco Leisure

Gold company profile | Serco Leisure
PRESS RELEASE

Serco Leisure launches free after dark running clubs in support of This Girl Can campaign

09 Dec 2024
Serco Leisure is launching a series of night-time running and walking clubs / Serco Leisure
Serco Leisure is launching a series of night-time running and walking clubs at its centres in support of This Girl Can’s (TGC), Let’s Lift the Curfew campaign, which aims to highlight the fact that almost 75% of women alter their outdoor activity routines during the winter months.

TGC is the Sport England-created, National Lottery-funded initiative launched in 2015 to celebrate a realistic vision of women and exercise in England and to tackle the gender activity gap. In October 2023, TGC introduced its Let’s Lift the Curfew campaign, which looks to showcase women’s stories and concerns around getting active outdoors in the darker months.

Recent research from TGC has shown that around one in four (24%) women ensure they take well-lit routes, almost a quarter (23%) avoid certain areas altogether and one in five (20%) glance behind them to ensure they’re not being followed, while exercising after dark.

Steve Nelson, Director, Leisure, said: “As part of Serco Leisure’s Active Health and Wellbeing strategy, we’re proud to support This Girl Can’s ‘Let’s Lift the Curfew’ campaign. It’s important that all people feel comfortable exercising outdoors whatever the time of year. Dark nights should not mean anyone has miss out on the many physical and mental health benefits of staying active.

“We’ve got sessions scheduled at many of our centres around the country, with the initial one kicking off on December 4th at Bisham Abbey National Sports Centre, a facility we are proud to operate in partnership with Sport England.”

Sarah Berne, Serco Leisure’s National Active Wellbeing Manager, who joined the company in May this year, added: “Each of our participating centres will offer a facilitated group exercise session, led by a member of our health and fitness team. This will be a safe, inclusive and welcoming environment for all, and we’ll also be providing high vis kit to ensure everyone can be safely seen.

“As someone relatively new to Serco Leisure, I’m delighted to see the company supporting such a worthwhile awareness campaign, and hope to see walkers, joggers and runners of all abilities attending one of these night-time sessions.”

Serco Leisure manages over 50 centres in the UK, on behalf of clients such as local authorities, Sport England, and the national charity for wheelchair sport, WheelPower.

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Serco Leisure announces expansion of its free-to-attend night-time running and walking clubs, which will be offered on each of its contracts in support of This Girl Can’s ‘Let’s Lift the Curfew’ campaign.
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Serco Leisure
Tel: +44 0116 240 7500
Address: Lancer House, 38 Scudamore Road, Leicester, Leicestershire, LE3 1UB, United Kingdom
Simon Lane, managing director
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Serco press release: Serco Leisure launches free after dark running clubs in support of This Girl Can campaign
Serco Leisure is launching a series of night-time running and walking clubs at its centres in support of This Girl Can’s (TGC), Let’s Lift the Curfew campaign, which aims to highlight the fact that almost 75% of women alter their outdoor activity routines during the winter months.
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press release: Serco Leisure

Gold company profile | Serco Leisure
PRESS RELEASE

Serco Leisure launches free after dark running clubs in support of This Girl Can campaign

09 Dec 2024
Serco Leisure is launching a series of night-time running and walking clubs / Serco Leisure
Serco Leisure is launching a series of night-time running and walking clubs at its centres in support of This Girl Can’s (TGC), Let’s Lift the Curfew campaign, which aims to highlight the fact that almost 75% of women alter their outdoor activity routines during the winter months.

TGC is the Sport England-created, National Lottery-funded initiative launched in 2015 to celebrate a realistic vision of women and exercise in England and to tackle the gender activity gap. In October 2023, TGC introduced its Let’s Lift the Curfew campaign, which looks to showcase women’s stories and concerns around getting active outdoors in the darker months.

Recent research from TGC has shown that around one in four (24%) women ensure they take well-lit routes, almost a quarter (23%) avoid certain areas altogether and one in five (20%) glance behind them to ensure they’re not being followed, while exercising after dark.

Steve Nelson, Director, Leisure, said: “As part of Serco Leisure’s Active Health and Wellbeing strategy, we’re proud to support This Girl Can’s ‘Let’s Lift the Curfew’ campaign. It’s important that all people feel comfortable exercising outdoors whatever the time of year. Dark nights should not mean anyone has miss out on the many physical and mental health benefits of staying active.

“We’ve got sessions scheduled at many of our centres around the country, with the initial one kicking off on December 4th at Bisham Abbey National Sports Centre, a facility we are proud to operate in partnership with Sport England.”

Sarah Berne, Serco Leisure’s National Active Wellbeing Manager, who joined the company in May this year, added: “Each of our participating centres will offer a facilitated group exercise session, led by a member of our health and fitness team. This will be a safe, inclusive and welcoming environment for all, and we’ll also be providing high vis kit to ensure everyone can be safely seen.

“As someone relatively new to Serco Leisure, I’m delighted to see the company supporting such a worthwhile awareness campaign, and hope to see walkers, joggers and runners of all abilities attending one of these night-time sessions.”

Serco Leisure manages over 50 centres in the UK, on behalf of clients such as local authorities, Sport England, and the national charity for wheelchair sport, WheelPower.

More press releases and updates from Serco Leisure:
Bisham Abbey National Sports Centre and Lilleshall National Sports Centre, both of which are managed by Serco Leisure on behalf of Sport England, have retained their UK Sport Elite Training Centre (ETC) accreditation, reaffirming their role in supporting
From March 2026, Serco Leisure and its leisure trust operating partners will be offering complimentary prostate-specific antigen (PSA) tests to male employees aged 40 and above at the facilities it operates in the UK.
Serco Leisure, working in partnership with More Leisure Community Trust (MLCT), is set to deliver a major £8 million investment programme across Chichester District’s three leisure centres as part of a new 15-year contract, which will commence on 1 May 2026.
Serco Leisure has announced that, in partnership with More Leisure Community Trust (MLCT), it has been awarded the contract by Milton Keynes City Council (MKCC) to manage its wider leisure portfolio.
Serco Leisure announces expansion of its free-to-attend night-time running and walking clubs, which will be offered on each of its contracts in support of This Girl Can’s ‘Let’s Lift the Curfew’ campaign.
Serco Leisure: news from HCMmag.com and FitTechGlobal.com
After celebrating its 25th anniversary last year, Fusion Lifestyle has called in administrators after a “prolonged period of financial difficulty.”
Serco Leisure: featured in HCM and Fit Tech magazines
Talking point: Women-only gyms
Research conducted by the Vitality Health Institute, found the pressures of life mean that only 23 per cent of UK women meet WHO physical activity guidelines. Kath Hudson finds out what the industry can do to make exercise a non-negotiable
Insight: All welcome
As more trans women, trans men and non-binary people join health clubs, it’s time to work out a system where everyone feels included, protected and safe in the locker room. Kath Hudson reports
Serco Leisure
Tel: +44 0116 240 7500
Address: Lancer House, 38 Scudamore Road, Leicester, Leicestershire, LE3 1UB, United Kingdom
Simon Lane, managing director
Serco Leisure video gallery:
Key personnel
Simon Lane, managing director
Steve Nelson, director, leisure
Sally Kurton, director of operational support
Steve Lawrence, director of stakeholder engagement
Leigh Brooks, director of marketing & customer engagement
Warren Higgins, business development director
Nikhil Ghelani, director of business improvement
Lisa Boylin-George, director of finance
Key customers
■ Sport England
■ WheelPower
■ Local authorities
Plans for the next 12 months
We will continue working closely with our partners to support their overarching health and wellbeing strategies; while remaining focused on the promise we make to all the people who benefit from the services we provide, which is to help our customers make more of every day.

In 2024, we launched our national Active Wellbeing Strategy, outlining our strategic approach to addressing health inequalities within the communities we serve. Building on existing best practices, we aim to enhance and expand our efforts in this area, positioning our centres as inclusive community hubs dedicated to supporting the most underrepresented groups.

We are particularly proud of the free to attend, after dark running/walking clubs we launched in 2024 in support of This Girl Can’s ‘Let’s Lift the Curfew’ campaign.
Testimonial
“The knowledge, expertise and experience Serco bring is first class. We’re confident they are the operator who will provide the level of service, variety of activity and the inclusive welcome the people of Birmingham deserve.”

– Dave Wagg, head of sport & development, Birmingham City Council
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