press release: Serco Leisure
Gold company profile | Serco Leisure
PRESS RELEASE
Serco Leisure to operate new £400,000 Sheerness adventure golf course
06 Aug 2025
Sheppey-themed adventure golf course, Beachfields in Sheerness
/ Serco Leisure
The new attraction forms part of the government-funded Sheerness Revival project, which will see £20 million invested in regeneration works across the town.
The golf course has been built at a cost of around £400,000 and has been designed with local residents and young people from Rose Street Primary School and EKC Secondary School.
Features include well-known landmarks such as the Sheerness Clock Tower, the SS Richard Montgomery shipwreck, and the Minster Abbey gatehouse.
Serco Leisure and Swale Community Leisure already operate the nearby Sheppey Leisure Complex and Swallows Leisure Centre in Sittingbourne, on behalf of Swale Borough Council.
The Sheppey Leisure Complex is set to be refurbished and will see a new two-storey side extension, Café facilities, Adventure Play and Tag Active, an expanded, accessible GP facility on the ground floor, and improved office and wellbeing spaces with work expected to be completed by Summer 2026.
James Reynolds, Contract Manager for Serco Leisure in Kent, said: “We’ve already seen 1,000s of visitors to the new golf attraction, as people from across the region embrace this exciting addition to what’s on offer for families in Swale.”
Cllr Monique Bonney, chair of Swale Borough Council’s Economy and Property Committee, said: “This is going to be a great asset on the Island, helping boost tourism and giving our residents something fun to do with the family.
“The heritage theme helps remind us of Sheppey’s diverse and rich history, and the golf will help re-cement Beachfields as a leisure destination.
“We can’t wait to see everyone have a swing on this new course; it is quite difficult so why not challenge your friends and family to see who does best!
“Sheerness Revival is so much more than just the leisure element, we are also modernising the GP facilities, helping Sheppey Matters, improving the gym, extending the college and helping young entrepreneurs at Masters House with new workspaces.”
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Serco Leisure
Tel: +44 0116 240 7500
Email: [email protected]
Address:
Lancer House,
38 Scudamore Road,
Leicester,
Leicestershire,
LE3 1UB,
United Kingdom
Simon Lane, managing director
Serco Leisure video gallery:
Key personnel
Simon Lane, managing director
Steve Nelson, director, leisure
Sally Kurton, director of operational support
Steve Lawrence, director of stakeholder engagement
Leigh Brooks, director of marketing & customer engagement
Warren Higgins, business development director
Nikhil Ghelani, director of business improvement
Lisa Boylin-George, director of finance
Steve Nelson, director, leisure
Sally Kurton, director of operational support
Steve Lawrence, director of stakeholder engagement
Leigh Brooks, director of marketing & customer engagement
Warren Higgins, business development director
Nikhil Ghelani, director of business improvement
Lisa Boylin-George, director of finance
Key customers
■ Sport England
■ WheelPower
■ Local authorities
■ WheelPower
■ Local authorities
Plans for the next 12 months
We will continue working closely with our
partners to support their overarching
health and wellbeing strategies; while
remaining focused on the promise we
make to all the people who benefit from
the services we provide, which is to help
our customers make more of every day.
In 2024, we launched our national Active Wellbeing Strategy, outlining our strategic approach to addressing health inequalities within the communities we serve. Building on existing best practices, we aim to enhance and expand our efforts in this area, positioning our centres as inclusive community hubs dedicated to supporting the most underrepresented groups.
We are particularly proud of the free to attend, after dark running/walking clubs we launched in 2024 in support of This Girl Can’s ‘Let’s Lift the Curfew’ campaign.
In 2024, we launched our national Active Wellbeing Strategy, outlining our strategic approach to addressing health inequalities within the communities we serve. Building on existing best practices, we aim to enhance and expand our efforts in this area, positioning our centres as inclusive community hubs dedicated to supporting the most underrepresented groups.
We are particularly proud of the free to attend, after dark running/walking clubs we launched in 2024 in support of This Girl Can’s ‘Let’s Lift the Curfew’ campaign.
Testimonial
“The knowledge, expertise and experience Serco bring is first class. We’re confident
they are the operator who will provide the level of service, variety of activity and the
inclusive welcome the people of Birmingham deserve.”
– Dave Wagg, head of sport & development, Birmingham City Council
– Dave Wagg, head of sport & development, Birmingham City Council
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