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press release: Serco Leisure

Gold company profile | Serco Leisure
PRESS RELEASE

Serco Leisure stages 16th annual Lifeguard Games at Stoke Mandeville Stadium

01 Jul 2025
LIfeguard Games - 2025 / Serco Leisure
Serco Leisure is celebrating the 16th edition of its Lifeguard Games, an event that brings together lifeguard teams from across the UK.

The annual competition, which for the past four years have been held at the iconic Stoke Mandeville Stadium - birthplace of the Paralympic movement, comprises a series of physical and mental challenges, which test every element of a lifeguard’s skill set.

Each year, the event has a different set of tasks, but this year teams had to face reaction tests, pool-based challenges, wet and dry incidents to test teamwork and first aid, wheelchair relay challenges and a 4-minute CPR challenge.

Steve Lawrence, Director of Stakeholder Engagement for Serco Leisure, was the person who came up with the idea for a Lifeguard Games back in 2009. He said: "This year's games will probably go down as one of the best we've ever staged. A lot of that is down to my colleague, Claire Lodge, who deserves a heap of praise for her tireless, behind the scenes work to get the event up and running each year. We were also honoured to once again have the RLSS in attendance.

"My journey within the leisure sector started as a lifeguard, so I understand the pressures and responsibility that come with that important role. Seeing our teams in action at the games, I feel a tremendous sense of pride. With lifeguards like these working at Serco Leisure centres, you can be sure our customers safety will never be compromised.”

Attending the games this year was the Royal Life Saving Society UK’s (RLSS) President, Deborah Hunt, who told us: “It was an honour to be invited to attend the Serco Leisure Lifeguard Games; being surrounded by heroes who devote their lives to ensuring the safety of others is always amazing.

“We will never know how many lives they have saved; how many families are whole because of their skills.”

The winning lifesavers in 2025 all work at the Bangor Aurora Aquatic & Leisure Complex, which is operated by Northern Leisure Community Trust (NLCT) in partnership with Serco Leisure.

The Aurora team comprised captain, Robbie Milling, plus Kyle McGhee, Luke Kelly, Heidi McBride, Rhys Smith and Alex Burns. Robbie added: “I’m super proud of the team. This was an away game for us, facing eight lifeguarding squads based in England. But our team of six were up for the challenge and came ready to compete. We did well in all the disciplines, but I think it was our performance in the pool and first aid scenarios that really solidified the win.

“I’d like to thank the Serco Leisure team who organised the games and our hosts, SMS. We’d never been to the stadium, but knowing its history, it was quite an honour to know we were at the home of the Paralympic movement. We’ll be back next year to defend our crown!”

Serco Leisure operates over 50 facilities in the UK, including the national sports centres, Bisham Abbey and Lilleshall.

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Serco Leisure
Tel: +44 0116 240 7500
Address: Lancer House, 38 Scudamore Road, Leicester, Leicestershire, LE3 1UB, United Kingdom
Simon Lane, managing director
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Serco press release: Serco Leisure stages 16th annual Lifeguard Games at Stoke Mandeville Stadium
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press release: Serco Leisure

Gold company profile | Serco Leisure
PRESS RELEASE

Serco Leisure stages 16th annual Lifeguard Games at Stoke Mandeville Stadium

01 Jul 2025
LIfeguard Games - 2025 / Serco Leisure
Serco Leisure is celebrating the 16th edition of its Lifeguard Games, an event that brings together lifeguard teams from across the UK.

The annual competition, which for the past four years have been held at the iconic Stoke Mandeville Stadium - birthplace of the Paralympic movement, comprises a series of physical and mental challenges, which test every element of a lifeguard’s skill set.

Each year, the event has a different set of tasks, but this year teams had to face reaction tests, pool-based challenges, wet and dry incidents to test teamwork and first aid, wheelchair relay challenges and a 4-minute CPR challenge.

Steve Lawrence, Director of Stakeholder Engagement for Serco Leisure, was the person who came up with the idea for a Lifeguard Games back in 2009. He said: "This year's games will probably go down as one of the best we've ever staged. A lot of that is down to my colleague, Claire Lodge, who deserves a heap of praise for her tireless, behind the scenes work to get the event up and running each year. We were also honoured to once again have the RLSS in attendance.

"My journey within the leisure sector started as a lifeguard, so I understand the pressures and responsibility that come with that important role. Seeing our teams in action at the games, I feel a tremendous sense of pride. With lifeguards like these working at Serco Leisure centres, you can be sure our customers safety will never be compromised.”

Attending the games this year was the Royal Life Saving Society UK’s (RLSS) President, Deborah Hunt, who told us: “It was an honour to be invited to attend the Serco Leisure Lifeguard Games; being surrounded by heroes who devote their lives to ensuring the safety of others is always amazing.

“We will never know how many lives they have saved; how many families are whole because of their skills.”

The winning lifesavers in 2025 all work at the Bangor Aurora Aquatic & Leisure Complex, which is operated by Northern Leisure Community Trust (NLCT) in partnership with Serco Leisure.

The Aurora team comprised captain, Robbie Milling, plus Kyle McGhee, Luke Kelly, Heidi McBride, Rhys Smith and Alex Burns. Robbie added: “I’m super proud of the team. This was an away game for us, facing eight lifeguarding squads based in England. But our team of six were up for the challenge and came ready to compete. We did well in all the disciplines, but I think it was our performance in the pool and first aid scenarios that really solidified the win.

“I’d like to thank the Serco Leisure team who organised the games and our hosts, SMS. We’d never been to the stadium, but knowing its history, it was quite an honour to know we were at the home of the Paralympic movement. We’ll be back next year to defend our crown!”

Serco Leisure operates over 50 facilities in the UK, including the national sports centres, Bisham Abbey and Lilleshall.

More press releases and updates from Serco Leisure:
Bisham Abbey National Sports Centre and Lilleshall National Sports Centre, both of which are managed by Serco Leisure on behalf of Sport England, have retained their UK Sport Elite Training Centre (ETC) accreditation, reaffirming their role in supporting
From March 2026, Serco Leisure and its leisure trust operating partners will be offering complimentary prostate-specific antigen (PSA) tests to male employees aged 40 and above at the facilities it operates in the UK.
Serco Leisure, working in partnership with More Leisure Community Trust (MLCT), is set to deliver a major £8 million investment programme across Chichester District’s three leisure centres as part of a new 15-year contract, which will commence on 1 May 2026.
Serco Leisure has announced that, in partnership with More Leisure Community Trust (MLCT), it has been awarded the contract by Milton Keynes City Council (MKCC) to manage its wider leisure portfolio.
Serco Leisure announces expansion of its free-to-attend night-time running and walking clubs, which will be offered on each of its contracts in support of This Girl Can’s ‘Let’s Lift the Curfew’ campaign.
Serco Leisure: news from HCMmag.com and FitTechGlobal.com
After celebrating its 25th anniversary last year, Fusion Lifestyle has called in administrators after a “prolonged period of financial difficulty.”
Serco Leisure: featured in HCM and Fit Tech magazines
Talking point: Women-only gyms
Research conducted by the Vitality Health Institute, found the pressures of life mean that only 23 per cent of UK women meet WHO physical activity guidelines. Kath Hudson finds out what the industry can do to make exercise a non-negotiable
Insight: All welcome
As more trans women, trans men and non-binary people join health clubs, it’s time to work out a system where everyone feels included, protected and safe in the locker room. Kath Hudson reports
Serco Leisure
Tel: +44 0116 240 7500
Address: Lancer House, 38 Scudamore Road, Leicester, Leicestershire, LE3 1UB, United Kingdom
Simon Lane, managing director
Serco Leisure video gallery:
Key personnel
Simon Lane, managing director
Steve Nelson, director, leisure
Sally Kurton, director of operational support
Steve Lawrence, director of stakeholder engagement
Leigh Brooks, director of marketing & customer engagement
Warren Higgins, business development director
Nikhil Ghelani, director of business improvement
Lisa Boylin-George, director of finance
Key customers
■ Sport England
■ WheelPower
■ Local authorities
Plans for the next 12 months
We will continue working closely with our partners to support their overarching health and wellbeing strategies; while remaining focused on the promise we make to all the people who benefit from the services we provide, which is to help our customers make more of every day.

In 2024, we launched our national Active Wellbeing Strategy, outlining our strategic approach to addressing health inequalities within the communities we serve. Building on existing best practices, we aim to enhance and expand our efforts in this area, positioning our centres as inclusive community hubs dedicated to supporting the most underrepresented groups.

We are particularly proud of the free to attend, after dark running/walking clubs we launched in 2024 in support of This Girl Can’s ‘Let’s Lift the Curfew’ campaign.
Testimonial
“The knowledge, expertise and experience Serco bring is first class. We’re confident they are the operator who will provide the level of service, variety of activity and the inclusive welcome the people of Birmingham deserve.”

– Dave Wagg, head of sport & development, Birmingham City Council
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