Health Club Management magazine
2024 issue 10
Health Club Management 2024 issue 10
On the cover: Will Orr
Driving sustainable growth at The Gym Group
5. Editor's letter: Casting the net wider
It’s time for the fitness, health and wellness sector to lobby in partnership with other service sectors, such as retail and hospitality, says Liz Terry
12. Feedback: HCM Forum
The co-founder of Longevity, Neil King, and Andy Molyneux of Everybody Health and Leisure address key industry issues
16. HCM People: Jessica Christensen
The founder and academy director of Mavericks Life Co talks about supporting PTs to build the skills needed to help people benefit from nature and the great outdoors
20. HCM People: Jenny Patrickson
The MD of Active IQ talks about the challenges created by the skills gap and how the industry must tackle it
24. HCM news:
Tom Leverton is the new CEO of Purpose Brands. UK Active demands more support for the sector and The Gym Group reaches European FITcert Level 4
32. Technogym Promotion: Oliver Patrick
Wellness expert Oliver Patrick talks about
the longevity opportunity and how to deploy
tech innovations to gain a competitive advantage
34. Interview: Will Orr
The Gym Group’s CEO gives HCM a progress report, a year after he made the move from the world of media to the fitness industry
44. Promotion: Xplor: Optimising sales
New research explores over a decade of
membership sales to uncover insights that can
help operators attract and retain more members
46. Life lessons: Liz Clark
The head of the Health & Fitness Association (formerly IHRSA) on the unexpected challenge of having to turn around a ‘virtually bankrupt’ organisation
50. Review: HCM Summit 2024
Everything you need to know about the HCM Summit 2024, including click-to-play links to all the speaker presentations on-demand
Health Club Management 2024 issue 10
On the cover: Will Orr
Driving sustainable growth at The Gym Group
58. Research: Building unbreakable habits
Landmark research from Les Mills reveals the vital interventions required to set new members up for success and keep them coming back for more
64. Report: W3Fit: Meeting of minds
News editor of HCM, Kath Hudson, taps the zeitgeist at the recent W3Fit EMEA industry event that was held in Sardinia, Italy
70. Immersion: The great indoors
Developments in technology are helping to power immersive, multi-sensory experiences. We look at the benefits for both members and operators
82. Innovation: Workout builders
New technology is supporting the development of ‘workout builders’, which use AI to design customised exercises to enhance member results
89. Supplier showcase: Matrix Fitness: Building community
The University of Warwick has unveiled a £1 million
refurbished gym in partnership with Matrix Fitness
90. fitness-kit.net: Product innovation
Julie Cramer rounds up the latest health, fitness and wellness kit from leading suppliers
92. Reader services: HCM directory
If you’re in procurement, HCM Directory is part of a network of resources designed for you that includes www.HCMmag.com/CompanyProfiles
94. Research: Tackling dementia
Half of global dementia cases could be prevented or stalled by lifestyle changes, according to a recent study by the Lancet Commission
Opinion
promotion
“Strength training has moved from the margins to the mainstream.”
Featured supplier news
As healthcare continues to shift towards prevention, there’s a growing focus on helping
people stay active, independent and feeling good for longer.
Featured supplier news
Elevate is set to celebrate its 10th anniversary in style this June, with organisers
confirming the event’s largest-ever drinks reception as registrations continue to run more
than 10% ahead of last year.
Company profiles
Eleiko continues to innovate and craft world-class strength equipment designed to help people perform better ...
Company profiles
At Energym, we’re redefining the role of fitness in a sustainable future. Our award-winning British ...
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